Mission Foods

Mission Foods:
Quality Enhanced By Unifying Procedures and

Benchmarking Progress
Summary
Since 1949, Mission Foods commitment to quality has made it one of the largest pr
ocessors of tortillas in the world. Operations in Mexico, the United States and
Central America, demanded that Mission Foods streamline transportation costs and
develop key performance metrics to be used in several production
plants. Partnering with Penske resulted in a uniform set of transportation proce
dures and technologies to
provide supply chain visibility, as well as, the development of necessary benchm
arks to track company progress.
Challenges
utions/Results
Sol
To reduce overall transportation costs by centralizing Mission Foods

rtation operations.
transpo
To enable Mission Foods to handle increased transportation volume associated

with a substantial increase in product demand.
To develop key performance and financial indicators to track and measure per
formance across Mission Foods 11 U.S. plants.
Penske implemented a uniform set of transportation procedures and technologie
s to provide supply chain visibility, including its proprietary Logistics Manage
ment System software and satellite tracking devices.
Since 2000, Penske has delivered a 13 percent cost per pound reduction, despi
te an increase in product demand and fuel prices.
Penske teamed with Mission Foods budgeting team to establish benchmarks, inclu
ding transportation cost per pound, variable impact of volume, cube utilization
per trailer, average miles per gallon of fuel and transportation delay times.
Getting Started
In 1998, the companys plant in Fresno, California realized the need to change the
ir distribution and transportation processes. In an effort to increase productiv
ity and reduce operational costs, Mission
Foods decided to outsource the plants transportation operations.
Already a Penske Truck Leasing
to identify and improve areas
transportation operations. By
ced the plant s transportation
customer, Mission Foods selected Penske Logistics

of inefficiency in the plants inbound and outbound
implementing Six Sigma quality tools, Penske redu
costs by 11 percent within the first 60 days.
Mission Foods quickly saw the opportunity to drive down overall transportation c
osts while expanding to meet the growing demand for its products in North Americ
a. In 1999, Mission Foods employed Penske to manage the transportation network f
or eight of its existing U.S. plants.
Penske soon identified Mission Foods greatest logistical challenge each plant was
using its own set of operating procedures and mode selection processes to manag
e inbound and outbound transportation. This prevented Mission Foods from maximiz
ing its existing transportation network infrastructure.
For the past decade, Mission Foods had pursued an aggressive growth-by
-acquisition strategy, which nearly doubled the companys revenue.
While revenue growth was good news for Mission Foods, the company was challenged
with integrating uniform process throughout their network. In essence, each pl
ant still functioned as a silo or a separate business unit.
Setting the Standard Penske Lays the Foundation for Measurable Results Penskes fi
rst task was to establish key performance and financial indicators (KPIs and KFI
s) as benchmarks for measuring success. To do this, Penske became a participatin
g member of Mission Foods budgeting team. Partnering with the same people respons
ible for evaluating the overall financial performance of each plant allowed Pens
ke to quickly identify areas of joint concern.
Together, Penske and Mission Foods established benchmarks, such as transportatio
n cost per pound, variable impact of volume, cube utilization per trailer, avera
ge miles per gallon of fuel and transportation delay times. Using these benchma
rks, plant inefficiencies or problem areas would be immediately apparent to the
organization, allowing Penske to resolve transportation issues with minimal fina
ncial impact.
After establishing KPIs and KFIs, Penskes next task was to implement uniform tech
nologies and tools that would track and measure each indicator. Penskes propriet
ary Logistics Management System software would be implemented at every plant.
Using these technologies, Penske would be able to centralize management of freig
ht, carriers and information throughout the transportation network. Transportat
ion information would be shared throughout Mission Foods manufacturing and sales
organizations. Visibility of inbound and outbound shipments would be increased.
The result would provide Mission Foods the ability to track, anticipate and avoi
d shipping delays.
As Penske took over transportation operations at each plant, it began working wi
th the plants existing staff on the use of new technologies. Penske also worked
closely with the companys purchasing organization to instill new ordering process
es that communicated order quantities, priorities and required delivery times th
roughout Mission Foods production and transportation operations.
Delivering Transportation Savings, Plant by Plant
In January 2000, Penske began implementing its transportation savings strategy t
hroughout Mission Foods plant operations. The Penske/Mission Foods team tackled
network and cost-down opportunities at each plant to transition to a centralize
d transportation management structure.
In July 2003, Penske took over Mission Foods newest plant in Goldsboro, North C
arolina. At the conclusion of the first year, Penske accomplished a cost per pou
nd reduction by networking east coast operations.
Since implementation, Penske has saved Mission Foods an estimated $5.3 million b
ased on the cost per pound benchmarks set in 2000. Despite an increase in produ
ct demand and fuel prices, the team continues to deliver substantial savings. T
he result has been two-fold - Mission Foods net sales have grown by six percent
, while transportation costs have been reduced by nearly 13 percent.
In addition to cost savings, Penske has helped Mission Foods maintain a 99 perce
nt on-time delivery rate throughout its transportation network. This has helped
improve productivity at the plant level, thereby reducing inventory and warehou
se costs.
Optimizing Today s Network for Tomorrow s Savings
What does the future hold for the Penske/Mission Foods team? More savings.
The team is testing new cellular PDA devices for the tracking of returnable cont
ainers. Penske projects this new technology will lead to significant cost-saving
s and increased visibility of goods moving through the supply chain.
2
While continuing to discover new ways to optimize freight and reduce transportat
ion costs, Penske s commitment to success reaches beyond transportation manageme
nt.
"By reducing our transportation costs, Penske has helped Mission Foods gain more
market share, improve productivity and increase profitability. The scope of th
eir work may be transportation- related, but the impact they deliver extends int
o every aspect of our organization."
Ernest Harris, Vice President of Logistics, Mission Foods
For more information on Penske Logistics solutions, visit www.GoPenske.com.

Penske Logistics Corporate North America Route 10 Green Hills Reading, PA 19603
United States
Phone: 1-800-221-3040;
1-610-775-6291
Fax: 1-610-775-2449
Penske Logistics South America Av. Fernando Cerqueira Cesar Coimbra 398 - 1 Anda
r
Alphaville Empresarial
Barueri, SP
Brazil 06465-090
Phone: +55-11-3306-0051
Fax: +55-11-3306-0067
Penske Logistics Asia
Workshop 37#A,
378 North Meigui Road
Waigaoqiao Free Trade Zone
Shanghai, China 200131
Phone: 86-21-5046-2035
Fax: 86-21-5046-2039
Penske Logistics Europe
P.O. Box 142
4700 AC Roosendaal
The Netherlands
Phone: +31 165 576700

Fax: +31 165 576798

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Mission Foods:

Quality Enhanced By Unifying Procedures and

To reduce overall transportation costs by centralizing Mission Foods

To enable Mission Foods to handle increased transportation volume associated

customer, Mission Foods selected Penske Logistics

For more information on Penske Logistics solutions, visit www.GoPenske.com.

Phone: +31 165 576700

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