Customer Loyalty
Customer Loyalty
Customer Loyalty
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Table of Contents
About this Guide .................................................................................................................. i Introduction..........................................................................................................................3 Overview........................................................................................................................3 Customer Loyalty module..............................................................................................4 Customer Loyalty Wizard and Plug-In ..........................................................................4 Installation............................................................................................................................5 Installation Files.............................................................................................................5 Install the Set Up Wizard...............................................................................................5 Install the Plug-In...........................................................................................................7 Register the RDA2.DLL ................................................................................................7 Install at Remote Stations if needed...............................................................................7 Check the Shortcuts .......................................................................................................7 Setting up a Program............................................................................................................9 Loyalty Program Options...............................................................................................9 Starting the Wizard ......................................................................................................11 Currency-based Programs............................................................................................12 Point-based Programs ..................................................................................................19 Changing Programs......................................................................................................30 How to Use at POS ............................................................................................................31 Accessing Customer Loyalty at POS...........................................................................31 Redeeming Loyalty Value ...........................................................................................32 Point-based Programs ..................................................................................................36 Returning to Form View from Tender .........................................................................38 Redeeming Points Converted to Currency...................................................................38 Adjusting Loyalty Value for Return Receipts: ............................................................39 Reversing Receipts.......................................................................................................41
Introduction
Overview
Retailers who actively promote customer loyalty retain more of their customers and stay ahead of the competition. The Retail Pro Customer Loyalty module gives you the tools you need to develop satisfied customers and keep them coming back.
For many large companies, up to 95% of profits come from long-term customers PricewaterhouseCoopers
In todays highly competitive retail market, building a loyal customer base can be the difference between success and failure. A loyalty program helps you build a better relationship with your customers, understand their buying patterns and behavior, and target the most profitable consumers. Loyal customers are often less price sensitive and more forgiving, and can become your best sales people by advocating your goods or services. Most importantly, they visit the store more frequently and spend more with each transaction. Developing a loyal customer is less expensive than acquiring a new one. Acquiring a new customer typically costs three to several times more than retaining an existing customer. Retail Pro gathers customer-specific information that enables you to understand shopping patterns, provide customers with the right products, and ultimately offer them better service. Customer retention has profound implications for your business. By rewarding customers through a loyalty program, you gain the perfect tool to bring them back to the store again and again.
Set Up Wizard
The Customer Loyalty Set Up Wizard is used to create and define a loyalty program. Loyalty programs can be set up in many different ways. However, two basic parameters for a program are: