CWRT

BUSINESS PLAN
TEMPLATE

Coventry and Warwickshire Reinvestment Trust 2013/14

Contents:

CWRT Business Plan ................................................................................................... 1

Business Details ........................................................................................................... 3
Business Summary....................................................................................................... 4
Business and Personal Objectives ............................................................................... 5
Key People ................................................................................................................... 6
Support Network ........................................................................................................... 6
SWOT Analysis ............................................................................................................ 7
Business Premises ....................................................................................................... 8
Legal Matters................................................................................................................ 9
Products or Services .................................................................................................. 10
MARKETING SECTION ............................................................................................. 11
Marketing Summary and Market Research ................................................................ 12
Unique Selling Points ................................................................................................. 12
Suppliers .................................................................................................................... 13
Customers & Consumers ........................................................................................... 14
Competition ................................................................................................................ 15
Competitor SWOT ...................................................................................................... 15
Marketing Plan ........................................................................................................... 17
Pricing Strategy .......................................................................................................... 18
Start-up Costs ............................................................................................................ 19
Funding Requirements - ............................................................................................. 20
Personal Survival Budget ........................................................................................... 21
Sales Forecast ........................................................................................................... 22
Profit (Loss) Projection ............................................................................................... 23
Break-Even Calculation .............................................................................................. 24
Balance Sheet ............................................................................................................ 25
Cash Flow Forecast.................................................................................................... 26
Financial Assumptions................................................................................................ 27
Financial Targets ........................................................................................................ 27
Contingency Plans ..................................................................................................... 28
Financial Analysis ....................................................................................................... 29

Coventry and Warwickshire Reinvestment Trust 2013/14

Business Details:

Business Name
Names of Owners,
Partners or Directors
Outline Business
Description

Trading Status
Business Address
Post Code
Home Address
Post Code
Telephone (Business)
Telephone (Mobile)

Email address
Website address
Accountant
Bank
Date of Plan

Coventry and Warwickshire Reinvestment Trust 2013/14

Business Summary
A brief account of the business; including a clear description of the products or service - how the
proposal evolved, where it will be based, what are the products or services, who is involved, when is the
proposed start date of trading, legal status of the business, markets to be aimed at, an overview of startup funding, financial assumptions etc.

Coventry and Warwickshire Reinvestment Trust 2013/14

Business and Personal Objectives

Objectives need to state what you want, when you want it and how you are going to get it.
Try and make objectives realistic. Consider objectives for the business and your personal expectations.
Look at the first, second and third years.

Personal Objectives:

Business Objectives:
Year One:

Year Two:

Year Three:

Coventry and Warwickshire Reinvestment Trust 2013/14

Key People
Personal profile of the main skills and experience of the key personnel, summarising their CVs (which
should be attached as appendices). Describe the roles and responsibilities they will take in the new
business. Enclose an organisation plan to support this section for - Partnership or a Limited Company

Support Network
What external support will be a resource to the business (e.g., business adviser, banker, trade
association friends and family); what input might they have to the business?

Coventry and Warwickshire Reinvestment Trust 2013/14

SWOT Analysis
Business & Personal
PERSONAL STRENGTHS

PERSONAL WEAKNESSES

PERSONAL OPPORTUNITIES

PERSONAL THREATS

BUSINESS STRENGTHS

BUSINESS WEAKNESSES

BUSINESS OPPORTUNITIES

BUSINESS THREATS

Coventry and Warwickshire Reinvestment Trust 2013/14

BUSINESS PREMISES
Describe:
Identify the location of your premises
Size, layout, usage, any physical alterations needed, refurbishment details (inc.costs)
Method of acquisition i.e. purchase outright/rent/lease etc
Costs considered e.g. Insurance/Heating/lighting/cleaning etc..
Legal and statutory requirements: licences/registrations/permissions needed e.g.
Environmental Health, hygiene, fire, Financial Services Registration, trading licences, planning
etc.
If working from home, consider layout of the office/working area/costs involved for alterations

Why did you select the premises? : What choices did you have?

Coventry and Warwickshire Reinvestment Trust 2013/14

LEGAL MATTERS
What legal aspects have you researched relating to the setting up and running of your business?
What actions have you taken to comply?

Regulatory
Requirements

Your Actions

Who can help?

