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BRP Ch05

This chapter discusses ethical issues that can arise in business research including philosophical questions, societal norms, and codes of behavior. It outlines the obligations of respondents to be truthful and respect privacy and deception. Researchers must ensure objectivity and protect confidentiality of subjects and clients while avoiding misrepresentation and faulty conclusions. Client sponsors have ethical obligations around open relationships with researchers and interested parties as well as privacy. Advocacy research aims to support legal claims while pseudo-pilot studies mislead about the scope of the research.

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56 views7 pages

BRP Ch05

This chapter discusses ethical issues that can arise in business research including philosophical questions, societal norms, and codes of behavior. It outlines the obligations of respondents to be truthful and respect privacy and deception. Researchers must ensure objectivity and protect confidentiality of subjects and clients while avoiding misrepresentation and faulty conclusions. Client sponsors have ethical obligations around open relationships with researchers and interested parties as well as privacy. Advocacy research aims to support legal claims while pseudo-pilot studies mislead about the scope of the research.

Uploaded by

shameem.mahmud
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
Download as ppt, pdf, or txt
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Business

Research Methods
Acknowledge
William G. Zikmund

Chapter 5:
Ethical Issues in Business Research
Ethical Issues
• Philosophical questions
• Societal norms
• Codes of behavior
Rights and Obligations of the
Respondent
• The obligation to be truthful
• Privacy
• Deception
• The right to be informed
Rights and Obligations of the
Researcher
• The purpose of research is research
• Objectivity
• Misrepresenting research
• Protect the right to confidentiality of both
subjects and clients
• Dissemination of faulty conclusions
• Advocacy research
Rights and Obligations of the
Client Sponsor (User)
• Ethics between buyer and seller
• An open relationship with research
suppliers
• An open relationship with interested parties
• Privacy
• Commitment to research
• Pseudo-pilot studies
Advocacy Research
• Research to support a specific legal claim
Pseudo-Pilot Studies
• The researcher is told that the study is the
first of many in a more comprehensive
study

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