Earth Infrastructure
Earth Infrastructure
Earth Infrastructure
A real estate company with global presence, Earth Infrastructure is backed by a group of dynamic investors from India and Europe. It is one of Indias most well capitalized real estate companies. Strong financial support and engineering expertise makes it a quality infrastructure provider. The company develops residential, commercial, IT/ITeS parks, and farm houses. All the projects are inspired by the elements of nature and thus substantiate companys commitment towards green development. All the projects by Earth Infrastructure are Leed Certified. Earth Infrastructures buildings are a personification of its dynamic imagination and companys vision is to create the finest elements of urban living & working with its wide-ranging experience in real estate business. Every project stands out from the rest in terms of design aesthetics and global standards of construction. Company would like to expand to hospitality segment, power projects, hospitals, townships and highways.
Earth Towne and Magnifique Towers are two residential projects and are located in Sector 1, Greater Noida. Earth Towne is in greater Noida sector-1, GH no- 04, and has apartments in varied sizes from 540 sqft to 1355 sqft in variants of 1BHK/2BHK/3BHK with study room. Magnifique Tower is part of Earth Towne where the company has 4BHK and 4BHK+2S apartments of 1,795 and 2,295 sqft, respectively. Both Projects are designed by EIGEN, UK, which has helped build the BurjKhalifa Towers in Dubai and Heathrow Airport in London among other restigious global projects. Commercial project Earth Sapphire Court is at Knowledge Park, Greater Noida, and offers 290/450/750 sq.ft fully furnished green studio offices. Earth Sapphire Court provides the office spaces which are based on Plug & Play concept which are ready to use with all the basic requirements of an office setup. Other upcoming residential projects by Earth Infrastructure are in Noida and Gurgaon.
Introduction
The year 2012 has been a challenging one for Indian economy. Although the 2011-12 financial year started on a positive note, it got bogged down as the monetary tightening continued to arrest the inflationary pressures. International Monetary Fund (IMF) has estimated Indias Gross Domestic Product (GDP) growth to be 6.1% during the financial year 2012-13, which is far lower than what Indian economy achieved during its heydays of 2008-2009. With inflation rate being checked to a certain extent and Reserve Bank of India (RBI) softening cash reserve ratio, 2013 economy is forecasted to improve. The second half of 2013 is pegged to see growth in the real estate sector.
The previously offered freebies and other incentives by the developers are not expected to revive the falling home sales. Along with price correction, there is a possibility of innovative payment schemes and pre-launch benefits will be offered to the buyer. Big developers with massive inventories will be under pressure to offer discounts, so that they can sell off maximum number of units. Although launches have come down by 50% in most of the Indian cities in the past four quarters, residential launches are predicted to be on the rise in 2013. While expressing his views on challenges to be faced by the real estate in 2013, Mr. Ravi Saund, COO of CHD Developers, said Domestic real estate will continue to jostle with swelling cost of construction, rampant shortage of skilled workforce at all levels, lack of availability of serviced urban lands, absence of single window approval system, slow reforms and unavailability/dawdling pace of growth in infrastructure. Despite the challenges ahead, he noted that residential sector will grow in 2013. The first quarter may witness a decline in project launches but the mid of second quarter will turn the story around. The mid-segment and upper midsegment are likely to grow, said Mr. Saund. While talking of CHDs plans in 2013, Mr. Saund said, At CHD we have always bestowed the middle class with premium lifestyle that doesnt cost a fortune. In 2013, we will give NCR another nouveau concept. An out-of-the box theme will rule the roost. We intend to launch Spanish Meadows, Spanish expandable villas in CHD City, Karnal. The availability of debt capital in housing sector is likely to increase while the flow of equity capital will remain stable in 2013. With Securities and Exchange
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Board of India (SEBI) allowing debt funds to invest an additional 10% in Housing Finance Companies (HFCs), liquidity in the housing market is set to increase.
