The document summarizes a cricket series between Bangladesh and West Indies scheduled for August-September 2014 featuring 3 ODI matches, 2 test matches, and 2 T20 matches. It outlines the broadcast plan and sponsorship packages available for the series, including benefits such as branding, signage, and prize opportunities for co-sponsors and associate sponsors. Potential returns on investment for sponsors are also listed, such as increased brand awareness and positive media exposure from broadcasting the nationally popular cricket matches.
The document summarizes a cricket series between Bangladesh and West Indies scheduled for August-September 2014 featuring 3 ODI matches, 2 test matches, and 2 T20 matches. It outlines the broadcast plan and sponsorship packages available for the series, including benefits such as branding, signage, and prize opportunities for co-sponsors and associate sponsors. Potential returns on investment for sponsors are also listed, such as increased brand awareness and positive media exposure from broadcasting the nationally popular cricket matches.
Original Description:
Cricket sponsorship in Bangladesh
Original Title
Co & Associate Sponsorship Bangaldesh vs West Indies 2014 Series
The document summarizes a cricket series between Bangladesh and West Indies scheduled for August-September 2014 featuring 3 ODI matches, 2 test matches, and 2 T20 matches. It outlines the broadcast plan and sponsorship packages available for the series, including benefits such as branding, signage, and prize opportunities for co-sponsors and associate sponsors. Potential returns on investment for sponsors are also listed, such as increased brand awareness and positive media exposure from broadcasting the nationally popular cricket matches.
The document summarizes a cricket series between Bangladesh and West Indies scheduled for August-September 2014 featuring 3 ODI matches, 2 test matches, and 2 T20 matches. It outlines the broadcast plan and sponsorship packages available for the series, including benefits such as branding, signage, and prize opportunities for co-sponsors and associate sponsors. Potential returns on investment for sponsors are also listed, such as increased brand awareness and positive media exposure from broadcasting the nationally popular cricket matches.
SCHEDULE MATCHES DATES Venues 1 st CDI Match 20 th August, 2014 Grenada 2 nd CDI Match 22 nd August, 2014 Grenada 3 rd CDI Match 25 th August, 2014 St Kitts 120| Match 27 th August, 2014 St Kitts 1 st 1est Match 5-9 Sep, 2014 St Vincent 2 nd 1est Match 13-17 Sep, 2014 St Lucia
What Cr|cket Means 1o 8ang|adesh|s
Cricket is the only sport that Bangladesh competes on world level ! WlLh several wln agalnsL all Lhe Lop sldes of Lhe world over lasL few years nauonal CrlckeL 1eam became an lcon and hope" of Lhe nauon. ! 1hls Leam also embodles developmenL of 8angladesh wlLh lLs success. ! Assoclauon wlLh Lhe success of Lhls Leam enhance Lhe lmage of Lhe brand enormously. The National Cricket Team is the passion of the nation.
Background of the series ! 1he CrlckeL Crazy nauon ls walung for Lhe upcomlng WesL lndles Serles (Away). ! Any company assoclaung wlLh crlckeL by promoung lLs brand wlll greaLly beneL from lmmense 1elevlslon Coverage globally. ! Sponsorlng Lhls Away serles wlll demonsLraLe sponsor company's sLrengLh Lhus wln condence of Lhe lnvesLors and consumers. ! uo noL mlss Lhe opporLunlLy Lo promoLe your 8rand ln Lhe mosL waLched evenL by 8angladeshl's all over Lhe world. West Indies tour of Bangladesh 2014
! 8angladesh nauonal CrlckeL Leam ls due Lo Lake on agalnsL Lhelr WesL lndles CounLerparL for 3 Cul, 1 120 & 2 1LS1, serles durlng AugusL-SepLember, 2014.
! Sponsorshlp of Lhls serles wlll creaLe anoLher ma[or lmpacL on 1CM awareness whlch ls necessary for 8rand LqulLy. ! lL could be anoLher wlnnlng CrlckeL serles for 8angladesh on forelgn soll. ! 1hls serles wlll be Lhe CnL? away serles of Lhls year.
