A REPORT ON AN INDUSTRIAL VISIT TO

HAVMORE ICE CREAM

Submitted To,
Shri CHIMANBHAI PATEL INSTITUTE OF BUSINESS ADMINISTRATION

S.G.Higway

AHMEDABAD

Submitted By:
Chirag shah
F.Y.B.B.A.B
Roll No. 33
PREFACE
“Experience Is The Best Teacher”

This saying has played a guiding role in including visit as a part of the
curriculum of the B.B.A programmers of the Gujarat University.

As a student of Shri Chimanbhai Patel Institute of Business

Administration we visited HAMVORE ICE CREAM. During this visit we
got the full knowledge about the production, sales, purchase,
procedure of making delicious ice cream

The world is the competitor’s world this practical training at B.B.A

programmers develops the skills about the difficulties & challenges in
the business world only the theory knowledge doesn’t impart complete
education so practical experience is must. So this visit is so important to
us.

In this direction, I have tried my level best to present a project on this

visit.
 ACKNOWLEDGEMENT
The successful completion of this project would have been possible
with co-operation & support of my teacher, friends & institute.

I am hereby thankful to the management for providing me the

opportunity to make a study of practical in this organization.

I express my sincere thanks to the staff at the unit who have given us all
the information & guided us during the visit. I am also thanks to our
respectable co-ordinate professor GURMEET SING SIKH who made this
type of “PRACTICAL STUDIES” & also supported, encouraged & given
her valuable time & idea to me during the course of writing this report.

At last I am thankful to my Parents due which I have reached till here.

CHIRAG SHAH.
TABLE OF CONTENT
Sr No. Particular’s Page No.
1 Introduction
- Introduction to Economy
- Introduction to Industry
- Introduction to Company
- General information
INTRODUCTION TO ECONOMY
The economy of India is the 11th largest economy in the world
by nominal GDP and 4th largest by purchasing power parity. The
country began to develop a fast paced economy growth, as free
market principle were initiated in 1990 for international
competition and foreign investment . according to the book
contours of the world economy 1-2030AD by Angus Madison
India was the largest economy from the year 1 AD until the
colonial period According to BRIC report published by gold man
Sachs India will be the second largest economy after china by
2043.
The total National Income of India is Rs 57 lack cores and the
per capita income is Rs 47000.
GDP growth rate of India
6.5% growth in 2006
9.0% growth in 2007
6.6%growth in 2008
7.4%growth in 2009
8.8%growth in 1st quarter of 2010.
The Indian economy is divided into 3 sector namely agricultural
sector, industrial sector and service sector. The employment
generation in agriculture sector is 52% Industrial sector 14%
and service sector 34%. The contribution to India’s total
national income of agricultural sector is 52% industrial sector is
28% and service sector is 55%. Thus agricultural sector province
the highest employment (52%) where the service sector
accounts for the highest GDP (55%).

INTRODUCTION TO INDUSTRY
Ice cream is a frozen desert usually made from dairy products,
such as milk and cream, and often combined with fruits or
other ingredients and flavors.
The ice cream industry in India is worth a whopping
$61.6billion; having a consumption of 15 billion liters of ice
cream annually in which Asia consumes about 5 billion liters of
ice creams amounting to $13 billion
The ice cream industry in India is worth Rs 2000 cores. It is
growing with a rate of 12% every year 40% of the total ice
cream production of India is consumed just in the western India
i.e. Gujarat, Maharashtra and Rajasthan whereas north , south
& east consumes 30%,20%and 10% respectively.
Amul ranks 1st in terms of the market share having captured
38% of total market second come kwality walls with market
share 14% whereas vadilal & mother dairy comes 3rd and 4th
.with market share 12% and 8% respectively. The rest 28%
market share is collectively enjoyed by all other local brands.

INTRODUCTION TO COMPANY
HAVMORE ICE CREAM begin its branded life in1944 in Karachi ,
in undivided India. By 1947, it was a popular local brand there.
But in1947, in the wake of the partition, its founder satish
chona had to join the exodus into India, with virtually no
moveable assets. Searching for a new turf, he tried out Dehra
Dun and Indore and finally, settled down in Ahmadabad.
It is all began with “HAVMORE founder Shri DINELATH CHOVD”
of carry home ice cream in lard. He learned the art of ice cream
making. In fact, he had to begin from a hand-cart at the
Ahmadabad railway station, churning out the ice cream
manually.
He has called this fledgling brand “HAVMORE” a neologism for
“HAV MORE” by day the satisfaction of customer increased
which became Havmore very famous.
Today Havmore ice cream is a delicious facet of western India’s
daily life and part of its market lore. It reaches hundreds of
thousands of customers through 50 main outlets and 1200 plus
dealers.
GOOD OLD VALUES, NEW GENERATION LEADERSHIP.
Mr. Pradeep chona , son of the late Shri Satish chona today has
continued his father’s quality obsession and streak of
innovation.
To his father’s motto-“Achchai Sachchai, safai”. He added a
suffix “NAVU SU CHE”
Mr. Pradeep Chona set off a series of change at havmore in
technology, quality & hygiene standards.
Sometime back Ankit Chona Mr.Pradeep chona son also joined
the business after completing his graduation from the United
States. He also has made many renovations and changes in the
company. He has also started restaurant of fast food knows as
“HAVFUNN”

