Attitude Towards Organization
Attitude Towards Organization
Attitude Towards Organization
Table of Contents
ABSTRACT..................................................................................................................................3
INTRODUCTION.........................................................................................................................5
Features of Attitude....................................................................................................................7
Attitude, Opinion and Belief......................................................................................................7
Factors in Attitude Formation..................................................................................................11
Methods of Attitude Change....................................................................................................12
ABSTRACT
The project work entitled Employees attitude towards the
organization with special reference to the Kenana Sugar
Company, UP the various factors that are concerned towards
the attitude of the employees.
The analysis has been made mainly based on the primary data
that is by the employees opinion survey method. The researcher
has taken a sample size of 180 and has used the stratified
random sampling method to select the samples from the total
population.
The study gives the opinion of employees about all the H.R.
functions of Kenana Sugar Company, employment conditions,
wages
and
incentives,
interpersonal
relationship,
working
INTRODUCTION
Attitude:
The
importance
of
attitude
in
understanding
psychological
phenomenon was given formal recognition early in the history of
social psychology. From the time of the concepts entry in to the
language of psychology until now, interest in attitude has been
strong and growing. However, over the years attitudes have
been studied with differing emphasis and methods.
Concept of Attitude: It is necessary to be precise in defining
attitudes, because the variety of published definitions and
descriptions is almost endless. Like any other concept, attitude
may also be defined in two ways, Conceptual and Operational.
There is quite a difference in the conceptual definition of the
term attitude, and divergent points of view regarding the
concept of attitude have developed.
Major aspects: When the term first entered the field of social
phenomenon, it was natural to conceive of attitude as a
tendency, set or readiness to respond to some social object. For
the first time, ALLPORT noted the definition of attitude, which he
had
observed
contained
the
words
readiness,
set
or
Features of Attitude
Attitudes affect behavior of an individual by putting him
ready to respond favorably to things in his environment.
Attitudes are acquired through learning over a period of
time. The process of learning attitudes starts right from the
childhood and continues throughout the life of a person.
Attitudes are invisible as they constitute a psychologied
phenomenon which cannot be observed directly. They can
be observed by observing the behavior of an individual.
Attitudes are pervasive and every individual has some kind
of attitude towards the objects in his environment. In fact,
attitudes are forced in the socialization process and may
relate to anything in the environment.
influenced
by
the
predisposition
with,
with
the
Types of Attitudes
A person can have thousands of attitudes, but
Organizational Behaviour focuses our attention on a very limited
number of work-related attitudes. These work-related attitudes
tap positive or negative evaluations that employees hold about
aspects of their work environment. Most of the research in OB
has been concerned with three attitudes: job satisfaction, job
involvement, and organizational commitment.
Job Satisfaction
The term job satisfaction to an individuals general attitude
towards his or her job. A person with a high level of job
satisfaction holds positive attitudes about their job, while a
person who is dissatisfied with his or her job holds negative
attitudes about the job. When people speak of employee
attitudes, more often mean job satisfaction.
Job Involvement
The term job involvement is a more recent addition to the OB
literature while there isnt complete agreement over what the
tem means. A workable definition states that job involvement
measures the degree to which a person identifies him with his or
her job and considers his or her perceived performance level
important to self worth. Employees with a high level of job
involvement strongly identify with and really care about the kind
of work they do.
Organizational Commitment
The third job attitude is organizational
commitment, which is defined as a state in which an employee
identifies with a particular organization and its goals, and wishes
to maintain membership in the organization. So, high job
involvement means identifying with ones specific job, while high
organizational
commitment
means
identifying
with
ones
employing organization.
This means
that
individuals
seek
to
reconcile
an equilibrium state.
Dissonance
means
an
inconsistency.
Cognitive
Moderating Variables
The most powerful moderates have been found to be the
importance of the attitude; specially, its accessibility, whether
there exist social pressures, and whether a person has direct
experience with the attitude. Important attitudes are ones that
reflect fundamental values, self-interest, or identification with
individuals or groups that a person values. Attitude that
individuals consider important tend to show a strong relationship
to behaviour.
Attitude Survey
The preceding review indicates that knowledge of employee
attitudes can be helpful to managers in attempting to predict
employee
information
behaviour.
about
But,
employee
how
does
attitudes.
management
The
most
get
popular
Job Satisfaction
Job satisfaction is one of the important factors which have drawn
attention
of
managers
in
the
organization
as
well
as
Individual Factors
Individuals have certain expectation from their jobs. If there
expectations are met from the jobs, they feel satisfied. These
expectations are based on an individuals level of education, age,
and other factors.