! 1hls serles wlll creaLe a sLrong & posluve lmage among Lhe sLakeholders as well as ln nauonal-lnLernauonal medla. Broadcast Plan Country of Broadcast Potential Broadcaster Live 8ANGLADLSn BTV, GAZI TV INDIA TEN CRICKET AkIS1AN TEN CRICKET SkI LANkA TEN CRICKET MIDDLL LAS1 TEN CRICKET LUkCL]Uk SKY SPORTS, ZEE US]CANADA WILLOW, SPORTS MAX AUS1kALIA, NLW 2LALAND FOX SPORTS, SKYNZ SCU1n AIkICA SUPER SPORT While WICB guarantees that matches will be broadcast LIVE, broadcasters in each territory are yet to be finalized
Sponsorship Packages TEST, ODI & T20 Series 2013 Venues: Harare & Bulawayo, Zimbabwe
CO SPONSOR PREMIUM 2 Position
ASSOCIATE SPONSOR STANDARD
4 Position
CO SPONSOR
2 Position ! NAMING RIGHTS OF BOWLING END : AT ONE END (WILL BE MENTIONED IN COMMENTARY & SHOWN IN TV GRAPHICS- in whichever ground its available) ! SIGHT SCREEN: 1 SIGHT SCREEN FACE WILL BEAR ASSOCIATE-PREMIUM SPONSORS LOGO- ! 3D GROUND MATS: BESIDES TITLE SPONSORS LOGO -1 BOWLER MARK 3D GROUND MAT ! STATIC PERIMETER BOARDS : 8 PERIMETER BOARDS (3 METER X 1 METER EACH) ! LED BIG SCREEN: ADVERTISING ON THE LED BIG SCREEN (Shared only) ! (Continued in next page)
Benefits of CO-Premium Sponsor
! BACK DROPs: LOGO PRESENCE (SHARED) IN PRESENTATION CEREMONY , FLASH INTERVIEW, COMMENTATORs ROOM , PRESS CONFERENCE , TROPHY REVEALING CEREMONY * ! PRESENTATION CEREMONY : TO HAVE A REPRESENTATIVE ON STAGE TO GIVE PRIZES ! BOUNDARY ROPE BRANDING : 25% OF BOUNDARY ROPE BRANDING * (Shared) ! BRANDING IN THE UMBRELLAS: 10 BRANDED UMBRELLAs of CO-PREMIUM SPONSOR (Continued in next page)
Benefits of CO-Premium Sponsor ! NAMING RIGHT OF AWARDS : EITHER FASTEST FIFTY or SUPER SIXES AWARD & HIGHEST WICKET TAKER or HIGHEST RUN SCORER ! RIGHTS TO GIVE: EITHER FASTEST FIFTY or SUPER SIXES AWARD & HIGHEST WICKET TAKER or HIGHEST RUN SCORER. ! BRANDING IN DUMMY CHEQUE : EITHER FASTEST FIFTY or SUPER SIXES AWARD & HIGHEST WICKET TAKER or HIGHEST RUN SCORER. ! BRANDING IN THE PRACTICE NETS*: (SHARED IN THE TEAM PRACTICE AREA) (Continued in next page)
Benefits of Associate-Premium Sponsor ! OPPORTUNITY TO RUN PROMOTION: ! COMMENTATOR ENDORSEMENT: CO SPONSOR - PREMIUMs BRAND/ PRODUCT WILL BE PROMOTED BY THE COMMENTATORS. ! ALL PR MATERIALS / PROMOTIONS WILL HAVE ASSOCIATE-PREMIUM SPONSORS LOGO. *(along with Title Sponsor , WICB & its Partners)
Benefits of CO-Premium Sponsor
! USD 200,000/- (Excluding Tax/VAT). ! Inclusive of all Production/Implementation cost and Prize money;
Your Investment: Per CO-Premium Sponsorship TEST; ODI & T20 Series
Prize Money Breakdown: Each CO-Premium Sponsor ! Fastest Fifty/Super Sixes: 500 USD Each (4 Nos.) ! Highest Wicket Taker/Highest Run Scorer: 1500 USD Each (2 Nos.)
