Lane Small Business Development Center Spring 2014 Class Catalog
Lane Small Business Development Center Spring 2014 Class Catalog
Lane Small Business Development Center Spring 2014 Class Catalog
I have had a seismic shift in how I approach things. Because of the SBM program, I dont think of myself as self-employed, but as a business owner who is building a company that will live well into the future. Patricia Marshall See page 3 for story.
Photo by Nick Wiley
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Contact Frank Plaisted, instructor at [email protected] to reserve a spot for the fall cohort. For a free advising session with Frank, call 541.463.6200.
Act Now!
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The Lane SBDC can assist you in your planning process with excellent entrepreneurial education for all phases of business development, from star ting and developing a business to growing an existing one. Customized training for your employees is a service we gladly provide. Take a look at what we have to offer or come see us today. Tina Thomas, Lane SBDC Plan ahead, Spring term starts in March.
Welcome!
Patricia Marshall and Gary Smith, Small Business Management instructor discussing her business.
Business/Entrepreneurial 6-13 Business Management Programs 12-13 Business Workshops at the Library 7 Contractor Certification 7-8 Financial Management 8-9 Key Components of the SBDC 5 Leadership and Management 9-10 Legal Services 6 Marketing and Sales 11 Other Business Management 13 Small Business Management 12-13
SBDC advising meetings helped to see a big picture analysis, of what a publishing business might look like. Early on, Patricia met with Dallas Merchant, a Lane SBDC advisor who helped her develop a business plan. In the same time period, she also took the Grassroots Marketing class and met with Bill Sarnoff, Lane SBDC marketing instructor and advisor. With help from Lane SBDC advisors, Patricia began to focus on overall objectives, strategies and implementation of her business plan. Over the next several months, she worked on the start-up details of her business. Her business concept shifted from a retail outlet to a publishing service that would provide editorial, marketing, electronic book and authors website services. The shift was in-part due to some statistics, which Patricia read in 2010, that stuck with her as she developed her business model. She explains, I read that 750,000 selfpublished books were produced, compared to 250,000 that were published through conventional publishing houses. The number of self-published was staggering, and has been growing every year. Selfpublishing has become a viable (Continued on page 4) 3
Other
AgriBusiness Management Business Success Seminar Farm, Gardens, Food, and Preservation Local Editor Helps Authors Self-Publish with Style Registration and Refunds Where Can I Park?
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avenue to seeing your book in print; but the exploding numbers make it a highly competitive field. According to Patricia, There is a wide variety of services available with print-on-demand. However, there is a really steep learning curve to using the templates and doing it yourself. People are rushing to publish, but not doing it well. Authors can simply download templates. Because of this, people mistake self-publishing as a do-ityourself (DIY) craft. Those DIY author/publishers cant compete with professionals in the publishing world. Patricia explains, Everyone thinks that they have a handle on publishing, even though they are amateurs in the field, there are professionals who do it better. Avid readers, who are not in the publishing business, are able to pick up a self-published book and know something is wrong they may not know what, but they know something is. In partnering with do-it-yourself publishers, Patricia can help authors create the best possible self-published product. With a degree in journalism from the
University of Oregon, an MFA in Creative Nonfiction from Goucher College in Baltimore, and a certificate in Digital Journalism from Media Bistro in New York, combined with a thorough knowledge of the printing process, Patricia is a highly-qualified collaborator. Because of my background in magazines, I am used to putting out products that look good on newsstands. I have an idea of what books should look like. In the fall of 2011, with her fledgling startup ready to run, Patricia signed up for the Small Business Management (SBM) program. The program offers a customized curriculum, over a three-year period, which helps entrepreneurs identify, prioritize and achieve their business goals. Designed specifically with a goal of increased business success, it provides a unique combination of education, coaching and networking. In looking back at that first year of the SBM program, Patricia recalls that the networking was an unanticipated valuable perk. I can trace many of my clients back to the class. I started the SBM program in September and in December I had my first client, recommended by an SBM classmate. That client went on to publish four books. He introduced me to an author in California, who became my client. She invited me to speak to her writing group in the bay area and that generated more clients. Nine or ten of the books I have published came from that SBM class. Patricia considers her decision to join the SBM program saying, I know I wouldnt be where I am now without the program. Meeting every two weeks for the first nine months was difficult for Patricia.
