PETER J.

BERRIO
Phone: (651) 270-4869 | Email: [email protected]
Address: Lakeville, MN 55044 |www.linkedin.com/in/peterberrio/


Results-driven, enthusiastic, and highly accomplished Executive with 24+ years of successful sales and
supervisory experience. Versatile strategist, recognized for having superior leadership skills, exceptional sales
abilities, and superlative business acumen. Dedicated to maintaining a reputation built on quality, service, and
uncompromising ethics. Currently seeking a Leadership position which will utilize all acquired skills, abilities,
and areas of expertise as follows:

Sales Techniques/Strategies
Staff Training/Supervision
Marketing/Advertising
Customer Retention
Budgeting/Forecasting
Pricing/Margin Growth

New Business Development
P&L Accountability
Key Account Management
Mergers & Acquisitions
Market Penetration
Strategic Planning

Contract Negotiation
Program Management
Process Improvement
Go-to-Market Strategies
Relationship Building
Purchasing/Logistics

CAREER ACHIEVEMENTS

Achieved 28% organic growth while integrating 9 acquisitions in 7 markets equal to $20M in annual sales
for Swisher Hygiene.
After developing a new Marine Division for Swisher Hygiene from the ground up, secured a new 5 year
contract with Norwegian Cruise Line worth $20M. Resigned them for an additional 4 yrs in April 2014.
Expanded into water filtration in the cruise industry by securing a $250K deal with NCL and receiving a
2 year contract extension for Swisher Hygiene.
Sold and developed a national sales strategy program for the 3
rd
largest healthcare GPO in the U.S.
Amerinet, to deliver the expected $10M in sales available from 23,000 members for Swisher Hygiene.
Expanded the Enterprise Rent-a-Car relationship to include a chemical program, increasing sales from
$1M to $5M for Swisher Hygiene.
Secured two major corporate contracts with Aramark and Avendra, each producing $10-15M per year, to
become the primary provider of all their kitchen equipment repair/parts needs for Ecolab, Inc.
Partnered with the VP of operations to enhance the customer experience through improved service
delivery/support functions, encompassing call center operations, parts delivery, and billing for Ecolab.
Restructured the sales and service team to establish Ecolab as the leader in the Cruise Industry within
only two years through updated product mixes, better marketing materials, continuous training, and new
uniforms.
Signed a $120M, five-year sole source agreement with Carnival Corporation to provide all of its
housekeeping, laundry, food service cleaning, and sanitation chemical needs for Ecolab.
Developed a three-division pricing offering for Applebees International that led to a five-year sole source
agreement, valued at $29M, replacing Ecolabs largest global competitors only national chain.
Consistently achieved objectives, generating $7M+ in annual sales with a 10% increase in budgeted
growth, and executed a pricing strategy that increased revenues 5% on each contract for Ecolab.
Generated $1.6M in 1996, $1.2M in 1997, and $900K by July 1998 while sales targets were $600K and
closed accounts with Walt Disney World, Sea World, Universal Studios, and Kings Bay Naval Station.
Twice-named the District Territory Manager of the Year and won recognition as the Area Territory
Manager of the Year.
EXECUTIVE PROFILE

Swisher Hygiene 2008 - 2014
VP, Corporate Accounts & Marine Division (2008 - 2014)
Tasked with developing new Corporate Account opportunities in the U.S. & Canada while
formulating a national strategy in the hospitality, federal government, and marine industries.
Responsible for sales strategy, marketing collateral, development of operational
policies/procedures, and direct customer development.
Created a full ship cleaning and sanitation chemical program, along with a service, logistics, and
training program for the cruise line industry.