ASSOCIATE SPONSOR
4 Position ! 3D GROUND SIGN: ASSOCIATE-STANDARD SPONSORS LOGO ONE 3D GROUND SIGN IN MIDWICKET ! STATIC PERIMETER BOARDS : 4 PERIMETER BOARDS (3 METER X 1 METER EACH) ! LED BIG SCREEN: ADVERTISING ON THE LED BIG SCREEN (Shared-only) (Continued in next page)
Benefits of Associate Sponsor
! BACK DROPs: LOGO PRESENCE (SHARED) IN PRESENTATION CEREMONY , FLASH INTERVIEW, COMMENTATORs ROOM , PRESS CONFERENCE , TROPHY REVEALING CEREMONY * ! PRESENTATION CEREMONY : TO HAVE A REPRESENTATIVE ON STAGE TO GIVE PRIZES
(Continued in next page)
Benefits of Associate-Standard Sponsor ! NAMING RIGHT OF AWARDS : BEST CATCH OR SOLID PLAYER OF THE MATCH ! RIGHTS TO GIVE: BEST CATCH OR SOLID PLAYER OF THE MATCH ! BRANDING IN DUMMY CHEQUE : BEST CATCH OR SOLID PLAYER OF THE MATCH ! BRANDING IN THE PRACTICE NETS*: (SHARED IN THE TEAM PRACTICE AREA)
Benefits of Associate-Standard Sponsor
! USD 75,000/- (Excluding Tax/VAT). ! Inclusive of all Production/Implementation cost and Prize money.
Your Investment: Per Associate-Standard Sponsorship TEST; ODI & T20 Series
Prize Money Breakdown: Each Associate-Standard Sponsor ! Best Catch/Solid Player of the Match: 500 USD Each (6 Nos.)
Return of Investment for Sponsors Key Return of Investment Increased 8rand Image and top of the m|nd awareness by assoc|anon w|th ass|on of the Nanon - Cr|cket 6 b||||on taka worth of k va|ue - by the means of L|ve 1V coverage and press-e|ectron|c med|a coverage |n 8ang|adesh Cpportun|ty to boost up sa|es]bus|ness - by runn|ng campa|gns ||ke top S cred|t card user can y to West Ind|es to watch the matches (examp|e) Customer |oya|ty & churn management - customers can w|n branded, s|gned bats, ba||s, caps Stakeho|der management - |mportant stakeho|ders can be managed by fu|| board hosp|ta||ty dur|ng the matches. Demonstrate sponsor company's strength thus w|n conhdence of the |nvestors and consumers. 8randed 8ranches w||| make the c||ents as they are part of the Nanona| r|de. Increased rem|uance as Nk8 c||ents w||| be more aware of Dhaka 8ank Strateg|c ne-ups across a|| med|a enhanc|ng benehts to Sponsor High-level media visibility & Significant positive media exposure Link your brand to established organizations associated with excellence Field level event signage and promotion opportunities National, international and online media coverage Opportunity to build your brand through social and digital media channels of ambassadors Client entertainment and hospitality options Connect with fans globally Reach deeper into the heart of your target market PR activation Ticket allocation and VIP Hospitality opportunities
Other Benefits of The Sponsors
100% Payments to be made during the signing of the agreement in favor of Total Sports Marketing Production work will be carried out by TSM to maintain the production qualities Implementation fee is included and in the respective sponsorship fees Above packages will be available on first come, first served basis
Display proof by way of digital snaps at the end of the match The art works need to reach TSM 15 days prior to the start of the series for satisfactory results on production qualities Price is excluding VAT & Taxes Terms & Condition 1PAnk ?Cu