- Three-quarters of voters say their economic situation has gotten worse or stagnated over the past four years, and fewer Americans now identify as middle class.
- Voters are skeptical that hard work leads to success or that future generations will be better off. They agree the economic system unfairly favors the wealthy and large income inequality is a significant problem.
- There is consensus that the government should intervene to promote economic fairness and reduce the gap between rich and poor, including by focusing on job creation even if it increases short-term deficits. A plurality sees education as the most worthy area for government investment in jobs.
- Three-quarters of voters say their economic situation has gotten worse or stagnated over the past four years, and fewer Americans now identify as middle class.
- Voters are skeptical that hard work leads to success or that future generations will be better off. They agree the economic system unfairly favors the wealthy and large income inequality is a significant problem.
- There is consensus that the government should intervene to promote economic fairness and reduce the gap between rich and poor, including by focusing on job creation even if it increases short-term deficits. A plurality sees education as the most worthy area for government investment in jobs.
Original Description:
Presentation by Celinda Lake of Lake Research for the New Populism Conference, May 22, 2014.
- Three-quarters of voters say their economic situation has gotten worse or stagnated over the past four years, and fewer Americans now identify as middle class.
- Voters are skeptical that hard work leads to success or that future generations will be better off. They agree the economic system unfairly favors the wealthy and large income inequality is a significant problem.
- There is consensus that the government should intervene to promote economic fairness and reduce the gap between rich and poor, including by focusing on job creation even if it increases short-term deficits. A plurality sees education as the most worthy area for government investment in jobs.
- Three-quarters of voters say their economic situation has gotten worse or stagnated over the past four years, and fewer Americans now identify as middle class.
- Voters are skeptical that hard work leads to success or that future generations will be better off. They agree the economic system unfairly favors the wealthy and large income inequality is a significant problem.
- There is consensus that the government should intervene to promote economic fairness and reduce the gap between rich and poor, including by focusing on job creation even if it increases short-term deficits. A plurality sees education as the most worthy area for government investment in jobs.
Washington, DC | Berkeley, CA | New York, NY LakeResearch.com 202.776.9066 The Populist Majority Americans Want An End To Business As Usual May 22, 2014 THE SHRINKING MIDDLE CLASS Three-quarters of voters say their own economic situation has gotten worse or stagnated over the past four years. 22% 36% 40% 1% 1% Gotten better Gotten worse Stayed the same Combo/Other Unsure/Refused Do you think that your personal economic situation has gotten better, worse, or stayed the same over the past four years? The Tarrance Group/Lake Research Partners March 2014 Battleground Poll March 16-20, 2014/ N=1,000 Registered likely voters / 3.1% M.O.E. 3 Fewer Americans now classify themselves as middle-class, and more are using the lower class description. Survey of 1,504 adults conducted Jan. 15-19, 2014. 4 Voters are extremely skeptical about their ability to attain the American Dream and overwhelmingly do not agree that the next generation will be better off than they are. 65 20 70 65 2 4 1 4 34 76 29 31 In America, anyone can get ahead if they work hard enough. I think the next generation will be better off economically than I am now. Our economy makes it too tough for the middle class to make ends meet. I am optimistic about where I will be financially five years from now. Agree Unsure Disagree The Tarrance Group/Lake Research Partners March 2014 Battleground Poll March 16-20, 2014/ N=1,000 Registered likely voters / 3.1% M.O.E. Please listen carefully as I read each statement and tell me if you would agree or disagree with that particular statement. 