1. Level of Education: Level of education of an individual
is a factor which determines the degree of job satisfaction.
For example, several studies have found the negative
correlation between the level of education, particularly
higher level of education and job satisfaction.
its
favorableness
or
unfavourableness
affects
the
Attitude Measurement
Attitudes are subjective attributes of people. They can be
regarded
as
construct
in
the
sense
that
they
are
Self Report
Indirect Tests
Direct Observation Techniques
Psychology Reaction Techniques
However attitude measurement of employees in an organization
is most commonly carried out with self-respect questionnaires
uses several scaling methods. There are three types of attitude
scaling which are commonly used in attitude measurement. They
are Thurston type of scale, Likert scale, and semantic differential.
With which he agrees his attitude score is then based on the
average or the median scale of the statements that he has
checked. Soon after Thurston scale, Likert experimented with
certain other varieties of attitude scales. Likerts attitude scale
uses five points. The statements relating to the measurement of
attitude is given to the person concerned and he is asked to
check one of the five points given for every statement. These
points show the degree of agreement or disagreement with the
statement. The Likert scale is considered better as compared to
Thurston because of several positive facts.
For example, in this scaling, there is no much problem in making
numerous statements which will show both positive and negative
degree. The semantic differential, an attitude scaling technique
attorney before requesting these. Strike before the iron gets hot
by including conduct problems in your employee hand book.
Develop a policy that clearly delineates the types of behaviour
which are not acceptable in your workplace. The above
mentioned examples are some which can change unfavorable
attitude to a favorable one.
REVIEW OF LITERATURE
LITERATURE SURVEY
From the Wall Street Journal Online:
A majority of U.S. employees say they are satisfied with their job
and nearly half feel pride in their career, according to a recent,
Harris Interactive Poll. Still, many U.S. employees dislike their
jobs, suffer from burnout and dont have good feelings about
their employers and Senior Managers, the poll shows. Employees
in small organizations are more likely to have positive attitude
towards their jobs, their employers and their top managers.
Of people working for small employers, 54% of those polled say
they are satisfied with their job, and company. 38% of those
working for large employers feel they are at dead-end jobs,
compared with 24% of those working for companies feel this is
the best organizational to work for only 25% of the people
working for large organizations, compared with for small
employers, believe that the top manages display integrity and
morality. This survey also shows that younger workers have
much more negative view of their job than older workers. Among
the older workers, 59% say a good deal of their pride comes from
their work and careers, compared with just 37% of the younger
workers. Likewise, among 64% of the older workers, only 47% of
the
younger
workers
really
care
about
the
fate
of
the
Attitudes
change
from
person
to
person.
In
an
if
any
may
be
identified
at
an
earlier
stage.
1. Personal factors
2. Work factors
3. Environmental (physical and social) factors
Personal Factors refer to skills of workers and the degree of
motivation that determine the extent to which he will apply his
skill to the job. Work factor refers to tools and equipment,
method of work and materials used. Examples of environmental
factors are (a) physical lighting, ventilation, etc. (b) social and
psychological nature of leadership (supervisory and managerial),
social climate in the shop, nature of the group formation
amongst members, etc and (c) Nature of organizational controls,
communication patterns, etc.
Mr. Vijayanand, 1999, had done a project on job satisfaction,
among the employees in Sakthi Sugars and he suggested that
the organization has to concentrate more on labour measures
and also with regard to the maintenance of buildings.
Mr.Vasudevan.C, 1999, had done a project on job satisfaction
among the workers in ELGI Electric and Industries Limited and
he suggested that the organization may provide better working
conditions, can reduce the hours of work and provide more
career advancement opportunities.
According to Vroom(1964), productivity depends upon two major
more
Even
important
in
than
automated
the
equipments
operations,
and
productivity
raw
in
RESEARCH METHODOLOGY
INTRODUCTION
Research is an active, diligent and systematic process of inquiry
in order to discover, interpret, and revise facts, events, behaviors
or theories or to make practical applications with the help of
such facts, laws or theories. The tem research is also used to
describe the collection of information about a particular subject.
