Manufacturing Strategy: Ken Homa
Manufacturing Strategy: Ken Homa
Manufacturing Strategy: Ken Homa
Ken Homa
Manufacturing Strategy
Capacity
Level
Deployment
Centralization
Vertical integration
Scope / focus
Capacity
Aggregate level
Deployment
By product & part
By process
By geography
Aggregate Capacity
Demand Variation
180
160
140
120
100
80
60
40
20
0
Base
"Real"
1 2 3
4 5 6 7 8 9 10 11 12
Capacity Utilization
Target 85-90% utilization
Long-run :
Prudently add anticipatory capacity :
within existing facitliies, then new
Avoid adding costly last chunk
Short-run :
Use excess capacity to build inventory
for high demand periods
Add overtiime to boost capacity when reqd
Can run > 100% for brief periods
Focus on bottlenecks (CCRs)
Centralization /
Decentralization
Supplier
Supplier
Supplier
Manufacturing
Plant
DC
DC
DC
Supplier
Supplier
Mfg
Plant
DC
Supplier
Mfg
Plant
DC
DC
Manufacturing Strategy
Centralized
Leverages fixed costs & investment
Consistent quality contol
Simplified supply chain
Decentralized
Closer to market
More manageable
Vertical Integration
Vertical Integration
Where on The Continuum ?
Assembly
Only
Vertically
Integrated
Raw Material
Parts
Components
Sub-assemblies
Modules
Final Assemblies
Factory Orientation
Broad line factories
Scale & scope economies
Flexible capacity
Focused factories
Narrow product scope
Common parts & processes
Often full products
Focused Factories
A
1
P
L 2
A
N 3
T
S
4
PRODUCTS
X
X X
X
Manufacturing Strategy
Capacity
Centralization
Vertical integration
Scope / focus
Manufacturing Strategy