5 THE URGENCY OF INEQUALITY The wealthy are largely seen as doing very well in the current economy, while women, the middle class, and particularly those living in poverty are not doing well. 68 19 10 8 4 5 13 34 27 25 18 8 The wealthy* Men You and your family Women The middle class Those living in poverty* Very Well Fairly well Source: NBC/Wall Street Journal Survey. Conducted by Hart Research Associates & Public Opinion Strategies. January 22-25, 2014 Im going to mention a number of groups of people and for each one, please tell me how well the economy works for that type of person very well, fairly well, just somewhat well, not that well, or not well at all. *Asked of half the sample 39 7 Americans resoundingly believe income inequality is a significant problem in todays society. 49% 30% 8% 9% 4% Big problem Somewhat of a problem Not much of a problem Not a problem at all Unsure/Refused How big of a problem would you say that income inequality is? Would you say it is a big problem, somewhat of a problem, not much of a problem, or not a problem at all? The Tarrance Group/Lake Research Partners March 2014 Battleground Poll March 16-20, 2014/ N=1,000 Registered likely voters / 3.1% M.O.E. 8 There is striking consensus around the desire the need for government to intervene on grounds of economic fairness. 54 64 72 59 1 2 3 3 45 34 25 38 People who work hard for a living and play by the rules never seem to get ahead. The economic rules in this country unfairly favor the rich. Middle class people have it the toughest in our economic system. There are assistance programs for the poor and tax breaks for the rich, but no real help for middle class people. The government should be doing something to reduce the gap between the rich and everyone else. Agree Unsure Disagree The Tarrance Group/Lake Research Partners March 2014 Battleground Poll March 16-20, 2014/ N=1,000 Registered likely voters / 3.1% M.O.E. Please listen carefully as I read each statement and tell me if you would agree or disagree with that particular statement. 9 A FOCUS ON JOB CREATION Creating jobs and reducing the deficit are voters top priorities for the Obama administration and Congress. 27 38 39 45 49 49 51 54 56 57 59 60 66 74 91 Addressing the issue of climate change Enacting pension and entitlement reform Passing new immigration legislation Reducing income inequality Reforming the nation's intelligence system Using federal aid $ to encourage colleges to offer Increasing the minumum wage Fix and keep the new health care law Reforming Social Security and Medicare Withdrawing almost all combat troops from Afghanistan Closing corporate tax loopholes Addressing Iran's nuclear program Ensuring all children have access to pre-school education Reducing the federal budget deficit Creating Jobs Should this be an absolute priority for the Obama administration and THIS years Congress, is it something that can be delayed until next year, or something that should not be pursued? % Saying Absolute Top Priority For This Year NBC/Wall Street Journal. January 2014 11 12 62 59 68 54 58 37 40 31 45 41 24 22 26 24 23 20 21 15 29 21 Total Non-college men Non-college women College educated men College educated women Majorities of Americans with and without college degrees want the government to focus on job creation, even if it has short-term deficit impacts. Darker colors indicate intensity (Strongly disagree/ Strongly agree) Disagree Agree LRP survey of 1,515 adults, including oversamples of African American women, Latinas, Asian/Pacific Islander women, and men and women ages 18 to 29, conducted on behalf of the Ms. Foundation for Women. March 15-24, 2011. Now, here is a statement about the economy. Please mark whether you agree or disagree with the following statement: The government should focus on creating jobs even if it means increasing the deficit in the short-term. 13 45 13 10 9 6 4 3 3 5 2 Education Health care Affordable housing Crime and public safety Public transportation Public water systems Sidewalks and street lighting Other None of these Don't know A strong plurality (45%) of Americans consider education the area most worthy of government investment to create jobs. LRP survey of 1014 adults nationwide, on behalf of Corporate Accountability International. January 27-30, 2012. Most Likely to Prioritize Education: Independent, Lean Democrat63% Homemakers60% African-American women59% African-Americans <5059% African-Americans57% Hispanics57% Mothers55% Now I am going to read you a list of services in which government invests to create jobs and rebuild the economy. Please tell me which ONE of these you think is the MOST important for government to invest in to create jobs and rebuild the economy. Turnout targets are responsive to a range of messages that focus on concrete efforts to help working people and expand opportunity by raising wages, improving schools, and creating jobs. Hart Research Associates, Ten Things Democrats Need to Know about the Economy to Win in 2014. 