Easypaisa

Anybody - Anytime – Anywhere

Group Members
Mansoor Ali (F07MD106)

Farhan Sharif (F07MD110)

Muhammad Shafqat (F07MD121)

Agenda
• About Easypaisa
• About Telenor Pakistan
• About Tameer Microfinance Bank
• Easypaisa Money Transfer
• Easypaisa Bill Payment
• Target Market
• Technology
• Customer Benefits
• SWOT Analysis
• Conclusion
About Easypaisa

Pakistan’s
 First Branchless Banking solution

Providing
 the un-banked population with
accessible financial services

The
 innovative product umbrella of easypaisa
will provide complete convenience and
empowerment to the people of Pakistan
Continued…
• Easypaisa is available for all mobile phone
users

• It is the easiest way to conduct your

financial transactions

• Any person can use easypaisa services

by visiting any easypaisa shop, Telenor
franchise, Telenor Sales & Service center or
Tameer Microfinance Bank branch
About Telenor Pakistan
•Telenor Pakistan is 100% owned by Telenor ASA
and adds on to its operations in Asia together with
Thailand, Malaysia and Bangladesh

•Telenor Pakistan launched its operations in March

2005 as the single largest direct European
investment in Pakistan, setting precedence for
further foreign investments in the telecom sector.
The company has crossed many milestones and
grown in a number of directions, making Telenor
Pakistan a leading telecom operator of the
country.
Continued…
•Telenor is spread across Pakistan, creating 2,500 direct and 25,000-
plus indirect employment opportunities. Telenor has a network of 23
company-owned sales and service centers, more than 200
franchisees and some 100,000 retail outlets

Telenor Group
The Telenor Group is an international provider of high quality
tele, data and media communication services with mobile
operations in 13 markets across the Nordic region, Central and
Eastern Europe and in Asia. The Telenor Group is among the
largest mobile operators in the world with over 165 million
mobile subscriptions and a workforce of approximately 40,000.
Telenor Pakistan is 100% owned by Telenor ASA and adds on to
its operations in Asia.
About Tameer Bank

Tameer Bank, a fast growing microfinance bank

licensed by State Bank of Pakistan in August
2005, rated A- (single A minus) and A-2 (A two)
by JCRVIS, has a current network of 31 on-line
branches and 35 on-line sales & service centers
across Sindh and Punjab. It has given new
complexion to the microfinance sector by
induction of innovative technology driven
financial services to the under-served population
through choice of bank tellers, ATM machines
and Point of Sale (POS) terminals. Its product set
includes loans, deposits, overdrafts, insurance,
payments and domestic remittances.
Easypaisa Money Transfer
Easypaisa Money
Transfer
•Any person with a valid Nadra CNIC can send money or
receive money
•This service is not limited to Telenor subscribers; other mobile
network subscribers can also use this service
•There is no paper work or form filling required
•An instant SMS message will be sent to both the Sender and
the Receiver on sending/receiving money
•Sending/Receiving can be done from more than 4,000
easypaisa shops all over Pakistan
•No more waiting in queues - a Money Transfer transaction can
be done at even late hours.
•A secure encrypted transaction based on GSM standards
•Approved by the State Bank of Pakistan
ocedure for Easypaisa Money Transfer

Sending Money

1. Sender visits any one of more than 4000 Telenor Easy

Paisa retail outlets, Telenor customer service centers or
any branch of Tameer Microfinance bank
2. Sender fills in a form/receipt (as shown in the image
below) providing name, CNIC and mobile number of
receiver and the amount to be transferred
3. Easy Paisa retailer hands over phone to customer to enter
secret 5 digit PIN (this PIN has to be delivered to the
recipient)
4. Sender needs to provide a photocopy of CNIC and present
his original CNIC for verification
Money Transfer Form
Continued…
Receiving Money

1. Receiver visits any one of more than 4000 Telenor Easy

Paisa retail outlets, Telenor customer service centers or
any branch of Tameer Micro-finance bank
2. Receiver presents to retailer/branch/service center the
‘Transaction ID’ as received via SMS or directly by the
sender
3. Easy Paisa retailer hands over phone to customer to
enter secret 5 digit PIN (this PIN was delivered/told to the
recipient by the Sender)
4. Receiver needs to provide a photocopy of CNIC and
present his original CNIC for verification
5. Receiver receives the amount transferred by Sender
Continued…
The service, however, is not free and comes at a cost. The
cost is divided into slabs depending on the amount
transferred:

Fee for the transaction (including taxes) will be

charged on top of the Money Transfer amount and
it will only be charged to the Sender and not the
Receiver.
Easypaisa Bill Payment
Easypaisa Bill Payment
Product Features

