Bio-Valley Day Spa (Final Proposal To Submit) M
Bio-Valley Day Spa (Final Proposal To Submit) M
Bio-Valley Day Spa (Final Proposal To Submit) M
DONE BY: WAN AZUREEN BINTI WAN KAMIL MUNERA ZAIMAN BINTI OSEMAN KHAIRINA IZAZI BINTI ABD RAHMAN ROSLIN IZZATI BINTI ROSLAN 2008253522 2008258266 2008265466 2008259028
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Bio-Valley Day Spa, Lot 152, Jalan Konvension, Kompleks MITC, Ayer Keroh, 75450 Melaka.
Sir Md Shariff M Haniff Lecture of Entrepreneurs Course ( ETR 300) Universiti Teknologi MARA Malaysia, 40000 Shah Alam, Selangor.
Sir, SUBMISSION OF BUSINESS PLAN Referring to the above, we are the final semester students of Faculty Business Management, are glad to inform to you that we have successfully completing our business plan in the time given. 2. According to the business plan, we have agreed to open a health and beauty spa by the
name of Bio-Valley Day Spa. As a student of Business Management, we believe it would give us more exposure in our future to open our own business. We also learn to gain experience from our mentor, Safa Wangi Spa. Our target is to fulfill the highest demand, needs and expectations from the service that will be provided to our customers.
3.
Furthermore, we have stated the location of our business which is located at Lot 152,
Jalan Konvension, Kompleks MITC, Ayer Keroh, 75450 Melaka. We also have detailed all our plans in setting up this business in four ways which are administration, marketing, operational and financial.
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4.
There are 4 shareholders in the company. They are directly involved and had signed the
WAN AZUREEN BINTI WAN KAMIL MUNERA ZAIMAN BINTI OSEMAN KHAIRINA IZAZI BINTI ABD RAHMAN ROSLIN IZZATI BINTI ROSLAN
5.
Hereby, we are pleased to hand over this business plan to your respectful party, Sir. We
really appreciate that it abides by the term that had been given to us. Lastly, we sincere thank to you for the cooperation from your side. Thank you.
Your sincerely,
WAN AZUREEN BINTI WAN KAMIL GENERAL MANAGER Bio-Valley Day Spa
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EXECUTIVE SUMMARY
The Spa industry has a great future prospect as it is a necessity for customers especially women. Nowadays, women are fully considered about their beauty and wellness. Therefore we have established this company in other to fulfill the needs and help them to treat their health and beauty. This company has been established on January 2012 by 4 owners that are committed and determined in involving themselves in business. We decided to establish and register this company as a partnership company because the condition and requirement are suitable with our need and desires. We also believe that partnership have many advantages compared to other type of business. Spa is a business which provides services in terms of health and beauty treatment. Bio-Valley Day Spa is being organized as a Natural Health Spa has provides a high quality performance of services accordingly with our mission to become the Destination Natural Health Spa. This company will be led by Ms. Wan Azureen Binti Wan Kamil. Our business has a very strong and skillful management with high background skill, knowledge and experience which related with the business. Our main of the business is to give Natural Health Spa services with lesser price with best quality than the other spas. Besides that, we do provide the highest level of services which we believe would attract more customers once they have gone through the experience at the spa. At this location, we do not have any competitor which gives the same services. We know this is an advantage for us to achieve the maximum amount of profit. However, we believe even if there were competitors, nothing would scare us because of our advantages which are high quality, lower prices and optimum costumers delight. The businesss main strength is the labors with skills in body treatment. The business is based on a contractual basis and payment depends on the number of cleaners hired by the client, based on our consultation. So, as our business grow in the future, more workers will be taken in as they are our main assets. And more customers will come to our company.
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INTRODUCTION
The word entrepreneur comes from the French word which is entreprendre, refers to individuals who under take the risk of the new ventures. The first who used this term is Richard Cantillon Circa 1755. He asserted that an entrepreneur invest, transforms and make profit or loss from the business. In other words, goods are bought at a certain price, value is added by transforming the goods, and the goods are sold at an uncertain price. So, from that activity, the entrepreneur undertakes whatever risks associated with the process. From years to other years, the term of entrepreneur will change follow the situation surrounding that year but the basic is still same. For this assignment, our group tried to experience to be an entrepreneur to open a business of a spa also called Bio-Valley Day Spa is focusing on services to customer. Spa treatments work on the human body, which I've been interested in ever, lie head to head, touching hands as they get a simultaneous, deeply relaxing massage. The teacher's idea was that if we understood how the body was put together, we would better understand how to move it. It can be everything from a large treatment room at day spas to lavish facilities with fireplaces, lounging beds and private patios at resort spas. By follow the Fundamental of Entrepreneurship subjects that can help students obtain knowledge and exposure in the field of small business and as an entrepreneur as well as to introduce
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some of the basic techniques and tools that can be used by entrepreneurs in managing their business. It also guides personnel to face a very challenging but rewarding career in the future. There are many steps before opening a business. The first step that as an entrepreneur must have is identify the needs and wants of the customers, by scanning the environment and evaluating of self and the community, screening of business opportunities and selecting a business opportunity. It can be done by preparing a comprehensive a business plan. A good business plan will comprise an organizational plan, marketing plan, operation plan and financial plan. It is the longer step will be taken by entrepreneur before opening a business. Without any knowledge, bravery and patience, the business cant be opened with success outcome. Nowadays, business is the major factor of sources to get the income or side income. It also can help in the growth of the economics in a country and nations. So, entrepreneur are the engine to growth it. It is proof that the entrepreneurs are also movers of the economy. The theory of economic growth and development, particularly which address developing countries, stimulate that the prime mover of economic development is the government. Over a period, however, the role of the government should gradually diminish, enabling the passing of the baton to the entrepreneur. From the description, an entrepreneur should be proud of them self because they are one (1) of sources economic growth in our beloved countries, MALAYSIA. We have to born many new and young entrepreneurs to try and make a business.
