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    Creative Communications Manager

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    Jeff Macharyas
    334 endorsements • 15 recommendations on LinkedIn (thank you!) www.macharyas.com From working in quick printshops to managing multiple publications in two languages, I have worked in many forms of print and digital communications. Getting words and images to work together is what I do. I am an ethusiastic advocate for print—I even smell magazines—ahhh printing—and read my junk mail! Print, digital, social media, audio, video—crafting the brand and communicating the message is thrilling. I am amazed at how many ways it has been accomplished over the years and can't wait to see what else we can come up with. • Creative services director/communications manager • Art director • Team leader of designers, editors, writers, interns, freelancers & circulation professionals • Worked with sales teams to develop communications programs to win new advertisers • Conducted press checks (usually at 3am in a blizzard) • Selected mailing lists and tested and analyzed direct mail, postal regs • Writer, editor, proofreader • Advertising media planner: TV, radio, print, online, outdoor • Telephone pole design engineer (yes, really) • Estate executor assistant Software: Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Acrobat, Premiere, Dreamweaver [CC2014 version]), Adobe Edge Animate, Quark, Word, Excel, PowerPoint, FTP, HTML, CRM, CSS, CMS, AutoCAD, salesforce.com, Dalim, Élan, Zotero See some of what I've worked on: www.macharyas.com LinkedIn: www.linkedin.com/in/macharyas

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    Creative Communications Manager

    Uploaded by

    Jeff Macharyas
    1K views16 pages
    334 endorsements • 15 recommendations on LinkedIn (thank you!) www.macharyas.com From working in quick printshops to managing multiple publications in two languages, I have worked in many forms of print and digital communications. Getting words and images to work together is what I do. I am an ethusiastic advocate for print—I even smell magazines—ahhh printing—and read my junk mail! Print, digital, social media, audio, video—crafting the brand and communicating the message is thrilling. I am amazed at how many ways it has been accomplished over the years and can't wait to see what else we can come up with. • Creative services director/communications manager • Art director • Team leader of designers, editors, writers, interns, freelancers & circulation professionals • Worked with sales teams to develop communications programs to win new advertisers • Conducted press checks (usually at 3am in a blizzard) • Selected mailing lists and tested and analyzed direct mail, postal regs • Writer, editor, proofreader • Advertising media planner: TV, radio, print, online, outdoor • Telephone pole design engineer (yes, really) • Estate executor assistant Software: Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Acrobat, Premiere, Dreamweaver [CC2014 version]), Adobe Edge Animate, Quark, Word, Excel, PowerPoint, FTP, HTML, CRM, CSS, CMS, AutoCAD, salesforce.com, Dalim, Élan, Zotero See some of what I've worked on: www.macharyas.com LinkedIn: www.linkedin.com/in/macharyas

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    334 endorsements • 15 recommendations on LinkedIn (thank you!) www.macharyas.com From working in quick printshops to managing multiple publications in two languages, I have worked in many forms of print and digital communications. Getting words and images to work together is what I do. I am an ethusiastic advocate for print—I even smell magazines—ahhh printing—and read my junk mail! Print, digital, social media, audio, video—crafting the brand and communicating the message is thrilling. I am amazed at how many ways it has been accomplished over the years and can't wait to see what else we can come up with. • Creative services director/communications manager • Art director • Team leader of designers, editors, writers, interns, freelancers & circulation professionals • Worked with sales teams to develop communications programs to win new advertisers • Conducted press checks (usually at 3am in a blizzard) • Selected mailing lists and tested and analyzed direct mail, postal regs • Writer, editor, proofreader • Advertising media planner: TV, radio, print, online, outdoor • Telephone pole design engineer (yes, really) • Estate executor assistant Software: Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Acrobat, Premiere, Dreamweaver [CC2014 version]), Adobe Edge Animate, Quark, Word, Excel, PowerPoint, FTP, HTML, CRM, CSS, CMS, AutoCAD, salesforce.com, Dalim, Élan, Zotero See some of what I've worked on: www.macharyas.com LinkedIn: www.linkedin.com/in/macharyas

