INTRODUCTION OF THE STUDY

Organizational Functioning is an important factor for any Organization to achieve

the desired goals and Objectives. This requires Co-ordination at all levels to smooth functioning.
This report aims to understand the Function of ATLAS EXPORT ENTERPRISES relation to
different departments.
As a part of two year MBA program at the end of 1 st semester, we had to carry on a
project in an organization in order to understand the organization structure and their functions.
This was a great opportunity to get the first hand information and understand the functioning of
the various departments. I did my Organization Study at ATLAS EXPORT ENTERPRISES.
It was a great learning experience as it is quite necessary for all the management
students. The main purpose of doing the organization study was to study the various departments
of the organization and understand their basic functions, their purpose, achievements,
competitors and the mission and vision of the company and their progress towards that. All
general information we get in course is all book knowledge, on which we entirely cannot depend.
It is very important to observe the actual working of an organization and the overall structure of
an organization. The actual professionalism can be studied only through experience.

CONCEPT OF ORGANIZATION:
Organization is the process of Identifying and grouping the work to be
performed
Defining and delegating responsibility and authority
Establishing the relationship for the purpose of enabling people to work
efficiency together inaccomplishing objectives.

PRINCIPLES OF ORGANIZATION:
Principle means the theoretical basis on which something is built up. The theoretical basis
is formulated from fundamental truth. Some of the important principles to be followed
for developing round and efficient organizations are:

Principle of unity of objective.

Principle of specification.
Principle of co-ordination.
Principle of unity of command.
Principle of span of control.
Principle of exception.
Principle of flexibility.
Principle of simplicity.
Principle of communication.
Principle of efficiency.

REQUSITIES OF A GOOD ORGANISATION:

The objective are to be clear, candid and well defined and the organization

must havea capacity to achieve it.

All activities therein must be implemented easily and effectively.
All activities therein must be properly coordinated.
Organization must be complete; it should include all essential activities.
The communication system within the organization must be effective.
The span of control at all level must be reasonable.
There should be provisions for future expansion, whenever needed.
All activities and functions should follow defined procedures.
The organization must be such that it promotes the morality of employees.
There should be a proper diversion of authority and responsibility.

IMPORTANCE OF AN ORGANIZATION:
Significance of the organization in any institution may be discussed as below:

It ensures optimum use of human resources. It establishes persons with

differentinterests skills, knowledge and viewpoints.
2

It stimulates creativity. A sound and well-conceived organization

structure is the source of creative thinking and initiation of new ideas.

Use of improved technology good organization provides for optimum use

of technological improvements.
Co-ordination in the enterprisein a good organization, the different

departments perform their functions in a closely related manner.

Executive developmentthe pattern of an organization structure has strong

influence on the development of executives.

It ensures cooperation among workers. A good organization promotes
mutual goodwill and cooperation among workers also.

OBJECTIVES OF THE STUDY:

The objectives of the organizational studies are

To gain practical knowledge about the organizations structure and

management functions.

To study the manufacturing functions of various process and

departments.

To know how to deal with customers and how to accept job works.

To produce and maintain good quality of the yarn.

To provide safety and well good facilities to the employees.

To maintain good relationship with workers and management.

The products are reached to the customer in correct time and correct
place.

SCOPE OF ORGANISATIONAL STUDY:

The study focus on the overall structure of the organization. In this study, the researcher analyzed
the overall functioning of the firm and also the financial performance of the enterprise. The
researcher made a moderate attempt to have the SWOT analysis of the study.
3

METHODOLOGY OF ORGANISATIONAL STUDY

PRIMARY DATA - Primary data were collected from discussions with theManagerial head of the
various departments.
SECONDARY DATA - Secondary data were obtained from the annual report, fromthe
website and other concerned books.
LIMITATIONS OF ORGANISATIONAL STUDY
Difficulty in meeting with all the Top level Officials.
Certain areas are restricted, so a detailed study is not possible.
Time allotted for the study is insufficient.

STRENGTH
WEAKNESS
OPPORTUNITIES
THREATS

ANALYSIS

Strengths:
5

 Indian Textile Industry is an Independent & Self-Reliant industry.

Abundant Raw Material availability that helps industry tocontrol costs and
reduces the lead-time across theoperation.
Availability of Low Cost and Skilled Manpower providescompetitive advantage
to industry.
Availability of large varieties of cotton fiber and has afast growing synthetic fiber
industry.
India has great advantage in Spinning Sector and has apresence in all process of
operation and value chain

Weaknesses:

Indian Textile Industry is highly Fragmented Industry.

Industry is highly dependent on Cotton.
Lower Productivity in various segments.
There is Declining in Mill Segment.
Lack of Technological Development that affect the productivityand other

activities in whole value chain.

