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    Blog

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    MahreenAlam
    Blogging provides several benefits for boosting search engine optimization and marketing efforts. It creates new content for search engines to index regularly, allowing the business to increase its visibility online. Blogging also helps develop relationships by allowing two-way conversations with customers and gaining valuable insights. It connects people to the brand by showing a personal side and sharing the company's vision and personality. Additionally, every blog post creates opportunities for readers to share the content with others, providing free marketing for the business.

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    Blog

    Uploaded by

    MahreenAlam
    25 views2 pages
    Blogging provides several benefits for boosting search engine optimization and marketing efforts. It creates new content for search engines to index regularly, allowing the business to increase its visibility online. Blogging also helps develop relationships by allowing two-way conversations with customers and gaining valuable insights. It connects people to the brand by showing a personal side and sharing the company's vision and personality. Additionally, every blog post creates opportunities for readers to share the content with others, providing free marketing for the business.

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    Blogging provides several benefits for boosting search engine optimization and marketing efforts. It creates new content for search engines to index regularly, allowing the business to increase its visibility online. Blogging also helps develop relationships by allowing two-way conversations with customers and gaining valuable insights. It connects people to the brand by showing a personal side and sharing the company's vision and personality. Additionally, every blog post creates opportunities for readers to share the content with others, providing free marketing for the business.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    25 views2 pages

    Blog

    Uploaded by

    MahreenAlam
    Blogging provides several benefits for boosting search engine optimization and marketing efforts. It creates new content for search engines to index regularly, allowing the business to increase its visibility online. Blogging also helps develop relationships by allowing two-way conversations with customers and gaining valuable insights. It connects people to the brand by showing a personal side and sharing the company's vision and personality. Additionally, every blog post creates opportunities for readers to share the content with others, providing free marketing for the business.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Boost Search Engine Optimization-Search engines love fresh content.

    What better way to


    provide frequent content than with blog posts. By blogging consistently, you give Google and
    other search engines new content to index and you create opportunities to plug in those allimportant keywords to increase your visibility on search engine results pages (SERPS).
    Develop Relationships with Potential and Existing Customers-Blogging allows you to
    connect with your site visitors. This can be accomplished by asking your readers questions at
    the end of your posts to get the conversation going or by simply allowing comments and
    feedback. By reviewing and responding to readers comments, you can create a rapport with
    your audience, build trust, and gain valuable insight into what your customers are looking
    for.
    Connect People to Your Brand-Blog posting allows you to show a personal side of your
    business that perspective and current customers wont see through outbound marketing
    techniques. Blogging gives others a sense of the corporate standards, vision, and personality
    of your company.
    Create Opportunities for Sharing-Every time you blog, you create an opportunity for your
    audience to share your blog with others. Whether they link to your blog post, tweet it, or
    email it to others, its free marketing and it further validates you as a credible business
    It gives your company a voice- A blog creates a place to talk about new products or
    services, comment on timely news topics or market trends, and share company initiatives
    beyond your website. Its also the place to let your brands personality shine and show people
    what youre all about.
    A blog creates a two-way conversation with customers, prospects and industry peers-It
    encourages interaction, comments and feedback. Make sure you reply to all comments!
    It creates free PR- Business bloggers are often interviewed by journalists as industry
    experts. Get some press
    You can tell your brand's story- A blog is a great place to offer more insight into your
    company, philosophy, employees, and ideas. Tell your customers why youre in business and
    how you can help them.
    Blogs are cost-effective marketing investments- Every post you publish is a long-term
    asset that helps build brand awareness and promote your expertise, products and services.
    Gives you insight into your audience-Blog analytics allow you to track readers, clickthrough popular topics, shares and comments. You can even tell what day of the week your
    visitors prefer to stop by.

    1) Most people dont have very much to say thats interesting, and/or are unable to write down
    their ideas in a compelling and clear manner.
    2) I have often found that the people who have most time to write have least to say, and the
    people who have most to say dont have enough time to write it. Thus, the real expertise within
    the organization lays hidden, as you get drowned in trivia.
    3) Like practically everything else on the Web, blogs are easy to start and hard to maintain.
    Writing coherently is one of the most difficult and time-consuming tasks for a human being to
    undertake. So, far from blogs being a cheap strategy, they are a very expensive one, in that they
    eat up time. As a result, many blogs are not updated, thus damaging rather than enhancing the
    reputation of the organization.
    4) Organizations are not democracies. The Web makes many organizations look like
    disorganizations, with multiple tones and opinions. Contrary to what some might think, the
    average customer prefers it if the organization they are about to purchase from is at least
    somewhat coherent.

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