PST
PST
PST
Cutting-edge content
World-class faculty
State-of-the-art facilities
Manage costs, customers,
and competition for prot.
Register for this informative
program today!
Pricing: Strategy and Tactics
April 26, 2012
September 2428, 2012
For More Information Contact:
Executive Education
The University of Chicago
Booth School of Business
450 N. Cityfront Plaza Drive, Suite 514
Chicago, IL 60611-4316
chicagoexec.net
Angela Tong
Associate Director of Executive Education
Tel 312.464.8732
Fax 312.464.8731
[email protected]
chicagoexec.net
Very focused, practical. It gives the right basic framework
to think about pricing as a major proftability driver.
Antonio Ferreira, Managing Director,
Johnson & Johnson Produtos Prossionais Brasil
We are more than a business school. We are a business force.
Protable pricing requires understanding and managing the trade-off between pricing for
higher margins and pricing for higher volumes. In this program, you will learn how to use
nancial measures to facilitate, rather than dominate, pricing decisions. You will also learn
to integrate hard data on costs with soft judgments about customer and competitor
response to maximize protability.