1.

1 INDUSTRY BACKGROUND
The Indian broking industry is one of the oldest trading industries that have been around even before the establishment of the BSE in 1875. Despite passing through number of changes in the post liberalization period, the industry has found its way onwards sustainable growth. With the purpose of gaining a deeper understanding about the role of the Indian stock broking industry in the countrys economy, we present in this section some of the industry insights gleaned from analysis of data received through primary research. The Indian Stock Market in India comprises of two stock exchanges: Bombay Stock Exchange (BSE) National Stock Exchange (NSE)

BOMBAY STOCK EXCHANGE (BSE)

The Bombay Stock Exchange (BSE) was established in 1875.The BSE India Stock Exchange serves as the most important for companies to raise money. The chief function of the Stock Market of India is to help raise money as capital for the growth and expansion of various private and public sector enterprises. Besides, the Stock Market of India provides able assistance to the individual investors through daily updates on current position of the stocks of the respective companies that are enlisted in the Stock Index in which the movement of prices in a section of the market are captured in price indices. The popular acronym for Stock Index is Sensitive index or sensex. Moreover, the liquidity provided by the exchange enables the investors to sell securities owned by them easily and quickly.

Hence a person, who is subjected to sudden dearth of funds, can immediately sell his shares for cash in India Stock Market. The BSE Sensex, also known as BSE 30 is a widely used market index not only in India but across Asia. In terms of volume of transactions, it is ranked among the top five stock exchanges in the world.

NATIONAL STOCK EXCHANGE (NSE)

The National Stock Exchange of India Ltd. (NSE), set up in the year 1993, is today the largest stock exchange in India and a preferred exchange for trading in equity, debt and derivatives instruments by investors. NSE has set up a sophisticated electronic trading, clearing and settlement platform and its infrastructure serves as a role model for the securities industry. The standards set by NSE in terms of market practices; products and technology have become industry benchmarks and are being replicated by many other market participants. NSE provides a screen-based automated trading system with a high degree of transparency and equal access to investors irrespective of geographical location. The high level of information dissemination through the on-line system has helped in integrating retail investors across the nation.The exchange has a network in more than 350 cities and its trading members are connected to the central servers of the exchange in Mumbai through a sophisticated telecommunication network comprising of over 2500 VSATs. NSE has around 850 trading members and provides trading in equity shares and debt securities. Besides this, NSE provides trading in various derivative products such as index futures, index options, stock futures, stock options and interest rate futures. In addition to these organizations there are other organizations highlighting on the share trading in the Indian Stock Market are: Securities and Exchange Board of India (SEBI) NSDL CDSL

1.2 OBJECTIVE OF THE STUDY

To know the Company Profile To study the organizational functions. To study functions of various departments. To study internal dependence of these all departments. To know about how company manage to sell and purchase products. To study how they trail people on the job or off the job.

 To understand the difference between theoretical & practical aspects of functioning organization. To get real time exposure of corporate world.

1.3 NEED FOR THE STUDY

Although INDIA INFOLINE LTD. is doing good business and business is flourishing, there is further scope for improvement to make it a bigger player in this field. In order to move into the big league this study was undertaken.

1.4 SCOPE OF THE STUDY

The study is being conducted for the INDIA INFOLINE LTD . This study tells us an overall view of organization and functions carried out by different departments. Organizational Functioning is an important factor for any Organization to achieve the desired goals and Objectives. This requires Co-ordination at all levels to smooth functioning. This study is to know the overall efficiency and performance of the company As a part of two year MBA program at the end of 1st trimester, we had to carry on a project in an organization in order to understand the organization structure and their functions. This was a great opportunity to get the first hand information and understand the functioning of the various departments

1.5 LIMITATIONS OF THE STUDY

he following are the limitations of the study, As we had a limitation of time, the detailed report about the operations of the organization was not possible. The information given by the persons may not be complete because of their busy work schedules The information given by the persons may not be complete because of their busy work

schedules. Only a overall view of the process was explained by each departmental heads.

2.5 MARKETING STRATEGY OF INDIA INFOLINE Market Positioning:

Market positioning statements of India Infoline are At India Infoline we give you single window service and We also ensure your comfort. So, India Infoline focus on the consumers who prefer almost all investment activities at same place by providing number of various financial services. At India Infoline a person can purchase or sell shares, debentures etc. and at the same place also demat it. India Infoline also provides other investment option to the same person at same place like Mutual Fund, Insurance, Fixed Deposit, and Bonds etc. and help the person in designing his portfolio. By this way India Infoline provides comfort to its customers.

