Shouldnt your insurance plan

keep pace with changing times?

Birla Sun Life Insurance

Dream Endowment Plan

Call Toll-free: 1-800-270-7000 www.birlasunlife.com sms DREAM to 56161

Freedom to meet your family's dreams

with confidence

Regd. Office: One Indiabulls Centre, Tower 1, 15th & 16th Floor, Jupiter Mill Compound,
841, Senapati Bapat Marg, Elphinstone Road, Mumbai 400 013. Reg. No. 109 Unique no.:
109L052V01 ADV/12/09-10/3734 VER 3/May/2010

20

In this policy, investment risk in investment portfolio is borne by the

policyholder.
As a responsible provider to your family you have always wanted a solution that can
give you the guarantee of reaching your financial objectives while retaining the
freedom to adapt to any changes in life. Birla Sun Life Insurance brings its Dream Plans
that can meet these needs and give you the confidence to live your life with freedom.
Presenting the BSLI Dream Endowment Plan, a plan that gives you the guarantee of
receiving your chosen Basic Sum Assured on the Guaranteed Savings date chosen by
you. What's more, you retain the freedom to keep pace with the ever changing world
of your dreams for your family.
The salient benefits of the plan are
You will receive a minimum amount of no less than the Basic Sum Assured chosen
by you on the Guaranteed Savings Date of your choice

THINGS YOU NEED TO KNOW

BSLI Dream Endowment Solution is a non-participating unit-linked savings plan. All
unit-linked life insurance plans are different from traditional insurance plans and are
subject to different risk factors. The name of this plan and that of the investment funds
do not in any way indicate the quality of the plan or future returns.
In this plan, the investment risk in the investment funds chosen by you is borne by you.
Investment funds are subject to investment risks and unit prices may go up or down
reflecting the market value of the underlying assets. Past performance is no guarantee
of future results.
YOUR BASIC CHOICES
1. Basic Sum Assured - the minimum death benefit payable on death of the
life insured (1).
You choose the Basic Sum Assured to meet your particular insurance and
guaranteed savings objectives, subject to a minimum of Rs. 2,00,000 and
minimum Basic Premium of Rs. 8,000.

You have the freedom to choose the number of years you want to pay your
premiums
You have the freedom to increase the financial security for your loved ones by
choosing an Enhanced Sum Assured
You have the freedom to increase your savings by choosing an Enhanced Savings
Premium

2. Guaranteed Savings Date - the policy anniversary on which the Guaranteed

Savings Fund is vested. On this date, the Guaranteed Savings Fund is guaranteed
to equal the Basic Sum Assured (2) and will then grow at 3% p.a. less policy
charges. Once vested, the Guaranteed Savings Fund is the minimum value of your
Basic Fund Value payable on death, surrender or maturity - guaranteed.

You have the freedom to meet any emergency funds requirements by making
partial withdrawals
You enjoy tax benefits under section 80C and section 10 (10D) of the Income
Tax act, 1961
Plan at a glance
Entry Age

