Unit 3 A1
Unit 3 A1
Unit 3 A1
Quantitative research is asking people their opinions in a structured way e.g. a questionnaire this will
help you to produce hard facts and statistics. However to help
you to get realistic and reliable results you should survey people
in fairly large numbers as this will make sure they are a
representative sample of your target audience/market. As an
example this is the same with science experiments as you
produce a hypothesis and try to prove it, also other people
should be able to reproduce your experiment and get the exact
same results as you did therefore producing hard facts and
statistics. However it is not just about presenting you
questionnaire to a large audience of people it is also about
asking the right questions for the answers you need this will also
help you to produce better evidence and reliable statistics e.g.
How many time do you use your local liberty? and then the
respondents would then have to choose from a set of answers: never, once a year, once a mouth, every
week. This gives it a semi-structure and will also make it easier for you when your data is needed to be
collected as everyone has the same choice of a certain set of answers.
Box office: The latest big budget movies and how much money they make,
this is done by how much money they make by the sale of tickets to see the movie in
the cinema. So the theory is that the more money made by box office the more
tickets that have been sold therefore the more people that have seen the movie.
This image shows the Daily Domestic Gross for Wednesday 2nd September 2015,
these are the top movies that made the most money for that day: A walk in the woods made $1,169,00
which roughly converts to 76897.78.
What the customer thinks and feels about your product or service.
How the customers choose between different products or suppliers e.g. Tesco or Asda.
How branding, design and packaging can influence the customer and why.
How the price can affect the decision making
As well as things like is the design appealing for the product or the service?
take the top spot at #1 as well as what other blockbusters it was up against at the time. For example
War Room made $9.3M which to put into prospective is around 6,092,876.40. Taking in $9.3M for
the three-day domestic box office and the #1 spot on the charts. As you can see the comparison of
people own opinions against the real stats, However although IMDb is official it is often that people
with still go to sites such as rotten tomato (www.rottentomatoes.com) because the stats and net
worth of a movie generally mean very little if anything to the general public so therefore we look for
confinement in others and trust other people opinions or are own. Also I found that with sites like
rotten tomatoes it is easier to understand with the simple star ratings, although I do like to know
how much a movie has made in the box office and how big of a blockbuster it actually is and how
long it took it to get to #1 the big numbers honestly mean nothing to me as I dont generally know
the average amount a box office movie makes.
the same seen as the Gears of war franchise had been going for ten years since its original release of
the first instalment.
Fanzine websites: Often produce for people who are interested in a certain topic, With
news and updates of the topic.
The most often fanzine websites I
have found are football teams
such as Manchester united and
sport ones. These are often
shared by social media via twitter
and Facebook. These websites are often
one person or a group of people shearing
their opinions in an informative way, they
usually do this by giving you some
information and then also give you there
opinion. With websites like this you can also
view works from certain writers/authors
that write on this page. There are also different blogs in this case they are different
blogs on football, like different countries and the latest news. As seen in the screen
shot on the right, these are the different blogs www.true-faith.co.uk has to offer on
football.
Conclusion
Secondary Research:
Is information that is
already gathered for you and can generally be found in one place. This can also
mean that you are having to gather/ find information from third party sources
such as magazines articles, company websites and other source.
and business. And this article is about how Daniel Berehulak receives Features award for the New York
Times.
Newspapers and circulation lists: This is secondary research that tells you how
many people buy magazines and newspapers and also how many people viewed it online, through twitter
and Facebook. And also who it was viewed buy as in what class of people buy and read it as well as how
many people buy a printed
copy and what the minority
age group is of the readers.
The screenshot to the left
shows the data for the
newspaper the Sun and
compares print to online data.
4,553,000 people read print of
the Sun but only 56,000
people read The Sun from
online. The minority of readers
online are 35+ but the minority
of readers that read it printed
are 65+. It also compares the
class of which people read The
Sun. There is also the data for
both online and print this
shows the total of readers
witch is 4,927,00 and that the
overall most popular age
groupe to buy the Sun is 35+.
With websites like this
(www.newsworks.org.uk) you
can also fine out ever more
information like people who who read newspapers online are more likely to go on travle websites and
that 69% of print readers are adults. Along with websites like this you can also very easly compare other
newspapers like The Times this data is shown on the right as you can see there not as many print readers
as there are The Sun print readers
however the highest minoraty of
people who read The Times are
65+, This can also be because of
the class/platform of people that
read the certain type of
newspaper.
Worldwide web:
Although the internet can be the
best place to fine the information
that we need and it is a
secondary source of research, it is
not always trust worth as
websites like Wikipedia anyone
can write on it but we dont know
how accurate it is or where the people who input this information actually got it from in the first place
and whether or not it was again a reliable source.
Government statistics: Is a way of viewing stats and statistics in problems or issues that
are to do with the government e.g. Crime outcomes in
England and wales 2013 to 2015. Information like this is
gathered and present in tables to be viewed this can be
many issues that are relevant. As well as because it is the
government you are almost guaranteed that this
information is trustworthy. It is also presented in a lot of
detail for example it is broken down into sections just
like with this document on crime outcomes in wales and
England it is a 45 page document that also has
references and links for even more information on this
situation it also has information and data collected from
places and people such as the home office and also their
opinions on the outcome and how they think this
situation/issue and be handled. As well as reports from
working officers and situation they have been faced with
as a result of this crime outcome and whether or not
crime has improved or worsened.
Audience panels: Are commonly used for obtaining business information about the product
sales. There are two forms of audience panels, one of them is consumer
market, and the other is for collecting business-to-business purchasing
information, It is common that the main group of people that know
about audience panels is the public as it may well be that at some point
they may have been asked to participate in one. They are formed by
asking people to join and that they only participate if they want to
although they are asked it may well be that the group is random
although they are all interested in the subject or are current costumers.
They will then probably be asked some questions and then given some
kind of incentive reward for their participation, this could be cash or a
gift card.
Conclusion:
data gathering agencies and explain what it is certain ones do and what is there purpose.
Data gathering agencies: Barb is a data gathering agency as it gathers data of the most
popular TV shows and how many
people tune into watch a certain
TV program, what time it is the
most popular time to sit and
watch TV in the UK and USA. It
also shows things like what was
the most popular TV show on a
channel and at what time for
example on channel FOX the
number one most watched TV
program of the week beginning
15th February 2015 was The
Walking Dead Season 5 with 1,161,000 views from the public over a 7 day period. Barb also has a TV
player report that some big named channels in the UK participate in e.g. BBC, Channel 4, ITV and Sky.
RAJAR (Radio Joint Audience Research) is a company that measures a single
audience for a UK radio station that is serving both the BBC and licensed
commercial stations. RAJAR is responsible for setting the research specification,
awarding of the research contracts the third party suppliers and the overall quality
control, the management and delivery of a service and also day to day operations
that are overseen by the chief executive and the research director. All of the decisions that are made are
agreed upon by all aspects of the company including the shareholders.
Purposes of research:
Audience research-