Creating and Starting The Venture
Creating and Starting The Venture
Creating and Starting The Venture
Unit II - Sources of new Ideas, Methods of generating ideas, creating problem solving, product planning and development process
Consumers or Customers
Existing Companies
Here this example means: HP is an already existing company that provides PCs n laptops similarly we have Dell that provides same things but in a different manner So an entrepreneur can start his own company by seeing these concepts and providing something new in his enterprise
Focus Groups
Brainstorming
5. Market Tests
6. Commercialization
9 - 20
2. IDEA SCREENING
3. CONCEPT DEVELOPMENT
4. BUSINESS ANALYSIS
5. PRODUCT DEVELOPMENT
6. TEST MARKETING
7. MARKETING LAUNCH
8. PRODUCT INTRODUCTION
Rajesh