30 days to 65 years

Policy Term

30 years

Guaranteed Savings Date

10th, 15th, 20th, 25th and 30th policy anniversary

Pay Term

Single pay | Short pay - 5, 10, 15, 20 years

| Guaranteed Savings Date

Basic Sum Assured

Minimum Rs. 2,00,000 , subject to minimum

Basic Premium Rs. 8,000

Enhanced Sum Assured

Minimum Rs. 50,000

Entry Age: 18 to 65 years, max age on
Guaranteed Savings Date: 75 years

Enhanced Savings Premium

Minimum Rs. 5,000

You choose the Guaranteed Savings Date to meet your particular guaranteed
savings objectives. Your options are 10th, 15th, 20th, 25th or 30th policy anniversary.
3. Pay Term - your annual policy premium is due every policy year prior to the
Guaranteed Savings Date. We also offer a single pay option, short pay options
being 5-Pay, 10-Pay, 15-Pay or 20-Pay for your convenience.
Based on your above choices and the entry age and gender of the life insured,
we will calculate the Basic Premium payable by you. Basic Premium (net of an
investment guarantee charge) will be used to purchase units in the investment fund
Enhancer under Guaranteed Option. The units purchased in a particular investment
fund is the monetary amount allocated to the investment fund divided by its then
prevailing unit price.
Basic Fund Value represents the total value of your investments to date under the
Guaranteed Option and is the balance of all units allocated to the investment fund
Enhancer under Guaranteed Option multiplied by its then prevailing unit price.
Guaranteed Savings Fund(3) is the accumulation at 3% per annum of all Basic
Premiums and Enhanced SA Premiums (net of an investment guarantee charge) paid
till date less policy charges deducted monthly less any partial withdrawals from the
Basic Fund Value.
(1)

Basic Sum Assured is applicable only when the life insured attains the age of
5 years. Basic Sum Assured is reduced for partial withdrawals as explained later.

(2)

Provided all Basic Premiums are paid when due, no partial withdrawal from the
Basic Fund Value and current policy charges and service taxes remain unchanged.

(3)

Guarantee under the Guaranteed Savings Fund will be applicable, provided 5 years
premiums are paid, for non single pay premiums.

YOUR BASIC BENEFITS

1. Guaranteed Additions - in the form of additional units will be added to your policy
on the 10th policy anniversary and on every 5th policy anniversary thereafter while
your policy is in effect. Each Guaranteed Addition is 2% of the average Basic Fund
Value in the last 60 months.
2. Death Benefit - in the unfortunate event the life insured dies while the policy is in
effect, we will pay to the nominee the higher of Basic Fund Value or Basic Sum
Assured (1).

Our 10 investment funds range from 100% debt to 100% equity to suit your
particular needs and risk appetite - Income Advantage, Assure, Protector,
Builder, Enhancer, Creator, Magnifier, Maximiser, Multiplier and Super 20.
If you wish to diversify your risk, you can choose to allocate your Enhanced Savings
Premium in varying proportions amongst the 10 investment funds. We record your
allocation instructions as per the premium allocation percentages specified in the
application form. Our only requirement is that the percentage allocated to any
investment fund be in increments of 5%, ranging from 5% to 100%.
To meet your ever changing investment needs, you have full flexibility to redirect
future Enhanced Savings Premiums by changing your premium allocation
percentages at any time. You also have full flexibility to switch monies from one
investment fund to another at any time provided the switched amount is for at least
Rs. 5,000. Switches must however be within the investment funds offered under
the Self-Managed Option.

3. Surrender Benefit - in case of emergencies, you can surrender your policy and
receive the Basic Fund Value less applicable surrender charge. There is no
surrender charge once you have completed 5 policy years.
Should your policy be surrendered before completing 3 policy years, we will not
pay the surrender benefit immediately, but keep it constant and defer the payment
until the end of the 3rd policy year.
4. Maturity Benefit - is payable once your policy matures at the end of the policy
term. You will receive the Basic Fund Value at maturity.
5. Guaranteed Savings Fund - is your security. Starting on your Guaranteed Savings
Date, all reference to the Basic Fund Value in the Death, Surrender and Maturity
Benefits above is replaced by n
higher of Basic Fund Value or Guaranteed Savings Fund

YOUR ENHANCED CHOICES

1. Enhanced Sum Assured - is optional and is the additional amount you desire to
be paid under the Death Benefit prior to the Guaranteed Savings Date. You
can choose any amount of Enhanced Sum Assured, subject to a minimum of
Rs. 50,000.
We will calculate the Enhanced SA Premium payable by you and this premium
(net of an investment guarantee charge) will purchase units in the investment fund
Enhancer under Guaranteed Option and thus augment your Basic Fund Value.
2. Enhanced Savings Premium - is optional and is the additional premium you wish
to invest in this plan. You can choose any amount of Enhanced Savings Premium,
subject to a minimum of Rs. 5,000.
Enhanced Savings Premium (net of a policy allocation charge) is invested in the
Self-Managed Option. Self-Managed Option gives you access to our well
established suite of 10 investment funds, complete control in how to invest your
premiums and full freedom to switch from one investment fund to another.

