This document provides details about a mobile application called "Group IT- Time Saving Mobile App" being developed by a student group. It includes sections on the group's vision, an industry analysis of the smartphone application market, an overview of target customers and their needs, a description of the product and services offered, suppliers and partners, business strategies and processes, functionalities, and technical systems. The primary goal of the app is to help students effectively manage their time and complete tasks and assignments on schedule in order to balance their academic and personal lives.
This document provides details about a mobile application called "Group IT- Time Saving Mobile App" being developed by a student group. It includes sections on the group's vision, an industry analysis of the smartphone application market, an overview of target customers and their needs, a description of the product and services offered, suppliers and partners, business strategies and processes, functionalities, and technical systems. The primary goal of the app is to help students effectively manage their time and complete tasks and assignments on schedule in order to balance their academic and personal lives.
Original Description:
Jason Barker
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UOA - INFOSYS110
Deliverable 2
This document provides details about a mobile application called "Group IT- Time Saving Mobile App" being developed by a student group. It includes sections on the group's vision, an industry analysis of the smartphone application market, an overview of target customers and their needs, a description of the product and services offered, suppliers and partners, business strategies and processes, functionalities, and technical systems. The primary goal of the app is to help students effectively manage their time and complete tasks and assignments on schedule in order to balance their academic and personal lives.
This document provides details about a mobile application called "Group IT- Time Saving Mobile App" being developed by a student group. It includes sections on the group's vision, an industry analysis of the smartphone application market, an overview of target customers and their needs, a description of the product and services offered, suppliers and partners, business strategies and processes, functionalities, and technical systems. The primary goal of the app is to help students effectively manage their time and complete tasks and assignments on schedule in order to balance their academic and personal lives.
Tutorial Details Tutor: Day: Time: Olivia Schultz Tuesday 9-10am Time Spent on Assignment: 20 Hours Word Count: 1573
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GROUP IT- TIME SAVING MOBILE APP INTRODUCTION The problem that students face is time is a commodity that we are always short of. Keeping up with course work is becoming increasingly difficult as we must balance all aspects of our lives. Our new application would automatically group day to day tasks to save students from having to waste time planning each day 3. BUSINESS SECTION 3.1 VISION To enable students in the 21st century to effectively utilise their time by streamlining their educational resources through the use of modern technology and information systems. 3.2 INDUSTRY ANALYSIS Industry: Smart Phone Application Industry. Force: High/Low: Justification: Buyer power: High Those who purchase apps for phones and mobile devices: Buyers are able to chose from a great selection on the itunes, android and windows stores, as the buyers have a selection they will have the ability to select which apps they want. Buyer power is High as outlined by Porter (1979) when alternative suppliers are easily found in the market. As all suppliers for each platform are found in the same place it gives the supplier all the alternative options at once. [1]
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Supplier power: High Those that sell applications to the users: The suppliers are limited to three main groups. Google, Apple and Windows. These are the three places that offer smart phone application sale grounds. Each one is able to refuse the sale of any app and the have a complete monopoly on their platform type. Again Porter (1979) details that High supplier power is present when suppliers dominate the market and members of the industry are limited to these options.[2] Threat of new entrants: High Anyone is able to supply smart phone applications to the market. It takes only a small knowledge of computers and an app can be created in a day or two. This means that people that like our application or have similar ideas to us may choose to offer the product as us. application development has no real barriers to entry. Porter (1979) detail six major barriers to entry: Economies of scale, Product differentiation, Capital requirements, Cost disadvantages, Access to distribution channels and Government Policy. In the smartphone application industry these barriers are virtually non-existent as Economies of scale isnt an issue, Products can have minimal difference, an example of this is the several thousand different calculator apps that are available, The capital required is a single computer for some apps or for others a small to medium serve, Costs to
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provide apps on the app store goes relatively unchanged and is based on a per unit download. Government policies around applications are not strict and not enforceable for the most part due to the global stretch of organisations.[3] Threat of substitutes: High People are able to chose how they do schedule their lives, they can use online programs such as google calendar or computer programs such as outlook to schedule as well as being able to keep a journal with important times in it, The consumer can choose to do whatever is convenient for them and they arent limited to do what others say. Porter (1979) says that Substitute products effectively create a price ceiling as if a smartphone application costs more than an alternative then it wont be as attractive for the consumer to use this product, and the customer will consumer the cheaper substitute in order to save money [4] Rivalry among existing competitors: High There is already a selection of different applications that offer scheduling. smartphone applications are constantly updating in an attempt to gain competitive advantage over others in the market. using tactics like price competition, product introduction, and advertising slugfests.*4+(Porter, 1979) are indicative of high levels of rivalry. In the smartphone application industry we see many applications offered free, as the price
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competition has reached a point where if an application charges for its product it will be very unlikely that the application will succeed, revenue is generated through other streams such as in application advertising, or offering pro editions for an application. This shows how the Existing rivalry is extreme as the industry is unable to charge users for their product and must use more clever tactics to capture value.
