VP Director Technology Marketing in San Diego Orange County CA Resume Jonathan Leibo

JONATHAN CARL LEIBO
San Diego, CA (858) 243-1796

[email protected] www.linkedin.com/in/jonathanleibo
SUCCESSFUL MARKETING PROFESSIONAL
Unique professional experience across the marketing/advertising spectrum, spanning account service, creative,
media planning, public and industry analyst relations, search engine optimization, social media and specializing
in technology Highly strategic thinker Powerful negotiator Ability to overcome difficult challenges Selfmotivated Successful, diverse track record developing marketing programs for Fortune 200 company as well as
building/running own business Exceptional written and verbal communication skills
PROFESSIONAL EXPERIENCE
ACCUSURE, INC. San Diego, California
2013- 2015.
A technology start-up offering a unique product for the commercial insurance industry.
Head of Marketing
Direct advisor to CEO and President of company regarding all marketing activities and strategy
Provide strategic vision and guidance in all aspects of marketing for this new business, from
advertising to public relations to sponsorships.
Create messaging and content for marketing collateral, websites, advertising campaigns, and videos
promoting the company
Primary emphasis on search engine optimization in new category of emphasis, emphasizing content
amplification and organic rating to the industry
Devise, create and implement social media/web strategies to create customer demand for product.
Scope of campaign includes Google Keywords, Google Display Network advertising, Facebook,
Linked In, Twitter and website blog.
Direct and manage the advertising agency and public relations firm hired to develop and execute
Global Brand Campaign and specific product launches
Identified, created and implemented program to launch AccuSure program at DEMO Fall 2014
QUALCOMM, INC. San Diego, California
2001- 2014.
A FORTUNE 200 company that develops and markets digital wireless communications hardware,
software and services.
Highlights:
ANALYST RELATIONS- GLOBAL LEAD FOR LATIN AMERICA, SOUTHEAST ASIA/PACIFIC,
EUROPE/MIDDLE EAST/AFRICA, INDIA (2009-2014)
Built and expanded scope of European analyst relations program, evangelizing company technology
for pan-European continental focus (nine countries), as well as new SEAP, MEA and LatAm
programs (started in Fall 2010) to drive global analyst awareness which aided in driving product
sales.
Traveled to the following countries to build strong business relationships necessary for success:
England, Germany, Turkey, Italy, Spain, Czech Republic, Dubai, South Africa, India, China, Hong
Kong, Thailand, Singapore, S. Korea, Japan, Australia, Mexico, Brazil, Colombia, Peru, and
Argentina.
JONATHAN CARL LEIBO (PAGE 2)

Designed, planned and executed Global Briefings program of products through which scope and
Attendance was increased by over 900% year over year. Covered topics as varied as LTE, 802.11ac,
Augmented Reality, Reference Design, Software Optimization and Wireless Beacons
HEAD OF SPEAKERSHIPS/SPONSORSHIPS/ADVERTISING PROGRAMS (2004-2009)
Managed entire corporate speakership and sponsorship programs, creating strategies to increase
efficiency and greater value of both by reducing costs while maximizing speaking slots.
Expanded and revised global speakership program, resulting in growth of 600% increase in speaker
pool while maximizing budget required for pay to play events. Created CEO as brand for key
speaking opportunities around the globe. Resulted in higher company and CEO profile around the
globe, creating greater influence regarding company technology.
http://allthingsd.com/20100719/qualcomm-ceo-paul-jacobs-at-d8-the-full-uncut-video/
http://www.science20.com/newswire/qualcomm_demonstrates_wireless_communications_beyond_mo
bile_phone_gsma_mobile_world_congress_2009
http://www.qualcomm.com/media/videos/ces-2012-opening-keynote-qualcomm-chairman-and-ceo-drpaul-jacobs
Worked directly with numerous members of senior management to gain maximum exposure to
company objectives/efforts through high-profile speaking opportunities
Negotiated worldwide contracts with global research firm, across thirty-six countries, resulting in
savings of over $ 5M to company
Identified opportunity for and negotiated worldwide conference contract across thirty-six countries,
resulting in 35% savings across the board for company (over $500K)
Planned and negotiated $ 500K media buy for Latin and South America across eighteen
publications in six countries, at a savings of more than 50%
Identified and negotiated key sponsorship with pivotal technology event, All Things D, co-branded
with the Wall Street Journal.
Planned and negotiated $2.1 million media schedule across IT websites and publications, achieving
savings in excess of 60%
Planned and negotiated comprehensive government outreach advertising program to Washington,
D.C. influentials, turning $ 1.6 million budget into more than $4.5 million worth of media (print,
online, outdoor)
FOUNDER/CREATIVE DIRECTOR OF 286, INTERNAL ADVERTISING AGENCY AT
QUALCOMM (2005-2008)
Founded and built internal creative (advertising/graphic design) department developed into agency
model, whereby understanding and exceeding internal customer needs was first priority
JONATHAN CARL LEIBO (PAGE 3)

Created, honed and managed twelve person team to change perception of teams effectiveness and
value. Concentrated on building strong relationship with most profitable divisions in the company,
to help agency add more value to bottom line
Worked with internal web team to optimize search results for global recognition, using heretofore
unknown techniques such as user content emphasis and organic placement in lieu of efforts on
gaming the search algorithms of Google and other key search engines
Directed team to learn more about companys technology and business needs, to ensure it delivered
more value to its customers. Won some of companys highest profile creative projects (Gobi logo,
worldwide tradeshow designs) through constant promotion of new agency model, occasionally going
head to head against outside design firms/advertising agencies)
ADDITONAL RELEVANT EXPERIENCE
Gleason /Calise & Associates, Dallas, TX.; ESO Communications, Inc., Richardson, TX (acquired by
larger agency); Micrografx, Richardson, TX; Ogilvy & Mather, Houston, TX; AB Phillips, Boston, MA.
EDUCATION
Bachelor of Fine Arts, Communications. Southern Methodist University, Dallas, Texas.
Ongoing Extension Program, Marketing. University California, San Diego.
MISCELLANEOUS
Relevant extra-curricular activities:
Chairman, San Diego Telecom Council marketing committee- November 2002 - June 2005.
Executive, San Diego Ad Club- June 2008 May 2010.

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JONATHAN CARL LEIBO

San Diego, CA (858) 243-1796

JONATHAN CARL LEIBO (PAGE 2)

HEAD OF SPEAKERSHIPS/SPONSORSHIPS/ADVERTISING PROGRAMS (2004-2009)

JONATHAN CARL LEIBO (PAGE 3)

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