Employees attitude towards the organization should be known
by the
entire organization to reduce the grievance. The main objective
is to find out the number of employees who are having positive
attitude and or negative attitude and what tends to the same.
Here, the general employee opinion survey method has been
followed. The questionnaires were directly handed over to the
employees of the organization for their responses.
Random Sampling.
When the markedly heterogeneous group is first sub-divided into
groups or stratas in such a manner that all items in any
particular group are similar with regard to the characteristic
under consideration. From each such strata items are chosen at
random. The number of items taken from each group may be in
proportion to its relative strength, the sample so formed is called
as stratified.
Percentage Analysis:
Percentage analysis is a statistical tool, which is used to identify
the
percentage of responses the respondent have given.
Percentage=(No of respondents/Total No. of
Samples)X100
CHI-Square Test:
The CHI-Square
experimentally
test
is
obtained
useful
results
measure
with
of
comparing
those
expected
Frequency
Percent
13
113
54
180
7.2
62.8
30.0
100.0
Educational Qualification
Frequency
Percent
Below high
34
18.9
school
High school
Graduation
Diploma
Total
42
31
73
180
23.3
17.2
40.6
100.0
Marital Status
Married
Single
Total
Frequency
Percent
158
22
180
87.8
12.2
100.0
Length of Service
3 years to 6 year.
6 years to 9 years
9 years to 15 years
15 years and above
Total
Frequency
Percent
16
47
64
53
180
8.9
26.1
35.6
29.4
100.0
single
Self and spouse
Self, spouse and child
Self, spouse and two children
Self, spouse children and parents
Total
Frequency
Percent
6
11
70
90
3
180
3.3
6.1
38.9
50.0
1.7
100.0
Frequency
Percent
45
73
30
32
180
25.0
40.6
16.7
17.8
100.0
It is interpreted from the above table , 25% of the respondents draw rs 6000
to 8000, 40 % of respondent draw 8000 to 10000, 16% of the respondents
belongs to 10000 to 12000, and 17% of the respondents belongs to 12000
and above.
Help of friends/
relatives
Legal heirs
HRD consultants
Open call for
Total
Frequency
Percent
55
30.6
35
57
33
180
19.4
18.3
31.7
100.0
The able shows that 30.6% of the respondents belongs help of friend 19.4 %
of respondents say that legal heirs, 31.7% of the respondents through HRD
consultants and the 18.3 respondents says from open call for option.
Percent
Highly satisfied
satisfied
Neither satisfied nor
153
26
1
85.0
14.4
6
dissatisfied
Total
180
100.0
The table show that 85% of the respondents are highly satisfied of type of
work, 14.4% of the respondents are satisfied on type of the work and .6%
percentage of respondents are neither satisfied nor dissatisfied on type of
the work
Work Load
Frequency
Percent
Highly satisfied
satisfied
Neither satisfied nor
165
7
8
91.7
3.9
4.4
dissatisfied
Total
180
100.0
The table show that 91.7 % of the respondents are highly satisfied of work
load, 3.9 % of the respondents are satisfied on work load and only 4.4 % of
respondents are neither satisfied nor dissatisfied on work load
Total
work
performed
by you
highly
satisfied
satisfied
neither
satisfied
nor
dissatisfie
d
age
31 to 40
13
41 to 50
95
18
51 to 60
45
54
153
26
180
Total
13
113
o2 = 28.222
The table value e2 for the same at 5% level of significance = 16.919 (i.e.)
D.F = 9Since the computed value is greater than the table value, the
Job Rotation
Frequency
Percent
Highly satisfied
satisfied
Neither satisfied nor
154
20
6
85.6
11.1
3.3
dissatisfied
Total
180
100.0
The table show that 85.6 % of the respondents are highly satisfied of job
rotation, 11.1 % of the respondents are satisfied on job rotation and only
3.3 % of respondents are neither satisfied nor dissatisfied on job rotation
Working Hours
Highly satisfied
satisfied
Neither satisfied nor dissatisfied
Total
Frequenc
Percent
y
168
11
1
180
93.3
6.1
.6
100.0
The table show that 93.3 % of the respondents are highly satisfied of
working hours, 6.1 %of the respondents are satisfied on working hours, and
only .6% of respondents are neither satisfied nor dissatisfied on working
hours.
Shift Timing
Highly satisfied
satisfied
Total
Frequency
Percent
173
7
180
96.1
3.9
100.0
The table show that 96.1 % of the respondents are highly satisfied of shift
timings, 3.9% of the respondents are satisfied on shift timing.