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1K views16 pages

    Creative Communications Manager

    Uploaded by

    Jeff Macharyas
    334 endorsements • 15 recommendations on LinkedIn (thank you!) www.macharyas.com From working in quick printshops to managing multiple publications in two languages, I have worked in many forms of print and digital communications. Getting words and images to work together is what I do. I am an ethusiastic advocate for print—I even smell magazines—ahhh printing—and read my junk mail! Print, digital, social media, audio, video—crafting the brand and communicating the message is thrilling. I am amazed at how many ways it has been accomplished over the years and can't wait to see what else we can come up with. • Creative services director/communications manager • Art director • Team leader of designers, editors, writers, interns, freelancers & circulation professionals • Worked with sales teams to develop communications programs to win new advertisers • Conducted press checks (usually at 3am in a blizzard) • Selected mailing lists and tested and analyzed direct mail, postal regs • Writer, editor, proofreader • Advertising media planner: TV, radio, print, online, outdoor • Telephone pole design engineer (yes, really) • Estate executor assistant Software: Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Acrobat, Premiere, Dreamweaver [CC2014 version]), Adobe Edge Animate, Quark, Word, Excel, PowerPoint, FTP, HTML, CRM, CSS, CMS, AutoCAD, salesforce.com, Dalim, Élan, Zotero See some of what I've worked on: www.macharyas.com LinkedIn: www.linkedin.com/in/macharyas

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    JEFF MACHARYAS*

    CREATIVE COMMUNICATIONS SPECIALIST


    540.424.0211
    J E F F R E Y P M A C H A R YA S @ G M A I L . C O M
    M A C H A R YA S . C O M
    B E . N E T / J E F F M A C H A R YA S
    L I N K E D I N . C O M / I N / M A C H A R YA S

    *macharyas (Muh-sh-riss)
    n . [ H u n g a r i a n d e r i v. o f M a c r i u s
    meaning blessed.]

    Jeff Macharyas

    Creative Services

    Creating words and images that work well together is what


    creative services is all about. Seeing manuscripts and
    sketches come together to become magazines, websites,
    billboards or a social media campaigns is a magical process.
    There are many parts and people involved in creative communications
    and I have had the honor of being a part of projects that have reached
    many people in several industries and in different media. My work has
    involved print, web, social media, audio, video and the written word.
    These pages show a few examples of my projects. Some of them have
    been speculative, like packaging design for hand sanitizer, and some
    have reached hundreds of thousands, like the USOs OnPatrol magazine.
    Some had widespread political appeal, such as The American Spectator,
    and some reached a niche industry, such as Todays Campus. All of the
    projects were important and took hard work, dedication and teamwork.
    They all required a coordination of creative talent, manufacturing,
    management and labor. Everyone had a vital role to play, from the
    initial creative brief to making sure the printer got paid upon delivery.
    I love the creative process. When Im not working on a project myself,
    Im scouring the Interent looking at all the cool stuff everyone else is
    doing. There is no limit to the human imagination and I am grateful to
    be a part.
    Jeff Macharyas

    macharyas.com

    Specialties

    Certifications

    Writing
    Graphic design
    Web design
    Publication design
    Project management
    Online communications
    Advertising
    Vendor relations
    Marketing
    Account management
    Proofing
    Press checks
    File prep

    AccessData Certified Expert


    Notary Public
    HubSpot Inbound Certified
    FEMA Natl Infrastructure
    Protection Plan
    FEMA Social Media
    in Emergency Management

    Software/Systems
    Adobe Creative Cloud
    InDesign
    Dreamweaver
    Photoshop
    Edge Animate
    Illustrator
    Acrobat
    Microsoft Office
    Word
    Excel
    PowerPoint
    FTP
    CRM
    CSS/HTML
    PC/Mac/Linux
    Computer Forensics
    Google Analytics
    Twitter Analytics

    Education
    MS-Computer Forensics
    Utica College
    Grad Cert-Social Media Mkt.
    Rutgers University
    BS-Communications
    Florida State University

    Volunteer
    Boy Scouts of America
    13 yearsScout Leader
    Little League Baseball
    2 yearsWebmaster
    Lake of the Woods (VA)
    Homeowners Association
    2 yearsCommunications
    Orange County (VA) Schools
    4 yearsTeachers Helper,
    Webmaster, Volunteer of
    the Year (2006)
    YMCA
    1 yearSeminar Speaker

    CD package design & production


    Selling Power Live!* was a successful
    audio magazine produced on cassette
    and CD. My job was to get the product
    out every month. I refined the components and reduced the cost by more
    than half, ensured that no additional
    postal charges were incurred (I learned
    by scouring the Domestic Mail Manual)
    and improved the cost, quality and deliverability to such an extent that one of
    my vendors offered me a job because:
    You are beating us up on cost and we
    cant figure out how you are doing it.
    Selling Power Live! received a Best New
    Audio award from the Audio Publishers
    Association.
    * Selling Power Live! was published by
    Personal Selling Power,
    Fredericksburg, Virginia

    I cant do this without you.