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The Business Plan is prepared for various reasons. Among the main reasons of preparing a business plan are:
To view and evaluate the proposed business venture in objective, critical and practical manner of viability and growth potential. To apply for loans or financing facilities from relevant financial institutions. Prepared to obtain a loan from MARA for the amount of RM 130,000.00. To act as a best guidelines for the management of the spa business. To allocate business resources effectively and efficiently To gain prosperity and wealthy towards the spa business. To provide the needs for active and healthy lifestyle in beauty concept
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1.0
COMPANY BACKGROUND
Name of Business : Bio-Valley Day Spa Nature of Business : Massage therapy Date of Business : 1st January 2012 Location of Business : MITC, Ayer Keroh Factors in Selecting the Proposed Business : There are many factors that drag us to take the risks by entering the industry and by involving actively in entrepreneurship activities. Firstly, which is the primary factor is the background family of the company partnership member. Next is we had observes the market and surrounding of this type of operation. It is hard to find a full treatment of spa. Finally, we select this kind of business is also because of to achieve our dream in providing a service to customer and to make people beautiful and have a confident of themselves. Future Prospect of the Business : Our business prospect is to give the best and good services to fulfill the customers need and satisfaction. Besides, we want to improve our services and being acknowledge by the community as the center where they can have information about healthy and lifestyles thus change their life. Our business is to become the wellknown spa in this city.
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1.1
BACKGROUND OF BUSINESS
B) Business Address
: Lot 152, Jalan Konvension, Kompleks MITC, Ayer Keroh, 75450 Melaka.
C) Correspondence Address
: www.bio-valleydayspa.com.my
D) Telephone Number
: 06-33498767
E) Form of Business
F) Main Activity
: As the main menu item. 1. Health consultant 2. Massage 3. Body therapy to aromatherapy
G) Date of Commencement
Name Wan Azureen Bt Wan Kamil Munera Zaiman bt Oseman Khairina Izazi bt Abd Rahman Roslin Izzati bt Roslan
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A) Name of Partner
: 600507-07-5711
C) Permanent Address
D) Correspondence address
E) Telephone Number
: 013-3390033
F) Date of Birth
: 14 May 1960
G) Age
: 51 years
H) Marital Status
: Married
I) Academic Qualification
J) Courses Attended
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K) Skills
: Basic skill Counseling Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Excellence in communication skill.
L) Experiences
M) Present Occupation
: General Manager
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1.2
BACKGROUND OF PARTNERS
1.2.1
PARTNER I
A) Name of Partner
: 810507-07-5700
C) Permanent Address
: No 36, Jalan Bunga Teratai 2/14, Seksyen 2, 40000 Shah Alam, Selangor.
D) Correspondence address
E) Telephone Number
: 013-3338033
F) Date of Birth
: 7 May 1981
G) Age
: 30 years
H) Marital Status
: Married
I) Academic Qualification
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Master in Administration (Human Resource) J) Courses Attended : Bachelor (Hons) in Business Management
K) Skills
: Basic skill in accounting Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Excellence in communication skill.
L) Experiences
M) Present Occupation
: Administration Manager
1.2.2
PARTNER II
A) Name of Partner
: 820911-10-8971
C) Permanent Address
: No. 26, Jalan Sentosa 8, Taman Sentosa , Wangsa Maju 41500, Kuala Lumpur
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D) Correspondence address
E) Telephone Number
: 017-4703082
F) Date of Birth
: 20 November 1981
G) Age
: 30 years
H) Marital Status
: Single
I) Academic Qualification
J) Courses Attended
K) Skills
L) Experiences
M) Present Occupation
: Executive marketing
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1.2.3
PARTNER III
A) Name of Partners
: 830311-14-3388
C) Permanent Address
: No 13, Jalan Memanah, Seksyen 13 Taman Laman Sri, 40100 Shah Alam, Selangor
D) Correspondence address
: No.4, Jalan Merak Mass 11, Taman Merak Mas, Hang Tuah Jaya, 75450 Melaka
E) Telephone Number
: 013-3038083
F) Date of Birth
: 3 March 1983
G) Age
: 28 Years
H) Marital Status
: Single
I) Academic Qualification
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J) Courses Attended
K) Skills
L) Experiences
M) Present Occupation
: Operation Manager
1.2.4
PARTNER IV
A) Name of Partner
: 805607-05-6690
C) Permanent Address
: No.5, Jalan Nuri seksyen 7 8/17 , Kota Damansara, 47810 Petaling Jaya, Selangor
D) Correspondence address
E) Telephone Number
: 013-4141763
F) Date of Birth
: 5 Jun 1981
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: 30 years : Married
I) Academic Qualification
J) Courses Attended
K) Skills
L) Experiences
M) Present Occupation
: Financial Manager
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1.3
BUSINESS LOCATION
As a new establishes company, location should play the important role. If the chosen location is strategic, more customers will come to our spa. Selecting
business location for premise is one of the crucial factors to attract customer. Selecting our business location is influence by the following factors.
