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Business Research Process

This document outlines the key stages of the business research process. It discusses three main types of research: exploratory research to define problems, descriptive research to describe phenomena, and causal research to identify cause-and-effect relationships. The stages of the research process include problem discovery and definition, reviewing literature, designing the research, selecting and sampling data, gathering data, processing and analyzing data, and drawing conclusions and reporting findings. Problem definition is emphasized as the most important first step to provide direction.

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Vivek Hattarki
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38 views

Business Research Process

This document outlines the key stages of the business research process. It discusses three main types of research: exploratory research to define problems, descriptive research to describe phenomena, and causal research to identify cause-and-effect relationships. The stages of the research process include problem discovery and definition, reviewing literature, designing the research, selecting and sampling data, gathering data, processing and analyzing data, and drawing conclusions and reporting findings. Problem definition is emphasized as the most important first step to provide direction.

Uploaded by

Vivek Hattarki
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Business

Research Process
Types Of Research
1. Exploratory
– Initial research conducted to clarify and define the
nature of a problem
– Does not provide conclusive evidence
– Subsequent research expected
2. Descriptive
– Describes characteristics of a population or
phenomenon
– Some understanding of the nature of the problem
3. Causal
– Conducted to identify cause and effect relationships
Stages of the Research Process
Problem Discovery Discovery and
and Definition Definition

Review of
Literature and so on
Conclusions and
Research Report
Design

Sampling
Data Processing
and Analysis
Data
Gathering
“The formulation of the problem
is often more essential than its
solution”

Albert Einstein
Problem Discovery And
Definition
• First and probably most important step
• Too often neglected leading to costly errors
• Provides direction for the project
• Problem, opportunity, or monitor operations
• Discovery before definition
• Must not mistake symptoms for problem
Review of literature
State the research questions and
research objectives

Hypothesis:
• A statement
• that can be refuted
• by empirical data
Research Design
• Master plan
• Specifies methods and procedures
• Framework for action
Basic Research Methods
• Surveys
– Interview
– Questionnaire
• Experiments control conditions so that one or
more variables can be manipulated to test a
hypothesis
– Field
– Laboratory
• Secondary data
• Observation
Selecting a Sample

Sample: subset SAMPLE


of a larger population.

POPULATION
Sampling
• Who is to be sampled?
• How large a sample?
• How will sample units be selected?
– Probability Samples – every member of the
population has a known, nonzero probability of
being selected
– Nonprobability Samples
Data Gathering Stage
• Focus on error minimization
• Pretesting
Data Processing and Analysis
• Editing
Checking the data collection
forms for omissions, legibility
and consistency
• Coding
Rules for interpreting,
categorizing and recording
the data
Conclusions And Report Writing
• Effective communication of the research
findings
• Usually includes making recommendations
• “What does this mean to management?”
Thank you

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