Chapter 3 Global Dimensions of Supply Chains

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Chapter 3 Global Dimensions of Supply Chains

Learning Objectives

After reading this chapter, you should be able to do the following:

Describe the scope of a global companys supply chain network and


understand what questions are appropriate for the network to function on a
competitive basis.

Understand the three major phases of globalization.

Appreciate the complexity and magnitude of the operations of some


successful global companies and why global expansion is important to their
growth.

Explain how technology and service specialists can help companies,


especially small- to medium-size firms, penetrate the global marketplace.

Learning Objectives (cont.)

After reading this chapter, you should be able to do the following:

Appreciate the importance and magnitude of the trading partner countries of


the United States.

Understand the nature of global markets and competitive strategy.

Explain the rationale for global security measures and the balance
necessary to ensure that such security measures do not impede trade.

Discuss global transportation options and strategic intermediaries.

Three eras of globalization


The

first era was initially driven by countries (1400


1800) seeking materials and goods not available in
their own land

The

second era of globalization (18002000) was


driven by companies seeking goods and materials,
labor, economies of scale, and markets.

In

the third era of globalization, said to have begun


around the year 2000, the significant characteristic is
that it is being powered by individuals and smaller
organizations

Supply Chains in a Global Economy

Economies and companies could improve their wealth by allowing


specialization of tasks.

The advantage is true as long as you can sell the increased volume that
is produced. It is an important role of logistics to help extend the market
area of countries or companies through improved efficiency to lower the
landed cost in new market areas.

The Scope and Magnitude of Global Business


The

ability to connect to individuals and companies


across the globe and to connect computer information
systems on a 24/7 basis has provided unparalleled
opportunity for collaboration horizontally and vertically in
supply chains.

The

trade volume with China was 18.2 percent of the


total of the top 10 for 2006, and it increased its trade
volume by 20 percent from 2005 to 2006. In 2000, China
was number 4 following Canada, Mexico, and Japan.

Global Markets and Strategy

The global business environment has changed significantly and


become much more conducive to business activity between and
among different countries.

Success in the global market place requires developing a cohesive


strategy, including product development, technology, marketing,
manufacturing, and supply chains.

Global markets and strategy have four important characteristics:


standardization reduces complexity
global competition reduces the product life cycle
traditional organizational structures and business models
frequently change
globalization introduces more volatility

Supply Chain Security: A Balancing Act

Given the importance of global trade to the United States, a delicate


balance exists between security and the efficient flow of global
commerce.

More cargo inspections, much more paperwork, and a longer time to


clear U.S. borders are now a reality.

C-TPAT is a cooperative effort to secure the global supply chain and to


facilitate legitimate cargo and conveyance.

Ports

Ports are a critical part of global supply chains and also a major focus
for global security.

Americas ports are a vital part of its global commerce. Over $2 trillion in
trade value per year passes through U.S. ports, and over $18 billion is
collected in industry fees and taxes.

North American Free Trade Agreement

NAFTA establishes free trade between these three countries and


provides the way the agreement is to be interpreted.

Even though the U.S./Canada Free Trade Agreement has been in effect
for some time, certain trade barriers still remain.

The supply chain constraints will eventually be eliminated as NAFTA


experience grows.

A Typical Truck Shipment Crossing into Mexico

Global Transportation Options


Ocean

The most pervasive and important global shipment method,


accounting for two-thirds of all international movements.
Major advantages are low rates and the ability to transport a
wide variety of products and shipment size
Three major categories:
Liner service
Charter vessels
Private carriers

Air

Fast transit times


An advantage in packaging
Disadvantage of air carriage is high rates

Global Transportation Options (cont.)


Motor

Use motor transport when shipping goods to between the United


States and Mexico or Canada
It is very common in Europe
Motor also plays a large part in intermodal shipments

Rail

International railroad use is also highly similar to domestic rail


use
Intermodal container shipments by rail are increasing
Maritime bridge concepts
Land bridge

Strategic Channel Intermediaries


Foreign Freight Forwarders

Supplies expertise to international shippers


Consolidate small shipments into more economical sizes
Derives income from fees for service

Non-Vessel-Operating Common Carriers

Consolidates and dispenses containers at inland points


Uses the shipping expertise that NVOCCs possess
Ocean carrier gains from the increased market area

Strategic Channel Intermediaries (cont.)


Export Management Companies
EMCs act as agents for domestic firms in the international arena
Obtain orders, selecting appropriate markets, distribution channels, and
promotional campaigns

Export Trading Companies


ETC exports goods and services to overseas buyers and handles most
of the export arrangement
ETC allows small- to medium-size firms to engage in foreign trade

Strategic Channel Intermediaries (cont.)


Customs House Brokers

Oversee the movement of goods through customs and ensure


that the documentation accompanying a shipment is complete
and accurate for entry into the country

Operate under power of attorney from the shipper to pay all


import duties due on the shipment

The importer is ultimately liable for any unpaid duties

Keeps abreast of the latest import regulations and specific


requirements of individual products

Storage Facilities and Packaging

Transit sheds provide temporary storage while the goods await the next
portion of the journey

Carrier provided hold-on-dock storage free of charge until the vessels


next departure date

Public warehouses are available for extended storage periods.

Bonded warehouses operate under customs agencys supervision and


are used to store, repack, sort, or clean imported merchandise entered
for warehousing without paying import duties while the goods are in
storage.

Packaging

Export shipments moving by ocean transportation require more stringent


packaging than domestic shipments normally do

The shipper may find settling liability claims for damage to export goods
very difficult. Usually, the freight handling involves many firms, and
these firms are located in different countries.

Summary
Companies competing in global supply chains need to address some
important questions for their global networks to ensure their
efficiency and effectiveness.

There have been three phases of globalization: the first was driven
by countries, the second by large companies, and the third by
individuals and small organizations.

Successful global companies have transformed their supply chains


on an ongoing basis to enable them to deliver low cost and high
value to the ultimate customer.

The scope and magnitude of trade flows between the United States
and other countries have grown considerably in the last several
decades. One interesting development has been the growth in
importance of trade with China and several other Asian countries.

Success in the global marketplace requires developing a cohesive


set of strategies with respect to customer service, product
development, business models, and overall supply chains.

Summary (cont.)

Supply chain security has taken on increased importance since September 11,
2001. Companies individually, jointly, and in cooperation with the various levels
of government need to be actively involved. The federal government, in
particular, has expanded the scope of its regulations and policies for global
security.

U.S. ports play a critical role in global supply chains since over 90 percent of
global trade passes through them. Ports are also an important focus for security.

Canada and Mexico are ranked number 1 and 3, respectively, on the list of most
important trading partners with the United States. That relationship is enhanced
by the North American Free Trade Agreement ratified by Congress in 1994.
While the treaty had lofty goals, it still is experiencing problems with full
implementation of its objectives. Nevertheless, it has fostered trade in North
America.

Global supply chains have a number of transportation and related service


options available to managers. Each of the options has advantages and
disadvantages that need to be analyzed.

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