14 TAX FAIRNESS The Republicans have a strong message on cutting taxes and removing regulations, which will continue to be their counterargument to populist economic policies. 43% 45% 4% 3% 5% Closing the gap Cutting taxes/removing regulations Combo/Other None Unsure/Refused What do you think would be the best way to make sure that everyone can move up economically? Would you say it is reducing the gap between the wealthiest Americans and the rest of the country or cutting taxes and removing unnecessary regulations? The Tarrance Group/Lake Research Partners March 2014 Battleground Poll January 12-16, 2014/ N=1,000 Registered likely voters / 3.1% M.O.E. 16 But two-thirds of voters believe that the richest 2% should be paying more in taxes. I'm going to read you descriptions of different groups of people and institutions, and for each one, I would like you to tell me whether you feel this group should be paying more in taxes than it does today, should be paying less in taxes than it does today, or is paying about the right amount today. Americans for Tax Fairness survey among 1,009 voters. Conducted October 25-30, 2013 by Hart Research Associates. April 2012 January 2013 October 2013 *darker shade indicates intensity 17 Voters agree that tax loopholes are the result of a system rigged in favor of the special interests. REPUBLICANS: America has the highest income tax rates on businesses in the world. We need tax reform that broadens the base by eliminating loopholes, which will allow us to reduce corporate tax rates. This kind of pro-growth tax reform will make the system simpler, more fair, grow our economy, and raise more revenue." Agree strongly 50% Agree strongly 21% 62% 30% +32 Democrats DEMOCRATS: The tax systemis rigged in favor of special interests against the middle class. Large companies like General Electric and Verizon pay no federal income taxes some years, while Apple avoids billions in taxes by stashing profits in offshore tax havens. It's about time big corporations started living by the same rules as the rest of us. Americans for Tax Fairness survey of 1,009 voters. Conducted October 25-30, 2013 by Hart Research Associates. Concerning corporate tax reform, with which statement do you agree more? 18 Voters approve of policies that would eliminate tax loopholes for millionaires and large corporations and move us closer to tax fairness. Policy Strongly Approve Approve Close tax loopholes to ensure that American corporations pay as much on foreign profits as they do on profits made in the United States. 59 79 Eliminate tax loopholes for corporate meals and entertainment. 54 69 Eliminate the loophole that allows Wall Street hedge fund managers to pay a lower tax rate than middle-class taxpayers. 53 68 Pass the Buffett Rule, which sets a minimum income tax rate of thirty percent for millionaires to ensure they do not pay a lower tax rate than the middle class. 51 71 Close loopholes that allow corporations and wealthy individuals to avoid paying U.S. taxes by shifting income to offshore tax havens. 50 62 Now I'd like to get your reaction to some tax and spending policies that may be considered by Congress for reducing the federal budget deficit. For each one, please tell me whether you strongly approve, somewhat approve, somewhat disapprove, or strongly disapprove of this proposal. Americans for Tax Fairness survey among 1,009 voters. Conducted October 25-30, 2013 by Hart Research Associates. 19 In fact, swing voters are more likely to support public investments aimed at creating jobs if those investments are funded by closing tax loopholes for big corporations and the rich. Hart Research Associates, Ten Things Democrats Need to Know about the Economy to Win in 2014. Which candidate would you be more likely to support? (Swing Voters) 50 50 Republican candidate Democratic candidate 39 62 Favors cutting govt spending to bring down deficit and reduce debt Favors investment in schools, research, and transportation that create jobs Favors cutting govt spending to bring down deficit and reduce debt Favors investment in schools, research, and transportation that create jobs, funded by closing tax loopholes for big corporations and the rich 20 Voters are especially supportive of closing tax loopholes for companies that ship jobs overseas. Message Very Convincing Very/Fairly Convincing We should end tax breaks for companies that ship jobs and profits offshore, and level the playing field for small businesses that create jobs in America. 