141

Business Communication Quarterly, Volume 74, Number 2, June 2011 141-150

DOI: 10.1177/1080569911404059
2011 by the Association for Business Communication
ACADEMIC DISHONESTY:
ARE MORE STUDENTS CHEATING?
Dorothy L. R. Jones
Norfolk State University
ACADEMIC DISHONESTY, with Internet plagiarism as one of the
most common forms, is a concern on college and university campuses
more than ever before. A review of the literature validates these con-
cerns. According to a 2003 nationwide research study of 23 public and
private colleges and universities, conducted by Donald L. McCabe,
Internet plagiarism is on the rise. Thirty-eight percent of the under-
graduate students surveyed indicated that they had engaged in Internet
plagiarism (as cited in Rimer, 2003). Brown, Weible, and Olmosk
(2010) found that 49% of students in undergraduate marketing classes
admitted cheating in 1988 versus 100% of the students in an under-
graduate management class in 2008; a national survey published in
Education Week found that 54% of the students surveyed admitted to
Internet plagiarism and 76% admitted to cheating; and the Center for
Academic Integrity found almost 80% of the college students surveyed
admitted to cheating at least once (Facts About Plagiarism, 2011).
In May 2006, Ohio Universitys Department of Mechanical Engineer-
ing plagiarism scandal garnered national attention when a review panel
found rampant and flagrant forms of plagiarism in 34 masters theses
(Grose, 2006); and in November 2010, more than 200 of the 600 students
in a University of Central Florida business class confessed that they
benefited from accessing online test questions prior to taking their mid-
term exam (The Ticker, 2010). These findings help corroborate the
assertion that academic dishonestycheating and Internet plagiarism
is on the rise; consequently, these concerns have sparked numerous
debates about academic dishonesty at institutions of higher education
throughout the United States.
Many institutions of higher education have adopted academic honesty
policies, instituted academic integrity tutorial completion prerequisites
142 BUSINESS COMMUNICATION QUARTERLY / June 2011
for next term registration, and acquired plagiarism software detection
tools; however, the research overwhelmingly confirms that the Internet
provides an array of opportunities for students to cheatwhether
intentionally or not.
Internet usage has grown 151.6% (Miniwatts Marketing Group,
2011) since 2000, and access to information on any topic is only a click
away. A fortiori, The Internet has made plagiarism more common due
to the ease of copying and pasting the work of others and claiming it as
ones own (Lehman & DuFrene, 2011, p. 328).
According to McCabe, many students believe that they do not need
to cite information found on the Internet because the information is
public knowledge (as cited in Rimer, 2003), and Fishman, director
of the Center for Academic Integrity at Clemson University, South
Carolina, indicated that some believe that there is no need for attribu-
tion for information that does not have an author (as cited in Gabriel,
2010). Students tend to overlook the boundaries between what they
actually produce and what they cut and paste because copying text
from the Internet is so easy (Howard & Davies, 2009).
Within the past few years, high-tech cheating is gradually replacing
the simple cut-and-paste cheating. Students have become more tech
savvy, and online instructional cheating videos, detailing clever methods
to cheat, are populating the Internet daily. Cheating methods have gone
viral (Netter, 2010). To this end, educators must be proactive and
develop instructional strategies that integrate all facets of appropriate
digital citizenship, that is, digital ethics (Ribble, 2011), in all course
offerings in an effort to reduce cheating and Internet plagiarism because
plagiarism and falsifying data are two unethical practices troubling
both the academic and workplace environment (Lesikar, Flatley, &
Rentz, 2008). Landrau, Druen, and Arcuri (2002) found that simply
educating students about plagiarism helped reduce it.
METHOD
The alignment between academic honesty and workplace ethics is
unquestionable. Therefore, in an effort to reinforce appropriate digital
citizenship, a study about academic dishonesty was conducted with a
group of 48 students enrolled in an online business communication
course during Fall semester, 2010. This article presents the findings of
PEDAGOGICAL PIRACY: THE PLAGIARISM PROBLEM 143
that study and recommends 10 instructional strategies to reinforce
academic integrity and assist students with avoiding cheating, especially
Internet plagiarism and high-tech cheating.
