International Business of Bajaj Auto

International Business of Bajaj Auto
The company is now exporting to 35countries and enjoys leadership position in 12 countries Export
Market have been expanding for both motorcycles and three wheelers as shown in table. During
FY2012 Bajaj Auto Exported 1,579,824 vehicles a growth of 31% over the previous year. This was
further sweetened with 40% increase in the value of export to USD 1.37 billion as against 975 million
in the previous year.
Export Units And Revenue For Bajaj Auto
Segments
Motorcycles
Three Wheelers
Total
Export in USD(Million)
FY 2011
972,437
231,281
1,203,718
975
FY 2012
1,267,648
312,176
1,579,824
1,369
Growth %
30%
35%
31%
40%
Bajaj Autos Export Market

The Company enjoys a healthy geographical spread. At 41% of the total exports Africa
accounts for the largest share by volume followed by Asia and Middle East at 40%. This for
both Motorcycles and Three wheelers.
The Bajaj Auto is also Indias no1.exporter of Motorcycles and Three wheelers.
Bajaj Autos Export Market 2012
Country
Export Market (%)
L America
18%
Africa
41%
Asia and ME
40%
Europe
1%
Chart :
Source : Bajaj Auto Limited report. (value research-Economic Times)
For above data

http://portal.indiainfoline.com/datamonitor/Others/Automobile-ManufacturesAssociation/Bajaj-Auto-Limited/International-Business-of-Bajaj-Auto.aspx
for below data
http://www.bajajauto.com/global_bajaj.asp
Bajaj is present in over 50 countries all over the globe
Dominant presence in Africa, Latin America and South Asia with increasing market
share every year
Market leader in motorcycles in Colombia, Central America, Sri Lanka, Bangladesh,

Philippines, Nigeria, Uganda and Kenya
891,002 units exported in 2009-10, an increase of over 15 % over the previous year
Total motorcycle exports of 726,115 in 2009-10, growth of 15% over 2008-09
Largest exporter of three wheeled commercial vehicles in the world: 164,887 units
exported in 2009-10, a rise of 19% over 2008-09
HYDERABAD, AUGUST 13:

Bajaj Auto Ltd expects to step up exports while concentrating on increasing its domestic
market share with a slew of launches during the year.
Eric Vas, President, Motorcycle Business, Bajaj Auto, said the company was averaging about
1,68,000 motorcycles a month in the domestic market and about 1,80,000 by export. Both
these numbers are expected to go up during the year.
Speaking on the sidelines of the launch of the new Bajaj Discover 150 in Andhra Pradesh, he
said the new bike will help the company add about 20,000 units a month in the domestic
market.
Vas said, The company accounts for big export volumes to markets such as Nigeria, Egypt,
Colombia, Philippines, Bangladesh and Sri Lanka. Most of these supplies are shipped as
CKD kits (completely knocked down units) and are assembled in the destination markets. We
may consider further localisation of assemblies in markets where we export.
He said, We continue to increase exports by increasing volumes in the countries where Bajaj
Auto is already supplying motorcycles, but also looking at new markets.
We export more than 50 per cent of the bikes we make across three manufacturing facilities
and are keen to up our share in the global market place. There is a big market out there for
motorcycles and we have the range to cater to various segments. Even the proposed multicylinder bikes which we plan to make will be targeted at our export markets, he said.
Referring to the overall motorcycle market, he said last year it registered a growth of over
eight per cent and this number is poised to go up. Significantly, we are also looking at
increasing our market share in the domestic market, he said.
There is a perceptible shift in the preference of bike purchase with people constantly seeking
to upgrade to higher capacity bikes, just like it happens with mobile phones where people
look to upgrade to bigger and better phones, he said.
(This article was published on August 13, 2014)
The link for above is
http://www.thehindubusinessline.com/news/bajaj-auto-plans-more-models-forexport/article6313874.ece
Type of Company: Public