Enhanced Fund Value represents the total value of your investments to date under
the Self-Managed Option and is the balance of all units allocated to the various
investment funds under Self-Managed Option multiplied by their respective then
prevailing unit price.

high rated corporate bonds, high quality money market instruments and other fixed
income securities. The quality of the assets purchased would aim to minimize the
credit risk and liquidity risk of the portfolio. The fund will maintain reasonable level
of liquidity.

Your Fund Value is the sum of Basic Fund Value and Enhanced Fund Value.

Assure

YOUR ENHANCED BENEFITS

Objective: To provide capital conservation, at a high level of safety and liquidity

through judicious investments in high quality short-term debt.

1. Guaranteed Additions - in the form of additional units will be added to your policy
on the 10th policy anniversary and on every 5th policy anniversary thereafter while
your policy is in effect. Each Guaranteed Addition is 2% of the average "Basic Fund
Value + Enhanced Fund Value" in the last 60 months.

Strategy: To generate better return with low level of risk through investment into fixed
interest securities having short-term maturity profile.
Protector

2. Death Benefit - in the unfortunate event the life insured dies while the policy is in
effect, we will pay to the nominee the higher of "Basic Fund Value + Enhanced
Fund Value" or Basic Sum Assured(1). Additionally, prior to the Guaranteed
Savings Date, we will also pay the "Enhanced Sum Assured", if any.

Objective: To generate consistent returns through active management of a fixed

income portfolio and focus on creating a long-term equity portfolio, which will enhance
the yield of the composite portfolio with minimum risk appetite.

3. Surrender Benefit - in case of emergencies, you can surrender your policy and
receive the "Basic Fund Value + Enhanced Fund Value" less applicable surrender
charge. There is no surrender charge once you have completed 5 policy years.

Strategy: To invest in fixed income securities with marginal exposure to equity up to

10% at low level of risk. This investment fund is suitable for those who want to preserve
their capital and earn a steady return on investment through higher exposure to debt
securities.

Should your policy be surrendered before completing 3 policy years, we will not pay
the surrender benefit immediately, but keep it constant and defer the payment until
the end of the 3rd policy year.
4. Maturity Benefit - is payable once your policy matures at the end of the policy
term. You will receive the "Basic Fund Value + Enhanced Fund Value" at maturity.
5. Guaranteed Savings Fund - is your security. Starting on your Guaranteed Savings
Date, all reference to the Basic Fund Value in the Death, Surrender and Maturity
Benefits above is replaced by n
higher of Basic Fund Value or Guaranteed Savings Fund

YOUR PREMIUMS
Your annual policy premium is the sum of Basic Premium, Enhanced SA Premium
and Enhanced Savings Premium and is due every year during the Pay Term selected
by you.
You can pay in monthly, quarterly, semi-annual or annual instalments. For monthly
instalments, three payments are required upfront at entry. Please ask your financial
advisor for details about the range of convenient payment methods we offer.

YOUR INVESTMENT FUNDS

Income Advantage
Objective: To provide capital preservation and regular income, at a high level of safety
over a medium term horizon by investing in high quality debt instruments.
Strategy: To actively manage the fund by building a portfolio of fixed income
instruments with medium term duration. The fund will invest in government securities,

Builder
Objective: To build capital and generate better returns at moderate level of risk, over a
medium or long-term period through a balance of investment in equity and debt.
Strategy: To generate better returns with moderate level of risk through active
management of a fixed income portfolio and focus on creating a long-term equity
portfolio, which will enhance the yield of the composite portfolio with low level of risk
appetite.
Enhancer
Objective: To grow capital through enhanced returns over a medium to long-term
period through investments in equity and debt instruments, thereby providing a good
balance between risk and return. It is suitable for individuals seeking, higher returns
with a balanced equity-debt exposure.
Strategy: To earn capital appreciation by maintaining a diversified equity portfolio and
seek to earn regular returns on the fixed income portfolio by active management
resulting in wealth creation for policy owners.
Creator
Objective: To achieve optimum balance between growth and stability to provide longterm capital appreciation with balanced level of risk by investing in fixed income
securities and high quality equity security. This fund option is for those who are willing
to take average to high level of risk to earn attractive returns over a long period of time.
Strategy: To invest into fixed income securities & maintaining diversified equity
portfolio along with active fund management policyholder's wealth in long run.