a. Transportation Facilities This area completes with the transportation systems infrastructure. Buses and taxis are always passing and stop at this area.
b. Infrastructures The availability of utilities such as electricity and water are crucial in modern life. Beside, at our business area there are many infrastructures such as parking lot, systematic road, telephone, cyber caf and restaurant.
c. Location Plan The location plan is important in order to make sure that customer can easily access to our spa. the location plan supposed to be realistic where all the details are available in the plan. Therefore, Tulip Spa has design the best location plan by inserting all the landmarks that near to our center.
d. Types of Building Premises Building Structure of Building This building is made from concrete. This building is an new building. The building is combined with other premises. Renovation was made by landlord on for the usage of previous tenant. e. Condition
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2.0
ADMINISTRATION PLAN
2.0.1
INTRODUCTION Organization of management can be defined as the activity of dividing and coordinating the tasks and responsibilities into department, section or unit. Bio-Valley Day Spa administration ensures that management has to be efficient and run smoothly to achieve the organization objectives. Bio-Valley Day Spa has divided four main task and responsibilities lead by General Manager as follows: 1. Marketing 2. Operation 3. Financial 4. Administration
Normally, people open for business to get profit but failed to interpret their objectives and mission. Therefore in order to avoid this matter, Black Red Spa has list down the objectives and missions clearly and specific as follows: 1. To compete with non-Bumiputera and other spa company, thus to increase the number of Bumiputera in business industry.
2. To perform the best quality of services with update technique and trend, this then would directly give satisfaction towards customers.
3. In future, Bio-Valley Day Spa is planning to provide more services for customers and to open other branch at other specific location.
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4. To provide safe and comfortable spa for all customers by considering the aspects of physical location of project, building type, infrastructures and location plan.
2.0.1
VISION Setting up a goal and moving towards it is the key to success. Therefore Bio-Valley Day Spa has too, taken the initiative to set a vision for us to move forward and accomplish the maximum satisfaction. Our visions are: Winning the yearly Best Beauty and Health Spa service competition. Opening branches in every state in Malaysia and further advancing internationally. Making our own product in every aspect of health and beauty. Making Bio-Valley Day Spa as an International brand. Achieving Bio-Valley Day Spa to be a Multi-national company.
2.0.2
MISSION Having visions is not enough without effort. In this scenario Bio-Valley Day Spa has taken a step further in planning to achieve every one of our visions. Our missions are: Bring out smiles in every customer after leaving the spa. To maintain the quality of service To prolong business and gain profit to the highest level To attract customers from around Melaka. To ensure increase in customers.
2.0.3
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2.1
Bio-Valley Day Spa is a partnership company and operates on a contractual basis. The purpose of the establishment of the organization is to provide an extensive range of both general and specialized in beauty and health treatment services to all customers. Strategies in making Bio-Valley Day Spa the number one contender in the spa industry is top high quality, maximum sense of satisfaction and at a very low rate. In making these strategies a reality, we have implemented a policy which is smile.. smile.. smile... This policy is the key for us to gain satisfaction from the customers. According to Dr. Smith A. Mat a professor at the Michigan University, United States in his book 7 Step Towards Victorious Entrepreneurship he quoted that a smile is the best cure to all the disease and the best recipe to success. Due to this quotation we believe that our service in relaxing and comforting customers will be much more efficient and welcoming with big smiles offered to our customers. Each one of the staffs of Bio-Valley Day Spa is well experienced in each of their field. Plus, having gone through beauty and health courses have helped strengthen the confidence of our customers. With great experience Bio-Valley Day Spa will not only be just a spa one day, but a class for new trainees.
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2.2
ORGANIZATION CHART
GENERAL MANAGER
ADMINISTRATION MANAGER
MARKETING MANAGER
OPERATIONAL MANAGER
FINANCIAL MANAGER
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2.3
WORKING SCHEDULE
General Manager:
Financial Manager:
Marketing Manager:
Operation Manager:
Administration Manager:
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2.4
2.4.1
Manpower Planning
Position General Manager Marketing Manager Operation Manager Financial Manager Administration Manager
2.4.2
Main Tasks To plan, implement and control the overall management of the business To plan and monitor the strategic progress of the business To be accountable for the overall performance of the business To provide a promotion strategy to promote the business Responsible in the marketing activity. Responsible in effort to increase the total employees and customers. Responsible to broad the company name to the future customers. To manage all the business flow during operation Order product Responsible for the overall performance of the general workers assigned to them. Delegate duties according to the schedule given.
