LIPTON TEA

Lipton was created at the end

of the 19th century by Sir Thomas Lipton.

Over a hundreds years on, Lipton now possesses thousands of acres of quality tea gardens in East Africa.

The Lipton tea business was acquired by consumer goods company UNILEVER in a number of separate transactions, starting with the purchase of the US and Canadian Lipton business in 1938 and completed in 1972 when Unilever bought the remainder of the global Lipton business. In 1991, Unilever created a first Joint Venture with PepsiCo, the Pepsi Lipton Partnership, for the marketing of ready to drink (bottled and canned) teas in North America.

Under the slogan~ DIRECT FROM THE TEA GARDEN TO THE TEA POT, he made tea a popular and approachable drink for everyone high quality but reasonable priced. The Lipton tea are his heritage and they are more popular than ever.

Thanks to him , LIPTON TEA is now WORLD LEADER and present in more than 150 countries.

VISION
Lipton` s vision is to available within an arm `s reach of every individual desire.

MISSION STATEMENT
Our purpose in Lipton is to meets the every day needs of people everywhere to anticipate the aspiration of our consumers and customers to respond creatively and competitively with products which raise the quality of life.

OBJECTIVES OF LIPTON
The aim is to provide quality tea that is safe for the health and energizing for the mind and body with an unforgettable flavor.

Lipton has to retain its position as a market leader against all its competitors especially TAPAL who is its challenger.

It has to interact directly with the consumers in order to be aware of the requirements and expectations of its consumers.
It has to maintain the highest satisfaction standards and goodwill amongst the consumers. It has to maintain its brand name and loyalty.

LIPTON`S PRODUCT RANGE ~*~*~*~*~*

Lipton yellow label

Lipton Yellow Label is a premium, full-bodied tea. Sir Thomas Lipton created this famous blend more than 100 years ago. Since then the quality of Lipton Yellow Label tea has been guaranteed by experts who select only the best teas from around the world.

LIPTON BLACK TEA

LIPTON black tea is refreshing, delicious and natural. No wonder LIPTON is Americas favorite tea. Enjoy LIPTON Tea hot or iced caffeinated or decaffeinated.

BLACK TEA PRODUCTS

LIPTON HOT TEAS LIPTON ICED TEAS

COLD BREW HOT TEA ICED TEA

DECAF COLD BREW

DECAF ICED TEA

DECAF HOT TEA

TEA WITH A HIND OF PEACH

TEA WITH A HIND OF RASPBERRY

LIPTON GREEN TEA

A delicate, clean taste, subtle aroma and a beautiful pale green color characterize our range of green tea products.

Variety of exotic flavors, like LEMON GINSENG and ORANGE, PASSIONFRUIT AND JASMINE.

GREEN TEA PRODUCTS

GREEN TEA WITH CITRUS

100% NATURAL

100% NATURAL DECAFE

DECAFE HONEY LEMON

CRANBERRY POMEGRANATE

ORANGE PASSIONFRUIT, AND JASMINE

LEMON GINSENG

HONEY

MIXED BERRY

MINT

GREEN TEA COLLECTION

LIPTON FLAVORED BLACK TEA

oA healthy dose of extra flavor.
oNaturally protective flavonoid antioxidants along with an enticing boost of fruity, herbal or spicy flavor.

FLAVORED BLACK TEA PRODUCTS

ORANGE AND SPICE HONEY AND LEMON

BLACKBERRY

SPICED CHAI

FRENCH VANILLA

LIPTON HERBAL TEA

oAll flavor with no caffeine.
oHerbal teas are made from flowers, herbs, fruits and spices for a flavorful, aromatic cup.

HERBAL TEA PRODUCTS

LEMON

QUIETLY CHAMOMILE

CINNAMON APPLE

ORANGE

PEPPERMINT

HONEY AND LEMON

GINGER TWIST

HERBAL TEA COLLECTION

LIPTON PRIMUIM PYRAMID TEA BAGS

They are available in eight delicious new flavors.

BAVARIAN WILD BERRY

VANILLA CARAMEL TRUFFLE

RED WITH STAWBERRY AND PASSIONFRUIT

WHITE WITH MANGO AND PEACH

GREEN WITH MANDARIN ORANGE

BLACK PEARL

TUNCAN LEMON

WHITE TEA WITH BLUEBERRY AND POMEGRANATE

BED TIME STORY HERBAL TEA

LIPTON ICED TEA MIX

Instant refreshment with our powered mixes. Lipton iced tea mixes are brewed from real tea leaves so the taste is pure and satisfying.

ICED TEA MIX PRODUCTS

WILD RASPBERRY NATURAL LEMON SUMMER PEACH MANGO

UNSWEETENED DIET LEMON DIET DECAF LEMON

GREEN TEA HONEY AND LEMON

DIET PEACH

DIET RASPBERRY

LIPTON ICED TEA TO GO

oLipton makes tea history again with a great innovation. oLipton to go is a zero calorie, sugar free iced tea mix. oJust add water, shake well and you have got all the goodness and flavor of LIPTON tea.

LIPTON ICED TEA TO GO PRODUCTS

GREEN TEA TO GO WITH PINK LEMONATE

GREEN TEA TO GO WITH BLUEBERRY POMEGRANATE

GREEN TEA TO GO WITH RASPBERRY LIME

WHITE TEA TO GO WITH RASPBERRY

WHITE TEA TO GO WITH APPLE CRANBERRY

GREEN TEA TO GO WITH CITRUS

GREEN TEA TO GO WITH MANDARIN AND MANGO

GREEN TEA TO GO WITH HONEY AND LEMON

ICED TEA TO GO WITH PEACH

LIPTON PURELEAF ICED TEA

A taste for every one.