Magnifier
Objective: To maximize wealth by managing diversified portfolio.
Strategy: To invest in high quality equity security to provide long-term capital
appreciation with high level of risk. This fund option is suitable for those who want to
have wealth maximization over long-term period with equity market dynamics.
Maximiser
Objective: To provide long term capital appreciation by actively managing a welldiversified equity portfolio of fundamentally strong blue chip companies. Further, the
fund seeks to provide a cushion against the sudden volatility in the equities through
some investments in short-term money market instruments.
Strategy: To build and actively manage a well-diversified equity portfolio of value and
growth driven stocks by following a research focused investment approach. While
appreciating the high risk associated with equities, the fund would attempt to
maximize the risk-return pay off for the long-term advantage of the policyholders. The
fund will also explore the option of having exposure to quality mid cap stocks. The
non-equity portion of the fund will be invested in good rated (P1/A1 & above) money
market instruments and fixed deposits. The fund will also maintain a reasonable level
of liquidity.
Multiplier
Objective: To provide long-term wealth maximization by actively managing a welldiversified equity portfolio, predominantly comprising of companies whose market
capitalization is close to Rs. 1000 crores and above.
Strategy: To build and actively manage a well-diversified equity portfolio of value &
growth driven stocks by following a research driven investment approach. The
investments would be predominantly made in mid cap stocks, with an option to invest
30% in large cap stocks as well. While appreciating the high risk associated with
equities, the fund would attempt to maximize the risk-return pay-off for the long-term
advantage of the policyholders. The fund will also maintain reasonable level of liquidity.
Super 20
Objective: To generate long-term capital appreciation for policyholders by making
investments in fundamentally strong and liquid large cap companies.
Strategy: To build and actively manage an equity portfolio of 20 fundamentally strong
large cap stocks in terms of market capitalization by following an in-depth researchfocused investment approach. The fund will attempt to adequately diversify across
sectors. The fund will invest in companies having financial strength, robust, efficient &
visionary management, enjoying competitive advantage along with good growth
prospects & adequate market liquidity. The fund will adopt a disciplined yet flexible
long-term approach towards investing with a focus on generating long-term capital
appreciation. The non-equity portion of the fund will be invested in high rated money
market instruments and fixed deposits. The fund will also maintain reasonable level
of liquidity.

The portfolio of different investment funds is given below:

Investment Fund

Income Advantage

Assure

Protector

Builder

Enhancer

Creator

Magnifier

Maximiser

Multiplier

Super 20

Risk Profile

Very Low

Very Low

Low

Low

Medium

Medium

High

High

High

High

TRACKING AND ACCESSING YOUR INVESTMENTS

Asset Allocation *

Min.

Max.

You can monitor your investments

Debt Instruments,
Money Market & Cash

100%

100%

on our website (www.birlasunlife.com) with your CPIN and TPIN number;

Equities & Equity

Related Securities

0%

0%

through the annual statement detailing the number of units you have in each
investment fund and their respective unit price as of the last policy anniversary; and

Debt Instruments,
Money Market & Cash

100%

100%

Equities & Equity

Related Securities

0%

0%

Debt Instruments,
Money Market & Cash

90%

100%

Equities & Equity

Related Securities

0%

10%

Debt Instruments,
Money Market & Cash

80%

90%

You are allowed to make unlimited partial withdrawals free of charge any time after
(a) three complete policy years or (b) life insured attaining the age of 18, whichever is
later. The minimum amount of partial withdrawal is Rs. 5,000. There is no maximum
limit, but you are required to maintain a minimum Fund Value equal to one annual
policy premium plus any surrender charge.