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COMPANY PROFILE
EIL are an independent infrastructure provider with committed customer base. Backed by a group of dynamic investors from India and Europe, Earth infrastructures is one of India's most well capitalized real estate company. Strong financial support and engineering expertise makes us a quality infrastructure provider with global presence. Earth Infrastructures Ltd. was having a strategic alliance (Sole Marketing Right to sale their Projects) with AMR Infrastructures Ltd. & ARN Infrastructures Ltd. The group is known in the Realty fraternity for its professional might. Implementation of new technology and innovation has been its constant goal and this is evident in all its projects. All these practices, policies, heritage, success and reputation are carried ahead by its daughter company-Earth infrastructures ltd. Earth Infrastructures Limited, a real estate company, develops townships and commercial complexes in India. The company was incorporated in 2007 and is based in Noida, India with additional locations in India, Canada, Holland, the United Kingdom, the United States, Dubai, Abu Dhabi, and Singapore.
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BRAND VALUE
To deliver the projects differently and make the customer to feel at ease and comfort and create the Earth Brand a most trusted brand.
Earth would be effortful and creative to identify and deliver something new, matching the technological up gradation in the Realty sector, all around the globe.
Team / ManpowerTeam MR. AVDHESH GOEL DIRECTOR MR. ATUL GUPTA DIRECTOR MR. RAJNISH MITTAL DIRECTOR MR. VIKAS GUPTA DIRECTOR.
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FACT SHEET
Fact Sheet Year Establishment Legal Status of Firm Nature of Business : Limited Liability/Corporation (Privately Held) : Service Provider of : 1980
Number of Employees : more than 1000 People Turnover : US$ 25-100 Million (or Rs. 100-400 Crore Approx.) Major Markets : Indian Subcontinent, East Asia, Middle East and South East Asia
QUALITY
We are First LEED Certified Green Township in Greater Noida.
INFRASTRUCTURE
Our office is in Delhi and Noida
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To be the most innovative and trusted brand in real estate industry by adopting new technologies with a focus on green and eco-friendly construction with focus to fulfill the expectations of the customers.
Mission ONE FACE, ONE VOICE There will be one face, one voice of Earth for the outer world.
Directors Profile Mr. AvdheshGoel: (FCA, AICWA, ACS) An exemplar of learning & awareness, Mr. AvdheshGoel has the power to transform opportunities into success. He has worked tirelessly to put Earth Infrastructures Ltd. and Real Gains Realty Pvt. Ltd. on the Map of Indian Realty Sector. His responsible outlook has helped him in shouldering many additional responsibilities in addition to his professional callings. He has brought radical
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changes in business strategies, professionalized the entire group and has redefined the internal systems. Commandeering a powerful intuitive sense he has been instrumental in acquiring many properties in the sunrise areas of National Capital Region. He has also been involved in many core partnerships with prestigious and leading infrastructure companies. His joy lies entirely in the happiness of deeds well done and in the zest of creating new things and fresh goals. He is also a Certified Management professional from IIFT. His vision is to make Earth Infrastructures Ltd a global organization, whose very name spells trust and commitment.
Mr. Atul Gupta: (Director) Born with a strong charisma and hunger to excel, Mr. Atul Gupta is a symbol of performance, drive and affirmation. An expert in numerous management methods, he influences the internal and external dynamics of the organization, synergizing them with the success. Principled yet open to fresh thoughts and ideas, he has always used emerging practices and business models for rapid growth and sustainment of its own kind. Generous by heart, he is also the founder of Utkarsh, an NGO that works for the old aged and challenged.
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Mr. Rajnish Mittal: (Director) Being an expert in Impression management he has done wonders to the companys Public Image. He possesses a strong sixth sense always offers our organization wise judgments. His alert and intelligent thinking patterns create a win-win situation for all. His pioneering strides towards relationship endeavours such as corporate assets and legitimizing long term competitive advantages has helped in getting the company maximal social recognition. Mr. Vikas Gupta: (Director) With the reputation of a valuable and trust worthy marketing expert, Mr. Vikas Gupta has fulfilled all the expectations of the customers and has also managed to build a unique corporate identity on the other. An innovator and youth icon, he implements his vision with sheer perseverance and hard work. A well-established player in the realty industry, he is known for giving value for money to the customers. His zeal and enthusiasm has earned him the image of a youth icon and a team player. Thats not all; he has also made many outstanding contributions to many American and European counterparts. An entrepreneur and pioneer to the core he has created urbane and smooth choices for the customers, realty sector and institutional segment. After choosing the roads less traveled he has reached the pinnacle of success by his hard work, visionand determined spirit. His approach has enormously added to the reputation capital of the company. SWOT Analysis A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be
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classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection. The following diagram shows how a SWOT analysis fits into an environmental scan:
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Strengths
A firm's strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage. Examples of such strengths include:
patents strong brand names good reputation among customers cost advantages from proprietary know-how exclusive access to high grade natural resources favorable access to distribution networks
Weaknesses
The absence of certain strengths may be viewed as a weakness. For example, each of the following may be considered weaknesses:
lack of patent protection a weak brand name poor reputation among customers high cost structure lack of access to the best natural resources lack of access to key distribution channels
In some cases, a weakness may be the flip side of strength. Take the case in which a firm has a large amount of manufacturing capacity. While this capacity may be considered a strength that competitors do not share, it also may be a considered a weakness if the large investment in manufacturing capacity prevents the firm from reacting quickly to changes in the strategic environment.
