Portfolio

Brayden Strate

Contact Information
Brayden Strate 719.494.6382 [email protected] www.braydenstrate.wordpress.com

Table of Contents
Logo Design Letterhead Business Card Brochure Imaging Flier Event Ad Montage Web Page

Logo Design
Description: Date:
Design 3 different logos for a potential client. 11/2/2013

Course/Instructor:
Comm 130/Peterson Adobe Illustrator

Programs/Tools: Objectives:

Create a variety of logos to fit a company or personal image. Do not imitate existing logos or use your previous designs. Use only the tools of Illustrator. Setting up a professional display for the company. Arrange three logos on an 8.5 x 11 vertical page / .5 margins and add the company name in simple type at the top of page. Ask ten people to select their favorite logo.

Process:

The client asked me to make a new logo for his company. He asked me to use an aspen leaf that he provided and wanted it used in the logo somehow. It made it a little easier knowing that the leaf needed to be part of the design so I tried to make it the focal point of the logos. After I started using the different tools in Adobe Illustrator it was not difficult to make changes and figure out new ways to incorporate the leaf.

Letterhead
Description: Date:
Design a letterhead for a company. 11/9/2013

Course/Instructor:
Comm 130/Peterson

Programs/Tools: Objectives:

Adobe InDesign & Adobe Illustrator Use The basic tools of Illustrator & InDesign. Create a new logo to fit a company or personal image. Design consistent layouts for a letterhead. Use your new logo to design two stationery items with consistent design. Letterhead needs to be 8.5 x 11 Learn to keep things simple by having watermarks and drop shadows light and include white space. Have contact information: Include name, address, phone, and email on each piece. Use periods, bullets, or spaces in phone #; No parentheses/ hyphens.

Process:

I first needed to create a logo and company and then decide on the theme and color of that company. I then began designing the letterhead. I then had to create watermark for the letterhead. I used half of a star and put it on the edge of the page so it did not take away from the writing space.

Business Card
Description: Date:
Design a business card for a company. 11/9/2013

Course/Instructor:
Comm 130/Peterson

Programs/Tools: Objectives:

Adobe InDesign & Adobe Illustrator Use The basic tools of Illustrator & InDesign. Create a new logo to fit a company or personal image. Design consistent layouts for a business card Use your new logo to design two stationery items with consistent design. Business card needs to be 3.5 x 2 Learn to keep things simple by having watermarks and drop shadows light and include white space. Have contact information: Include name, address, phone, and email on each piece. Use periods, bullets, or spaces in phone #; No parentheses/ hyphens.

Process:

I first needed to create a logo and company and then decide on the theme and color of that company. I then began designing the business card. I then wanted to tie in the business card to the letterhead so I stayed consistent with the half star.

Brochure
Description: Date:
Design a brochure for a local or madeup company. 12/7/2013

Course/Instructor:
Comm 130/Peterson

Programs/Tools: Objectives:

Adobe InDesign & Adobe Illustrator Set up and align a two-sided, folded document. Create an original company logo and use it in a brochure. Incorporate quality images (4). One should be clipped in Photoshop and text-wrapped in InDesign so the text follows the cutout shape of the image. Write at least 250 words of original copy with at least three paragraphs. Trim for a full bleed and print in duplex color.

Process:

I followed certain tutorials that the instructor gave us. I first started with my orange as a background. I figured out how I wanted to fold the brochure to make it appealing. The front logo is split in half when it is open therefore making it a trifold brochure. I then made sure that the text was aligned properly on the inside.

Imaging
Description: Date:
A photography that needed to be resized and then edited. 10/19/2013

Course/Instructor:
Comm 130/Peterson Photoshop

Programs/Tools: Objectives:

Learn basic photography skills. Use a digital camera to take a quality image, then download it. Size and crop the image. 6x6 resolution 150 Adjust image brightness, contrast, hue and saturation levels. Use a selection tool to isolate a portion of the image. Desaturate the selected portion of the image. Use a filter or colorize a portion of the image. Document needs to be 8.511 150 resolution. Margins: top 2, sides 1.25 and bottom 3

Process:

I first had to find different things that I could take a picture of. I then saw a playground This chipmunk caught my eye because of its position in the park and the landscaping around it. I decided to take a composition type photo of it. I then uploaded it to my computer and changed the image size to 6x6. I then changed the saturation on the background and then afterwards, I applied different filters on the background and then enhanced the colors on the chipmunk.

Flier
Description: Date:
A flier to promote an event for graduates. 10/5/2013

Course/Instructor:
Comm 130/Peterson

Programs/Tools: Objectives:

Adobe InDesign & Adobe Illustrator Apply the design principles and use appropriate typography. Incorporate basic InDesign skills to improve basic flier layout. Retrieve image and logo from links on this page. Create a project folder with image, logo and InDesign document to keep links intact.

Process:

I first started with drawing some sketches and putting some of my ideas down with pen and paper. After reviewing my different design sketches, I then faced the challenge of deciding which parts of my designs I would want to use on my rough draft. After trials and errors of some of those different ideas and concepts, I brought it in front of fellow peers and received some much needed critique. After that critique was given and received it was not difficult to make the final draft. My peers gave me a lot of good advice.

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Event Ad
Description: Date:
10/12/2013 An event ad to help promote a charity event.

Course/Instructor:
Comm 130/Peterson Word

Programs/Tools: Objectives:

Find, scan and import a high-quality image. Create a full-bleed design. Use text boxes for layout in Word. Insert and edit images in Word.

Process:

I first scanned a picture on to my computer and then opened it in Word and began creating. it was incredibly basic at first, but after some critiques from my peers, I was able to get a better feel for what was appealing and what wasnt and I was able to make a better final draft.

"#$!%&'(!)*!+$,-./0!&1!#)1'&20! '#$&/!322.34!%))5!6**!7)/! %#3/&'(8!%)9$!'31'$!344!'#$! ::;!+$,-./0!4)<341!#3=$!')! )**$/>!?/)<$$@1!-$2$*&'!"#$!739&4(!%/&1&1! %$2'$/!)*!+$,-./0>!A'3(!3*'$/!*)/!3!*/$$! *&/$B)/5!1#)B8!

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Montage
Description: Date:
Pictures combined to make a montage used to help advertise. 10/26/2013

Course/Instructor:
Comm 130/Peterson Photoshop

Programs/Tools: Objectives:

Learn to manage Photoshop layers. Learn to blend images together smoothly, using masks. Use filters. Apply appropriate typography. Choosing good quality images. Apply typography principles. Unify the piece with a consistent theme.

Process: I first started with a background from the BYU

football team and I changed a little bit of the color and saturation so that it was not as bright as normal. I then added the two pictures of the players who had the same background type and I applied a mask so that I could take away the background and show the BYU football background. I then put a title describing the event and a body text describing what the event is about.

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Web Page
Description: Date:
Design a web page for a company describing the logo. 11/23/2013

Course/Instructor:
Comm 130/Peterson

Programs/Tools: Objectives:

Adobe Illustrator & Text Wrangler Size and optimize an original logo as a .png for a web page. Write content to describe the process of creating your logo and how it appeals to a target audience. Design a web page using HTML to display the logo and content. Identify hex colors for web design. Compress multiple files in a zipped folder to attach as one file.

Process:

We were asked to learn how to write HTML and later CSS to incorporate into the HTML code. We then were asked to write a minnimum of 200 words about the project describing certain things. The process in our logo design, the color selection, and the tips and tricks were the main things we were asked to write about.