Target Market:
India Infoline uses demographic segmentation strategy and segment people based on their occupation. India Infoline uses selective specialization strategy for market targeting. Target person for the India Infoline Stock Broking and India Infoline Investment Service are persons who can work as sub-broker for the companies. Companies focus on Advisors of Insurance and post office, Tax consultants and CAs for making sub-broker

Marketing channel System:

India Infoline uses one level marketing channel for investment product distribution. Sub-brokers work as intermediary between consumer and company. Company has both forward and backward flow of activity through channel. Company distributes stationery, brokerage, and information forward to its sub-broker. The sub-brokers send filled forms, queries, amount of investment etc. back to the company.

Training Channel Members:

India Infoline provides training to the sub-brokers because they will be viewed as the company by the investors. The executives of India Infoline explain various new schemes of investment to the sub-brokers with its objective, risk factors and expected return. Company also periodically arrange seminar to guide sub-brokers.

Advertising and Promotion:

The objective of advertising of India Infoline is to create awareness about services of India Infoline among investors and sub-brokers. India Infoline also publishes its weekly Stock Market Newsletter Market Mantra.

2.6 HUMAN RESOURCES

The India Infoline Groups Human Resources policy is based on the philosophy of Owner Mindset. We believe that the key to our continued growth lies in unleashing the entrepreneurial energy of our employees. We encourage all employees to behave more as 51owners of their departments rather than employees. Our people are highly driven and work towards increasing India Infolines brand and market share across product lines. We have developed extensive in-house training modules. In addition, our staff is trained by various Asset Management Companies and ICICI Prudential Life Insurance Company Limited. They lay emphasis on on the job training where an experienced and senior person mentors a junior executive. In addition to salary, our employees get performance-based incentives on a quarterly basis. They have also implemented an Employee Stock Option Plan. As on December 31, 2009, the total employee strength of our company and our subsidiaries was 1200. Structure :

HR department is an important functional department .it faces the challenges posed by the ever changing dynamic environment of today.

This company analyses the need for new/ additional human resources and provides this based on the requirement. It also ensures that its personnel are competent having appropriate education, training, skills and experience to perform their work which effects product quality. The future of the company hinges on its ability to Select and recruit persons Train and upgrade skill sets Extract and retain talent Robust performance appraisal and reward system Evolve performance parameters with respect to key result areas

MARKET SHARES OF COMPANY Retail broking:

India Infoline has around 3 lakh customers. It has a tie-up with Bank of Baroda for e-broking.

 Institutional broking:
India Infoline has roped in Bharat Parajia, director of sales at CLSA in Singapore, H Nemkumar, CLSA's country head for India, Aniruddha Dange, CLSA's head of research in India, and Vasudev Jagannath, CLSA's head of sales in India. While Parajia will join as head of institutional sales at India Infoline, Dange will be head of research and Nemkumar head of investment banking. Each one of them is bringing in more than 10 years of experience with a top institutional brokerage in Asia. The CLSA foursome will also pick up stakes in India Infoline through the preferential allotment route. Their collective stake would add up to around 15%. Parajia already holds a 2.88% stake in India Infoline. He will subscribe to 25 lakh equity warrants at Rs 440 each.Nemkumar will pick up another 25 lakh, while Jagannath and Aniruddha Dange will subscribe to 20 lakh warrants each. The preferential allotment includes the four men buying 90 lakh equity warrants at a price of Rs 440 each, of which 10% will be paid up front as their sign-on bonus. The remaining will be payable at the end of eighteen months when the warrants will be convertible into shares. That is, all these guys will have to cough up about Rs 360 crore to convert their warrants into shares. Currently, the company's institutional equities team has 35 people, including research analysts and dealers.

Consumer Finance:
During the quarter, it managed a book size of Rs 25 crore and has suffered a loss of Rs 5.5 crore. It expects to break even in 2-3 quarters. NIM of 6-8% on personal loans and 3-4% on home refinancing. It is looking at a Rs 200 crore private-equity funding for its consumer finance subsidiary. It intends to leverage its extensive branch network to expand its consumer finance division to tier-II and tier-III cities in the coming quarters. IndiaInfoline is going slow as it has just started this business with a

robust risk management system. The company has roped in experts from Citi Financial and other banks.