Infrastructural Bottlenecks and Efficiency such as, TransactionTime at Ports and
transportation Time.
Unfavorable labor Laws.
Lack of Trade Membership, which restrict to tap otherpotential market.

Opportunities:

Growth rate of Domestic Textile Industry is 6-8% perannum.

Large, Potential Domestic and International Market.
Product development and Diversification to cater globalneeds.
Elimination of Quota Restriction leads to greater MarketDevelopment.
Market is gradually shifting towards BrandedReadymade Garment.
Increased Disposable Income and Purchasing Power of Indian Customer opens
New Market Development.
6

 Emerging Retail Industry and Malls provide hugeopportunities for the Apparel,
Handicraft and other segments of the industry.
Greater Investment and FDI opportunities are available.

Threats:
Competition in post-2005 is not just in exports, but is also likely within the
country due to cheaper imports of goods of higher quality at lower costs.
Standards such as SA-8000 or WARP have resulted in increased pressure on
companies for improvement of their working practices.
Alternative competitive advantages would continue to be a barrier.

ATLAS EXPORT ENTERPRISES

7

ATLAS EXPORT ENTERPRISES

ATLAS CHAMBERS
29-J, PUGALUR ROAD,
KARUR-639 001.
TAMIL NADU, INDIA.
TEL: 91 4324 274303/ 274404
8

MOBILE: 91 98946 30406

FAX: 91 4324 231606/ 232404
[email protected]
www.atlas.in

HISTORY

HISTORY OF ATLAS EXPORTS

Atlas Export Enterprises was established in the year 1978 in the South Indian town,
Karur and it is one of the first 20 companies emerged for home textile products in this part of
South India.
Atlas products are known for their innovative designs, which are a unique blend of
traditional and modern trends and our products are made out of finest cotton and also hand
woven to perfection in profusion of delightful colors and designs.
Atlas, over the years, has been a quintessence of the demanding virtues of the
international market by its commitment for Absolute quality in every transaction, time-bound

10

delivery, irrespective of the volumes, Lasting Impressions in terms of work ethics, Affordable yet
competitive pricing & Stunning display of world-class designs.

11

HISTORY OF INDIAN TEXTILE INDUSTRY

The history of textiles in India dates back to nearly five thousand years to the days of the
Harappa civilization. Evidences that India has been trading silk in return for spices from the 2nd
century have been found. This shows that textiles are an industry which has existed for centuries
in our country. Recently there has been a sizeable increase in the demand for Indian textiles in
the market. India is fast emerging as a competitor to China in textile exports.
The Government of India has also realized this fact and lowered the customs duty and reduced
the restrictions on the imported textile machinery. The intention of the governments move is to
enable the Indian producers to compete in the world market with high quality products. The
results of the governments move can be visible as Indian companies like Arvind Mills, Mafatlal,
Grasim; Reliance Industries have become prominent players in the world. The Indian textile
industry is the second largest in the world-second only to China.
The other competing countries are Korea and Taiwan. Indian Textile constitutes 35% of the total
exports of our country.

The history of apparel and textiles in India dates back to the use of mordant dyes and printing
blocks around 3000 BC. The foundations of the India's textile trade with other countries started
as early as the second century BC. A hoard of block printed and resist dyed fabrics, primarily of
Gujarati origin, discovered in the tombs of Foster, Egypt, are the proof of large scale Indian
export of cotton textiles to the Egypt in medieval periods.
During the 13th century, Indian silk was used as barter for spices from the western countries.
Towards the end of the 17th century, the British East India Company had begun exports of Indian
silks and several other cotton fabrics to other economies. These included the famous fine Muslin
cloth of Bengal, Orissa and Bihar. Painted and printed cottons or chintz was widely practiced
between India, Java, China and the Philippines, long before the arrival of the Europeans. India
Textile Industry is one of the largest textile industries in the world. Today, Indian economy is
largely dependent on textile manufacturing and exports

12

INDIAN TEXTILE AND CLOTHING INDUSTRY

Indias textiles and clothing industry is one of the mainstays of the national
Economy. It is also one of the largest contributing sectors of Indias exports worldwide. The
Report of the Working Group constituted by the Planning Commission on boosting Indias
Manufacturing exports during 12th Five Year Plan (2012-17), envisages Indias exports of
Textiles and Clothing at USD 64.41 billion by the end of March, 2017. The textiles industry
Accounts for 14% of industrial production, which is 4% of GDP; employs 45 million people
And accounts for nearly 11% share of the countrys total exports basket.

