Competitive Research
Competitive Research
Competitive Research
BAD POINTS
Cost: 1.39
http://www.caloriecount.com/calories-monster-beverage-energy-i97003
sought to differentiate itself from the market leader, Red Bull, by using a 16 oz can size (against Red Bull's
8 oz can) and marketing itself as "twice the size of Red Bull for the same price!"
By 2007, Rockstar was one of the top three energy drink brands in North America, (having enjoyed a
155% growth in sales in 2004, reaching $48 million) and had sold over a billion cans. It had 14% of the US
energy drink market in 2008, and as of 2009 was available in over 20 countries, in addition to the United
States. Rockstar switched distributors from Coca-Cola to PepsiCo in the summer of 2009.
Drink flavour
Guava Punched
Purple /Yellow
16
Horchata
White and Green/Red and Black 15
Energy Cola (Canada Only)
Matte Black/Yellow
16
Juiced Guava
Purple/Gold
16
Zero Carb
Blue/Silver
16, 24
XDurance Performance Energy
White/Black
16
Super Sours Green Apple
Green/Black
16
Super Sours Bubbleberry
Blue/Black
16
Juiced Mango
Orange/Gold
16
Organic Island Fruit
Green&Yellow&White
16
Original
Black/Gold/Red
8.4, 16, 24
PerfectBerry
Pink/Black
8.4, 12
Punched
Charcoal/Red
16, 24
Pure Zero Punched
Red&Silver&Black
16
Pure Zero Silver Ice
Silver&Black
16
Recovery Grape
Purple/Black
8.4, 16, 24
Recovery Lemonade
Yellow/Yellow
8.4, 16, 24
Recovery Orange
Orange/Orange
8.4, 16, 24
Recovery Tea Lemonade
Starburst/Black
16
Sugar Free
White/Gold
8.4, 16, 24
30+ different energy beverage offerings world-wide. And here is a list of just some of them
Rockstar Energy Drink is a popular energy drink from the 3rd
largest energy drink brand, Rockstar Energy.
Redbull
How Redbull came about:
Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market
share, Red Bull is the highest-selling energy drink in the world, with 5.387 billion cans sold in 2013
Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng,
which was first invented and sold in Thailand. He took this idea, modified the ingredients to suit the
tastes of Westerners,] and, in partnership with Chaleo Yoovidhya, founded Red Bull GmbH in 1987 in
Chakkapong, Thailand. In Thai, daeng means red, and krating is the large bovine called "gaur". Red Bull is
sold in a tall and slim blue-silver can, while Krating Daeng is in a gold shorter can. The two are different
products, produced separately.
The Red Bull company slogan is "Red Bull gives you wings" and the product is marketed through
advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports
team ownerships (RB Leipzig, FC Red Bull Salzburg, Red Bull Brazil, New York Red Bulls, Red Bull Racing,
Scuderia Toro Rosso), celebrity endorsements, and music, through its record label Red Bull Records
It is one of the very first energy drinks and is now distributed in more than 167+ countries worldwide.
It is the #1 selling energy drink with 50 billion cans sold each year.