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    Jai Paul

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    Alice Liszt
    Jai Paul is a British singer and songwriter from London who gained attention in 2010 for his demo "BTSTU". It was praised by DJs and caught the attention of record labels. He eventually signed with XL Recordings. In 2011, he released an edited version of "BTSTU" as a single which received positive reviews. His 2012 demo "Jasmine" also received critical acclaim. In 2013, an unfinished album of his music was illegally leaked online, though it was not an official release. Paul has remained mysterious and out of the public eye.

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    Jai Paul

    Uploaded by

    Alice Liszt
    71 views2 pages
    Jai Paul is a British singer and songwriter from London who gained attention in 2010 for his demo "BTSTU". It was praised by DJs and caught the attention of record labels. He eventually signed with XL Recordings. In 2011, he released an edited version of "BTSTU" as a single which received positive reviews. His 2012 demo "Jasmine" also received critical acclaim. In 2013, an unfinished album of his music was illegally leaked online, though it was not an official release. Paul has remained mysterious and out of the public eye.

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    JAI PAUL

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    Jai Paul is a British singer and songwriter from London who gained attention in 2010 for his demo "BTSTU". It was praised by DJs and caught the attention of record labels. He eventually signed with XL Recordings. In 2011, he released an edited version of "BTSTU" as a single which received positive reviews. His 2012 demo "Jasmine" also received critical acclaim. In 2013, an unfinished album of his music was illegally leaked online, though it was not an official release. Paul has remained mysterious and out of the public eye.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    71 views2 pages

    Jai Paul

    Uploaded by

    Alice Liszt
    Jai Paul is a British singer and songwriter from London who gained attention in 2010 for his demo "BTSTU". It was praised by DJs and caught the attention of record labels. He eventually signed with XL Recordings. In 2011, he released an edited version of "BTSTU" as a single which received positive reviews. His 2012 demo "Jasmine" also received critical acclaim. In 2013, an unfinished album of his music was illegally leaked online, though it was not an official release. Paul has remained mysterious and out of the public eye.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    JAI PAUL

    Jai Paul (born 1 April 1989) is a British singer, songwriter and recording artist from Rayners Lane,
    United Kingdom. He is signed toXL Recordings.
    Music career[edit]
    2007-2011[edit]
    Paul's 2007 demo "BTSTU" received widespread blog coverage throughout 2010, and has been
    played on UK national radio by DJs including Gilles Peterson, Zane Lowe, Nick Grimshaw, Reggie
    Yates and Fearne Cotton.
    [2]
    "BTSTU" was said to be released by Paul's impressed brother.
    [3][unreliable
    source]
    The song caught the attention of several record companies and a bidding war ensued. Paul
    eventually signed with XL Recordings later in the year in 2010.
    [4]
    In December 2010, Paul was
    longlisted for the BBC Sound of 2011poll, which asserted his style as "a startlingly fresh vision of
    21st century pop music".
    [2]

    "BTSTU (Edit)" was released as a digital download on April 21, 2011, via XL.
    [5]
    The single received
    favourable reviews,
    [6][7]
    and was made 'Hottest Record in the World' on Zane Lowe's BBC Radio 1
    show.
    [8]

    On May 20, 2011, Canadian hip hop artist Drake leaked a track titled "Dreams Money Can Buy" via
    his blog.
    [9]
    Shortly afterward, "Till The End Of Time", a song by American R&B
    artist Beyonc surfaced online.
    [10]
    Both tracks feature a sample of Paul's "BTSTU"
    demo.
    [11][12][13][14][15]
    On August 30, 2011, "BTSTU (Edit)" was included on Radio Nova's "Nova Tunes
    2.4" compilation in France,
    [16]
    and on October 25 of the same year the track appeared on "Annie
    Mac Presents 2011" in the UK (incorrectly listed as "BTSU").
    [17]

    2012[edit]
    On March 30, 2012, Paul uploaded a new demo titled "Jasmine (Demo)" to
    his SoundCloud page.
    [18]
    The demo was given an official release via XL on April 9,
    2012.
    [19]
    Pitchforknamed it "Best New Track"
    [18]
    within an hour of its appearance on Paul's
    SoundCloud page, where it reached over 500,000 plays within a month. On April 2, "Jasmine
    (Demo)" was played on BBC Radio One by Zane Lowe, who chose it as his Next Hype Track.
    [20]
    On
    April 9, Annie Mac named it her Record of the Week.
    [21]
    "Jasmine (Demo)" received critical acclaim
    in the media, with The New York Times praising its "Prince era sensuality"
    [22]
    and The
    Guardian simply describing the production as "amazing."
    [23]
    The song Jasmine also appears in the
    2013 video game Grand Theft Auto V.
    Paul also appears on the song "Higher Res" on the deluxe version of Big Boi's 2012 album Vicious
    Lies and Dangerous Rumors. Later in the year, around November 25, 2012, another Jai Paul track
    hit the internet, titled "Flip Out (Demo)".
    [24]

    2013 Album Leak[edit]
    On April 14 of 2013, a user uploaded an album to Bandcamp that appeared to be a release of music
    by the artist.
    [25]
    Several sources, including Pitchfork Media, reported that the release posted to
    Bandcamp was Jai Paul's debut album.
    [26]
    However, on the 15th of April 2013, Jai Paul posted a
    tweet to confirm the rumours of it being a fake, and warned not to buy the album, with an official
    statement expected soon.
    [27]
    On April 17, XL released the following short statement: "As widely
    reported, on Sunday 14th April, music by XL Recordings artist Jai Paul was illegally made available
    via a fake Bandcamp account. This music was not uploaded by Jai and its not his debut album it is
    a collection of various unfinished recordings from Jais past. Neither XL or Jai will take any money
    from the sale of this music. We have been working with Bandcamp and PayPal to resolve this
    situation and they have told us all purchases will be refunded within the next 7 days." It is alleged
    that this unfinished music was stolen from Paul.
    [28]

    The album was placed at number 32 in popular music blog Pretty Much Amazing's 40 Best Albums
    of 2013 list,
    [29]
    number 28 in The Guardian's Best albums of 2013
    [30]
    and number 20 in Pitchfork
    Media's Top 50 Albums of 2013.
    [31]

    Relationship with Media
    There has been media speculation about Paul's background and motivation, as he has remained out
    of the public eye. British publication Clash commented on Paul's mysteriousness, saying "Hype is a
    fascinating commodity. Where some quickly melt down the attention for liquid purpose, promising
    talent Jai Paul removed all his music from MySpace and went to get his shit together".
    [32]
    XL
    Recordings founder and owner Richard Russell acknowledged Paul's unpredictability, saying, "Jai is
    a wizard...the way he's going about things is, I think for many, baffling. But...he's going about things
    in the most Jai Paul way you could possibly go about things. And who knows where that may lead."

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