Aricle On The Bangladesh Egg Industry
Aricle On The Bangladesh Egg Industry
Aricle On The Bangladesh Egg Industry
Introduction
Like the global scenario, the biggest challenge of Bangladesh is to fed 160 million people
with 1,64,000 sq. kilometer of area of which little is arable. Least grazing field and fodders
cultivating land are the constraints for the livestock farming. Environmental constraints are
preventing the livestock industry to grow as per its potential. The burning issue to the policy
maker is how to fed the people with food which is not just to fill the stomach rather it provide
nutrition as well.
maintain healthy skin and eye tissues and assisting in night vision, necessary for the
formation of red blood cells, important for the immune system to function properly. Heath
organizations like Australian Heart Foundation, Irish Heart Foundation, are actively
encouraging people to eat more eggs to ensure that they benefit from the egg. They are
promoting One egg per day is ok. In Bangladesh we need awareness among the
consumers to take eggs atleast two eggs per week, i.e., 104 eggs per year/per capita
consumption, as recommended by the Food and Agriculture Organization of the United
Nations (FAO). This will contribute to the nutrition to the consumers and also this will support
the egg industry to sustain.
Consumers behavior and price constraints are the major constraints in the road of flourish
the egg industry of Bangladesh. Many of the people believe that egg is a risky for the people
after 40 years of old since it contains cholesterol which is a cause of heart disease. This
proved as wrong concept by many scientists around the globe. It is identified that cholesterol
in egg is not responsible for heart disease rather egg nutrition helps people to overcome the
risk of heart disease. Some people think that egg is the cause of overweight which is wrong
also. It is found that the eggs in breakfast help to reduce weight and provide energy to work.
The price looks expensive when someone looks into it at a glance, but if the inflation rate,
increase of per capita disposable income, devaluation rate of taka to other foreign
currencies, etc., are calculated and considered, egg is the cheapest food in Bangladesh
even at Tk. 10/- (Taka Ten) per piece. To produce an egg about 175 grams of feed requires
which at current price is almost Tk. 7/- and adding other input cost and minimum profit for
the farmers/producers, Tk. 10/- (Taka ten) per of egg is logical. Egg is a complete food which
alone can be consumed unlike other food or food ingredients. Also it can be adopted in the
recipe in various ways like omelets in noodles, curries.
Marketing of Eggs
Eggs come on the table through changing of different hands and adding profit at every hand.
The wholesalers provide fund to the farmers in form of advance with promise that the farmer
will sell the eggs to the wholesalers to ensure the continuous supply of the eggs.
Wholesalers fix the price at every evening for the retailers as per the supply of the eggs and
their profit margin. The retailers sell the eggs in different corners of the city and village. Since
the retailers need more logistics and efforts in marketing they put more margin than
producers and wholesalers. So, the difference between the Farmgate price and retail price is
quiet noticeable. Lack of access to the public fund, the cost of production and the end price
both are high enough to put the low income consumer away eggs. Recently, some
producers/integrators like Kazi Farms, BRAC, Golden Harvest, C.P. Bangladesh, introduced
direct marketing of eggs to make it affordable, safe and healthy to the consumers. Branding
of the eggs started couple of years back and many others to come in the market.
STRENGTH
WEAKNESS
OPPORTUNITIES
THREAT
Political instability
Rapid urbanization
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Conclusions
Egg industry of Bangladesh got the potentiality to go long way with support of the
consumers, producers and policy makers. To develop a sustainable egg industry,
consumers awareness to the goodness of egg is required. A combined and co-ordinated
campaign by private, government and media is essential for a successful and long-term
awareness program.
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