About Chaayos 20150525 PDF
About Chaayos 20150525 PDF
About Chaayos 20150525 PDF
Market
Urban chai market is 10 times the size of Coffee
Approximately $6b
+
Growing 30% faster than Coffee
+
Culturally engrained daily need
+
100% unorganized
=
http://www.cgdev.org/doc/2013_MiddleClassIndia_TechnicalNote_CGDNote.pdf
http://mospi.nic.in/mospi_new/upload/Report_no558_rou68_30june14.pdf
Value Proposition
Quality
Custom
Made
Affordable
Experience
Consistent,
hygienic and
tasteful chais
Custom made
fresh chais
Chais more
affordable than
coffee cafs
Cozy ambience
and great
service
Roadside carts
compromise on
hygiene and
consistency
Ambience at coffee
cafes is more tuned
to coffee than to tea
Coffee cafs
compromise on
taste
Chai is a slow
moving product at
Coffee cafs thus
they charge a
premium on it
Product
Cafs
On-Demand
Stage : Growth
Role : Acquisition + Branding + Hubs
Stage : Beta
Role : Penetration + Higher Margins
Cafes
8 cafes in Delhi NCR. 2 in fit-outs. Launching Bombay in July,
Bangalore & Pune in September
Chaayos Galleria
Chaayos SDA
Growth
Number of Cafs
11
Profitable
10
Yet to breakeven
Cafs in NCR
1Cr
8
7
6
5
22%
3
2
70%
Q1'15
Q4'14
Q3'14
Q2'14
Q1'14
Q4'13
Q3'13
Q2'13
Q1'13
Q4'12
Q3'12
Repeat Customer
Growth
Sales & Average Per Check (APC)
Sales, Rs MM
APC, Rs
14
250
13
Revenues
APC
12
200
11
10
9
150
8
7
100
6
5
4
50
3
2
1
Q3'12
Q4'12
Q1'13
Q2'13
Q3'13
Q4'13
Q1'14
Q2'14
Q3'14
Q4'14
Growth
Same Store Sales
9%
Q-o-Q growth
SSS, Rs MM
6.0
5.0
4.0
3.0
2.0
1.0
Q3'13
Q4'13
Q1'14
Q2'14
Q3'14
Q4'14
Customer Speak
Chaiwallas
Nitin
Raghav
Saurabh
Product & BD
IIT Bombay 2007
Operations
IIT Bombay 2007
Tarun
Vinod
Yosha
Operations
IIT Bombay 2011
Operations
McDonalds
Rajat
Abhinav
Technology
NIEC 2014
Projects
DIT 2014
HR
MA, HRDM
Investors
Series A
Bhavish Aggarwal
Angel Investor
Buzz
TOI
May 2015
Mint
July 2014
Gurgaon Times
Jan 2015
Gurgaon Times
Jan 2015
APPENDIX
Edge
QSR / Casual
Dine
Low Capex
High Customer
Repeat
All Day
Product Stickiness
Dense Penetration
Multi Format
On-demand
Brand to Product
Alcohol
driven
Food
Delivery
Coffee Caf
Chaayos
Menu
Menu
Menu
End