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PK Hofmann A

Armin Hofmann was a Swiss graphic designer and educator born in 1920. He studied at Kunstgewerbeschule in Zurich and helped establish the Swiss International Style of graphic design, which favored sans-serif typography, asymmetrical layouts, and use of grids. As both a designer and teacher, Hofmann believed in simplification, restraint in use of color and typefaces, and creating expressive designs that introduced a thoughtful visual culture.

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Anca Adam
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135 views

PK Hofmann A

Armin Hofmann was a Swiss graphic designer and educator born in 1920. He studied at Kunstgewerbeschule in Zurich and helped establish the Swiss International Style of graphic design, which favored sans-serif typography, asymmetrical layouts, and use of grids. As both a designer and teacher, Hofmann believed in simplification, restraint in use of color and typefaces, and creating expressive designs that introduced a thoughtful visual culture.

Uploaded by

Anca Adam
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PDF, TXT or read online on Scribd
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Presentation by Karlie Grasle and Haebin (Donna) Seo

ARMIN HOFMANN


Wednesday, February 13, 2013

Born on June 29, 1920 in Winterthur, Switzerland Studied at Kunstgewerbeschule in Zrich Lithography

ARMIN HOFMANN

Education Contribution

Emil Ruder


Wednesday, February 13, 2013

Allgemeine Gewerbeschule (AGS) in Basel Philadelphia College of Art Yale University

ARMIN HOFMANN

Allgemeine Gewerbeschule (AGS) in Basel

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ARMIN HOFMANN

Armins Teaching

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ARMIN HOFMANN

Wednesday, February 13, 2013

ARMIN HOFMANN

Work as a Graphic Designer

Wednesday, February 13, 2013

ARMIN HOFMANN

Swiss International Style



Absolute and universal style of graphic design Goal of communication Practiced new techniques Heavily favored sans-serif typography

Wednesday, February 13, 2013

ARMIN HOFMANN

General Traits of the Swiss Style

Sans serif typography (primarily Akzidenz Grotesk, Helvetica, and Univers) Asymmetrical Flush left Mathematical grids Extreme geometric reduction Bright, flat areas of color Universal symbols

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ARMIN HOFMANN

Wednesday, February 13, 2013

ARMIN HOFMANN

Giselle, 1959
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ARMIN HOFMANN

Wednesday, February 13, 2013

ARMIN HOFMANN

Graphic Design Manual

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ARMIN HOFMANN

Non-Conformist

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ARMIN HOFMANN

Purpose Behind the Black and White

Post-War consumer society Introduce a visual culture Built on thoughtful restraint

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ARMIN HOFMANN

Simplication by Restraint

Create expressive energy Strived for sensible and thoughtful form Simplification of the formal language

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ARMIN HOFMANN

Trivialization of Color
Economical use of typefaces and colors

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ARMIN HOFMANN

Mechanical Balance

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ARMIN HOFMANN

Wednesday, February 13, 2013

ARMIN HOFMANN

Second-War Inuence
Opposed the increasing trivialization of color

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ARMIN HOFMANN

Behind the Designs

What few people have realized about Hofmann is that behind the artistic beauty of his design was a strong conviction about cultural, moral and social issues. He has high morals and a strong regard for environmental and social justice. - Friedman, 1994
Wednesday, February 13, 2013

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