PETER J. BERRIO
Phone: (651) 270-4869 | Email: [email protected]
Address: Lakeville, MN 55044 | www.linkedin.com/in/peterberrio/


EXECUTIVE PROFILE - CONTINUED (PAGE 2)

VP, Northeast Region & Marine Division (2010 - 2012)
Accountable for overseeing 16 markets stretching from The Dakotas to DC, up to Maine and
Ontario, Canada while holding full P&L accountability for a $48M organization comprised of a 120
people.
Trains and supervises 18 Area/General/Plant/Sales Managers, as well as manages current Cruise
Line operations and continues to develop the industry for growth.
Formulates/executes product line go-to-market strategies and drives performance of key business
metrics in the areas of customer retention, revenue growth, profitability, and efficiency.
Provides support to the companys aggressive M&A initiatives with the region
Covalence Specialty Materials Corp. 2007
National Sales Director, Institutional
Created a new sales process to include customer profiling, broker/rep management, key reports,
and pipeline.
Hired, managed, and trained a sales force which consisted of 10 Regional Managers and a broker
network of 110 with annual sales of $250M.
Restructured the National/Strategic Account team and their overall function while developing sales
and expense budgets for each individual, not previously in place.
Managed pricing based on market conditions and resin costs to maintain contribution margin goals.

Ecolab Incorporated 1990 - 2006
VP of Sales, GCS Services Incorporated (2004 - 2006)
Directed sales activities for GCS Services, Ecolabs equipment care division, comprised of a team
of 9 direct reports and 22 other employees.
Devised and implemented a comprehensive sales plan to maximize the growth potential of service
and direct parts programs.
Created and enforced new policies, procedures, and prospecting techniques for sales professionals
along with new pricing programs, proposals, and contracts for customers.

Director, Global Cruise (2002 - 2004)
Oversaw the business unit, including 28 direct reports, with a focus on delivering products and
services to the cruise industry globally.
Established the business plan and directed the sales and service team to effectively execute the
strategies and tactics of the plan.
Developed and enforced policies, procedures, and objectives for marketing and selling products
and services to the industry.
Introduced executive merchandising to corporate contacts and industry-specific marketing
materials and tools.
Interacted with other corporate business units and 21 bonded warehouses worldwide to service
cruise ships at any port.
Served as an associate member of the International Council of Cruise Lines for political lobbying in
the industry.
Directed the creation of products and services, pricing programs, marketing budgets, and sales
objectives.




PETER J. BERRIO
Phone: (651) 270-4869 | Email: [email protected]
Address: Lakeville, MN 55044 www.linkedin.com/in/peterberrio/



EXECUTIVE PROFILE - CONTINUED (PAGE 3)

Ecolab Incorporated (cont.) 1990 - 2006

Assistant VP, Corporate Accounts (2000 - 2002)
Cultivated and nurtured relationships with new corporate customers and secured renewal contracts
with existing customers in a four-state region.
Created and delivered sales presentations focused on individual client needs to grow sales with new
and established accounts.
Collected, analyzed, and compiled information on all national accounts in the region to create a
high-impact business growth plan.
Partnered with market managers, branch managers, and field sales staff to develop strategies for
specific account penetration and to drive customer corporate message to local and national
facilities.

District Manager (1998 - 2000)
Led the company in field sales diversity training and increased sales staff knowledge, abilities, and
achievements.
Planned, organized, and implemented sales programs for the district while coordinating budgets,
forecasts, and reports in accordance with area direction and objectives.
Trained, developed, and mentored territory managers, route managers, and service managers
district-wide. Managed a team of 14 direct reports and oversaw key account management.

Area Account Executive (1996 - 1998)
Identified prospective customers, scheduled sales calls, and compiled information on competitive
products and services.
Promoted and sold products and services through direct customer contacts in the central and
northern Florida markets.

Territory Manager (1990 - 1996)

Additional Work Experience includes Airlines, Travel Agent, Cruise Ship onboard Management positions & Hotel
Management positions.

EDUCATION & TRAINING

Technical Diploma - Rooms Division Management, American Hotel & Motel Association
Technical Diploma - Travel Industry, The Boyd School
Private Pilot - 3
rd
Class