MILESTONES:
Exports of textiles and clothing products from India have increased steadily over
the last few years, particularly after 2004 when textiles exports quota stoodDiscontinued.
Indias Textiles & Clothing (T&C) exports registered a robust growth of 25% in
2005-06, recording a growth of US$ 3.5 billion over 2004-05 in value termsthereby reaching a
level of US$ 17.52 billion and the growth continued in 2006-07with T&C exports of US$19.15
billion recording a increase of 9.28% over theprevious year and reached USD 22.15 billion in
2007-08 denoting an increase of15.7% but declined by over 5% in 2008-09. Exports of Textiles
& Clothing grewfrom USD 21.22 billion in 2008-09 to USD 22.41 billion in 2009-10 and
hastouched USD 27.47 billion in 2010-11. In the financial year 2011-12(P), exportsof textiles
and clothing, has grown by 20.05% over the financial year 2010-11 totouch USD 33.31 billion.
Textiles exports in the period 2012-13 are witnessing a(-) 4.82 percent growth in dollar terms
although there is 8.10 percent growth inrupee terms.
The details of Indias textiles exports, principal commodity item-wise during the
last three years and current financial year for the period 2012-13 .

13

 During the year 2012-13, Readymade Garments account for almost 39% of the total
textiles exports. Apparel and cotton textiles products together contributenearly 74%
of the total textiles exports.
Indias textiles products, including handlooms and handicrafts, are exported to
more than a hundred countries. However, the USA and the EU, account for about two-thirds of
Indias textiles exports. The other major export destinations are China, U.A.E., Sri Lanka, Saudi
Arabia, Republic of Korea, Bangladesh, Turkey,Pakistan, Brazil, Hong-Kong, Canada and Egypt
etc.

Current Textiles & Clothing Exports Trend:

(a) Trend during the period 2011-12 (P).
In rupee terms, during 2011-12 (P) there has been a surge in exports of Handloom
product (68.51%), Coir & Coir Manufactures (40.49%), Cotton Textiles (37.23%),Man-made
textiles (25.99%), RMG (24.80%), Wool & Woolen textile (20.97%) andJute (4.72%).
In US$ terms the surge during 2011-12 (P) registered in Handloom product (60.09%),
Coir & Coir Manufactures (33.46%), Wool & Woolen textile (14.93%), Man-madetextiles
(19.69%), RMG (18.56%), Cotton Textiles (30.37%) and Jute (-0.52).
(b) Latest Trend during the period 2012-13 (P)
The total textile exports during 2012-13 (P) were valued at Rs 172494.71 crore as
againstRs 159570.55 crore during the financial year 2011-12, registering an increaseof 8.10
percent in rupee terms.
In US dollar terms, the same was valued at US$31705.53 million (2012-13, P) as
against US$33310.21 million during the corresponding period of financial year 2011-12
registering a decline of 4.82 percent.

14

YEAR

TEXTILES

CLOTHINGS

COUNTRY - WISE ANALYSIS

Indias textiles & clothing exports vis--vis total world exports are given below:
(In billion US$)

World
Export

Indias
Exports

Indias %age
share in
world
exports

World
Export

Indias
Exports

Indias %age
share in
world
exports

2004

195

6.85

3.51

258

6.62

2.57

2005

203

7.85

3.90

276

8.29

3.00

2006

208.6

9.33

4.30

311.40

10.20

3.30

2007

241.3

9.81

4.06

347.06

9.93

2.86

2008

253.4

10.45

4.12

364.91

11.50

3.15

2009

211.1

9.12

4.32

315.62

11.45

3.62

2010

251

12.87

5.13

351

11

3.13

2011

293.5

15.01

5.13

412.45

14.36

3.48

Source: International trade statistics 2012, WTO Secretariat

15

The latest available data released by WTO Secretariat, the values of top ten exporters of textiles
& clothing in the world in calendar year 2012 are given below:

Textiles (2011)
Rank

Name of
the
Country

Clothing (2011)

Value

% of
world
share

Rank

Name of
the
Country

Value

% of
world
share

CHINA

94

32.2

CHINA

154

37.3

EU-27

77

26.1

EU-27

116

28.2

INDIA

15

5.1

HONG KONG,
china

25

USA

14

4.7

BANGLADESH

20

4.8

RP KOREA

12

4.2

INDIA

14

3.5

HONG KONG,
china

11

TURKEY

14

3.4

TAIPAI.CHINESE

11

3.8

VIETNAM

13

3.2

TURKEY

11

3.7

INDONESIA

2.0

PAKISTAN

3.1

USA

1.3

10

JAPAN

2.7

10

MAXICO

1.1

World Total

294

World Total

412

Source: International trade statistics 2012, WTO Secretariat

16

MARKET SIZE
The Indian textile industry is set for strong growth, buoyed by both rising domestic
consumption as well as export demand. Abundant availability of raw materials such as cotton,
wool, silk and jute and skilled workforce has made India a sourcing hub.
The most significant change in the Indian textile industry has been the advent of manmade fibers (MMF). India has successfully placed its innovative range of MMF textiles in
almost all the countries across the globe. Man-made fiber production recorded an increase of 2 %
during the year 2012-13.
Cotton yarn production increased by about 15 per cent during March 2013 and by about
14 per cent during the year 2012-13. Blended and 100 per cent non-cotton yarn production
increased by 10 per cent during March 2013 and production increased by 3 per cent during the
year 2012-13.
Cloth production by mill sector registered a growth of 19 per cent during the year 20122013.
Cloth production by handloom and hosiery increased by 2 per cent and 14 per cent.The
total cloth production grew by 1 per cent during March 2013 and by 4 per cent during the year
2012-2013.