GENERAL INFORMATION:
1. Brand Name : Havmor Foods
2. Types Of Organization : Private Limited Company
3. Establishment Year : 1944
4. Office Address : Havmor Food Pvt. Ltd
Relief Road
Ahmadabad.
5. Factory Address : Havmore Foods Pvt.Ltd.
Asarva Road,
Ahmadabad.
6. Havmor enterprise : Vijay char rasta Navrangpura
Ahmedabad
7. Competitors : Amul, vadilal, dairy den ,
kwality walls.
8. No. Of parlor & restaurant : 13
9. No. of Employees : 350
10. Outlets centers : Navrangpura , satellite ,
panchvati , relief road.
11. Level of Expand : International
12. Good taste : A great business strategy
13. Diversification : Outdoor catering
14. Head quarters : Ahmadabad.
15. Havmore parlor : Satellite, vastrapur, Arjun
complex
ORGANISATION
STRUCTURE

COMPANY’S ORGANIZATION STRUCTURE.

The organization structure of the company is divided into three
categories. First at the top level management, there are
chairman, director and managing director. At the middle level
there are different department like design department,
marketing department, manufacturing department, accounting
department, quality control department
The bottom level has workers, foreman, etc.

SPECIALTIES OF ORGANIZATION
- The manufacturing and the marketing department are the
major departments of organization
- More than 50 years of innovation.
- All the managers are skillful
PRODUCTION
DEPARTMENT.
MATERIALS
The raw materials procurement system is as follow:
Milk is main raw material for ice cream.
Milk delivered by a producer is measured and a sample is
drawn for quality testing. Indivijual milk is measured, sampled,
analyzed and paid accordingly.
Buffalo Milk 1 liter 7% fat Rs 12.36
Cow Milk 1 liter 3.5% fat Rs 8.00

- Company delivers the quality of the milk directly to dairy.

- Company purchased sugar in bulk at it is used in ice cream.
- Special attention is given to dry fruits because they are
costly. They are purchased cleaned and after cutting they
are used.
- Colour and flavor which are permitted by the government,
are only used.
 PRODUCT RANGE
Havmor company produces various and different and
delicious products. This is the only company that produces
maximum products.
 Candies.
- Kala khatta pop
- Lolly pop
- Orange bar
- Kacchi keri
- Double hit
- Mini chocobar
- Kaju candy
- Classic chocobar
- 3-D bar
- Raspberry dolly
- Mango dolly
- Chowpaty kulfi
- Zulu bar

 Small Cups (50 ml)

- Vanilla
- Royal gulab

 Big Cups (100ml)

- Royal gulab
- Vanilla strawberry
- Chocolate bonanza
- Chips kaju drakash
- Choco chips
- Butter scotch
- Kaju anjir
- Kesar pista
- Raj bhog.

 Cones (120 ml)

- Ringo bings
- Choco vanilla
- Strawberry
- Chocolate
- Butter scotch
- Kesar pista
- Raja rani

 Novelties.
- Malai kufi
- Cut roll
- Badam pista kulfi
- Raja rani roll cut
- Sandwich ice cream
- Fifty fifty roll cut
- Cassata cut
- Super sunda bon-bon
- Volcano.
 Ice cream soda
- Orange
- Lime.
 Family and party packs
- Royal gulab
- Vanilla kaju
- Draksh
- Butter scotch
- Chocolate chips
- Fresh strawberry
- Bonanza bananza
- Swish cake
- Kaju anjir
- Kesar pista
- Lonavli
- Almond carnival
- Roasted-badam-anjir.
PRODUCTION PROCESS CHART.
 Havmor product packing.
- Havmor uses different kinds of packing materials for
different product.
- It uses plastic cups for ice cream and its different products.
- It uses thick , hard ,card , papers for the packing of family
pack.
The packing also contain same important and useful
information like:
- The code no.
- The net weight
- Date of packaging
- Date of expire
- Maximum retail price etc.
It uses modern and fast forward technology like
 Automatic cone filling machine
 Candy cool down machine
 Homogenizer
 Special mix tank.
QUALITY CHECKING
The step is very important in process of making ice cream
because each goods have two side facts and dissuade fact.
When the production is complete there is need for
checking of the sample of ice cream in this process they
 find good quality then they supply the goods market
otherwise they reject the goods.

QUALITY POLICY.
Customer care the core strategy
We shall achieve customer satisfaction by establishing and
sustain an effective quality management system.
They say that it is our prime objective to ensure
consistency in quality of product and services.
Continuous training is an integral part of the management
at havmor which ensure constant improvement in
individual and team performance.

QUALITY OBJECTIVES.
- Ensure consistency in quality of product and services
- Improve upon individual and them performance by means
of continuous training.
- Innovation is a way of life at havmor and they strive hard
to achieve it.
Their motto is ensuring customers satisfaction and
complete values for money.
MARKETING
DEPARTMENT.
MARKETING CHART
Factory

Distributors

Dealer

Final customer

The marketing manager Mr.Kaunal Desai handles the

marketing department of the company. He works directly
under the general manager Mr. Pradeep Chona. Under
Mr.Kamal Desai there are three regional affairs respectively
Ahmadabad, Rajkot and Surat. There are 800 retailers under
distributors work to make available ice cream to the
altimeter consumer. Also seven executive havmor parlors in
Ahmadabad directly under the regional manager.
The value since becomes understand able with the help of
following diagram.