Equities & Equity

Related Securities

10%

20%

Partial withdrawals will reduce the Basic Sum Assured for payment of death benefit
as follows:

Debt Instruments,
Money Market & Cash

65%

80%

Equities & Equity

Related Securities

20%

35%

Debt Instruments,
Money Market & Cash

50%

70%

Equities & Equity

Related Securities

30%

50%

Debt Instruments,
Money Market & Cash

10%

50%

Equities & Equity

Related Securities

50%

90%

Debt Instruments,
Money Market & Cash

0%

20%

Equities & Equity

Related Securities

80%

100%

Debt Instruments,
Money Market & Cash

0%

20%

Equities & Equity

Related Securities

80%

100%

Debt Instruments,
Money Market & Cash

0%

20%

Equities & Equity

Related Securities

80%

100%

through the published unit prices of all investment funds on our website as well as in
the newspapers
Partial Withdrawals

Before the life insured attains the age of 60, the Basic Sum Assured payable on
death is reduced by partial withdrawals made in the preceding two years
Once the life insured attains the age of 60, the Basic Sum Assured payable on
death is reduced by all partial withdrawals made from age 58 onwards

* In each investment fund, the Money Market & Cash asset allocation will not exceed 40%.
Money Market Instruments are debt instruments of less than one year maturity. It includes mutual
funds, collateralised borrowing & lending obligation, certificate of deposits, commercial papers etc.
Investment in Money Market Instrument supports for better liquidity management.

10

11

POLICY CHARGES

Mortality Charge

Investment Guarantee Charge

Mortality charge is deducted every month for providing you with the insurance cover.
It is charged by cancelling units from the investment fund/s at that time. This charge is
per 1000 of Sum at Risk (Basic Sum Assured less Fund Value) and will vary based on
gender and attained age.

An investment guarantee charge is levied when the Basic Premium and Enhanced SA
Premium are received and before invested in the investment fund Enhancer under
Guaranteed Option. This charge is 2% of the Basic Premium and Enhanced SA
Premium and is guaranteed never to increase.

Charge per 1000 of Sum at Risk

Premium Allocation Charge

Attained Age

No premium allocation charge is deducted from your Basic Premium and Enhanced
SA Premium.
Premium allocation charge is deducted when the Enhanced Savings Premium is
received and before invested in the investment funds under Self-Managed Option.
This charge is guaranteed to never increase.

25

35

45

55

65

Female

1.284

1.387

2.287

5.340

13.197

Male

1.328

1.535

2.822

7.105

17.459

For Enhanced Sum Assured this charge will depend on the issue age, gender and
Guaranteed Savings Date.
Charge per 1000 of Enhanced Sum Assured

Percentage of Enhanced Savings Premium

Policy
Year

Non-Single Pay
Enhanced Savings Premium

Single
Pay
< 1 lakh

< 5 lakh

5 lakh +

Guaranteed
Savings
Date

Male

10

15

20

Female

25

30

10

15

20

25

30

2.00%

15.00%

10.00%

5.00%

Age 25

1.380 1.434 1.516 1.551 1.585 1.345 1.377 1.440 1.459 1.482

2+

NA

5.00%

5.00%

5.00%

Age 35

1.884 2.093 2.321 2.473 2.981 1.619 1.733 1.933 2.025 2.334

Age 45

3.941 4.502 5.040 5.875 7.227 3.042 3.498 3.911 4.487 5.487

Age 55

9.504 10.808 12.946

Fund Management Charge

The daily unit price of each investment fund is adjusted to reflect the fund
management charge.
1.00% p.a. for Income Advantage, Assure, Protector and Builder

Mortality and Enhanced Sum Assured charges are guaranteed never to increase.
Sample rates are provided for your reference. Please visit our website or ask your
financial advisor for the rates applicable to you

1.25% p.a. for Enhancer and Creator

1.35% p.a. for Magnifier, Maximiser, Multiplier and Super 20
We may change the fund management charge under any investment fund at any time
in the future subject to IRDA approval.
Policy Administration Charge
The policy administration charge is based on Basic Premium and deducted monthly
by cancelling units from the investment fund/s at that time. This charge is guaranteed
to never increase for the first three policy years, after which it can be increased by no
more than 5% p.a. since inception.
Percentage of Basic Premium
Pay Term (years)

Policy
year

10

15

20+

1-3

2.00%

7.50%

15.00%

25.00%

30.00%

4+

Nil

0.75%

1.50%

2.50%

3.00%

plus Rs. 480 on first Rs. 8,000 in all years

12

7.341 8.255 9.308

13

Surrender Charge

TERMS AND CONDITIONS

Surrender charge is applicable if policy is surrendered before the completion of 5

policy years. The amount you will receive on surrendering the policy is the Fund Value
less the surrender charges. These charges are guaranteed to never increase.