Luminare will help you produce a book that stands out in the crowd. From long and varied experience in the publishing industry, we know to pay attention to often unconsidered elements that make or break a bookan effective and appealing cover, a font thats easy to read and professionally laid out, the appearance of the front and back pagesall the things that go into making a polished book. LuminarePress.com
There was so much information covered in class and she was still working almost full time for her employer, while building her new business. However, she has high praise for Gary Smith, the programs SBM certified instructor/coach, and for his ability to present key concepts, and then build and expand on them. What she didnt have time to do in year one, she was excited about and motivated to do when she heard about it again, in year two. The most helpful thing about the SBM program is a shift in my attitude. I understand now that inevitably, I am going to make mistakes. But instead of letting them overwhelm me, Ive learned not to get so hung up on what Ive done wrong, and instead focus on how to improve as I move forward. Ive learned that I can work in small increments to make things better, rather than worrying about overhauling the whole system. It is comforting to hear Gary talk about his mistakeshes so businesssavvyif even he can mis-step sometimes, I shouldnt beat myself up too much. Just because you have been doing something wrong, doesnt mean you cant change. You just keep working.
Bethany Robinson, business relations coordinator and Patricia Marshall meet to go over interview outline.
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K E Y C O M P O N E N T S O F T H E S B D C
Participant Feedback
QuickBooks Training, Worth the time and money. Very informative and I would recommend it to anyone with a small business. M. Vann QuickBooks Attendee
Some great ideas that I never thought of before. Good brainstorming start. A. Blum Big Bear Camp LLC
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B U S I N E S S A N D E N T R E P R E N E U R I A L
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This workshop provides an overview of the Affordable Care Act (ACA) for employers, both large and small. We will discuss compliance and the latest updates to the law, as well as various tax strategies and credits. For the benefit of small business owners and their employees, this session will put more emphasis on small employers and will also include some discussion about how the ACA affects individuals. Preregistration required three business days in advance. 43854 - 6-7:30 pm, Th, May 29, DCA 312 - Carmack (1.5 hrs free)
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options. This workshop is sponsored by the U.S. Small Business Administration (SBA) and the Lane SBDC. Preregistration required three business days in advance. 43877 - 4:45-5:45 pm, Th, Apr 17, DCA 312 Bossom (1.5 hrs free) 43878 - 4:45-5:45 pm, Th, May 15, DCA 312 Bossom (1.5 hrs free)
Discover dozens of financing alternatives and where to find thousands of money sources. Business owners and individuals with good ideas can always find funding in any economy, if they are willing to look for it and pay the price. Please register at the workshop. 6-7:30 pm, Th, Jun 12 - Plaisted (1.5 hrs free)
Guerrilla Funding
Many sources are available to fund the startup of a new business and the growth of an existing business. Learn about the four general categories of funding options.
