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    Biba

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    BIBA is a popular Indian clothing brand known for its affordable yet fashionable salwar kameez and other women's clothing. It was founded in 1986 by Meena Bindra to provide stylish outfits at affordable price points. Over time, BIBA has expanded its product lines and distribution channels. It now has over 80 standalone stores across India and supplies many major retail outlets. The brand is led by Managing Director Siddharth Bindra, who aims to make BIBA the top brand catering to all apparel needs of Indian women.

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    Biba

    Uploaded by

    scribdmohitbhardwaj
    1K views2 pages
    BIBA is a popular Indian clothing brand known for its affordable yet fashionable salwar kameez and other women's clothing. It was founded in 1986 by Meena Bindra to provide stylish outfits at affordable price points. Over time, BIBA has expanded its product lines and distribution channels. It now has over 80 standalone stores across India and supplies many major retail outlets. The brand is led by Managing Director Siddharth Bindra, who aims to make BIBA the top brand catering to all apparel needs of Indian women.

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    BIBA is a popular Indian clothing brand known for its affordable yet fashionable salwar kameez and other women's clothing. It was founded in 1986 by Meena Bindra to provide stylish outfits at affordable price points. Over time, BIBA has expanded its product lines and distribution channels. It now has over 80 standalone stores across India and supplies many major retail outlets. The brand is led by Managing Director Siddharth Bindra, who aims to make BIBA the top brand catering to all apparel needs of Indian women.

    Copyright:

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    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views2 pages

    Biba

    Uploaded by

    scribdmohitbhardwaj
    BIBA is a popular Indian clothing brand known for its affordable yet fashionable salwar kameez and other women's clothing. It was founded in 1986 by Meena Bindra to provide stylish outfits at affordable price points. Over time, BIBA has expanded its product lines and distribution channels. It now has over 80 standalone stores across India and supplies many major retail outlets. The brand is led by Managing Director Siddharth Bindra, who aims to make BIBA the top brand catering to all apparel needs of Indian women.

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    of 2

    he Word BIBA in Punjabi is an endearment for a young and pretty girl implying sublime qualities, so it was the name

    decided by Meena Bindra, the founder of BIBA for her line of Salwar, Kameez and Dupattas started in 1986. It was a line which was fashionable and affordable which is what BIBA stands for Fashion at affordable prices. New ranges were added with time and BIBA started a very stylish Mix-n-Match range which was added as a second category. The Mix-n-Match in BIBA is very contemporary in feel and look, while our Salwar Kameez are very ethnic with focus on Indian crafted look, hand block prints and vegetable dyes, Indian handlooms with Traditional embroideries and other Indian Techniques and sensibilities applied in the making of the Garment. We have added Unstitched suits and a girls festive collections for the age group of 2 12 years over time catering to the full demands of a woman. BIBA is a pioneer for bollywood merchandising in India with Na Tum Jano Na Hum in 2004 and went on to ten more such projects with blockbusters like Devdas, Hulchul, Baghban, etc, which were a huge success.

    BIBAs first standalone store was opened in Inorbit Malad Mumbai in 2004 and today BIBA has 87 stand alone stores across India and plans to reach 150 stores by 2013.

    BIBA is also available in MBOs like Shopper Stop, Pantaloon, Lifestyle, Central across the country in all there outlets. Iconic Personality: Profile of Bibas Dynamic Director

    Mr. Siddharth Bindra (Managing Director) holds an M. Com. Degree from Sydenham College, Mumbai. He has also studied Futures, Options and Financial Derivatives, and Capital Markets & Investments from Harvard, US. He has over 15 years experience in the Textile and Apparel Industry. Siddharth provides strategic direction to the brand to effectively plan and manage its Financial Resources, Production Lines ,Overall operations & Vendor Management along with identifying and developing new business and retail opportunities. he has created a fertile base for his decade long experience in the textile and apparel industry, which have enabled him to provide strategic direction to the brand. The winning move according to Siddharath is simple: We at BAPL will cater to all apparel needs of a woman, without the constraints of price line, geographical territories and lifestyle categories Awards and recognition Best ladies ethnic Wear Brand at of of from shoppers the the year year stop pinnacle award ceremony wear wear in 2004 2005 2006 2007

    Golden Golden

    seale seale

    Trophy Trophy

    Brand Brand

    Womens Womens of

    Indian Indian

    ethnic ethnic

    - The Apex award Brand of the year womens Indian ethnic wear by CMAI in 2005 - FMCG Consumer reaction award in fashion and specialties (Womens Formal) in 2006 Appreciation award mission charity

    Iconic Most Most

    ladies

    ethnic ethnic ethnic

    wear wear wear

    Brand Brand Brand in in

    Centrals 2009 2011 by by

    icon images images

    in fashion fashion

    2008 award. award.

    admired admired

    Womens Womens

    - Most Popular ethnic wear Brand (Female)at 3rd Global youth Marketing

    award 2010

    These awards inspire us to do more and reach greater heights in excellence. BIBA has emerged as the most iconic Indian brand that appeals to Women across regions, cultures and lifestyles.

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