Marketing Manager
Operation Manager
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Financial Manager
Administration Manager
To manage the financial flow of the business To control the cash flow To make a report for profit business or lost To prepare budget in the certain period to monitor expenses Hand in invoices to the clients for that particular month for each location Supervise and coordinate activities of staff Interview job applicants Administer salaries and work out leave entitlements Be involved in staff training and development, the preparation of job descriptions, staff assessments and promotions Locate suitable business premises and negotiate reasonable leasing agreements Provide and maintain business premises and other facilities including plant and equipment
2.4.3
Schedule of Remuneration
Position
Amount (RM)
General Manager Marketing Manager Operation Manager Financial Manager Administration Manager
Total
8931.00
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2.4.4
Item Office table and chair Computer File document rack Stationery Air conditioner Printer
Total cost (RM) 1,500.00 4000.00 120.00 120.00 4000.00 300.00 10,040.00
2.4.5
Administrative Budget
Item
3000.00
9620.00 Total
7680.00
3000.00 20300.00
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3.0
MARKETING PLAN
3.0.1
Introduction
To ensure there is promotion, this important part of the business plays its role. Marketing is a process of planning and executing the conception, pricing, promotion and distribution of good and services to exchange the individuals satisfy and organizational objective. The role of marketing can be considered as one of the most critical part of the business organization because it generates income to the business. The success of each business is depending to the achievement to the firm or company that offers products or services that is suitable and really needed by the consumers. Marketing is always the strategy that is used by the company to increase the sales of their product or services in the market. The services that we provide is spa, where the customers can ease and relax to maintain their enthusiasm and increase their health. Besides that, it is also a place for those people who would love a friendly gathering to talk and release all the tensions kept inside. All of this, inside one place, Tulip spa.
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3.0.2
Service
a) Tulip Treatment Package Tulip Back Massage RM38.00 Tulip Tummy Massage RM 38.00 Tulip Hand Massage RM 28.00 Tulip Shoulder Massage RM 38.00 Tulip Leg Massage RM 48.00 Slimming Oil RM 35.00 (Slim-X Treatment Oil) Wrapping Spa RM 25.00 (EX-Hottish Cream) Tulip Jakuzzi Bath RM 38.00 (+RM 15.00 for Floral Mix up / Milk Mix up / Salt+Oil Mix up) Tulip sauna / Steamer Bath RM 38.00 (+RM 15.00 for Nano Therm Oil + Nano Herbal Salt) Tulip Footspa RM30.00 (+RM 15.00 for Floral / Essential Oil)
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3.0.3
Code
Packing
Price RM (E)
Tlaga Face Spa Set 3 Item Face Spa Salt Face Spa Oil O2 Gel Mask
Tlaga Body Spa Set 4 Item Nano-Therm Oil Nano-Herbal Salt Slim-X Treatment Oil E-X Cream
TBS004
Tlaga Body Spa Set 2 Item (SALON PACK) Nano-Therm Oil 1000ml 250.00 260.00
BS001B
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BS001B
Nano-Herbal Salt
700gm
85.00
90.00
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Aromatherapy 100% (Pure) TEO001 Tlaga Essential Oil (Lemongrass) Tlaga Essential Oil (Lavender) 16ml 33.00 35.00
TEO002
16ml
33.00
35.00
KT0001
15 sachet/box 25g/sachet
15.80
16.50
3.1
TARGET MARKET
Bio-Valley Day Spa emulates the traditional style of Fiji design, emphasizing the 4Rs which is relax, refreshed, renew and rejuvenate. Our target market is more to the carrier woman and a full-time housewife. As we know, a carrier woman at the office, a housewife at home and a mother to their children need to pampered themselves occasionally after a long day and week. Based on our research, the lifestyle of the community lives around MITC is average whereby they spend more on the necessary things.
3.2
MARKET SIZE
2) Assumption amount of money a person willing to spend for SPA for a month RM 52,500 X RM 50 = RM 2,625,000
3) Assumption of amount each person will spend at our SPA RM 2,625,000 X 6% = RM157,500
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3.3
COMPETITORS
Competitors refers to a competition from other company that involves in the same type of business and offers similar, substitute or other alternative of the competitor in terms of size, experience and years in business, financial ability and product line. It is good to have competition from other competitors so that we can improve our service. Therefore Tulip Spa had done a survey at our identified competitors. We had interviewed the competitors and collect the information as much as we could on the survey. From the survey we know the advantages and disadvantages of the competitors; plus the strength and weakness of Tulip Spa. The better performance of our services provides, the more number of customers that we can have. The competitors are as follow:
i.
SUTRA MAYA SPA: Advantages Use theme of Balinese concept Had a lot treatments such as massages, scrubs bath, facial, reflexology, pedicure and manicure
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Advantage Provide beautician class A supplier for beauty product Treatment for hair
3.4
MARKET SHARE
Name of competitors Percentages Amount
25%
RM656250
18%
RM472500
Other (5)
25%
RM656250
Total
100%
RM 2625000
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23%
RM603750
17%
RM446250
Other (5)
23%
RM603750
Tulip Spa
6%
RM157500
Total
100%
RM2625000
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3.5
SALES FORECAST
Sales forecast is expected purchases from the identified target market. It is quoted in units or in ringgit for the period of a year or a month. The entrepreneur should consider of the factors such as customers awareness, seasonal factor and characteristic of the business sector in forecasting sales. In forecasting sales, we have taken some other factors to consider our business based on the; 1. The number of competitors may increase at the operation.