    I received a call out of the blue from the
    former editor of The American Spectator. She just started with the USO* to
    get their new publication, OnHPatrol,
    launched. The ad agency they were
    using was too expensive and could
    not perform the task adequately. Amy
    implored me to do just one issue to
    get it going. I was the art director of
    OnHPatrol for four years, through two
    editors. We won several Mercury and
    Excel Awards. I also worked on books,
    brochures, program guides, challenge
    coins, and many other projects.
    * United Services Organization, Arlington, Virginia

    What does Greentree Gazette mean?*


    Todays Campus was originally titled
    The Greentree Gazette. I convinced the
    publisher that Greentree Gazette did not
    advance the mission statement (the business
    of higher education) and developed a name
    that better reflected the audience. Hired for
    contract, I so impressed them with my skills
    that they offered me a full-time position.
    I improved the quality and cost of the
    magazine, helped launch The Student Loan
    Buying Guide, and began a subscription
    renewal program.
    The economy of 2008 hit the student loan and
    banking industries very hard and advertisers
    pulled out, forcing the company to close.
    * The publisher was from Greentree, Pennsylvania

    Please help us!

    My sales rep from Banta* asked me to take on the design and production of The American Spectator because the job

    wasnt getting done right. I met with the publisher and contracted as the art director for four years. I
    found ways to improve the process and kept costs down. In fact, when an affordable image for a cover
    (see opposite page) couldnt be found, I made a gag from some money and had my wife take a picture of
    me to illustrate the theme. Sometimes you just gotta step right into the project to get it done.
    * Banta (Kansas City) is now part of RRDonnelley

    Clean Packaging
    One of my co-workers from a
    previous job became the sales
    and marketing director for a hand
    sanitizer company. She was working
    with a designer, but he just wasnt
    getting the job done. She called me,
    and ever since Ive been designing
    bottles, counter displays, dispensers,
    Facebook graphics, labels, and just
    about anything a company needs to
    market their product. Additionally,
    I was called upon by an associate
    of theirs to develop a look for a new
    product they were developing.

    Help me publish my book!*


    Book design is a challenging and very rewarding
    project to undertake. The first challenge is to educate
    the author on page numbering, front matter, back
    matter, etc., then determine the optimal number
    of pages, solicit RFPs, procure an ISBN and a
    barcode and make sure everything is perfect from
    the front cover to the back cover. Ive worked on
    book design and production for several organizations,
    including The American Spectator, Randi Meyer,
    Kay Rutherford, and others.
    * Randi K. Meyer, Catastrophe Adjuster

    Make me a website. By Monday.

    Although I am a champion of print, I knew early on that the internet was here to stay and Id
    better learn how to work it. I earned certification in HTML in 2000 and have continued to hone
    my skills, learning advanced techniques in Dreamweaver, Edge Animate, HTML, CSS, Premiere, etc.* Ive worked on many websites and use each project as a learning tool to improve
    my skills. I have realized the importance of responsive layout, web typography, social media
    integration, and just plain usability.
    *As an Adobe Creative Cloud subscriber, I have access to allAdobe programs and I learn to use them via Lynda.com, YouTube tutorials, and trial & error

    Hi, its Simone Butterfly.


    Ive been fortunate to work on a variety of projects, from
    logos, to CD covers, to newspapers, and more. One of my
    favorites has been Simone Butterfly, aka Mariessa Tyrrell.* I
    was contacted years ago to produce a magazine mock-up
    for Simone, but over the years, Ive done postcards, websites, databases, logosyou name it. Ive also produced
    posters, logos, and a host of other print and digital work for
    many people. Each new project allows me the opportunity to
    use my skills and experience and to learn more.
    *Mariessa Tyrrell is a trademark lawyer in Washington, a DC Fashion Commissioner, a blogger and
    many other things. She has been an inexhaustible source of fun projects.

    J E F F

    M AC H A R YA S

    design, writing and production | print and online


    540.424.0211
    [email protected]
    www.macharyas.com

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