Founded in: 1945
Headquarters: Pune, India
Website: www.bajajauto.com
Products: scooters, motorcycles and auto rickshaw.
Bajaj Auto Ltd. is an important Indian automobile manufacturer. Bajaj Auto is the second
largest two-wheeler manufacturer in India and one of the largest in the world. It is also the
earliest one in India to venture into automobile manufacturing. The company produces and
exports scooters, motorcycles and the auto rickshaw. Bajaj Auto is based in Pune,
Maharashtra, with plants in Akurdi and Chakan, Waluj and Pantnagar in Uttarakhand.
Bajaj Auto Limited was founded on November 29, 1945. At that time it was known as M/s
Bachraj Trading Corporation Private Limited. The company initially sold imported two- and
three-wheelers in India. In 1959, Bajaj Auto obtained license from the Government of India
to manufacture two- and three-wheelers in the country. In 1960, Bajaj Auto became a public
limited company.
Over the last few years, Bajaj Auto has smartly and successfully transformed its image from a
scooter manufacturer to a two wheeler manufacturer. At present, the product range of Bajaj
Auto includes Scooters, Scooterettes and Motorcycles. The last few years have seen
company's real growth in numbers after it successfully introduced a number of new models in
various segments of the fast growing bike market in India. In fact, Bajaj Auto smartly
introduced new segments in the motorcycle market to take on its arch rival and market leader
Hero Honda.
Bajaj Avenger
Bajaj Avenger is a cruiser bike from the stable of Bajaj Auto. Bajaj Avenger is modeled
along the lines of Kawasaki Eliminator as it draws the styling and other design cues from
Bajaj Eliminator which had an air-cooled, single cylinder Kawasaki engine.
Bajaj CT 100
Bajaj CT 100 is a 100 CC entry-level bike from Bajaj Auto. Bajaj CT 100 clearly targets the
value-for-money conscious young bike buyer and offers build quality and trim levels of
higher-end bikes at a price closer to that of a traditional metal-bodied scooter.
Bajaj Platina
Baja Platina is a bike built by the Bajaj Auto. Baja Platina borrows extensively from the Bajaj
Wind and Bajaj CT 100 models. There are two variants of Platina having engine capacities of
100 CC and 125 CC.
Bajaj Discover DTSi

Bajaj Discover DTSi is a 125 cc bike. The Bajaj Discover has been the highest selling 125 cc
bike in India since its inception and far ahead of other bikes in its segment. It is equipped
with worlds first 125cc DTSi engine which gives best in class power of 8.47kW (11.51Ps).
Bajaj Pulsar DTSi
Bajaj Pulsar has achieved the status of a cult bike in India. The sturdy and macho looking
bike has been hugely popular in the Indian motorcycle market and is largely responsible for
changing the 'scooter manufacturer' image of Bajaj Auto.
Bajaj Wave
Bajaj Wave scooterette borrows heavily from the old Bajaj Saffire in terms of the overall
design but it comes with several new refinements. Bajaj has incorporated its patented DTSi
(Digital Twin Spark Ignition) technology and Exhaust TEC into Bajaj Wave.
Bajaj Wind 125
Bajaj Wind* 125 is an executive segment, upright postured, fuel efficient bike from Bajaj
Auto. Though manufactured in India, Bajaj Wind 125 is available only for select international
markets.
For the above data
http://www.iloveindia.com/bikes/bajaj/

International Business of Bajaj Auto

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What are Bajaj Auto's major export markets?

How has Bajaj Auto expanded its export business over the years?

International Business of Bajaj Auto

Bajaj Autos Export Market

Export Market (%)

Source : Bajaj Auto Limited report. (value research-Economic Times)

For above data

Bajaj is present in over 50 countries all over the globe

Market leader in motorcycles in Colombia, Central America, Sri Lanka, Bangladesh,

Total motorcycle exports of 726,115 in 2009-10, growth of 15% over 2008-09

HYDERABAD, AUGUST 13:

Type of Company: Public

Bajaj Discover DTSi

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