2. Demand for the product and service will increase based on the promotions that have been done.
Month
January
157,500
February
150,000
March
155,000
April
155,000
May
160,000
June
170,000
July
155,500
August
150,000
September
145,000
October
160,500
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November
165,000
December
170,500
Total 1,894,000 Year 2 Total sale 1,988,700 Year 3 Total sale 2,108,022
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3.6
MARKETING STRATEGY
1) Product/Service Strategy
3.6.1
Products Bio-Valley Day Spa offers customized products and services especially designed by experts in spa industry. Our spa products is produced from a high quality and natural ingredients. At Bio-Valley Day Spa, most of the treatments use is oil which is blends from the uniqueness of the natural flora. The oil is specially processed in low temperature to ensure all active ingredients are retrieved, has been traditionally used in the East for centuries which give us a variety of health and beauty benefits. The naturally, scientifically and aesthetically developed through the special process as it is use in a variety of spa therapies such as to rejuvenate the stamina, smoothen hair and skin, as well as to slow down aging process. Using only the natural products, we guarantee that our customers reach maximum wellness.
3.6.2
Quality Bio-Valley Day spa is focused more in products and service quality because we believe every customers will feel welcome with a good services and presentable appearance. We also trained our workers in an intensive 600 hour of training before they start working in our spa. So, the result at the end of two weeks are absolutely satisfied.
3.6.3
Treatment Why is the treatment at Bio-Valley Day Spa is special? Bio-Valley Day Spa will make sure that each of our therapist starts their day by practicing the energy resonance by way of meditation, tai-chi and other spiritual and physical practices before giving a treatment to our customers. This practice will ensure a high level of energy balance,
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and by doing so, they will able to help clients regain their lost stamina. Therefore, this energy resonance can stimulate self-healing treatment for our clients who experience mental and physical fatigue. Our treatment blends the discipline of the West and the wisdom of the east. Bio-Valley Day Spa delivers international standard treatment.
3.6.5
Brand According to the definition in Fundamental of Entrepreneurship book, brand is a name, term, sign, symbol or design that identifies a product and differentiates it from any other products. The name Bio-Valley Day Spa, we use give us the meaning of the natural ingredients of flora. Besides easy to pronounce, it is also easy to recognize and remember by the local and foreigners. Our brand name is also protected by copyright.
2) Pricing Strategy The definition of pricing is the amount of money charge for a product or services. To setting the price of our Bio-Valley Day Spa services and products is by using the valuebased pricing.
3.6.6
Value Based Pricing This method of pricing is used when the manager want to set the price base on the customer satisfaction and the quality of services that we provide to the customers. This method of pricing is based on the customer needs and value perception of the products. To make the method rational and can be used for our menu pricing, we decided to give high standard services that match with the price of the products. The price also match with the spa decorations and layout of the room that create the comfortable and relaxing environment.
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i.
Direct to customer This type of channel is called the direct marketing channel or channel one . Its has no intermediary level and consists of a business selling directly to consumers. Its normally used in services companies. We choose ground floor because will attract customer pass by . It also can display our product and MITC is a new development area in Melaka.
3) Promotion Strategy The purpose of doing the promotion strategy is to promote our products and services to people in order to increase the number of customer. Promotion strategy is used to disseminate information about the companys product or services with the purpose of attracting the target market.
I.
Advertising Advertising is a non-personal, do the promotion through the mass media. The main advertising strategies are creating advertising message and selecting advertising media.
a) Flyers The flyers will concentrate on the target market segmentation. We include the details of our spa and the latest promotions. b) Internet We also introduce our spa information through internet. We have created a website for consumer to know more about our product and services offered at our spa. b) Membership Card We introduce a membership card in our spa so the customer will enjoy benefit from our spa by using the membership card. d) Discount & Free gift We give a discount price for the first trial with any of our services to let our customer to try and feel the ambiance in our spa.
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3.6.7
3.6.8
Schedule of Tasks and Responsibilities Position Tasks and responsible Promote our spa aggressively as it is new to the market Sales assistants Attract customers
3.6.9
Position
Sales assistants
RM650
RM78
RM16.25
RM744.25
3.7
MARKETING BUDGET
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Signboard
3000.00
Marketing personnel
-salary
650.00
- EPF/SOCSO
94.25
- utilities
350.00
Promoting
9800.00
Grand Opening
5500.00
Total
3000.00
1094.25
15300.00
19394.25
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4.0
OPERATION PLAN
4.0.1
Introduction
As entrepreneur, operation plan is one of the essential parts other than administration and marketing plan. Operation plan involves the production of the product or services according to quantity, quality, specification and time to the customer. Operation management can be defined as the process of marshalling resources to produce output through the transformation process. The operation comprises 3 main components like business input, transformation system and output. Basically the operation plan of Bio-Valley Day Spa comprises how the company runs the business in particular period time. By having the operational plan, we can use it as guideline when facing any problems. Besides that, this plan also helps us in managing with suppliers in term of purchasing machine / equipment and supplements or vitamins. In order to satisfy the customer, we employ 5 workers who is expertise in this field. They are hired to give advice to customer, aid them and give out the best service at every hour. Other than that they have to make sure all the products that are applied safe to use and will not cause any harm to the customer. A cashier is hired to manage payment from the customer and also to remind the customer at what time is the operation time of the spa and so on. A cleaner are among the workers in the spa whom will ensure that the spa is always in a clean condition.
