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    Walls Vs Omore

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    Asad Mazhar
    This document discusses the objectives and findings of a study on the entry of Omore ice cream into the Pakistani market. It introduces Omore ice cream and its acquisition history. The study aimed to analyze customer response to Omore and its effects on Wall's, the largest competitor. Key findings include that customers rated price, quality, and taste of Wall's higher than Omore, but Omore received higher ratings for availability and variety. The conclusion is that Omore can gain significant market share nationally next year if it improves taste and introduces more varieties.

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    Walls Vs Omore

    Uploaded by

    Asad Mazhar
    540 views18 pages
    This document discusses the objectives and findings of a study on the entry of Omore ice cream into the Pakistani market. It introduces Omore ice cream and its acquisition history. The study aimed to analyze customer response to Omore and its effects on Wall's, the largest competitor. Key findings include that customers rated price, quality, and taste of Wall's higher than Omore, but Omore received higher ratings for availability and variety. The conclusion is that Omore can gain significant market share nationally next year if it improves taste and introduces more varieties.

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    Walls vs Omore

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    This document discusses the objectives and findings of a study on the entry of Omore ice cream into the Pakistani market. It introduces Omore ice cream and its acquisition history. The study aimed to analyze customer response to Omore and its effects on Wall's, the largest competitor. Key findings include that customers rated price, quality, and taste of Wall's higher than Omore, but Omore received higher ratings for availability and variety. The conclusion is that Omore can gain significant market share nationally next year if it improves taste and introduces more varieties.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    540 views18 pages

    Walls Vs Omore

    Uploaded by

    Asad Mazhar
    This document discusses the objectives and findings of a study on the entry of Omore ice cream into the Pakistani market. It introduces Omore ice cream and its acquisition history. The study aimed to analyze customer response to Omore and its effects on Wall's, the largest competitor. Key findings include that customers rated price, quality, and taste of Wall's higher than Omore, but Omore received higher ratings for availability and variety. The conclusion is that Omore can gain significant market share nationally next year if it improves taste and introduces more varieties.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 18

    PRESENTED BY MUSTAFA SHAH

    INTRODUCTION

     Acquired by Mac Fisheries in 1920  Acquired by Lever Brothers in 1922 together with Unilever.  Introduced in Pakistan in 1995  Purchased all assets of its competitor POLKA.

     Engro Foods  Launched in March 2009  Sales Rs 10 million on volume of 76,000 liters  Launched in 8cities and towns  Target to go national by next year

    OBJECTIVE
     To study of entering of Omore in the ice cream market.  Respond of customers towards Omore  Effects of Omore on Walls

    47.5

    52.5

    37.5

    62.5

    15.0

    35.0

    50.0

    10.0 17.5

    30.0

    42.5

    2.5

    17.5

    40.0

    40.0

    12.5

    37.5

    50.0

    10.0 22.5

    37.5 30.0

    15.0 77.5 7.5

    PRICE

    QUALITY

    DESIGN AND PAKAGING

    AVALIABILITY

    VARIETY

    TASTE

    CONCLUSION
     Omore can get a large market share when it get national next year.  People are responding positively towards Omore.  Walls is having high market share then Omore.  Omore has to improve taste and bring more varieties to increase its market share.

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