The survey was designed to answer six questions:
1. What percentage of students engages in cheating?
2. What percentage of students engages in Internet plagiarism?
3. What are the reasons for students to engage in academic dishonesty
cheating and Internet plagiarism?
4. What do students perceive to be plagiarism/cheating?
5. How was information about academic dishonestycheating and
plagiarismpreviously disseminated?
6. Did the students at the University of Central Florida cheat?
FINDINGS
Study findings provided a basis to redesign the online business com-
munication course and enhance the current infused plagiarism instruc-
tional strategies. The 10 recommended strategies will be implemented
Spring semester, 2011.
What Percentage of Students Engages in Cheating?
Findings were consistent with those published on the plagiarism.org
website. Of the students surveyed, 92% indicated that they had or they
knew someone who had cheated. The 12 point difference (92% instead
of 80% on the plagiarism.org website) may be attributed to students
not only identifying themselves as having cheated but someone they
knew who also cheated. When asked specifically if they would cheat,
only 41% indicated that, because of ethics, they would never cheat.
Thus, 59% indicated they would intentionally cheat.
What Percentage of Students Engages in Internet
Plagiarism?
As with the national studies, students rated Internet plagiarism lower
than cheating, but Internet plagiarism was definitely a form of cheat-
ing commonly used. In all, 50% of the students surveyed for this study
indicated that they had or knew someone who had engaged in Internet
plagiarism. When asked specifically if they would plagiarize an assign-
ment, only 33% indicated that, because of ethics, they would never
144 BUSINESS COMMUNICATION QUARTERLY / June 2011
plagiarize an assignment. Thus, 67% would intentionally plagiarize an
assignment.
What Are the Reasons for Students to Engage in Academic
Dishonesty: Cheating and Internet Plagiarism?
The reasons students engaged in academic dishonestycheating and
Internet plagiarismvaried, but as commonly understood, the over-
riding reason was performance. As Table 1 shows, the top three responses
from a list of nine items were grades (92%), procrastination (83%),
and too busy, not enough time to complete assignment or study for test
(75%). Synder and Cannoys (2010) review of the literature showed
that students cited very similar reasons for engaging in plagiarizing.
What Do Students Perceive to Be Plagiarism/Cheating?
Several students had difficulty identifying what was and what was not
plagiarism/cheating. Overall, only 50% or more of the students correctly
identified nine of the scenarios correctly. The top scenarios identified
were (a) turning in another persons assignment as your own assign-
ment (100%), (b) cutting and pasting a paper together using online
materials without appropriate citations (92%), (c) purchasing a paper
from a research service or downloading one from the Internet (75%),
and (d) delivering an oral/digital presentation based on information
copied directly from the Internet without appropriate citations (75%).
Table 1. Reasons Students Engage in Academic Dishonesty
Why Do Students Engage in Academic DishonestyCheating
and Internet Plagiarism? Percentage
Gradeswant or need to make better grades 92
Procrastination 83
Too busy, not enough time to complete assignment or
study for test 75
Lack of understanding or unable to comprehend
information 58
No interest in the subject or assignment 50
Workload/schedule: too many classes 33
Everyone does it and get away with it 25
No big deal; does not matter to professor 17
Peer pressure 17
PEDAGOGICAL PIRACY: THE PLAGIARISM PROBLEM 145
A majority of the students did not perceive turning in an assignment
previously submitted for another class (17%) and taking media from
the Internet, including images, pictures, music, videos, and so on (25%)
as plagiarism/cheating (see Table 2 for the comprehensive list).
How Was Information About Academic DishonestyCheating
and PlagiarismPreviously Disseminated?
As reflected in Table 3, many professors at the university were indeed
involved in disseminating information about academic integrity to their
students. They are working to make a difference. These professors
realize that teaching students about academic integrity is everybodys
business, involving all stakeholders.
