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    Title: Study On Brand Development and Branding Strategy of Local Apparel Industries in Bangladesh. Abstract

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    Delwar Hossain
    This document discusses strategies for developing brands and branding for local apparel industries in Bangladesh. It notes that Bangladesh faces strong competition from other countries. Developing strong brands could help Bangladeshi apparel stand out and maintain its global market position. The research will focus on strategies for creating internationally recognized brands using local vendors to export branded products rather than relying on foreign brands. A literature review indicates branding can help achieve sustainable appeal and profitability. The methodology includes identifying key issues, discussing brand strategies and models, and applying these directly to the apparel industry in Bangladesh. Both primary and secondary data will be collected to understand industry strengths, weaknesses and future plans.

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    Title: Study On Brand Development and Branding Strategy of Local Apparel Industries in Bangladesh. Abstract

    Uploaded by

    Delwar Hossain
    91 views2 pages
    This document discusses strategies for developing brands and branding for local apparel industries in Bangladesh. It notes that Bangladesh faces strong competition from other countries. Developing strong brands could help Bangladeshi apparel stand out and maintain its global market position. The research will focus on strategies for creating internationally recognized brands using local vendors to export branded products rather than relying on foreign brands. A literature review indicates branding can help achieve sustainable appeal and profitability. The methodology includes identifying key issues, discussing brand strategies and models, and applying these directly to the apparel industry in Bangladesh. Both primary and secondary data will be collected to understand industry strengths, weaknesses and future plans.

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    This document discusses strategies for developing brands and branding for local apparel industries in Bangladesh. It notes that Bangladesh faces strong competition from other countries. Developing strong brands could help Bangladeshi apparel stand out and maintain its global market position. The research will focus on strategies for creating internationally recognized brands using local vendors to export branded products rather than relying on foreign brands. A literature review indicates branding can help achieve sustainable appeal and profitability. The methodology includes identifying key issues, discussing brand strategies and models, and applying these directly to the apparel industry in Bangladesh. Both primary and secondary data will be collected to understand industry strengths, weaknesses and future plans.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    91 views2 pages

    Title: Study On Brand Development and Branding Strategy of Local Apparel Industries in Bangladesh. Abstract

    Uploaded by

    Delwar Hossain
    This document discusses strategies for developing brands and branding for local apparel industries in Bangladesh. It notes that Bangladesh faces strong competition from other countries. Developing strong brands could help Bangladeshi apparel stand out and maintain its global market position. The research will focus on strategies for creating internationally recognized brands using local vendors to export branded products rather than relying on foreign brands. A literature review indicates branding can help achieve sustainable appeal and profitability. The methodology includes identifying key issues, discussing brand strategies and models, and applying these directly to the apparel industry in Bangladesh. Both primary and secondary data will be collected to understand industry strengths, weaknesses and future plans.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
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    Title: Study on Brand Development and Branding strategy of local Apparel Industries in Bangladesh.

    Abstract: Bangladesh Apparel is highly in competition with other countries such as Srilanka, China, Vietnam, and Philippines etc. And as we compete we need to be able to stand out for certain attributes or values that are unique to us, and which cannot be easily duplicated by others. Thats where branding can play a part. Introduction: Now a day the Global market of Apparel sector is too dense with a huge competitor. So to create a identity in this Global crowdy market, and not to loose the position, we need a strong brand value. This Research will focus on to developing strategy and also determine how to create a international brand value by using the local vendor, So that we can export our RMG product using our own brand which are internationally recognized rather than depends on the foreign brand such as JC penny, Zara, H&M, M&S etc. Hypothesis: A common market trend seen through out 1970s was price competition as a means by which firms would compete for sales. Such measures however were found to lower margins, create a lack of customer loyalty, product imitation and in adequate profitability. As a result of this trend a specific area of concentration has been on branding as a means of Textiles & Apparel differentiation. This strategy has become increasingly popular with Manufacturers & retailer in an attempt to achieve the sustainable consumer appeal & profitability for which they strive. Literature Review: Bangladesh Textile & Ready to wear clothing trade has been increased for the last decades. The Textiles and ready to wear clothing industries will continue to play an important role in the near future. The Industry could protect its competitive position in near future by: i) Adopting new marketing strategies (developing their own brand, establish new market channel, coupling their strategies with EU & US companies) ii) By innovative in generation and adapting new product (Technical Textiles, ecoTextile etc.) & processes. Methodology: Ethics: i) ii) iii) Identify key competitive issues in the textile & apparel industry. Discuss brand as a strategy including brand model. Direct application of these strategies to the textile & apparel industry.

    Method of Data Collection: To collect the primary data in of personal interviews over the phone will ,and the company owners will be facilited in order to learn about the judgment, evaluation & their understanding of the weakness & strength of the industry & the future action plan they have in mind using an open ended questionnaire. Personal contact will be used to gain a higher response & to minimize the language problem.

    Secondary Data: Secondary data will be collected from literature, Books, Relating to the the manufacturing industries & of apparel industry of Bangladesh. Limitation & Delimitation: The Methodology is designed to be practicable to all concerned, and time constrains were largely considered in the formulation of the questionnaire. Another possible constrain to the research is the refusal of the respondent to participate as it is an uncontrollable factor. On the other we have some apparel factories who are working with their brand now a day. So data collection may be easy & would be available for the purpose. Conclusion: In future branding will no longer focus on functional values and attributes that can be easily imitated, but as values & personality that are important to consumers. So in case of Bangladesh branding or brand development not only create a identity in the global market but will be helpful also to captured the total local market of a huge population which is now abundant by some foreign brand of China, India etc.

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