17

INFRASTRUCTURE

18

INFRASTRUCTURE
Atlas always assures on quality products and timely delivery to its clients. To
substantiate this, Atlas does most of the processes in-house to save time and ensure quality.
Atlas has a total working area of 32,500 Sq. Meters. In four locations in Karur. Each
location is exclusively taking care of certain processes.
LOCATION - 1: ATLAS-MAIN
Atlas Chambers is the Corporate Office of Atlas Export Enterprises, which is in the heart
of the Town with sufficient manpower and facilities.
Fabric Section:
Fabric section have a huge space to store the fabrics received from weaving and the same
are checked thoroughly before sending them for conversion into made-up items.
Embroidery:
Brings our ideas/designs into beautiful products our in-house computer embroidery
facility enables to bring out our innovative designs on our products with creativity and cost
effective.
Sewing:
Fabrics are converted into variety of made-ups with utmost care using skilled workmen. We
have able and experienced team to guide and lead the sewing section to make the finished goods
exactly matching the requirement of our clients

19

MANAGEMENT & TEAM

20

MANAGEMENT & TEAM

M. NACHIMUTHU, CHAIRMAN
He entered into the textile trade in the name of Atlas Fabrics in the year 1975 which
became Atlas Export Enterprises in the year 1978, which is today one of the leading export
houses in Karur.
As a manufacturing exporter of home textile products, by sheer hard work, over the years
he has successfully developed customers in various European Countries, the United States,
United Kingdom and Australia. Over a period of three decades, his export business has grown
multifold and today it is a Star Export House.
Since 2008, he is the President of Karur Exporters Association and also, he is the ViceChairman of Handloom Export Promotion Council (HEPC) and earlier for 9 years he has been a
member of the Executive Committee of HEPC and has contributed immensely to the cause of
handloom exports.
He is the founder Chairman of the Karur Textile Park, the Special Purpose Vehicle
formed to implement Integrated Textile Park of Home Textile units with world class
infrastructure.
Karur Textile Park was formed under the Scheme for Integrated Textile Parks (SITP) of
the Ministry of Textiles, Government of India. This Textile Park will offer direct employment to
about 5500 workers, besides generating 10000 indirect jobs.
Karur Textile Park was formed under the Scheme for Integrated Textile Parks (SITP) of
the Ministry of Textiles, Government of India. This Textile Park will offer direct employment to
about 5500 workers, besides generating 10000 indirect jobs.
On account of his active contribution towards the all-round improvement of the Karur
society with the above voluntary honorary positions, M. Nachimuthu has become a well-known
personality in Karur and he could achieve this because of his hard work, sincerity, time
consciousness and honesty. According to him all he has done is giving something back to the
soil that made him what he is today, something he believes is ones responsibility.

21

MANAGING DIRECTOR
N. SENTHILPRASATH,
N. SenthilPrasath, son of M. Nachimuthu, after completing his MBA in the UK,
associates himself with his father in the export business in Atlas Export Enterprises allowing his
father the comfort of pursuing his efforts to improving Karur society and infrastructure.
ATLAS TEAM

The major strength of Atlas is its core management team in all the areas of its operations.
Atlas believes in reinforcement of individual knowledge, experience and capabilities in
achieving the ultimate goal of satisfying every customer with unique and professional service.
QUALITY POLICY

We endeavor to delight our esteemed customers by designing, manufacturing and

supplying Quality Home Furnishing Fabrics and Made Ups conforming to customer
requirements and adhering social and Cleaner Production Practices.
This is achieved by adopting latest trends in the industry, using effective communication
methods, providing regular training to our workforce and continual improvement in quality
management systems.

22

CERTIFICATIONS &
STRENGTHS

23

CERTIFICATIONS & STRENGTHS

Atlas factory complies with all labor laws relating to wages, working hours, and health &
safety standards and strictly adheres to ethical business practices. We provide a clean and
healthy working environment conducive for our workers. We do not engage any child labor or
forced labor.Utmost importance is given to respect the human values.
Atlas voluntarily gets its facilities certified for various - by maintaining all the required
standards in terms of infrastructure, employee welfare, social compliances, environment
consciousness, etc.
ISO 9001 Quality Management System - In order to provide quality products at right time.
SA8000 Social Accountability System Fair labor practice system is followed in order to
ensure the products manufactured by adhering social compliance.
ISO 14001 Environment Management System Our company adheres Environment regulation
and thus contributes to save the environment.
OHSAS 18001 Occupational Health and Safety Assessment Series Taking care of
employees health and safety.
Organic Cotton (GSV & OE) Adhering social compliance and environmental regulations.
Oeko Tex 100 Meeting the customers Requirements for this Standard Products.