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4.0.2
Operations Plan
1) Operation Process
The key steps or phases in the operations process towards producing the product or providing the service. In our business we more practice into the service such as massage, slimming packages, facial and other service. All of this service is for generate customer satisfying. In this operational process include three component that output, input and transformation process.
Transformation process
Based on the above, it is general picture about operation management which refer to a process of marshaling resources to produce output through the transformation process. Input refers to all resources required to produce a particular output, while the transformation system refers to the activities involved in transforming input into output. Then the output refers to the ended product created as the result of transformation process.
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4.0.3
Operation Process Flow Chart Our spa has two type of service flow that is walk in service and booking from customer. The flow is referring to the chart below.
a) Walk in Service
Receive payment
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b) For Booking
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4.0.4
Capacity Planning Capacity planning refers to the amount of output that can be produced within a specified time. The operations output in units of product or hours of operations relevant to the business. The calculation of product is :Target market = RM 52,500 x 0.06 = 3150 person per month
Customer per day = 3150 26 (opening day) =121 person per day.
During the calculation we can estimated that 121 person will go to spa in one day and equal to 3150 person per month.
4.0.5
Operation Hour of Bio-Valley Day Spa Bio-Valley Day spa was open on Tuesday until Sunday and closed on Monday. Our spa start the operation on 9.00 am until 5.00 pm. opening depends on appointment by the customers. After 5.00 until 10.00 pm its
Monday - Closed
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4.1
Material Requirement
Product Name Tlaga Secret Skin Set 4 Item Refreshing Facial Wash Gel Hydrating Facial Toner Restoring Nutricare Cream Intensive Aqua Gel
Packing
QUAN
Price RM (cost)
Price RM (sold)
Total RM
Set
130
44.00
88.00
5720.00
Tlaga Face Spa Set 3 Item Face Spa Salt Face Spa Oil O2 Gel Mask
130
8450.00
Tlaga Body Spa Set 4 Item Nano-Therm Oil Nano-Herbal Salt Slim-X Treatment Oil E-X Cream
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Tlaga Body Spa Set 2 Item (SALON PACK) Nano-Therm Oil Nano-Herbal Salt 1000ml 700gm 65 65 125.00 42.50 250.00 85.00 8125.00 2762.50
Aromatherapy 100% (Pure) Tlaga Essential Oil (Lemongrass) Tlaga Essential Oil (Lavender) 16ml 130 16.50 33.00 2145.00
16ml
130
16.50
33.00
2145.00
15 sachet/box 25g/sachet
130
7.90
15.80 TOTAL
1027.00 44317.00
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4.2
4.3
Task
Make and receive phone call Give guest the spa form Receive payment from guest Introduce product to the guest Deal with guest Help guest full the form
Do treatment Check material stock that uses in massage treatment. Do the facial treatment Check material stock that uses in facial treatment
4.4
Working Schedule
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C L O S E
O O O O O
O O O O O
O O O O O
O O O O O
O O O O O
O O O O O
4.4.1
Schedule of Remuneration
Basic salary per month = RM800.00 EPF= 12% x RM800.00 = RM96.00 SOCSO = 2.5% x RM800.00 = RM20 Commission for 1 guest = RM10.00 Overtime = RM3.00 per hour
EPF(12%) Wages rate /SOCSO(2.5%) RM800.00 RM900.00 RM800.00 RM800.00 RM800.00 RM4100.00 RM116.00 RM130.50 RM116.00 RM116.00 RM116.00 RM594.50 RM916.00 RM1030.50 RM916.00 RM916.00 RM916.00 RM4694.50 Amount
1 1 1 1 1
Full time Full time Full time Full time Full time TOTAL
As the starting, our company only hired 5 service workers, one receptionist, one consultant , one facial staff and operation staff. Their salary is paid monthly. We have chosen to hire them because taking part time workers are much more costly. Service workers task is stated in the agreement they signed which is keeping the place clean, keeping all decorations as presentable as possible and keeping all equipments for treatment at a hygiene level.
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4.4.2
Identify supplier
Price and discount: the price are affordable. Quality & material : a lot of people trust them Sale term & condition : there were a discount if we pay before the time given. Sale service & warranty: they come to spa and give service. Delivery term: free transportation
4.4.3
SUPPLIER TlagaVenture
i.
No.54 Jalan Perdana Selatan, Bandar Perdana, 14000 Bukit Mertajam, Pulau Pinang
ii.