Responsibilities/Assignment Given
Frequency
Percent
Highly satisfied
satisfied
Neither satisfied nor
164
14
2
91.1
7.8
1.1
dissatisfied
Total
180
100.0
The table show that 91.1% of the respondents are highly satisfied of
responsibilities, 7.8% of he respondents are satisfied on responsibilities, and
only 1.1% of respondents are neither satisfied nor dissatisfied on
responsibilities.
Highly satisfied
satisfied
Neither satisfied nor dissatisfied
Total
Frequency
Percent
166
13
1
180
92.2
7.2
.6
100.0
The table show that 92.2 % of the respondents are highly satisfied of
treatment by management, 7.2% of the respondents are satisfied on
treatment by management, and only .6 % of respondents are neither
satisfied nor dissatisfied on treatment by management.
Highly satisfied
satisfied
Total
Frequency
Percent
168
12
180
93.3
6.7
100.0
The table show that 93.3% of the respondents are highly satisfied of
acceptance of suggestion, 6.7 % of the respondents are satisfied on
acceptance of suggestion
Recognition of Performance
Frequency
Percent
Highly satisfied
satisfied
Neither satisfied nor
165
7
8
91.7
3.9
4.4
dissatisfied
Total
180
100.0
The table show that 91.7 % of the respondents are highly satisfied of
recognition by performance, 3.9 % of the respondents are satisfied on
recognition by performance, and only 4.4 % of respondents are neither
satisfied nor dissatisfied on recognition by performance.
Percent
Highly satisfied
satisfied
Neither satisfied nor
168
10
2
93.3
5.6
1.1
dissatisfied
Total
180
100.0
The table show that 93.3% of the respondents are highly satisfied of work
group
cohesiveness,5.6% of the respondents are satisfied on work group
cohesiveness, and only 1.1% of respondents are neither satisfied nor
dissatisfied on work group cohesiveness.
Job Security
Highly satisfied
satisfied
Total
Frequency
Percent
161
19
180
89.4
10.6
100.0
The table show that 89.4 % of the respondents are highly satisfied of
acceptance of job security, 10.6 % of the respondents are satisfied on job
security.
Highly satisfied
satisfied
Total
Frequency
Percent
167
13
180
92.8
7.2
100.0
The table show that 92.8 % of the respondents are highly satisfied of
acceptance of quality of work life, 7.2 % of the respondents are satisfied on
quality of work life.
job rotation
Total
Total
work life
1.00
2.00
1.00
141
13
154
2.00
20
20
3.00
167
13
180
o 2 = 222.5333
The table value e 2 for the same at 5% level of significance = 5.919 (i.e.)
D.F = 2
Since the computed value is greater than the table value, the hypothesis is
rejected Hence, there is an association between job rotation and quality of
work life.
Work Stress
Highly satisfied
satisfied
Total
Frequency
Percent
168
12
180
93.3
6.7
100.0
The table show that 93.3% of the respondents are highly satisfied of work
stress, 6.7 % of the respondents are satisfied on work stress.
Percent
152
24
4
180
84.4
13.3
2.2
100.0
Very helpful
Helpful
Indifferent
Total
The table show that 84% of the respondents are highly satisfied of coworker relationship, 13% of the respondents are satisfied on co-worker
relationship, and only 2% of respondents are neither satisfied nor
dissatisfied on co-worker relationship.
DISCUSSIONS
Job Security is a potential tool for the motivation of the
employees which in this study shows that, the employees have a
negative attitude towards it. The management may make the
employees understand that they are the partners of the business
and the employees organization life depends up on the
constructive contributions made by them.
Only half of the respondents are satisfied with the medical
facilities and safety procedures provided in the organization
which means that the remaining half of them are not satisfied.
Therefore, the management with regard to the medical facilities
along with ESI may offer a minimal amount exclusively for the
medical expenditure as a special package for different levels of
employees. This may motivate them and restrict them to avail
leave. As per the respondents opinion, safety procedures
followed are not up to the mark which also is one of the reason
for regular absenteeism. The respondents also feel that the leave
facilities provided are also not adequate. Management in this
regard may identify the ways by which leave facilities may be
improved without disturbing the regular schedule of work, by
giving restricted holidays, by increasing the number of paid
holidays etc.