24

COMPANY PROFILE

COMPANY PROFILE

25

NAME

: ATLAS EXPORT ENTERPRISES

ADDRESS

: Atlas chambers,
29J-Pugalur Road
Karur- 639 001

CONSTITUTION

: Registered Partnership Firm

CONTACT PERSON

: M.NACHIMUTHU
N.SENTHILPRASATH

NATURE OF BUSINESS

: Manufacture and export of Fabrics and Home Furnishing Textiles

EXPORTING COUNTRY : USA, EUROPE, JAPAN, AUSTRALIA, & etc.

STATUS

: Government Recognized Export House

PRODUCTS

: Fabrics and Home Furnishing products

Fabric, Table cloth, Table mats, Runners, Napkins, Curtains,
Bed Spreads, Duvet Covers, Pillow Covers, Cushion covers,
Chair pads, Kitchen Towels, Dish Cloths, Aprons, Oven mitts,
Pot holders, Throws, Shower Curtains etc.

STITCHING

: 80 imported modern sewing machines located in house

PRODUCTIVITY
CAPACITY

: Above 2 lakh meters of basic fabrics per month.

ANNUAL TURNOVER

: Rs. 14.0 Crores

MEMBERSHIP

: TEXTILE COMMITTEE, SSI, HEPC, AEPC,

TEXPROCIL, AND EEPC.

AWARDS FOR BEST

EXPORT

: Gold medal winner for 1991 &1993

Silver medal winner for 1995-96
State medal winner for 1992, 1994,1995,1996,1998
Prize Award winner for 1982-1984, 1985-1989

VISION AND MISSION AND VALUES

26

VISION:
To be the world class quality retail solution provider to all global retail giants in home
furnishing segment with social and environmental commitment.
MISSION:
Excel in quality, technology, design innovation by synergizing best brains and value the
social and environmental concerns.

Anchoring Quality System

Totally of customer satisfaction
Loyal to Customers
Appending Customer Relationship
Social and Environmental Responsible

27

Organization structure

ORGANIZATION STRUCTURE
28

Managing Director

General Manager

Dyeing
Manager

Employees

HR Manager

Marketing
Manager

Finance
Manager

Quality control

Assistant
Manager

Assistant
Manager

Assistant
Manager

Supervisor

Supervisor

Supervisor

Production
Manager

EDP

Checking

Weaving

HRD Assist

Packing

29

Employees

Supervisor

DEPARTMENTWISE
OBJECTIVES

DEPARTMENT WISE OBJECTIVES

30

Marketing:
To maintain on time delivery of performance.
To achieve customer satisfaction.
To keep customer complaints to.
Quality:
To improve success rate in final random inspection.
Laboratory:
To improve volume of test.
Purchase:
To conduct suppliers meet.
Dyeing:
To reduce re-dyeing.
Weaving:
To reduce oven fabric re-work.
To reduce oven fabric reduction.
Stitching:
To reduce re-work in stitching
Training:
To provide minimum one day training to all quality related employees.

Sampling:
To achieve on time delivery performance.
To improve productivity.
Communication:
To provide speaker system.

Fabric process:
31

To reduce re-work in fabric dyeing.

To reduce re-work in fabric printing.
To reduce rejection in fabric printing.
To reduce re-work in fabric processing.

Trimming & Packing:

To improve effectiveness.

Documentation:
To improve timely dispatch of documents.
To improve timely realization of bills.
To improve timely realization of dbk.
To obtain focus marketing incentive on time.
Stores:
To provide bin cards to all material stacked in the stores.
Administration:
To provide periodical pest control measures.
Human resource:
To recruit effective candidates
Electrical maintenance:
To ensure periodical preventive maintenance.
Embroidery:
To reduce the embroidery rejection.