Business
Structure

Financial Issues
e.g. Tax, N.I,
VAT
Health & Safety

Environmental
Issues

Employees

Premises

Disabled
Customers

Intellectual
Property

Specific Licences

Data Protection

Coventry and Warwickshire Reinvestment Trust 2013/14

Products or Services
Describe your products or services what are they?
How will they be produced/ manufactured? How will they be delivered, paid for? Include a copy of your
terms and conditions payment terms, refunds, guarantees etc.

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MARKETING PLAN
Within the next section you need to describe how you will you get the right product/service to the right
people and place
at the right price and on time.

MARKETING SUMMARY
For example: Who is your base client/customer, what is your marketing budget, who will sell the
product or service, how you propose to promote your products and services to your customers?

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Market Research
Detail the various types of market research you have carried out and the sources you used and the
analysis and conclusions made about customers and competitors in the following tables

Unique Selling Points

List your Competitive advantages why should your customers buy from you?

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Suppliers
For example: Who are they, what is their range of products or services, where are they, what is the
minimum order, what credit and discount terms are available, etc?

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Customers & Consumers

For example: Who is your base customer, where are they, what do they want, how much are they
prepared to pay, when do they buy, etc. who uses your end product or service?
How will you ensure you give good service? Terms and Conditions included here.
How will you get feedback from your customers?

Coventry and Warwickshire Reinvestment Trust 2013/14

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Competitor SWOT
Competition

For example: Who are they, what is their range of products or services, where are they, what is the
minimum order, what credit and discount terms are available, etc?

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STRENGTHS:

WEAKNESSES:

OPPORTUNITIES:

THREATS:

How can you use this SWOT analysis to benefit your own business?

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Marketing Plan
Marketing Activity
What are you going to do?

Cost
How much will the
activity cost you?

Start Date
When are you going
to start the activity?

i.e. leaflet drops in the local area

i.e. 200.00

i.e. to be distributed
in February 2014

Coventry and Warwickshire Reinvestment Trust 2013/14

Duration
How long will you do
this activity for?
i.e. will do for 3
months and monitor
effectiveness

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Pricing Strategy
What are your base prices, what are your margins, what credit terms are involved, will delivery be
included, if not how much, will there be a bulk purchase price, etc. How did you decide on your
prices? cost-plus, added value, etc.

Give an example of how you actually calculate your minimum prices select a job
youve done or a product youve created or purchased .

Coventry and Warwickshire Reinvestment Trust 2013/14

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Start-up Costs
Make a list of all the things you need to buy before you start and in order to start. Include all stationery,
promotional material, equipment, rent bond, rent in advance, insurances etc. Also, list with a current
book value anything that you already own that you are introducing into the business.

Total Start-up Costs

(detailed list of start-up requirements)

Equipment (inc computer and telecommunications):

Vehicle & associated costs:

Office & admin supplies:

Promotional material:

Insurances:

Rent, lease etc.:

Total Start-up Costs:

Pre-owned Items (things being introduced into the business)

- Current value

Total value of items being introduced:

Coventry and Warwickshire Reinvestment Trust 2013/14

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Funding Requirements Make a list of all the things you need to buy before you start and in order to start. Include all stationery,
promotional material, equipment, rent bond, rent in advance, insurances etc. Also, list with a current
book value anything that you already own that you are introducing into the business.

Total Start-up Costs

From previous table

Start-up Funding
Own Money Invested
Other funding:
Loan from .
Grant from .
Investment from other parties

Total Funding Invested Into The Business?

Coventry and Warwickshire Reinvestment Trust 2013/14

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Personal Survival Budget

ESTIMATED EXPENDITURE

Mortgage/rent
Council tax/water rates
Gas, electricity and oil
All personal and property insurance
Food, general housekeeping expenses
Clothing
Telephone
Hire charges (tv, video etc.)
Entertainment (meals, drinks, etc.)
Subscriptions to associations, journals, etc.
*Car tax and insurance

* Only personal mileage

*Car running expenses

portion, if same vehicle as

*Car service and maintenance

used for the business

Childrens expenditure and presents

Savings plans
HP repayments
Household Maintenance
Holiday
Other (please state)
Class 2 NICs
EXPENDITURE in the year

Sub-total (A)

ESTIMATED INCOME (OTHER THAN FROM THE BUSINESS)

Income from family/partner (total)
Child Benefit
Pensions
Other income (please state)
INCOME in the year

Sub-total (B)

SURVIVAL INCOME NEEDED (estimated expenditure

less estimated income A-B)
Allowance for tax

Real Survival Budget

Coventry and Warwickshire Reinvestment Trust 2013/14

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Sales Forecast
(double click the table below)
For period: (put the dates that the sales forecast covers)
label your
months and
products below. Month 1
Product/Service A
- volume
Product/Service B
- volume
Product/Service C
- volume
Total Volume
(if relevant)

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Estimated price A
Estimated price B
Estimated price C
Product/Service A
- value
Product/Service B
- value
Product/Service C
- value
TOTAL SALES
FORECAST

Coventry and Warwickshire Reinvestment Trust 2013/14

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Month 8

Month 9 Month 10 Month 11 Month 12

TOTAL

Profit (Loss) Projection

Please note all figures below can be obtained from the cash flow.

