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    Business Model 1

    Uploaded by

    Dalal Alkhashti
    The document outlines a business model for a discount card program with the following key elements: The core capabilities are developing a partner network of merchants, offering customers an attractive value proposition through various discount offers and products, and configuring activities like professional management, sales and marketing teams, and operational functions. The target customers are university students, companies, and housewives who will be reached through distribution channels such as telephone contact, visiting customers, and company offices. Revenue will be generated from discount card sales and advertising revenue, while costs include management, marketing and sales, facilities, equipment, printing, and transportation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Business Model 1

    Uploaded by

    Dalal Alkhashti
    34 views1 page
    The document outlines a business model for a discount card program with the following key elements: The core capabilities are developing a partner network of merchants, offering customers an attractive value proposition through various discount offers and products, and configuring activities like professional management, sales and marketing teams, and operational functions. The target customers are university students, companies, and housewives who will be reached through distribution channels such as telephone contact, visiting customers, and company offices. Revenue will be generated from discount card sales and advertising revenue, while costs include management, marketing and sales, facilities, equipment, printing, and transportation.

    Copyright

    © Attribution Non-Commercial (BY-NC)

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    The document outlines a business model for a discount card program with the following key elements: The core capabilities are developing a partner network of merchants, offering customers an attractive value proposition through various discount offers and products, and configuring activities like professional management, sales and marketing teams, and operational functions. The target customers are university students, companies, and housewives who will be reached through distribution channels such as telephone contact, visiting customers, and company offices. Revenue will be generated from discount card sales and advertising revenue, while costs include management, marketing and sales, facilities, equipment, printing, and transportation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    34 views1 page

    Business Model 1

    Uploaded by

    Dalal Alkhashti
    The document outlines a business model for a discount card program with the following key elements: The core capabilities are developing a partner network of merchants, offering customers an attractive value proposition through various discount offers and products, and configuring activities like professional management, sales and marketing teams, and operational functions. The target customers are university students, companies, and housewives who will be reached through distribution channels such as telephone contact, visiting customers, and company offices. Revenue will be generated from discount card sales and advertising revenue, while costs include management, marketing and sales, facilities, equipment, printing, and transportation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 1

    The big picture

    Core
    Core Capability
    Capability Customer
    Customer Relationship
    Relationship Target
    Target Customer
    Customer
    Partner
    Partner Network
    Network
    • Office location available
    • Register company with • Large list merchant
    • Personal visit to
    • Attractive discount offers Value • Working personal
    ministry of commerce Value Proposition
    Proposition customer
    • Approval from official • Various type of merchant • University students
    • Free delivery for cards
    • Legally binding • Various many • Companies
    government agencies • Web site available
    • Skill full management team • Advertisement agencies products • Housewives
    • Telephone contact
    • Knowledge of e-marketing • Printing company • Attractive discount
    • Customer complains
    • Excellent website • Large number of
    section
    • Modern computer system customers
    Activity
    Activity Configuration
    Configuration
    • Plastic card printer machine • Time saving Distribution
    Distribution Channel
    Channel
    and software • Money saving
    • Custom design • Professional • Free advertisement • Telephone contact
    membership card management • Attractive card design • Visiting customers
    • Marketing brochures • Sales and marketing • Company offices
    • Modern communication team
    • Legal advisor
    center
    • Large list of merchant • Telephone operators
    • Card design and
    partners
    • Directory book list of printing
    • Web site operators
    merchant with their special
    offers
    • Excellent sales team

    Revenue
    Revenue Model
    Model
    Cost
    Cost Structure
    Structure
    • Management • Discount card sales
    • Marketing and sales • Advertising revenue
    • Telephone operators
    • Office rent and facilities
    • Modern equipment (tele/ computers etc…)
    • Printing and advertisement
    • transport

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