Overall attractiveness of the industry: Overall the industry is not that attractive for most profit seeking company as the cut throat nature of the smartphone application development industry has competitors pinned against each other fighting for downloads. Income from apps are not guaranteed as revenue is mostly generated from in application advertisements. On the other hand if an application is to capture a fair market share and retain it such a Pages by Apple tm it will be able to change from a free app to a pay to use (Pages now costing 24.99 USD) thereby capturing increased revenue. 3.3 Customers and Their Needs Our target customer would initially be the University of Auckland students. Our application would meet the needs of UOA students through the interaction with the University of Auckland student services and CECIL online tools. This will address the problem as time will be saved for students, and they will be aided in their studies. It is important to thoroughly plan our time as often tasks are completed to unsatisfactory standards, sleep is lost College students today sleep and average of two hours less per day than college students in the 1980s (Oelschlager, n.d) and student wellbeing is being jeopardised. 3.4 The Product and Service The application we have set out to develop would save students time and ensure that they are able to complete all their work on time and ensure that they spend sufficient time on each project that they undertake, whether its the 8 hours of sleep they need each night to when to spend an hour or two completing their Information systems Deliverable part two.
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Apart of the service that our application undertakes will be the collecting of how much people require for a particular assignment based not only what lectures suggest but the average time it takes other students to complete.
3.5 Suppliers and Partners Suppliers: Apple- Will supply those that have IOS based devices from ipads to iphone. Google play - Will supply everyone who has android enabled devices. Partners: The University Of Auckland- to ensure efficient communication between the application we plan on creating and the online services that are offered from the university we will need to develop a partnership to ensure communication between the two organisations is fluid. Auckland Transport- With the interaction of our application and Auckland transport Bus, train and Ferry services. Students would know which bus/train/Ferry to catch, when to catch it and where from. While also allowing Auckland Transport to better schedule timetables as phones reserve space on buses via the application. 3.6 Strategy: The overall strategy is therefore Focused low cost. This is the most suited strategy as the applications target audience is Auckland Uni students, This competitive scope would fit the Narrow market definition as its limited to 33,028 students[6] limiting the amount of downloads. The cost strategy must be viewed as Low Cost as to compete with current competitors, as well as substitutes as defined earlier The application must be cheaper enough to establish a market share. By targeting 18-22 year olds with advertisements we should be able to generate a profit. 3.7 Value Chain Activity:
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The key Value chain activity for our Application is the Making of the product/service. This is identified as our major value chain activity as the key aspect of our application is helping students to save time. This is the most important value chain activity as our vision looks for us to help students in the modern era and to do this we will not only need to create the application but we will need to ensure that the application is giving the services we seeked to give out to those who were interested
3.8 Business Processes 3.8.1. Class attendance recognition process
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3.8.2. Assignment Completion process
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3.9 Functionalities 3.9.1. Class Attendance Recognition Process Records classes that have been attended Downloads and stores classes that were missed. 3.9.2. Assignment Completion process Delegating the appropriate amount of time Retrieving assignment specifications
3.10 Systems
3.10.1. Automatic Update System Due to applications having internet access they can find new updates as they become available. By automatically updating we can ensure that our product retains competitive advantage 3.10.2. Time management System Through algorithms our App will schedule time in the most efficient manner 3.10.3. Information streamline system Information is presented to the student in a simple and easy to understand way, were they are able to cut out time expensive processes
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3.11. Summary Table: Value Chain to Systems Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Making of the product/ service Class Attendance Recognition Process 1. Records classes that have been attended 2. Downloads and stores classes that were missed. Time management System Information streamline system
Decision support system
Assignment Completion Process 1. Delegating the appropriate amount of time 2. Retrieving assignment specifications Time management System Information streamline system
Decision Support system
Conclusion The idea of creating an application that allows users to streamline their learning tools into a simple to use and effective mobile application is impossible to perform without the use of Information systems, the use of information systems allows us to create and capture value from our customers and generate profits.
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REFERENCE
1. Porter, M. E. (1979). How competitive forces shape strategy. Harvard Business Review, 57(2), 140-141. 2. Porter, M. E. (1979). How competitive forces shape strategy. Harvard Business Review, 57(2), 140. 3. Porter, M. E. (1979). How competitive forces shape strategy. Harvard Business Review, 57(2), 138. 4. Porter, M. E. (1979). How competitive forces shape strategy. Harvard Business Review, 57(2), 142. 5. Oelschlager, Jame R. (n.d.). Sleep and College Life. Retrieved from http://www.fit.edu/caps/documents/SleepandCollegeLife.pdf 6. The University of Auckland. (u.d.). Key Statistics. Retrieved from https://www.auckland.ac.nz/en/about/the-university/new-zealands-leading- university/key-statistics.html#8191da4fdd1067b1a87690185aa2f2ba
S.110 Business Systems: Deliverable 2: Business Section 2014 Name Marthalena Heather Netid Group Number: Website Link: Tutorial Details Tutor: Day: Time: Time Spent On Assignment: Word Count: 1641