32

TYPES OF DEPARTMENTS

VARIOUS DEPARTMENT

33

HUMAN RESOURSE DEPARTMENT

PURCHASE DEPARTMENT
PRODUCTION DEPARTMENT
ADMIN & OPERATION DEPARTMENT
FINANCE &ACCOUNTS DEPARTMENT
MERCHANDISER DEPARTMENT
QUALITY CONTROL DEPARTMENT
STORES DEPARTMENT
STITCHING DEPARTMENT
PACKING DEPARTMENT

34

HUMAN RESOURSE DEPARTMENT

HUMAN RESOURSE DEPARTMENT

OBJECTIVE:
The companys HR objective is to achieve companys growth through developing a
highly motivated and committed work force. There are 250 employees of which 25 are staff and
the rest workmen. In addition, we employ workmen on temporary basis as and when required.
ROLES AND RESPONSIBILITIES OF HR:
The world around us is changing and the HR Roles and Responsibilities have to change
as well. In the past, the HRM was responsible for developing the processes, which assure the top
quality delivered to the organization.
35

The demand from the organization changes. The organization does not expect the HRM
Function to react to its requests; it expects HRM Function to proactively propose new solutions,
new procedures and new policies to keep the competitive advantage on the market.
The HR Roles and Responsibilities needs to react to this basic request by the
organization to keep the level of the satisfaction. Unfortunately, when you browse the Internet to
find information about the HR Roles and Responsibilities, you usually find the tables describing
the split of roles and responsibilities between HRM function and the internal clients.

Now a day, the HRM has to deliver even more. The HR Roles and Responsibilities have to take
the high level recognition of the organization and they need to be adjusted to make a full fit.
The HR Roles have to be adjusted to:

Keep HRM Function focused on tracking and implementing new trends in the industry

Keep HRM Function focused on helping the line management to implement

improvements

Keep HRM Function focused on operational excellence

36

Keep HRM Function responsible for developing the Human Capital potential in the
organization.

The HR Responsibilities have to be adjusted to:

Demonstrate the Line Management the will to keep the responsibility for the Human
Capital costs

Keep the competitive advantage on the market (and not just the job market)

Demonstrate the will to drive the main HR Processes to keep the organization in the
excellent health

Keep HRM Function supporting the Business Strategy to reach the business initiatives

Keep HRM responsible for the tasks resulting from the Business Strategy

The new definition of the HR Roles and Responsibilities is important for the success of
Human Resources in the modern organization, but many HRM Function fail to implement good
ideas. For the support, you can download the following presentation on HR Roles and
Responsibilities.
MANPOWER PLANING:
Right man for the right job at the right time.
Identification/ foresee manpower and skills requirement
Selection &supply of manpower
RECRUITMENT AND SELECTION:
Application.
Paper advertisement &campus interview.
Through relations and friends.
TRAINING CONSISTS OF:
Growth, Philosophy, Company history
Products, Processes, Operations & Units
37

Organizational policies & procedures

Welfare measures and facilities available
Work methods
Safety and Discipline, Fire fighting.

PERFORMANCE APPRAISAL:

At all level
Executives, staffs, workers, trainers
Periodical appraisal
Head of Department appraisal.

BONUS:
A minimum of 8.33% and maximum of 20% is provided promotion.
Based on the organizational needs.
Based on skill requirement
Based on manpower
SALARY AND WAGES:
The workers receive their wages 7th if every month when the staffs receive theirs.
WELFARE SCHEMES:

Group insurance scheme

Super annulations scheme
Death relief fund
Courtesy transport

LEAVE POLICY:
Those who are worked 6 days in a week, they are eligible to get one day leave in the
week.
MEDICAL FACILITY:
Medical facilities are given to the workers in the factory. If they meet with an accident in
the factory. They will be provided the medical facilities.
OTHER BENEFITS AVAILABLE IN THE ORGANIZATION:
Tea

38

 Cool water
First Aid appliances
Proper ventilation and lighting
Allowances for workers
Canteen
Rest room and lunch room
Hostel (fully for Dyeing workers)
Bonus
Provident funds
Employees state insurance
Transport facilities
Phone facilities

TIME OFFICE:
The time office plays an important role for fixation for wages and salary for workers,
who are working in the unit.

39

PURCHASE DEPARTMENT

PURCHASE DEPARTMENT:

Yarn is the main raw material of the company .it purchases its raw material from
the local areas and other districts. Liketirupure, erode, and Coimbatore

etc. the

purchased raw yarn are brought into the company by Lorries, trucks and heavy
containers. The securing person to be cross checked by stored inward register.

40

The yarn is weighted & stored in raw material godown. The total weight is
entered in Weighted list register which is maintained store keeper Material purchased
through purchase order.

The Yarn has been classified into 5 types. They are:

Fiber
2s Count
6s Count
10s Count
20s Count

Using fiber we can produce yellow cloth, and 2s count we produce Handloom
products,6s count to produce Power loom products and then used in weeping and
warping, 10s count we produce Kitchen clothes i.e., Checked cloth, Glass cloth using
only power loom. 20s count is used only for warping.