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another date. An additional fee is required to take the exam. 12:30-5 pm, Day 1 and 8 am-4:30 pm, Day 2, DCA 308 - Hines (16 hrs $359) 43940 - Apr 11 & 12 - F/S 43941 - May 9 & 10 - F/S 43942 - Jun 9 & 10 - M/Tu
CCB Renewal
Contractors must complete state-mandated continuing education to renew their CCB license. Register by contacting Dan or Sue Hines at 1.888.458.0846 or 503.722.2894, moneywiseco.com or [email protected]. 8 am-5 pm, DCA 220 - Hines (8 hrs $TBA) Apr 11 - F May 9 - F Jun 9 - M
Financial Management
New! Choosing Accounting Software
Small business accounting software advertisements are everywhere. How do you know which software is right for your business? Learn what questions to ask and how to review your options. Start your own needs-analysis to assist in choosing a software package. Learn what common pitfalls to avoid and how software can save time and money in preparing government paperwork. Preregistration three business days ahead required. 43891 - 9 am-noon, Th, Apr 3, DCA 316 - Black (3 hrs free)
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company file, setting up access and security, managing a chart of accounts, navigating, recording transactions, customizing the icon bar and backing up and restoring data files. The class will then provide an overview of basic functions including: paying expenses, creating invoices and receipts, recording deposits, reconciling bank accounts, preparing financial reports and more. Advanced functions will also be covered including: issuing credits and refunds, processing vendor deposits, barters, owner transactions, purchase orders, and customizing forms and reports. Time will be given to payroll functions, general liability reports and taxes. Finally, job costing functions will be covered, including: tracking billable expenses, estimates, progress invoices and other job-related reports. The class uses QuickBooks Premier, but is applicable to other versions. Bring a USB flash drive for data storage. 43848 - 9 am-noon, M, Mar 31-May 5, DCA 220 Reilly (18 hrs $285) about your financing options. This workshop is sponsored by the U.S. Small Business Administration and the Lane SBDC. Preregistration required three business days in advance. 43877 - 4:45-5:45 pm, Th, Apr 17, DCA 312 Bossom (1.5 hrs free) 43878 - 4:45-5:45 pm, Th, May 15, DCA 312 Bossom (1.5 hrs free)
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B U S I N E S S M A N A G E M E N T P R O G R A M S
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and implementing systems within the business. With solid systems and processes in place, owners can choose to work, but dont have to. Class topics include: systems introduction; strategic planning; employee development; process documentation; advertising and public relations; financial analysis; customer relationship management; small business technical trends; leadership and ethics; Touch-Point design workshop; and class customized topics.
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SBM cohort, get additional one-on-one business coaching, plus attend the several Alumni Only Business Roundtables. This is the best way for SBM graduates to keep their skills fresh, their contacts growing, and their business on the right path.
business plan software. One-on-one personal business advising, in person or over the Internet, will assist you through each step. Start, Run and Grow can be started at anytime, anywhere there is Internet access. All the modules are self-paced, so you are in control of your learning. Start, Run and Grow is a nine month program offered in conjunction with Palo Alto Software and the Oregon Broadband Delivery Project. Department consent is required. Contact the Lane SBDC at 541.463.6200 for an intake appointment with Larry Reed, instructor/ advisor. Mar 31-Jun 14 - Reed (online free)
Phil and Karen Arnold, owners of Mobile Dustless Media Blasting Phil credits the SBDC with his recent success, explaining that the SBDC helped him to write an excellent business plan and secure a low-interest-rate loan. One of the highlights of his interaction with the SBDC was working with Larry Reed, Lane SBDC instructor/advisor on securing financing. Phils advice for others who are considering starting their business is, Dont start one without a good business plan. Having a clear vision is critical.
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A G R I B U S I N E S S F O O D A N D G A R D E N
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This is a partnership with the OSU/Lane Extension Farms and Gardens Program and the Lane SBDC AgriBusiness Management Program.
plants can develop a variety of problems including harm from insects, weeds, diseases and viruses. 43834 - Apr 9
From the Ground Up Farming Marketing and Processing Your Farm Products
Develop a better understanding of wholesale and direct marketing options for the crops and livestock you produce. 43843 - Jun 11
Garden
The Master Gardener office is in the OSU/Lane Extension building, recently relocated to 996 Jefferson St., Eugene. Call the OSU/Lane Extension Service at 541.344.5859 or see extension.oregonstate.edu/lane/ gardens for more information and to register.