According to the students surveyed, the primary ways information
about academic integrity was being disseminated at the university were
(a) informally from professors lectures or talks (75%), (b) discussions
of current events involving ethical issues (67%), and (c) the university
Table 2. Plagiarism Scenarios
What Do Students Consider to Be Plagiarism/Cheating? Percentage
Turning in another persons assignment as your own assignment 100
Cutting and pasting a paper together using online materials
without appropriate citations
92
Purchasing a paper from a research service or downloading one
from the Internet
75
Delivering an oral/digital presentation based on information
copied directly from the Internet without appropriate citations
75
Changing the words around in a quote and using them without
documentation
67
Copying information directly from a source document,
documenting the source but leaving out the quotation marks or
indenting five spaces to indicate the information is a direct quote
67
Taking ideas from someones writings and citing it without
appropriate citations
58
Paraphrasing the ideas of others without documentation 50
Lifting more than 10 consecutive words from a document without
proper acknowledgment
50
Taking media from the Internet, including images, pictures,
music, videos, and so on
25
Using information that you consider common knowledge without
citation
17
Turning in an assignment previously submitted for another class 17
146 BUSINESS COMMUNICATION QUARTERLY / June 2011
Introduction to College Life class (67%). Only 8% of the students
surveyed indicated that they did not see the need for having informa-
tion about academic honesty disseminated in any form.
Did the Students at the University of Central Florida Cheat?
Student opinions about whether or not the students at the University
of Central Florida cheated were evenly mixed. Fifty percent of the
students thought the students cheated, and 50% thought the students
did not. Comments from students who agreed the students cheated
include the following:
The students had access to the test without the professors permission
and that is a violation of the code of ethics. Even though the internet
[sic] provides you with access to multiple things does not mean you
should not do the right thing. The fact that one student had a guilty
conscience. I know more than one person felt that same way and knew
that they were committing a crime.
Comments from students who disagreed include the following:
The students did not cheat because the professor generated the test from
a test bank, which could have been obtained by anyone who had access
Table 3. Dissemination of Academic Dishonesty Information: Cheating and
Plagiarism
How Is Information About Academic Dishonesty
Cheating and PlagiarismDisseminated? Percentage
Informally from professors lectures or talks 75
Discussion of current events involving ethical issues 67
UNI 101 Introduction to College Life 67
Integrated activity as part of course syllabus 58
Required unit/assignment in enrolled course 42
Course lesson/activity 42
Integrated in bibliographic instruction conducted
by the library staff
25
Cocurricula forums sponsored by the Division of
Student Affairs
25
Activities sponsored by student organizations 25
Supplemental computer tutorials 17
Integrated case studies 17
Do not see the need for this type of instruction 8
PEDAGOGICAL PIRACY: THE PLAGIARISM PROBLEM 147
to the Internet. The students simply studied the test they accessed from
online to help them pass the test. Cheating is doing something unethi-
cally wrong, and the students did not do anything unethical by using
their resources to prepare for the test. The students who used the online
test question still have to know the information. The online test was
used as an online supplement.
In general, study findings were consistent with those published in
the research. Too many students believed that it was okay to cheat. As
a professor, it is my responsibility to do what I can to alter such a belief.
Academic integrity is a learned skill that faculty members can teach
and model. We must infuse ethics in everything we do. Ethics are the
principles that define the boundary between right and wrong (Thill
& Bove, 2011, p. 24) and personal choices and standards of conduct,
whether on an individual basis or collectively in an organization (as
cited in Kramer, 2001, p. 411). According to Linda Mahin (1998), If
we as teachers acknowledge and make manifest the moral component
of our pedagogy, we can help our students grow not only as business
communicators but as morally contextualized human beings (p. 77).
Business communication courses offer golden opportunities for students
to define, research, and wrestle with moral issues directly related to
their proposed professions, and they are excellent courses for reinforc-
ing academic integrity and workplace ethics (Johnston, 1998).