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Opportunities
The external environmental analysis may reveal certain new opportunities for profit and growth. Some examples of such opportunities include:
an unfulfilled customer need arrival of new technologies loosening of regulations removal of international trade barriers
Threats
Changes in the external environmental also may present threats to the firm. Some examples of such threats include:
shifts in consumer tastes away from the firm's products emergence of substitute products new regulations increased trade barriers
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RESEARCH METHODOLGY (A) Research Objectives:Delhi is now more or less saturated and the high demand for residential properties has increased rates beyond the reach of middle class. As a result, the suburban towns within the NCR; Gurgaon, Noida, Faridabad and Ghaziabad have become destinations for new residential projects that offer affordable quality housing to the middle class as well as luxury housing for high end users. As these suburbs are now increasingly generating employment, they will decide the future growth pattern of the NCR
(C) Data Sources:Data was collected by using primary as well as secondary methods of data collection.
Primary Method
1) Questionnaires 2) Survey through E-Mail 3) Survey through Reference
Secondary Method
1) Magazines on Property 2) Internet sites on Property 3) Internet websites of popular property developers of India
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(E) Scope of the project: The scope of the marketing research could cover the business problems relating to the following: 1. Types of consumers that compromise present and potential market. 2. Buying pattern and habit of consumers. 3. Size and location of different markets, not only in Delhi but also in NCR. 4. New mantras of emerging segments. 5. Most suitable entry timing. 6. Chances of improvement of current channels. 7. Optimum use of promo tools.
(F) LIMITATIONS OF THE RESEARCH: Travelling to far-off places from Delhi everyday. Analyzing the perception of people about different cities of NCR was little difficult as some respondents didnt have much knowledge about Ghaziabad and Faridabad. Study was restricted to Gurgaon, Noida, Greater Noida, Vaishali and Indirapuram.
under-
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1. Do you know about EARTH INFRASTRUCTURE? S.NO 1 2 TYPE OF CHOICE YES NO %AGE 75 25
CHOICE
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YES NO 75
Interpretations From the above pie chart, it is clear that 75%of the people know about EARTH INFRASTRUCTURE as compared to 25% of the people which do not know about EARTH INFRASTRUCTURE .
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S.NO 1 2
%AGE 60 40
CHOICE
40
60
YES NO
Interpretations From the above pie chart, it is clear that about 60% of the people have invested in a property from EARTH INFRASTRUCTURE as compared to 40 % of the people which had not invested in the property.
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S.NO 1 2 3 4
%AGE 20 45 20 15
%age
15
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Interpretations From the above pie chart, it is clear that about 45% of the people came to know about EARTH INFRASTRUCTURE from advertisements as compared to 20% of the people which came to know about EARTH INFRASTRUCTURE from advice of friends and family members.
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S.NO 1 2
%AGE 55 45
%AGE
45 55 YES NO
Interpretations From the above pie chart, it is clear that 55% of the people have seen the advertisement of EARTH INFRASTRUCTURE as compared to people which had not seen the advertisement.
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S.NO 1 2
%AGE 70 30
%AGE
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YES 70 NO
Interpretations
From the above pie chart, it is clear that 70% of the people have recommended Earth Infrastructure properties to anyone as compared to 30% of the people which have not recommended them. Recommended because of high satisfaction level.