Programs
See AgriBusiness Management Program on page 13. From the Ground Up Farming Classes
The classes are being offered through a cooperative effort between the Lane SBDC AgriBusiness Management Program and Oregon State University Extension Service. Contact the Lane SBDC at 541.463.6200 for more information or to register. 6-9 pm, W, Apr 9-Jun 11, LCC 17 Rm 309 - Gray (3 hrs $25 each class)
Pruning Rhododendrons
Learn to successfully prune your rhododendrons. 9-11:30 am, W, Apr 30, Florence Events Center, 715 Quince St., Florence (2.5 hrs suggested donation $15 per person)
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E M P L O Y E R T R A I N I N G S E R V I C E S
Employee training and professional development are the most important investments your business will make. Employer Training Services (ETS) assists businesses, organizations and employers with customized employee training. With Employer Training Services facilitating your training needs, youll have access to the most current technology training available to ensure that your workplace is responsive, effective and efficient. Contact ETS for help with: Basic and Advanced Job Skills and Certifications Project, Process and Time Management IT/Computer Training and Certification Customer Service and Leadership Safety, Compliance and Regulatory Training And much more! Our training facilitation provides: flexible hours, customized training to meet the companys cultural needs, and a focus on employer-driven outcomes and deliverables. You dream itwe deliver! Lanes Employer Training Services is cost effective, innovative, led by expert instructors and uses quality curriculum with immediate results. Scheduling is flexible and held at your place or ours. Targeted training can increase performance and a well-trained workforce can increase your business success. Classes and workshops are offered in conjunction with the Lane SBDC and other college departments. For more information or an appointment with an ETS team member call the Lane SBDC at 541.463.6200.
business from needless and costly litigation, and advance your career. This course is designed for entry-level HR Professionals, small business owners and managers responsible for the HR functions in their companies, as well as people looking into HR as a career-change possibility. Completing this course will arm you with practical skills you can immediately apply to your own situation. You will receive 12 units (hours) of HRCI CEUs and a certificate of completion from SHRM. Contact Dennis Carr at 541.463.5585 or carrd@lanecc. edu for program information. Call the Lane SBDC at 541.463.6200 to register. Registrations received after March 14th, 2014 will be assessed a $50 late fee. 43842 - 4-7 pm, Th, Apr 3-May 1, DCA 303 - Carr (15 hrs $495)
Human Resources
Classes are offered in partnership with Society of Human Resource Management (SHRM), Lane SBDC and Employer Training Services.
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43889 - $1142 Current SHRM members and qualified 501(c)(3) nonprofit or charitable organizations, and currently enrolled students, proof of enrollment is required. - Materials provided. 43890 - $394 Repeating participants from the previous class that already have the 2013 SHRM Learning System materials.
43904 - Apr 17, Module 2Clarifying Performance Expectations 43905 - Apr 24, Module 3Giving Recognition 43906 - May 1, Module 4Providing Constructive Feedback 43907 - May 8, Module 5Correcting Performance Problems 43908 - May 15, Module 6Developing Others
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includes: patient assessment, airway management, electrical and drug therapy. Basic ECG interpretation is helpful and Basic Life Support for HCP card is included at no extra charge. Class structure is lecture and hands-on skill stations, with written examination and satisfactory performance at the evaluation stations mandatory, according to AHA performance criteria. Advance homework and ACLS Provider Manual required! Note: PeaceHealth Employeesall required pre-study materials (books and algorithm cards) must be checked out at the Professional Library at RiverBend. All others: contact Lane SBDC to purchase materials. If books are mailed, there is an additional shipping charge. Current copy of AHA ACLS card must be submitted with registration for the renewal classes. Registration deadline is three business days in advance of each class. A $50 late fee will be assessed for late registration and late cancellation. For information and registration, contact Melody Stuart at [email protected] or call 541.463.6220 or the Lane SBDC at 541.463.6200. If you are a PeaceHealth ONA employee, contact Angela Miller 541.222.2074 or [email protected]. All other PeaceHealth employees contact your supervisor. Due to American Heart Associations regulations and pricing, the material costs are subject to change. 8 am-5 pm, Mar 31-Jun 14 - EMT Associates
cancellation. For information and registration, contact Melody Stuart at [email protected] or 541.463.6220 or the Lane SBDC at 541.463.6200. If you are a PeaceHealth ONA employee, contact Angela Miller 541.222.2074 or [email protected]. All other PeaceHealth employees contact your supervisor. Due to American Heart Associations regulations and pricing, the material costs are subject to change. 8 am-5 pm, Mar 31-Jun 14 - EMT Associates
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registration and late cancellation. For information and registration, contact Melody Stuart at stuartm@lanecc. edu or 541.463.6220 or the Lane SBDC at 541.463.6200. If you are a PeaceHealth ONA Employee, contact Angela Miller 541.222.2074 or amiller2@peacehealth. org. All other PeaceHealth employees contact your supervisor. Due to American Heart Associations regulations and pricing, the material costs are subject to change. 8 am-5 pm, Mar 31-Jun 14 - EMT Associates (14.42 hrs $280, plus books)
iPhone/iPad:
ePark, iPhone app lets you track your location in real time and see available on- and off-street parking managed by the City of Eugene.
