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    The TOWS Matrix

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    Amar Singh Yadav
    The TOWS matrix is a tool for strategic analysis that involves examining an organization's strengths, weaknesses, opportunities, and threats. It helps develop four types of strategies: SO (strengths-opportunities), WO (weaknesses-opportunities), ST (strengths-threats), and WT (weaknesses-threats). The TOWS matrix matches an organization's strengths to external opportunities, weaknesses to opportunities, strengths to threats, and weaknesses to threats to formulate appropriate strategies. It is used during strategic planning to evaluate strategic alternatives and ensure consistency between an organization's profile, environment, and resources. The TOWS matrix also considers the time dimension to develop contingency plans for an uncertain future.

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    The TOWS Matrix

    Uploaded by

    Amar Singh Yadav
    107 views13 pages
    The TOWS matrix is a tool for strategic analysis that involves examining an organization's strengths, weaknesses, opportunities, and threats. It helps develop four types of strategies: SO (strengths-opportunities), WO (weaknesses-opportunities), ST (strengths-threats), and WT (weaknesses-threats). The TOWS matrix matches an organization's strengths to external opportunities, weaknesses to opportunities, strengths to threats, and weaknesses to threats to formulate appropriate strategies. It is used during strategic planning to evaluate strategic alternatives and ensure consistency between an organization's profile, environment, and resources. The TOWS matrix also considers the time dimension to develop contingency plans for an uncertain future.

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    The TOWS matrix is a tool for strategic analysis that involves examining an organization's strengths, weaknesses, opportunities, and threats. It helps develop four types of strategies: SO (strengths-opportunities), WO (weaknesses-opportunities), ST (strengths-threats), and WT (weaknesses-threats). The TOWS matrix matches an organization's strengths to external opportunities, weaknesses to opportunities, strengths to threats, and weaknesses to threats to formulate appropriate strategies. It is used during strategic planning to evaluate strategic alternatives and ensure consistency between an organization's profile, environment, and resources. The TOWS matrix also considers the time dimension to develop contingency plans for an uncertain future.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    107 views13 pages

    The TOWS Matrix

    Uploaded by

    Amar Singh Yadav
    The TOWS matrix is a tool for strategic analysis that involves examining an organization's strengths, weaknesses, opportunities, and threats. It helps develop four types of strategies: SO (strengths-opportunities), WO (weaknesses-opportunities), ST (strengths-threats), and WT (weaknesses-threats). The TOWS matrix matches an organization's strengths to external opportunities, weaknesses to opportunities, strengths to threats, and weaknesses to threats to formulate appropriate strategies. It is used during strategic planning to evaluate strategic alternatives and ensure consistency between an organization's profile, environment, and resources. The TOWS matrix also considers the time dimension to develop contingency plans for an uncertain future.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    The TOWS Matrix: A tool for

    situational analysis by Heinz Weihrich

    Presented by
    Amar S. Yadav
    Arvind Kumar Yadav
    Bhavesh Jha
    Thangal Luwang
    Chandan Singh
    Purpose

    TOWS matrix for


    meeting the
    environmental
    Review general threats and
    considerations in opportunities
    Strategic with company’s
    planning weakness &
    strengths
    Strategic
    planning process
    Inputs for Strategic
    planning

    People, Capital, managerial &


    technical knowledge and skills

    Employees want higher pay,


    more benefits & job security.

    Suppliers want assurance that


    their products are purchased

    Government depends on taxes .


    The enterprise
    profile

    Competitive situation Top management


    Geographic orientation firm's long-range orientation
    Where are our potential An enterprise
    customers? price, quality, profile is shaped by
    people
    Where are those cost, services,
    Development of
    who should be product enterprise profile, &
    our customers, innovation, policy.
    but are not at distribution Set the
    present? systems, facilities organization climate
    and locations
    The external environment: the
    opportunities

    Market & Economic


    competition
    Demographic Social &
    factor Factors political factor
    -'Who are our
    competitors?'
    In 1960s Income levels Products Social
    business are expected
    'How does our
    created big to change, and developm
    company ents also
    compare with the opportuniti although the Technology-
    es direction is influence
    competition’ less clear and Products
    'What are the But in the the
    recession
    may vary need to be business
    strengths and fordifferent
    weaknesses of required sectors of the adjusted to strategy
    our competitors?' many labor market technologica product
    'What are their industry age
    safety and
    strategies?' change composition l changes
    will also truth in
    'How do we best their
    compete strategy change packaging
    Internal environment

    Operations-marketing
    Management and
    must be assessed in
    organization-
    terms of product Finance-capital
    encompasses labour
    distribution channels, structure, financing,
    relations; personnel Other factors-patents
    brand name profitability, the tax
    policies; the appraisal, inventions and the
    protection, situation, financial
    selection, training and firms image
    competitive pricing, planning and the
    development of
    appropriate customer accounting system
    employees; and the
    identification, service,
    reward system
    and company image
    Strategic
    alternatives
    Backward and Forward Integration- In backward integration a company may
    acquire suppliers to ensure a steady flow of materials. In forward integration the
    attempt is to secure outlets for products or services and to reach toward the
    ultimate user of the product

    Diversification- moving into new and profitable markets. This may result in
    greater growth than would be possible without diversification

    Joint Ventures- which may take different forms. For example,


    corporations may join with foreign firms to overcome political and cultural
    barriers
    Evaluation and Choice of Strategies- The strategic manager has to evaluate a
    multiplicity of possible strategies. Clearly, such a manager has to take
    into consideration both external realities and internal capabilities
    Timing is another critical element in the strategic decision

    Consistency Testing- During all stages of strategy formulation, the steps have to be
    examined for consistency with the enterprise profile, the present and projected
    environment, and the resources of the firm

    Contingency Plans- Contingency plans will have to be prepared. Since the future
    cannot be predicted with great accuracy, plans
    need to be made with different premises
    Process of corporate strategy
    and TOWS Matrix
    Time Dimension and the TOWS
    Matrix
    '+' indicates a match between the strengths of the company and external
    opportunities, while an '0' indicates a weak or nonexistent relationship
    Thank You

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