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S.NO 1 2
%AGE 85 15
%age
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Yes No 85
INTERPRETATION
From the above pie chart, it is clear that about 85% of the people feel that there is a need of celebrity endorsement in the company as company to 15% of the people which feel there is no celebrity endorsement to attract more customer celebrity endowment is required.
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7. Do you think company has proper marketing segment for its Real Estate Infrastructure? S.NO 1 2 TYPE OF CHOICES YES NO %AGE 65 35
%age
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Yes 65 No
INTERPRETATION
From the above pie chart, it is clear that about 65% of the people say that the company has proper marketing segment for its product as compared to the 35% ratio of the people which think that the company does not proper market segment.
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8. Do you think that company has positioned its Real Estate Infrastructure in the market in a better way?
S.NO 1 2
%AGE 39 61
%age
39
61
Yes No
INTERPRETATION
From the above pie chart, it is clear that about 39% of the people feel that the company has positioned its Real Estate Infrastructure in the market in a better way as compared to 61% ratio of the people.
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9. Do you think that company is targeting its customer in the market in a proper way?
S.NO 1 2
%AGE 68 32
%AGE
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YES 68 NO
Interpretations
From the above pie chart, it is clear that 68% of the people think that the company is targeting its customer in the market in a proper way as compared to the 32% ratio of the people which think that the company is not targeting its customer in the market in a proper way.
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10. Do you think that company has good channels of distribution for its real estates ?
S.NO 1 2
%AGE 35 65
%AGE
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YES 65 NO
Interpretations
From the above pie chart, it is clear that 65% of the people think that the company do not have channel of distribution for its real estate infrastructure.
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75%of the people know about EARTH INFRASTRUCTURE as compared to 25% of the people which do not know about EARTH INFRASTRUCTURE. 60% of the people have invested in a property from EARTH INFRASTRUCTURE as compared to 40 % of the people which had not invested in the property.
45% of the people came to know about EARTH INFRASTRUCTURE from advertisements as compared to 20% of the people which came to know about EARTH INFRASTRUCTURE from advice of friends and family members.
55% of the people have seen the advertisement of EARTH INFRASTRUCTURE as compared to 45% people which had not seen the advertisement.
About 85% of the people feel that there is a need of celebrity endorsement in the company as company to 15% of the people which feel there is no celebrity endorsement.
70% of the people have recommended Earth Infrastructure properties to anyone as compared to 30% of the people which have not recommended them.
65% of the people say that the company has proper marketing segment for its product as compared to the 35% ratio of the people which think that the company does not proper market segment.
39% of the people feel that the company has positioned its Real Estate Infrastructure in the market in a better way as compared to 61% ratio of the people.
68% of the people think that the company is targeting its customer in the market in a proper way as compared to the 32% ratio of the people which think that the company is not targeting its customer in the market in a proper way.
65% of the people think that the company do not have channel of distribution for its real estate infrastructure.
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In order to attract more and more customers company should provide services at reasonable costs.
No doubt the flats, offices, farmhouse etc provided by the company is superior to that of the rivals but to attract more customers. They should be given some better lucrative offer.
EARTH is providing a premium quality of flats, offices, farm houses with the latest technology. NH-24 project in the Noida. But the irony is that people are not aware of it and its advantages so they must be made aware of it by showing its advantages and what it actually does in both the press ads and T V ads.
Some more R & D should be carried out and the earth sapphire court should be made to give make services than what it actually does.
Company should continuously keep on providing new versions to enable people to have a choice and variety of products in these way customers will be attracted and motivated.
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Age:
Gender:
a. Yes b. No 7) Do you think company has proper marketing segmentation for its real estates ? a. Yes b. No 8) Do you think that company has positioned its real estates in the market in a better way ? a. Yes b. No 9) Do you think that company is targeting its customer in the market in a proper way ? a. Yes b. No 10) Do you think that company has good channels of distribution for its real estates ? a. Yes b. No
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BIBLIOGRAPHY
1. Dr. singh avtar ,Principles of insurance law ,S Chand and Sons, delhi 2003 2 .Kotler Philip,Marketing Management pearson education inc 11th edition 3.Ravt Shankar , Services Marketing Prentice Hall,2009
Websites www.earthinfra.com www.shikhagroups.co.in www.omega.com www.dreamzrelator.com Magazines Economic times news paper.
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