INSTRUCTIONAL STRATEGIES
Students will be confronted with numerous ethical decisions throughout
their academic careers, and, as employees, these types of decisions
will continue throughout their lifetime. As educators, we can help equip
them by providing them with essential tools to help reduce academic
dishonestycheating and Internet plagiarism. As a result of the survey
findings, the following instructional strategies are recommended, and
they will be incorporated in the redesign of my online business com-
munication course:
1. Include a copy of the written academic integrity policy or honor code
as part of the course syllabus, with links to the student handbook high-
lighting the detailed steps for how the university will address academic
dishonesty. Academic dishonesty policies should be explicitly written,
and the student must know how each professor will handle the issue.
148 BUSINESS COMMUNICATION QUARTERLY / June 2011
Online students must know everything a specific professor considers
cheating because work will be completed in a virtual environment.
2. Review the academic integrity policy during initial course orientation.
As part of Meet the Class introductions, ask students to write a para-
graph that includes their philosophy about academic dishonesty issues,
especially cheating and Internet plagiarism.
3. Give students a quiz, such as a treasure hunt, on the universitys
academic integrity policy.
4. Include an interactive, entertaining learning activity or game. Soft-
ware tools such as SoftChalk or PowerPoint make this easy to do so.
Games, such as the Lockheed Martins Ethics Challenge Game (Gray
Matters Ethics Game) provide an effective means for introducing
workplace and applied ethics (Dyrud, 1998, p. 118) and The Cite
Is Right: A Mock Game Show About Academic Integrity, developed
by Dartmouth University discourages cheating (Braunstein, Chaney,
Gocsik, & Knauff, 2009).
5. Incorporate hyperlinks to some of the popular Internet tutorials.
For example, How to Recognize Plagiarism, Indiana University
Bloomington, School of Education at https://www.indiana.edu/~istd/;
Plagiarism Court: You Be the Judge, Fairfield University at http://
www.fairfield.edu/library/lib_plagiarismcourt.html; or You Quote
It: You Note It, Vaughan Memorial Library, Acadia University at
http://library.acadiau.ca/tutorials/plagiarism/, offer some type of
incentive, such as bonus points, for students to complete.
6. Use plagiarism detection software, such as SafeAssign, Turnitin,
PlagiarismDetect, and so on. SafeAssign is free for Blackboard users.
These online resources enable users to compare their documents
against other stored databases for plagiarism.
7. Require students to cite sources for digital and oral presentations,
as they would for written research projects. Also, require students
to submit a written copy of their oral presentation, which can also be
submitted to SafeAssign.
8. Use the Internet to teach about plagiarism and how to avoid it.
Explain the advantages and disadvantages of using Internet sites
such as Wikipedia.
9. Teach students how to use citation tools such as Easybib, Son of
Citation Machine, or The Citation Generator. These tools enable
users to automatically generate a reference or bibliography list based
on the information provided.
10. Encourage students to always consider ethics by adding a Do the
Right Thing scenario to each of the course learning modules. Mark
PEDAGOGICAL PIRACY: THE PLAGIARISM PROBLEM 149
Twain said it best: Do the right thing. It will gratify some people
and astonish the rest (ThinkExist.com, 2010).
SUMMARY
Although academic dishonestycheating and Internet plagiarismis
on the rise, there is hope. With proper instructions and role modeling,
students can learn the difference between right and wrong. Students
will appreciate that which is INspected as well as EXpected by teachers
(Murphy, 2011). When appropriate digital citizenship is stressed in all
academic areas, teachers will begin to make a difference. This differ-
ence will also carry over to the workplace.
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Dorothy L. R. Jones is a professor in the Department of Accountancy, Finance, and
Information Management at Nor folk State University. She teaches online business
communication courses and is concerned with empowering students to be knowledgeable,
effective 21st-century digital citizens. Address correspondence to Dorothy L. R. Jones,
School of Business, 700 Park Avenue, Norfolk, VA 23504, USA; email: [email protected].
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