Call 541.463.6200 and Ask to Speak with an Employer Training Services Team Member (left to right): Neal Benson Vicky Gelatt Megan OConnor Heather White
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Parkmobile, iPhone app lets you pay for parking in many downtown locations using your cell phone.
Parkmobile Android app allows you to pay for parking in many downtown locations using your cell phone.
LTD Bus:
Another alternative is to contribute to Eugenes sustainability initiative by riding an LTD bus into Eugene. We are close to the Downtown Eugene Station. Refer to LTD.org for route information.
Bicycle:
Or, you can ride your bicycle to the Lane Downtown Campus. There are 74 exterior bike parking spots.
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It is your responsibility to keep Lane informed of any address change or other changes in your information.
College Fees
Upon registration, each student will be assessed a $10 per term general LCC fee.
Refund Policy
It is your responsibility to withdraw from any class that you do not plan to attend. Classes scheduled for 10 weeks or more must be dropped no later than the end of the first week of class. Any class or workshop scheduled for less than 10 weeks must be dropped a minimum of three business days prior to the first session. There is no guarantee of refund or credit to your account. Your written request will be considered and you will be notified once a decision is made. Refunds are generally given when there is sufficient documentation of medical or extenuating circumstances constituting emergency.
About Your Bill As soon as you have registered for a class, your bill is
available from the myLane webpage. You will need to enter your student L number and pin to access your account. You may view and pay your bill at https// mylane.lanecc.edu, choose the myMoney menu tab, then view your Student Account Suite. Payment methods accepted online include VISA/MasterCard credit or debit cards, and checking account or savings account withdrawal. If you need your L number you can contact LCC Enrollment Services at 541.463.3100 or the SBDC at 541.463.6200.
Disclaimers
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration (SBA). Financed in part with lottery funds awarded by the Oregon Business Development Department (Business Oregon). Lane SBDCs workshops, classes, and advising/coaching services are partially funded by this support. Primary funding for the SBDC is provided by Lane Community College. The SBA, [State of Oregon, and Lane Community College] cannot endorse any products, opinions, or services of any external parties or activities. Lane Community College is an Equal Opportunity/Affirmative Action Institution. 2013-present Lane Community College Small Business Development Center. All rights reserved.
Payment is due by the 15th of the month following registration. Any past due balance is assessed a monthly 2 percent finance charge. Charges that accrue past 120 days will move to a collections status and a hold is placed on registration and records for any account with an amount due past the opening of the next terms registration. Paper statements are no longer mailed to most students. Questions regarding your account may be directed to Enrollment Services at 541.463.3100.
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Small Business Development Center and Employer Training Services Lane Community College Downtown Campus 101 West 10th Avenue Ste 304 Eugene OR 97401 RETURN SERVICES REQUESTED
Spring 2014 Schedule of Offerings Strategies for Business Owners and Employers
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