OpportunitiesSWOT ANALYSIS

Opportunities Location Pagsanjan is one of the most known tourist spot in the Philippines especially in Laguna.
. Since tourism is the major industry in the town, selling of products would not be difficult. The town proper is accessibe by different transportation like buses, jeepneys, tricycles and private vehicles. Public conveyances in Pagsanjan total to five hundred fifty three (553) vehicles consisting of four hundred fifty (450) tricycles and one hundred three (103) jeepneys. There are lot of potential areas for eco-tourism in town which can be the used as market locations. Through this, sellers will not compete in a specific area. Climate Climate in the municipality is first type as per classification by the Weather Bureau. It is known to be a place where climate is the best deal where tourists will enjoy shopping for their pasalubongs. Environment Pagsanjan is a relaxing place for people to stay because of the many premiere world-class tourist destinations the municipality can offer. With this, tourists will have good mood and will take longer vacation in the town.
Water lilies also thrives in the rivers of Pagsanjan since it is near the Laguna de Bay where water lilies are abundant. The availability of these raw materials will enable the community to produce products for low costs.
Eco-Friendly product
Since hayacinth bags are made of waterlilies, it is considered an eco-friendly product. More people nowadays, preferred to use this kind of product because of its uniqueness and something new in the fashion industry.
This product is moostly 95% from waterlilies stalks thus there is no need to use plastic or synthetic materials which are prohibited nowadays. People will be motivated to buy this product because of the encouragement of the Department of environmental and Natural Resources to use this kind of ecofriemdly product rather that those plastics or synthethic bags sold in the market.
Introduction of new Technology New technology has been introduced to different fields manufactory. By having or taking the advantage of technology development, the cooperative can use recycable resources to produce the low cost environment-friendly bag up to national standards, which reduces costs and saves resources. The product can even cooperated with online sellers. Threats Nearby competitors The main deal in the study is the competition among sellers in the town. Local sellers who first introduced the bags made from waterlilies plant stalks have consistently been manifesting its will to produce unique and quality products. Since the introduction of waterlily-made bags, they have been showcasing their innovation in the form of fashionable bags made from water hyacinth, the pest plant commonly called water lily. They have already produced products which incorporates other indigenous materials like shells, glass charms and beads with the water lily to create bags that is unique to Filipino identity. They already established their position in the market. As new makers of almost the same products, we need to be able to differentiate our products and be able to capture the customers interests. Intensive marketing and advertisement will be needed.
Health of the Consumers Most reusable products like these hyacinths bags were found with bacteria includes E. coli, which is a threat to public health.
TYPE OF BUSINESS ACTIVITY A producers type of cooperative will be chosen for the group. With the definition of Cooperative Code of the Philippines, it says that Producers Cooperative as one that undertakes joint product whether agricultural or industrial, voluntary association of at least 15 individuals/persons for the purpose of mutually assisting one another in the procurement of raw materials through skill, physical or chemical process into finished products and in the marketing of the same. As what the definition explains, producing of hyacints bags undergo a process by which water lilies as raw material will be converted into weaved stalks, and then this will be shaped into bags with different designs. The main objective of the Producers Cooperative is to provide its members a long term job to uplift their livings and to give them jobs which will be useful in their daily expenses thus increases their purchasing power and serves an additional source of their daily income. Besides a cooperative is a business owned and controlled by the people who use its services. They finance and operate the business or service for their mutual benefit. By working together, reaching a goal will not be difficult. The purpose of the cooperative is to provide greater benefits to the members such as increasing individual income or enhancing a member's way of living by providing important needed services.
ESTABLISHMENT OF COOPERATIVE
Starting a cooperative is a complex one thus being feasible should be one of the factors that matters organizers in establishing the cooperative. To easily make the cooperative more feasible the following should be noted and surveyed:
Willingness. There must be an ultimate reason for organizing a cooperative. If the people feel that the cooperative will serve as a solution to their problem, then there must be willingness to their selves to be one of the members, and this will make formation and organization of the cooperative easier. Survey results should reveal how potential members identify the economic need and the degree of interest in a cooperative to fulfil that need. Investment of each member. Investing is one of the basics responsibilities of the member. Investing is a risk by which they will realise that they have financial stake to protect in the cooperative. The investments will serve as starting expense for projected facilities, daily volume activities and even cash flow requirements
Projected Volume of Business. The best source for these projections comes from the potential member survey conducted as a part of the feasibility study. It is important to accurately characterize how production or purchasing and sales occur to determine the appropriate facility and equipment needs. Considering the the projected volume of business will be helpful for the payment of fixed and variable expenses like rentals and salaries of the employees.
Availability of qualified officers. Responsibility for starting a cooperative and seeing the project through rests mostly with the leadership group. The success of the cooperative depends more on the manager than any other individual. The manager directs the day-to-day operations. Thus, having good leaders and officers will lead the cooperative to its mission and vision.
Adequacy of facilities. Starting up a cooperative requires sufficient facilities, if the cooperative has enough of these tools and equipment, the group can be easily beginning the business and there no need for the group to buy new ones. With making the hyacinth bags, the cooperative
does not need of high equipment because a hand-to-hand process of creating the bags is needed.
Opportunities for growth. Once a cooperative has the eagerness to grow, every member should possess the critical thinking factor to avoid all the possible pitfalls.

OpportunitiesSWOT ANALYSIS

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Opportunities Location Pagsanjan is one of the most known tourist spot in the Philippines especially in Laguna.

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