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PRODUCTION DEPARTMENT

PRODUCTION DEPARTMENT
PURCHASE YARN:
Yarn is the main raw material of the company .it purchases its raw material from the
local areas and other districts. Like tirupur, erode, and Coimbatore etc. the purchased raw yarn
are brought into the company by lorries ,trucks and heavy containers. The securing person to be
cross checked by stored inward register.
The yarn is weighted & stored in raw material godown . The total weight is entered in
Weighted list register which is maintained store keeper.
Material purchased through purchase order.

DYEING:
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The fabrics material can be used the form of fiber, yarn and cloth .but from the pont
economy t would be advantage to dye th material at final stage in the manufacturing process s
possible

BLEACHING:
Bleaching is the simple cleaning process.it is to wash away the gray and materials before
dong the further process by using the certain chemicals

FINISHING:
The fabrics are treated with various finishing chemical to get soft fee, antcrease,
florescent with etc. and they stretched to the required with and dried finally

PRODUCTS:

Largest collection of Table Linen in the country,

Over 5000 designs in Tablemats, Napkins, Runners,
Tablecloths,
Kitchen Towels and
sets in embroidered,
Printed and Jacquards.
Modern manufacturing infrastructure and Design studio

PRODUCTION PROCESS

WINDING

WARPING

BEAM STORAGE

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WEAVING

FABRIC FOLDING

CUTTING

STITCHING

CHECKING

PACKING

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OPERATION DEPARTMENT

OPERATION DEPARTMENT

Operational department is the most important department of ATLAS EXPORT

ENTERPRISES. This department carries o u t t h e m a n u f a c t u r i n g o f a l l t h e p r o d u c t s .
T h e c o m p a n y c a r r i e s o u t c o n t i n u o u s p r o d u c t i o n system; hence this department
plays a very crucial role in ATLAS EXPORT ENTERPRISES.

DUTIES AND RESPONSIBILITIES OF OPERATIONS MANAGER:

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 O P E R ATI O N M A N A G E R i s t h e h e a d o f t h e o p e r a t i o n d e p a r t m e n t
OPERATION MANAGERhave fixed the monthly target according to the
market operations
OPERATION MANAGERis responsible for the modification of the
production process and is responsible for efficient discharges.
OPERATION MANAGER is the designated emergency controller during any
hazardous incidents.
OPERATION MANAGER has the administrative control over the operations
department.

OBJECTIVES OF OPERATIONS DEPARTMENT:

Reduce non confirming products.
Maximize the availability of electrolyze operation.
Optimizing the specific consumption of electricity, raw materials and
resources.

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FINANCE & ACCOUNTS

DEPARTMENT

FINANCE DEPARTMENT:
Finance & Accounts departments are the heart of the company. This department has
overall responsibility for financial management. All purchase & sales activities are concerned
with the accounts department.

Finance & Accounts department deal with recording calcifying summarizing, preparing
& interpreting financial information computers are made vast use off here. They are keeping
contact with more than three banks.

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The accounts department is computerized. All the books of accounts are maintained in
computers. The company has its own website. In this website, all information about company
and its product is available.

Accounts department is to maintain the companys accounts and to finance the respective
departments in order to meet out their official expense like purchase of materials, salaries, wages,
etc.,

Accounts department keeps track of the transactions of the company and also the assets
and liabilities and produces the balance sheet financial year. Then they are audited by a reputed
charted accountant.

FINANCE & ACCOUNTS DEPARTMENT CHART

Finance Department

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Accounts officer

Cashier

Clerks

ROLE OF FINANCE MANAGER

The role of finance manager in the company is an important one. The function of the finance
manager is not confined to the management and making of the accounts but it also plays a major
role in dividend decisions, capital budgeting decisions, capital structure outlay of the firm,
decision related to the merger and acquisitions, and all the investment decisions of the firm. Thus
the finance manager plays an important role in any business enterprise.
The different decisions can be classified into:
1

The routine working capital and cash management decisions.

Dividend decisions

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Investment decisions

Financial forecasting

International financial decisions

Portfolio management

Risk management

Cash management
RESPONSIBILITIES OF FINANCIAL MANAGER
The Financial Manager is responsible for entire finance department. Each and every

transaction related to cash or bank is responsible for Financial Manager. These are the head of
the Finance Department. Preparation of Financial Statements like Profit and loss accounts and
Balance sheets.
The finance manager has to deal with the mainly or generally with thaw 4 A's, these are
1) Anticipation of fund (i.e. capitalization)
2) Acquisition of fund (i.e. raising of funds)
3) Allocation of fund (i.e. investment decision)
4) Assessment of fund (i.e. evaluation of financial activities)

Responsibility of accounts department:

It is responsible for preparation of cash flow& monitoring the inflow &
outflow of cash.
It also prepares financial budgets in line with the annual business plan.
It is adopting management plan to reduce interest cost by proper source of
finance.
Facilities & compliances of procedures are prescribed by lenders.
Functions of Finance Department:
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 It takes care of the day-to-day accounts.