Fax:04-5022252
iii.
Email: [email protected]
i.
No.56, Jln 3/62D, Bandar Manjalara, Off Sri Damansara, 52200 Kepong, Wilayah Persekutuan
ii.
03-6277 34045
i.
3-2, Jln Metro Perdana Timur 1, Taman Usahawan, 52100 Kepong, Wilayah Persekutuan
ii.
03-6277 89248
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4.5
QUAN. 1 1 1 1 1 1 2 2 2 1
ITEM Steamer room Sauna room Tahiti Multi-Jet Shower Jacuzzi Tubs Multifunction facial g 5 machine Massage bed Facial bed Foot Bath Hot blanket Ozone Steamer & 5 Dioptor Magnifying Lamp Sterilizer Batik sarong Towel(multiple size) Chair Jacuzzi Spa Pillow Leisure Bay Spa pillow Glass Biker Parts Salon Cart With Drawers 4 Level Plastic Trolley Cart
PRICE PER UNIT (RM) 4000.00 11000.00 2300.00 5000.00 700.00 1000.00 600.00 400.00 500.00 800.00
TOTAL (RM) 4000.00 11000.00 2300.00 5000.00 700.00 1000.00 1200.00 800.00 1000.00 800.00
129.00
258.00
1 30 100 1 2 3 5 2 3
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5 30 50 50 200 3 10 10 30
burner aromatherapy Disposable plastic Disposable panties free size Disposable bra Candle(100ct) Essential oil Sponge Spa Headband Closed Toe Cotton Slippers Waffle Weave White Kimono Robe Vinyl Gloves Powder Free (100ct) Makeup Remover Sponge Medium Wood Spatulas (50pcs)
20
25.00
500.00
2 5
10.50 1.95
21.00 9.75
2.95
14.75
TOTAL
31991.00
4.6
Location
Lot152,Jalan Konvension, MITC Ayer Keroh, 75450 Melaka Incur renovation cost around RM80000 Operations, administration and marketing sections under one roof.
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Office
toilet
Room 1
Room 2
jet shower
Room3 Cashier
Reception
Waiting area
steamer
Sauna
jakuzi
4.7
Operation Budgets
Item
Fixed Asset
Other Expenses
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(RM) Renovation Deposit rental Utilities Insurance Wages + salary Rental Machine & equipment Material Total RM 123128.00 RM31128.00 RM2000.00 RM4694.50 RM2000.00 RM863.00 RM44137.00 RM53994.50 RM80000.00 RM10000.00 RM2300.00
(RM)
RM 177122.50
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5.0
FINANCIAL PLAN
6.0.1
Introduction
There are several factors that must be considered before start the business such as financial. The financial plan is the final step in the preparation of the business plan. The financial plan incorporates all financial data derived from the operating budget like marketing, operation and administration budget. Through this maximum profit, it will be guided line for the company to predict about business potentials in the future. It will need at least three years of projected financial data where the first years will reflect to monthly data. In short, a good financial pelan should be able to determine the following: Project Implementation Cost Sources of Funds Fixed Asset Depreciation Schedule Loan Amortization Schedule Hire Purchase Repayment Schedule Pro- Forma Statement Manufacturing Accounts Trading Accounts Profit and Loss Accounts Balance Sheet Accounts
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The financial is crucial to the overall business plan that is developing for a insets project. There are many advantages of the financial planning as:
To be used as the guideline for implementation. While managing the business, we ensured that the initial capital is sufficient. To show to the creditors and banks about the company's ability to pay back the loan.
To analyze each of the business performance based on all the resource to achieve a maximum profitability level.
The viability can be appraised before the actual investment is committed. To analyze how the operation of the business are working and its impact to financial sector.
6.0.2
To ensure the company maximize the profit and minimize the cost.