(double click the table below)

For period: _____

Sales Revenue
Less Direct Costs:
Opening stock
Plus stock purchases
Less closing stock
Equals cost of goods sold
Employee costs (direct)
Other direct costs
Total Direct Costs
Gross Profit
Less Overheads:
Employee costs (indirect)
Premises costs
(rent 6500, rates 744, utilities 720)
Repairs
General administrative expenses
(telephone 650, stationery 210, postage
65, insurance 240: non-vehicle)
Motor expenses (incl. fuel)
Travel and subsistence
Advertising and promotion
Legal and professional costs
Bank/finance charges
Loan interest
Other expenses
Bad debts
Depreciation
Total Overheads
Net Trading Profit

Coventry and Warwickshire Reinvestment Trust 2013/14

0
0

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Break-Even Calculation
Breakeven =
Overheads
Gross Profit Margin %
And then:
Gross Profit Margin % =
Gross Profit
Sales Revenue

x 100

Gross Profit =
Sales Revenue - Total Direct Costs

Your Break Even Calculation:

What volume (units) of sales do you need to make to make even?

What turnover figure will be break even point?
What month will you break even?

Coventry and Warwickshire Reinvestment Trust 2013/14

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Balance Sheet
(double click the table below)

As at: _______________

FIXED ASSETS
Equipment
Motor Vehicles
Computer Equipment

CURRENT ASSETS
Stock
Debtors
Prepayments
Cash and bank

CURRENT LIABILITIES
Creditors
Loans/overdrawn bank accounts
NET CURRENT ASSETS
NET ASSETS

Represented by:
Owner's investment
Plus profit for current year
Plus profit brought forward from
previous years
sub-total
Less drawings
TOTAL

Coventry and Warwickshire Reinvestment Trust 2013/14

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Cash Flow Forecast (double click the table below)

For period: _______________ to _______________
Pre-start
RECEIPTS
Sales - cash
Sales - credit
Grants
Owner's capital introduced
Loans received
Other:
TOTAL RECEIPTS (a)

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9 Month 10 Month 11 Month 12

0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0

PAYMENTS
Capital purchases
Cash purchases - stock
Credit purchases - stock
Wages/Salaries
Rent
Business Rates
Repairs/Maintenance
Utilities (Electricity, etc.)
Telephone
Stationery
Postage
Insurance (non-vehicle)
Motoring Expenses
Fuel
Travel/subsistence
Advertising/promotion
Professional Fees
Bank Charges
Loan Repayment
Drawings
Other:
TOTAL PAYMENTS (b)

Opening Balance

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

Cash increase/(decrease)
[a-b]
Closing Balance

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TOTAL

Financial Assumptions
Explain the financial assumptions you are making within the business, e.g. when will you be paid by your
customers 30, 60, 90 days. Will some customers take longer to pay than your terms state e.g. some public
sector organisations pay in 90 days. When will you pay your suppliers? Are you asking for credit? Will you
apply for a loan or overdraught to overcome dips in turnover? Also include any additional expenses e.g. new
equipment, staff etc.

My customers will pay:

I will pay my suppliers:

The business will need an injection of .. in . (month). This will be funded by .

The injection of funds is due to .. (starting up, cashflow gaps, poor sales, extra/new
equipment, taking on premises, employing staff or contractors)

Financial Targets

Targets for your business

What are your ideal sales targets that you would like to achieve?
What is your sales target?
_________________

By when _______________

How much overall profit to you want to make?

_________________

By when _______________

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Contingency Plans
What will you do if things go wrong? Not enough sales, too many sales/orders, illness, equipment
breakdown etc. What action can you take to avoid or limit the impact on the business?

What if happens?

Action to avoid/limit

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Financial Analysis
For example: State the expected delay the cash flow gap between invoicing and receipt of payment;
when you project to break-even; when you expect to employ staff, any funding or subsidy you expect to
receive, etc.

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