Change Management Simulation
Change Management Simulation
Change Management Simulation
Presenter Name
Overview
You will play the role of either the CEO or Director of Product Innovations at Spectrum Sunglass Company Youre in charge of getting Spectrum to adopt a new sustainability initiative. You have 96 weeks to achieve a critical mass of managers at Spectrum to adopt your initiative
Prepare Tab
Review the preparatory materials: Foreground reading Simulation summary Organization chart How to Play Videos
Your credibility some levers are more effective depending on your credibility level.
The organizations Phase of Adoption some levers are more effective in some phases than others. The current stage of adoption for each of the 20 managers
Decide Tab
The Decisions Log provides a complete decision history.
Each week youll decide which lever to pull, and if applicable, who to target.
Some levers target only a few people. You will choose the people who to target.
Click on people to get basic info about them. Once youve interviewed a target, youll see the i icon. Click on them to learn additional information, including who they are friends with.
A targets stage of adoption is noted by his/her name: (Aw) Awareness (In) Interest (Tr) Trial (Ad) - Adoption
Once youve selected your lever and your targets, click Submit Decisions to advance.
7 Copyright 2010 Harvard Business School Publishing.
Legend
Most recently used lever Effect on direct targets Effect on indirect targets
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Legend
People who are grayed out have not yet been interviewed.
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End Game
The play continues until you have used up all 96 weeks or until you achieve a critical mass of adopters. Once you complete the simulation, you can always review your results by clicking run archive at the bottom of the screen. If you need to stop your run mid-simulation, you can also resume your run via the run archive link.
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Run Archive
The Run Archive provides a list of Completed and Unfinished runs.
Review a completed run. Resume an unfinished run. If your instructor assigns you to a new scenario, you can begin it by clicking here.
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