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NAME OF BUSINESS/COMPANY
Working Capital Salary EPF SOCSO Promoting Grand Opening Utilities Other Expenditure Other Expenditure Pre-Operations Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Expenditure TOTAL 19,394 650 78 16 9,800 5,500 350
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ADMINISTRATIVE EXPENDITURE Fixed Assets Land & Building Office Equipment 10,040 RM
Working Capital Salaries Utilities EPF SOCSO Stationary 7,800 350 936 195 120
Other Expenditure Other Expenditure Pre-Operations Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Expenditure TOTAL 3,000
22,441
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OPERATIONS EXPENDITURE Fixed Assets Renovation Insurance Machine Working Capital Raw Materials Carriage Inward & Duty Salaries, EPF & SOCSO Utilities Rental Equipment Other Expenditure Other Expenditure Pre-Operations Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Expenditure TOTAL 10,000 176,440 44,317 RM 80,000 2,000 31,128
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SALES PROJECTION Month 1 157,500 Month 2 150,000 Month 3 155,000 Month 4 155,000 Month 5 160,000 Month 6 170,000 Month 7 155,500 Month 8 150,000 Month 9 145,000 Month 10 160,500 Month 11 165,000 Month 12 170,500 Total Year 1 1,894,000 ToTal Year 2 1,988,700 Total Year 3 2,108,022
PURCHASE PROJECTION Month 1 44,317 Month 2 40,000 Month 3 38,000 Month 4 36,000 Month 5 42,000 Month 6 42,063 Month 7 40,000 Month 8 36,800 Month 9 32,000 Month 10 35,000 Month 11 40,000 Month 12 41,000 Total Year 1 467,180 ToTal Year 2 490,350 Total Year 3 519,771
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COLLECTIONS FOR SALES In the month of sale 1 month after sale 2 months after sale Total
100%
100%
PAYMENTS FOR PURCHASES In the month of purchase 1 month after purchase 2 months after purchase Total
100% 100%
5 5 5 5 5 5
FIXED ASSETS
5 5 5 5 5 5
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NATURE OF BUSINESS
1 = Manufacturing 2 = Trading 3 = Service
TERMS OF LOAN (if required) Interest rate Loan duration Interest payment method*
* Method: 1 = flat rate 2 = annual rest
5% 5 2
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Bio-Valley Day Spa PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE Project Implementation Cost
Requirements Fixed Assets Land & Building Office Equipment 10,040 10,040 Cost Loan
Sources of Finance
Hire-Purchase Cash Own Contribution Existing F. Assets
Signboard
3,000
3,000
Renovation Insurance Machine Working Capital 1 months Administrative Marketing Operations Pre-Operations & Other Expenditure Contingencies TOTAL
218,275
218,275
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ADMINISTRATIVE BUDGET
Particulars Fixed Assets Land & Building Office Equipment 10,040 Working Capital Salaries Utilities EPF SOCSO Stationary 7,800 350 936 195 120 Pre-Operations & Other Expenditure Other Expenditure 3,000 10,040 9,401 3,000 3,000 22,441 7,800 350 936 195 120 10,040 F.Assets Monthly Exp. Others Total
Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Pre-Operations Expenditure
Total
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MARKETING BUDGET
Particulars F.Assets Monthly Exp. Others Total
Fixed Assets Signboard 3,000 Working Capital Salary EPF SOCSO Promoting Grand Opening Utilities 650 78 16 9,800 5,500 350 Pre-Operations & Other Expenditure Other Expenditure 3,000 16,394 19,394 650 78 16 9,800 5,500 350 3,000 -
Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Pre-Operations Expenditure
Total
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OPERATIONS BUDGET
Particulars F.Assets Monthly Exp. Others Total
Fixed Assets Renovation Insurance Machine 80000 2000 31128 80,000 2,000 31,128 Working Capital Raw Materials Carriage Inward & Duty Salaries, EPF & SOCSO Utilities Rental Equipment 44,317 4,695 2,300 2,000 Pre-Operations & Other Expenditure Other Expenditure 10,000 113,128 53,312 10,000 10,000 176,440 44,317 4,695 2,300 2,000 -
Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Pre-Operations Expenditure
Total
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10
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Method
Year Principal
10,914 8,731 6,548 4,365 2,183 0 0 0 0 0 54,569 52,386 50,203 48,020 45,838 -
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Sales Less: Cost of Sales Opening stock Purchases Less: Ending Stock Carriage Inward & Duty Gross Profit Less: Enpenditure Administrative Expenditure Marketing Expenditure Other Expenditure Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Pre-Operations Expenditure Interest on Hire-Purchase Interest on Loan Depreciation of Fixed Assets Operations Expenditure Total Expenditure Net Profit Before Tax Tax Net Profit After Tax Accumulated Net Profit
467,180
490,350
519,771
112,812 196,728
118,453 206,564
125,560 218,958
3,000
10,000
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8,032
6,024
4,016
Signboard
2,400
1,800
1,200
100,934 Current Assets Stock of Raw Materials Stock of Finished Goods Accounts Receivable Cash Balance 0 0 1,074,884 1,074,884 TOTAL ASSETS Owners' Equity Capital Accumulated Profit Long-Term Liabilities Loan Balance Hire-Purchase Balance Current Liabilities Accounts Payable TOTAL EQUITY & LIABILITIES 1,175,818
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#VALUE!
#VALUE!
#VALUE!
22.46% 18.34% 87
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7.0
CONCLUSION
As conclusion, all the departments in this business such as administration, marketing, and operation and financial have provided a specific systematic business planning. With this entire specific planning, we are convinced that Tulip Spa can be the most familiar and successful company in the business field especially among the competitors in Shah Alam and area around. With systematic management, the employee's productivity will develop in the future and also increases as the management care of our employees. From the marketing management, we make survey and research to get information about this business to make a good strategy and target in order to compete with others competitor in this business field The effective management with the best services can help our company to gain more profit in sales. Besides, the efficient finance management will help our company in term of running of the business smoothly and getting a profit as maximum we can get. With the financial information statement, we can look the potential to involve in the business field. We can conclude that this business have an opportunity to gain more profit for the future. This business also will able to stand strongly and our company will be the best and strongest Bumiputera Company even though we are new in the business field.
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APPENDICES
FRONT VIEW
SINGLE ROOM
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CENTRE STAIRS
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i.
Product
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ii.
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iii.
Business Card
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iv.
Massage Table
White Kimono 84 | P a g e
Foot Bath
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