2.8 COMPETATIVE ANALYSIS COMPETITORS (ACCORDING TO VOLUME)

INDIABULLS INDIA INFOLINE EDELWEISS CAP MOTILAL OSWAL F HSBC INVEST FUTURECAPITAL NETWORK 18 GEOIIT BNP DELTA CORP NALWASONS INV

LAST PRICE 135.20 141.30 470.00 170.80 264.00 230.50 90.20 37.80 43.30 1,210.00

MARKET CAP.(Rs.cr) 4188.09 4004.44 3,525.20 2,443.58 1,843.68 1,464.32 865.07 847.03 723.81 621.48

SALES TURNOVER 2003.09 571.57 191.39 57.26 24.31 132.44 94.50 140.56 42.73 14.78

NET PROFIT 99.451 103.59 26.39 45.31 -15.21 9.31 -19.41 14.39 8.31 11.26

TOTAL ASSET 14722.36 1049.99 1,865.28 433.49 667.45 1,216.75 862.11 276.06 356.87 270.90

This table represents the comparison between the India infoline and other share broking firms or investment organization, which includes last price of share, market capital, sales turnover, net profit and total assets.

Last Price
1400 1200 1000 800 600 400 200 0 Series 1

This graph shows the last share price of the organization, in this we can see that Nalwasons investment has the highest share price, as compare to others it is very high. The India infoline stand very short in this.

Market capital
4500 4000 3500 3000 2500 2000 1500 1000 500 0

Market capital

When it comes to market capital the India bulls has the highest market capital, and second is India infoline just behind of India bulls and rest other are no ware in this graph.

SALES TURNOVER
2500 2000 1500 1000 500 0 SALES TURNOVER

When we talk about sales turnover of the broking firm, or investment organization again the india bulls has the highest sales turnover, as compare to other its very high, other stand no ware in front of him, but still india infoline manages second position.

NET PROFIT
120 100 80 60 40 20 0 NET PROFIT

The profit is the main aim of each and every origination. In other factore indiabulls is ahead of all and India infoline but here India infoline beats all others including indiabulls. India infolines profit is just ahead of indiabulls. There are two vacant place which indicates no profit, but it is Not like that, here it means loss both HSBC and NETWORK 18 has suffered a loss of 15.21 and 19.41 respectively.

TOTAL ASSETS
2000 1800 1600 1400 1200 1000 800 600 400 200 0

TOTAL ASSETS

. From this table the column of india bulls has been removes just me make this take appropriate and attractive, because the total assets of India bulls is more then 14700 (NOT SHOWN IN GRAPH) where as the total of all others is 6996 only But finally we can conclude that the India infoline has managed to get the highest net profit among all his competitors.

3.1 FINDINGS
1. According to the survey most of the customers of Infoline Ltd says that it is pocket friendly. 2. Coming to faith 70% say India Infoline Ltd is better than others stock brokers due to customers satisfaction. 3. Lack of promotional activities undertaken by India Infoline securities Ltd. 4. Main purposes of investments are returns & liquidity. 5. Investors take risk as well as returns into their mind while making the investment. 6. Businessmen are more interested in the stock market than the Others . 7. Commodity market is less preferred by the investors, might because of less awareness about commodity market. 8. People want to invest their money in the security market but they have not the proper knowledge.

9. People pay more emphasis on brokerage than service provided by brokerage houses. 10. 3 elements which affect the economy of any country:1) GOLD, 2) CRUDE OIL, 3) U.S DOLLAR

3.2 RECOMMENDATION
1. Commitment should be equalized for every person. 2. Provide the facility of free demonstrations for all. 3. Improvement in the opening of De-mat & contract notice procedure is required. 4. There should be a limited number of clients under the relationship manger. So that he can handle new as well as old customer properly. 5. Some promotional activities are required for the awareness of the customer. 6. People at young age should be encouraged to invest in stock market. 7. Seminars should be held for providing information to prospective and present customers.

3.3 CONCLUSIONS
On the basis of the study it is found that India Infoline Ltd is better services provider than the other stockbrokers because of their timely research and personalized advice on what stocks to buy and sell. Infoline Ltd. provides the facility of Trade tiger as well as relationship manager facility for encouragement and protects the interest of the investors. It also provides the information through the internet and mobile alerts that what IPOs are coming in the market and it also provides its research on the future prospect of the IPO. Study also concludes that people are not much aware of commodity market and while its going to be biggest market in India. The company should also organize seminars and similar activities to enhance the knowledge of prospective and existing customers, so that they feel more comfortable while investing in the stock market.