Lipton pure leaf iced tea, from our sweetened tea to our teas sweetened with natural sugar to our selection of revitalizing fruit flavored teas.

LIPTON PURELEAF ICED TEA PRODUCTS

UNSWEETENED ICED TEA

SWEETENED ICED TEA

EXTRA SWEET ICED TEA

ICED TEA WITH RASPBERRY ICED TEA WITH PEACH

ICED TEA WITH LEMON

DIET ICED TEA WITH LEMON

GREEN TEA WITH HONEY

WHITE TEA WITH TANGERINE

LIPTON ICED TEA

Refreshment Comes in Many Flavors This is the perfect drink for your active, healthy lifestyle Its available in plastic bottles
ICED TEA WITH LEMON

DIET ICED TEA WITH LEMON

LIPTON ICED TEA PRODUCTS

SPARKLING GREEN TEA WITH BERRY

SPARKLING GREEN TEA WITH STRAWBERRY KIWI

DIET DIET SPARKLING GREEN TEA WITH GREEN GREEN TAE WITH MIXED BERRY TEA WITH CITRUS STRAWBERRY KIWI

DIET WHITE TEA DIET GREEN TEA WITH PEACH WITH MIXED PAPAYA BERRY

WHITE TEA WITH RASPBERRY

DIET WHITE TEA WITH RASPBERRY

GREEN TEA WITH CITRUS

LIPTON BRISK ICED TEA

oBrisk is an iced tea produced by Lipton, available in 6 number of flavor, such as lemon and raspberry etc.
oLipton brisk iced tea, a bottled flavored beverage, contains caffeine.

S W O T
STRENGTHS
WEAKNESS

OPPORTUNITIES

THREATS

Internal analysis

S~O Positive W~T Negative

External analysis

The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations

Lipton tea
STRENGTHS
Already a market leader and a well known and reputed brand. Extensive knowledge of local culture and tastes. Wider product range with technological superiority, e.g. BROOKE BOND`S hot tea can.

Strong company image.

Strong brand portfolio. Success of the slogan.

Quantity and variety. Effective and attractive packaging.

High quality man power.

Solid base of the company.

Innovative aspects.
Corporate behavior.

Health and personal care products.

Help people getting more out of life. Experience and Quality Management.

Localizing Tea brands.

Strong Heritage
(Emotional Values). Integrated production process. Exports.

Strong supply line.

Highly profitable non credit sales.

Strong Financial Position. Highly innovative.

WEAKNESSES
High prices of products. Substitute` s products.

Policy of spending for the social responsibility. Distribution relatively weaker in areas other than Sindh (IN PAKISTAN)

Highly dependent on Lipton` s equity. Having too many brand extensions can dilute and confuse consumer perception and give fresh and new competitors to seize market share.

Lipton tea
OPPORTUNITIES
Alliance with Pepsi to

access massive distribution network. Presence of big, well known partners drives demand further.

Expansion in other beverage markets.

Research and development.

Expansion in other areas of country (PAKISTAN).

Declining markets for other beverages such as soft drinks. Greater awareness of health benefits of tea. Rising literacy.
High rate of population growth.

THREATS
oOvercrowded and small market with about 200 other brands which might cause significant demand reduction.

oPresence of other major players such as COCA~COLA and NESTLE leading to tough competition.
oLipton `s profit margin is exposed to rupee devaluation.

oHigh inflation with in country can negatively impact the new brands.
oSaturation of hot beverage segment. oPolitical conditions in country can be an obstacle to exports.

oPossible increase of TAPAL and loose tea market shares.

MARKETING STRATEGIES
By adopting reduce price strategy we can make more and permanent customers.
We have to acquire new technology for production to meets the needs of customers.

Sales promotions like prizes, lucky draw schemes introduced to attract more customers.

We celebrates customer satisfaction day on regular basis and we know about the feedback of the customers regarding the products and image of the company.

COMPETITVE STRATEGIES
oLIPTON has enough resources to compete directly with TAPAL oLIPTON has also concentrated on extending its product line by introducing different flavors in its teabags as compared to TAPAL that offers only green tea.

DID YOU KNOW THAT GLOBALLY

The total amount of Lipton Tea consumed in the world in ONE year is the equivalent of the amount of water thundering over Niagara Falls for 5.5 hours.

The amount of Lipton Tea enjoyed by consumers annually could fill 3,660 Olympic-sized swimming pools.
Every time your heart beats, 1,252 cups of Lipton Tea are consumed versus 1,649 cups every time you blink.

Tea became a social custom in the early 19th century, originated by Anna, 7th Duchess of Bedford, who invited guests to join her for a cup of tea and sweets in the late afternoon in order to fill the long gap between breakfast and late dinners.
Iced tea was first created by accident. One hot day at the 1904 World Fair, ice was added to hot tea. Like wines, teas often take their names from the areas in which they are grown.

1649 cups of Lipton Tea are enjoyed every second . 8245 cups of Lipton Tea are enjoyed every time you blink. 1252 cups of Lipton Tea are drunk every time your heart beats.
52 billion cups of Lipton Tea are drunk each year.

YOU DO GOOD THINGS WHEN YOU DRINK GOOD THINGS

CLEARS YOUR MIND NATURALLY

~CONCLUSION~
Lipton company due to large in size in term of financial and human resourse capital and wider product range Lipton can look forward to competition in an encouraging and growing market with demand expected to rise steadily in the immediate long run.

GROUP MEMBERS
SANA RAZZAK BARI
SYEDA NAFEES FATIMA

QURAT-UL-AIN

THANK YOU