Preparing monthly, quarterly, half yearly, annual performance details.
Review of monthly sales purchase inventory control & overhead expenses.

Transactional Excellence:
On time completion of all transactions (include payment and receipt of
cheques, fixed deposits)
Timely verification of interests calculations made by the bank.
The books maintained are as follows

Minutes books of general meetings

Register of directors attendance
Register of investments
Register of contracts

Records Maintained:

Cash book &petty cash book

Bill record book
Purchase book & purchase returns book
Sales book & Sales return book
Bills inwards book & bill payment book
Pass book & General book.

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MARKETING DEPARTMENT

PROCESS OF MARKETING DEPARTMENT:

Marketing Department

Marketing Manager

Export Incharge

Staff & Employees

52

ROLE OF THE MARKETING MANAGER:

For the small business, there are several different organizational approaches to marketing.
The duty may lie with a single member of the team, or it could be a group responsibility. The
great thing about a small team is the ability to quickly instill a marketing led ethos which can
become the operational soul of your business.
Depending on budget availability and the skills of the team, you may chose to outsource
certain elements of the marketing process (such as market research) or decide to do these jobs inhouse. Key responsibilities of the marketing manager / director vary according to the business
but can include:

Instilling a marketing led ethos throughout the business

Researching and reporting on external opportunities
Understanding current and potential customers
Managing the customer journey (customer relationship management)
Developing the marketing strategy and plan
Management of the marketing mix
Managing agencies
Measuring success
Managing budgets
Ensuring timely delivery
Writing copy
Approving images
Developing guidelines
Making customer focused decisions

The goods produced in the firm have been marketed through different ways:
Friends circle, Gathering Address, Existing customersSamples have been given only 10%
of their own samples and through customers they receiving 90% of samples. The firm has
also fixing the rate for their goods by quotation basis after consulting that they fixing the
rate.
53

QUALITY CONTROL
DEPARTMENT

54

QUALITY CONTROL:
Textile Testing and Quality Control (TTQC) lab is responsible to ensure the quality of the
products. In response to textile product evaluation TTQC lab plays an important role. Now days,
man wants to get qualitative product from the producer. For this reason it is the duty of a
producer to produce qualitative product.

In textile industry; quality is assured in different stage of production. From the raw
materials to the finished goods, quality is assured by the quality control department. Quality is
assured in fiber selection, yarn production, fabric manufacturing, wet processing and apparel
manufacturing. Also, quality is checked for dyestuff and chemicals which is used in dyeing,
printing and finishing. Most of the times, quality control department gives a quality pass
certificate before export.

TTQC lab is also set up in educational institute, research institute for teach the quality
evaluation system and research. It is also set in port to test the quality of the textile products.
Some TTQC lab is set up for commercial purpose. Some quality standardizing group also set up
TTQC lab for test the quality. In dyestuff market, TTQC lab is set up for ensure the quality of the
dyes and chemicals.

QUALITY ASSURANCE SYSTEM:

Quality is an important aspect of our production process. Our products are
checked as per ISO requirements. We have a separate quality control department, where our
quality control experts check the products at each stage of production, starting from raw
materials to the final delivery. We follow stringent measures to ensure the quality of the final
output. We offer a wide range of products as per the desired requirements of our esteemed clients
and that too without compromising on the quality

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WAREHOUSING & PACKAGING

56

Warehousing & Packaging:

In the present age, a good warehouse is indispensable specially, in case of a
manufacturing and export company, like ours. We are proud to have a large warehousing facility
spread over 2000 sq feet.
We keep all our products in different parts divided for different products separately. All
these are kept ensuring complete safety of each piece thereby minimizing the risk of damage. We
also provide custom packaging of clients orders as per their needs and specifications.
We offer individual and bulk packaging to our clients. We believe in providing our
clients with designer home furnishing items with combination of traditional and futuristic design
and with export quality packaging.

CONCLUSION
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As an internship trainee in the Textile Industry unit, I have gained knowledge on how the
Industries are manufactured and processed, and as a student of commerce has a great opportunity
in the following up of all export documentation procedures more closely and also gathered
information regarding purchase, store keeping maintenance of accounts and sales.

The Textile Industry in India blooming in exports, and it seems to be more opportunities
for youngsters in the near future. Nowadays there is a world market for every product due to
globalization. So every concern can light their position in world level.

BIBLIOGRAPHY

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 SHARMA.P.K.SHASHI K. GUPTA, Financial management, kalyani publisher, new

delhi-1999
KOTHARI C.R , research methodology methods, wishwaprakasam, new delhi, 2nd
edition,1990
HORNGREN, DAPAP & FOSTER, cost accounting a managerial emphasis ,2003 by
pears on education institutins.

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