• Pay wherever you are

• Pay at any-time during the day
• Pay with Peace of Mind
• Pay on the go
Service Charges
Bill Amount Fee (PKR)
PKR 0-1000 10
PKR 1001-4000 15
PKR 4000+ 25
Procedure for Utility Bill Payment

1. Bring your utility bill and the required amount of cash to

any of easypaisa outlets
2. Ask the retailer/shop keeper to pay your utility bill
through easypaisa bill payment service
3. If you use any mobile service, give the retailer your
mobile number to receive a confirmation sms
4. On completion of the payment, collect the stamped bill,
which carries the transaction ID and Agent ID
5. If you have mobile phone, don't forget to check that you
have received a confirmation message
6. If you do not have a mobile phone, check the
confirmation message on the mobile phone of easypaisa
agent
Target Market
•Any and All Domestic Remittances Users

•Any Pakistani (e.g. Migrant Workers, Household

Staff, Drivers, Guards, etc) sending Monthly
Salaries home to their families from Urban Cities to
Rural Villages

•Parents sending funds to their children at

educational institutions in other cities for tuition
fee, monthly pocket money

•Frequent Travelers who don’t want to carry cash

using this service as Travelers Cheques by sending
money to themselves from one city and collecting
the money in another city
TECHNOLOGY
The Easypaisa suite of products works on USSD (a
secure GSM protocol), the same service used to
check balance on prepaid connections.

Unstructured Supplementary Service Data

(USSD) is a capability of all GSM phones. It is
generally associated with real-time or instant
messaging type phone services. USSD is a standard
for transmitting information over GSM signaling
channels. It is mostly used as a method to query
the available balance and other similar information
in pre-paid GSM services. The function that is
triggered when sending USSD is network-
dependant and depends on the specific services
the operator is offering.
Customer Benefits

•Convenience
•More than 4000 outlets
•GSM standard security
•Instant SMS confirmation messages
•Instant Transaction
•Not restricted to Telenor subscribers
•24/7 Customer Support
•Customer can also provide their feedback by filling
the complaint form on their website
SWOT Analysis
Strengths
•With Telenor Easypaisa you can pay your utility bills and also
you can transfer money hassle free at anytime of the day
•Any person with a valid CNIC can transfer money & pay his
utility bill
•This service is not limited to Telenor subscribers only, other
mobile network users can also avail this facility
•You can pay your bills and can transfer your money on any
easy paisa shop, Telenor franchise and any branch of tameer
microfinance bank
•More than 4000 easypaisa shops available and Telenor
target is to increase them to 20000 in the coming year
•You no longer have to stand in he long queues of the bank to
pay your bills
•A secure encrypted transaction which is based on GSM
standards
Continued…
Strengths

•It is also approved by the State Bank of Pakistan

•No complex paper work is involved
•With easypaisa info services you can inquire about
your bill payment and money transfer by calling
them on their Helpline
•Customer can also provide heir feedback by
submitting the feedback form
Continued…
Weaknesses
•The biggest weaknesses of Telenor easypaisa is
that a customer has to pay extra charges especially
in case of utility bills, due to which public may feel
reluctant to pay their bills through this channel
•Also Telenor easypaisa does not include all the
utility companies in order to facilitate their
customer
•The easypaisa shops are also not enough which is
also a weakness
•Also easypaisa services are not present in all
cities of Pakistan till yet
•Limitation of the amount sent through money
transfer
•Trust may also be an issue for new customers
Continued…
Opportunities

•Telenor easypaisa should add more services in

their portfolio other than bill payment and money
transfer only

•If Telenor easypaisa eliminate or decrease the

extra charges associated with their both services it
can attract more customers

•Also easypaisa utility bills service should include

all the utility companies for the bill collection
Continued…
Threats

•The biggest threat that easypaisa will encounter is

that there are also other channels like NADRA
kiosks, post offices which do not take any service
charges for collecting the utility bills

•Extra charges associated with the services may

result in easypaisa losing customers

•Mobile banking services by different banks may

also pose a threat to easypaisa services
Conclusion

In the end we can conclude that Telenor Easypaisa

service is no doubt a unique branchless banking
service introduced by Telenor. Easy paisa is the
easiest way to conduct your financial transactions
whether they are related to paying your utility bills,
sending/receiving money within Pakistan etc. But it
is also necessary to provide more services under
the umbrella of Telenor easypaisa. Also the proper
steps should be taken by Telenor to remove the
problems of the customers associated with this
service.