ASSIGMENT: Marketing: SUBMITTED BY: Amna Arshad TOPIC: Marketing Differentiation ROLL#: 11022720-042

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  ASSIGMENT: Marketing
SUBMITTED BY: Amna Arshad TOPIC: Marketing differentiationROLL#: 11022720-042
SUBMITTED TO:
MR . ISHAFQ AHMADUNIVERSITY OF GUJRAT 
 
 
 
1
What is difference between selling and marketing concept? SELLING CONCEPT:
1. Emphasis is on the product.2. Company manufactures the product first.3. Management is sales volume oriented.4. Planning is short-run-oriented in terms o
f today’s products and markets
.5. Stresses needs of seller.6. Views business as a good producing process.7. Emphasis on staying with existing technology and reducing costs.8. Different departments work as in a highly separate water tight compartments9. Cost determines Price.10. Selling views customer as a last link in business.
Marketing concept:
1.
 
Emphasis on consumer needs want2.
 
Company first determines customers needs and wants and then decides out howto deliver a product to satisfy these wants3.
 
Management is profit oriented4.
 
Planning is long-run-
oriented in today’s products and terms of new products,
tomorrow
’s markets and
future growth5.
 
Stresses needs and wants of buyers6.
 
Views business as consumer producing process satisfying process7.
 
Emphasis on innovation on every existing technology and reducing everysphere, on providing better costs value to the customer by adopting a superiortechnology8.
 
All departments of the business integrated manner, the sole purpose beinggeneration of consumer satisfaction9.
 
Consumer determine price, price determines cost10.
 
Marketing views the customer last link in business as the very purpose of thebusiness
5
 
What is the difference between production concept and 
Marketing…? 
 Production concept:
1.
 
This is one of the oldest concepts that suggest the consumer will like to buythe product which are available easily, cheaply and widely.2.
 
Production concept is based on product and is finalized version of theproduct.3.
 
Production concepts are the ideas that a firm focus on product that is able toproduce more efficiently.4.
 
In production concept management should focus on improving productionand distribution efficiency.5.
 
Production concepts are useful in two situations.
a)
 
When demand for a product exceeds the supply.b)
 
When product cost is high and improved productivity is needed to bring it down.
6.
 
Production concept just wants to have something to sell.7.
 
Make the prices reasonable.8.
 
Have it in abundance.9.
 
They take customers for granted.10.
 
They just see customer convenience so that they can buy.
Marketing concept:
1.
 
First see what the need of customer is.2.
 
To research the best ways to satisfy the customer.3.
 
To provide the best thing than competitor.4.
 
They will lead to customer focus and profit.5.
 
Marketing concept cares for the customer.6.
 
Right product for the right customer.7.
 
Marketing gardening for customer.8.
 
Right time, right customer.9.
 
Sense and respond.10.
 
Cares for customer.
5
5
 
What is difference between Marketing and 
 
Product? 
 
Product concept:
 
1.
 
These concepts suggest that consumer will go for those product which offerquality, utility, features, performance, value, benefit.2.
 
P
roduct concepts involve the four major P’s of marketing i.e. Positioning,
pricing, packing and placement.3.
 
A product concept is more or less similar to the marketing concept as itinvolves production of a product as conceived by the user.4.
 
In product concept management should focus o continuous productimprovement.5.
 
Product concepts can lead to marketing myopia.6.
 
In production concept businesses just want to produce goods.7.
 
It concept also wants to improve the quality of the goods produced.8.
 
To earn profit.9.
 
Centered make and sell philosophy.10.
 
Centered and respond philosophy.
Marketing concept:
1.
 
First see what the need of customer is.2.
 
To research the best ways to satisfy the customer.3.
 
To provide the best thing than competitor.4.
 
They will lead to customer focus and profit.5.
 
Marketing concept cares for the customer.6.
 
Right product for the right customer.7.
 
Marketing gardening for customer.8.
 
Right time, right customer.9.
 
Sense and respond.10.
 
Cares for customer
5
5

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