Research Reports Series - 91
NATIONAL INSTITUTE OF RURAL DEVELOPMENT
(Ministry of Rural Development, Government of India)
RAJENDRANAGAR, HYDERABAD- 500 030
A STUDY ON MARKETING INFRASTRUCTURE FORFRUITS AND VEGETABLES IN INDIA
Dr. R.N. HegdeDr. N.V. Madhuri
©
January, 2013
Published by
NATIONAL INSTITUTE OF RURAL DEVELOPMENT
(Ministry of Rural Development, Government of India)Rajendranagar, Hyderabad - 500 030. IndiaTelephone : 040 - 24008473www.nird.org.inPrinted at : VAISHNAVI LASER GRAPHICS, Ph. 040 - 27552178
ISBN No. : 978-81-85542-85-0
ACKNOWLEDGEMENT
We express sincere thanks to NIRD for sponsoring the study. Thereport on “A Study On Marketing Infrastructure for Fruits and Vegetables inIndia” has been taken up to examine the existing availability of different agricultural marketing infrastructures and its adequacy for marketing of fruits and vegetables in the study area. We would like to place on record the help and guidance received from Dr. M.V. Rao, IAS, Director General,NIRD. Without his encouragement this study could not have been attempted.We would also like to thank Dr. Suman Chandra, Prof & Head of Centre for Agrarian Studies and Disaster Mitigation and Dr. R.R. Prasad, Prof. & Head of Centre for Equity and Social Development for their constant support.We also recognise the help and suggestions rendered by friends and colleagues to complete the report on time. The producers, resource persons,and decision makers and many others deserve special mention for their cooperation and providing useful suggestions in the preparation of the report.We are thankful to Ms. Swarnalatha, Ms. Rachel and Ms. Jayashree for their secretarial assistance, and for carefully feeding the data into thecomputer and generating all the tables, graphs and typing the manuscript neatly.
Authors
CONTENTS
Chapter – I:Introduction...1Chapter – II:Review of Literature...6Chapter – III:Methodology...27Chapter – IV:Results and Discussion...33Chapter – V:Case Studies of Market Interventions...61Chapter – VI:Profile of Organisations...72Involved in the MarketingChapter – VII:Study Findings and Recommendations...94ReferencesPhotographsAnnexures