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Scheduling Strategies: Block Programming

Block programming schedules similar TV programs back-to-back to retain viewers. Bridging tries to prevent viewers from changing channels during commercial breaks by having compelling ongoing programming or advertising the next show. Crossprogramming interconnects two shows by extending a storyline over two episodes of different programs.

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70 views1 page

Scheduling Strategies: Block Programming

Block programming schedules similar TV programs back-to-back to retain viewers. Bridging tries to prevent viewers from changing channels during commercial breaks by having compelling ongoing programming or advertising the next show. Crossprogramming interconnects two shows by extending a storyline over two episodes of different programs.

Uploaded by

AkshayBhatia
Copyright
© © All Rights Reserved
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Download as DOCX, PDF, TXT or read online on Scribd
Download as docx, pdf, or txt
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Scheduling strategies

Block programming
Main article: Block programming
Block programming occurs when the television network schedules similar programs back-toback. The concept is to provide similar programming to retain viewership.

Bridging
Bridging is being used when a station tries to prevent the audience from changing channels
during a junction point - the main evening breaks where all channels stop programs and shift
gear (Ellis, 2000). This is achieved in a number of ways including: having a program already
underway and something compelling happening at a junction point, running a program late so
that people hang around and miss the start of other programs, or television advertising the next
program during the credits of the previous.

Crossprogramming
Main article: fictional crossover
Crossprogramming involves the interconnection of two shows. This is achieved by extending a
storyline over two episodes of two different programs.

Counterprogramming
Main article: Counterprogramming
Counterprogramming is used when a time period is filled with a program whose appeal is
different from the opponent program because it is a different genre or appeals to a different
demographic.

Dayparting
Main article: Dayparting
Dayparting is the practice of dividing the day into several parts, during each of which a different
type of radio programming or television programming appropriate for that time is aired. Daytime
television programs are most often geared toward a particular demographic, and what the target
audience typically engages in at that time.

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