55 67 We should close tax loopholes for large corporations that ship jobs offshore, and instead use that money to invest in jobs in America by improving our roads and bridges and rebuilding manufacturing. 54 68 Instead of cutting education funding for our children, we should ask millionaires to pay at least as high a tax rate as their secretaries. 50 64 It's better to end huge tax subsidies to oil and gas companies making record profits than to make seniors pay more for Medicare. 48 58 I'm going to read some statements made by people who support the Democrats' budget priorities. For each statement, please tell me whether you think it is a very convincing, fairly convincing, just somewhat convincing, or not a convincing reason to support the Democrats' budget priorities. Americans for Tax Fairness survey among 1,009 voters. Conducted October 25-30, 2013 by Hart Research Associates. 21 REGULATING BIG BUSINESS Nearly all voters believe it is important to regulate financial services and products. This is a core value. 93 6 1 73 Important Not important Don't know +87 How important is it to regulate financial services and products to make sure they are fair for consumers? Is it very important, somewhat important, a little important, or not at all important? Lake Research Partners survey of 1,004 likely 2014 voters conducted on behalf of the Ford Foundation, the Center for Responsible Lending, and Americans for Financial Reform. The national survey was conducted from July 8 11, 2013 and has a margin of error of +/- 3.1%. 23 More than 8 in 10 voters support tougher rules and enforcement for Wall Street financial companies, while just 9% believe they dont need further regulation. 83 9 2 6 Tougher Rules & Enforcement Don't Need Further Regulation Neither Don't Know Tougher Rules for Financial Companies Should Wall Street financial companies be held accountable with tougher rules and enforcement for the practices that caused the financial crisis, or have their practices changed enough that they dont need further regulation? Lake Research Partners survey of 1,004 likely 2014 voters conducted on behalf of the Ford Foundation, the Center for Responsible Lending, and Americans for Financial Reform. The national survey was conducted from July 8 11, 2013 and has a margin of error of +/- 3.1%. 24 While trade is seen more as an opportunity for growth than a threat to the economy, voters worry that unregulated globalization puts the American economy at a disadvantage. 54 38 4 3 Opportunity for growth Threat to economy Both Unsure What do you think foreign trade means for America? Do you see foreign trade more as an opportunity for economic growth through increased U.S. exports or a threat to the economy from foreign imports? NBC News/Wall Street Journal Poll of 500 registered voters nationwide conducted by Hart Research Associates (D) and Public Opinion Strategies (R). April 23-27, 2014. 43 48 5 4 Good Bad Equal Unsure Do you think the fact that the American economy has become increasingly global is good because it has opened up new markets for American products and resulted in more jobs, or bad because it has subjected American companies and employees to unfair competition and cheap labor? Gallup Poll. Feb. 6-9, 2014. N=1,023 adults nationwide 25 TAKING BACK OUR DEMOCRACY Voters are fed up with members of Congress and the Big Money Campaign Donors that help them win elections to rig the system in their favor. Net 23 12 67 72 4 36 51 Members of Congress Big Money Campaign Donors Unfavorable Favorable -43 -60 Now Id like to ask you about some groups. For each, please tell me whether you have a VERY favorable, SOMEWHAT favorable, somewhat UNFAVORABLE, or VERY unfavorable impression. Public Campaign Action Fund survey of 804 likely 2014 voters nationwide. Conducted December 14-17, 2013 by Lake Research Partners. The margin of error is +/- 3.3% 27 There is a growing sense of urgency behind changing the way campaigns are funded. 72% June 2010 December 2013 83% Major Changes Needed Democrats: 55% (10) 64% (13) Independents: 56% (10) 66% (13) Republicans: 45% (10) 54% (13) Changes to the Way We Finance Campaigns When it comes to the way we finance election campaigns, do you think we need to make major changes, minor changes, or should we not make any changes to the way election campaigns are financed, or arent you sure? Public Campaign Action Fund survey of 804 likely 2014 voters nationwide. Conducted December 14-17, 2013 by Lake Research Partners. The margin of error is +/- 3.3% 28 Celinda Lake [email protected] Washington, DC | Berkeley, CA | New York, NY LakeResearch.com 202.776.9066