Premium Discontinuance

Percentage of Basic Premium

Pay Term (years)

Completed
Policy Year

10

15

20+

Less than 3

10.00%

30.00%

60.00%

90.00%

100.00%

3 to < 4

5.00%

15.00%

30.00%

45.00%

50.00%

4 to < 5

2.50%

7.50%

15.00%

22.50%

25.00%

Nil

Nil

Nil

Nil

Nil

5+

Percentage of Enhanced Savings Premium

Completed
Policy Year

Single
Pay

Less than 3

Non-Single Pay
Enhanced Savings Premium
< 1 lakh

< 5 lakh

5 lakh +

10.00%

30.00%

20.00%

10.00%

3 to < 4

5.00%

15.00%

10.00%

5.00%

4 to < 5

2.50%

7.50%

5.00%

2.50%

Nil

Nil

Nil

Nil

5+

Miscellaneous Charges
We currently do not levy any charge on requests for premium re-direction, fund switch
and partial withdrawal. We do however reserve the right to charge up to Rs. 500 per
request in the future.

If you are unable to pay the policy premium by the due date, you will be given a grace
period of 30 days during which time the insurance cover under your policy will
continue. If you do not pay your policy premium within the grace period of 30 days, the
following will be applicable:
During the first three policy years - Your policy will lapse if we do not receive the
entire policy premium by the end of the grace period. The insurance under your
policy will cease and your fund value will be held in suspense after deduction of
surrender charges. This net fund value will be paid out to you only at the end of the
third policy year or the end of the two-year revival period, whichever is later.
You can revive your policy within two-years from its lapse date by paying all
outstanding policy premiums and providing us with evidence of insurability
satisfactory to us. If the life insured dies while the policy is not yet revived, we will
pay the fund value as of the lapse date immediately and terminate the contract.
After three completed policy years - You have the right to reduce (subject to
minimum of Rs. 5,000) or stop paying enhanced savings premium by submitting a
request to us and the policy premium will be reduced accordingly. If we do not
receive the entire policy premium by the end of the grace period, then you will be
given a period of two years to pay all outstanding premiums till date. Your policy will
continue during these two years, as well as all insurance cover and charges. At the
end of this two-year period, we will give you the choice to either surrender your
policy or continue it without the payment of additional policy premiums. Your policy
will, however, be deemed as surrendered should your fund value equal one annual
policy premium.
Policy Loans
We do not offer this facility under this plan.

We currently charge Rs. 100 per policy revival. We may increase this charge in the
future subject to a maximum of Rs. 1,000 per revival.

Current Tax Benefits

Service Tax

This plan offers tax benefits under Section 80C and Section 10 (10D) of the Income
Tax Act, 1961.

Service Tax and other levies, as applicable, will be extra and levied as per the extant
tax laws.

Under Section 80C, premiums up to Rs. 100,000 are allowed as a deduction from
your taxable income each year

IRDA Approval

Under Section 10 (10D), the benefits you receive from this plan are exempt from
tax, subject to mentioned exclusions

Only when specified and within stated limits, we may increase a particular charge at
any time in the future. We, however, need to get prior approval from the IRDA before
such charge increase is effective. Otherwise, all other charges in this policy are
guaranteed to never increase during the tenure of the policy.

14

Free-look Period
You will have the right to return your policy to us within 15 days from the date of receipt
of the policy. We will pay the fund value plus all charges levied till date (excluding the
fund management charge) once we receive your written notice of cancellation (along
with reasons thereof) together with the original policy documents. Depending on our
then current administration rules, we may reduce the amount of the refund by
expenditures incurred by us in issuing your policy and as permitted by the IRDA and in
accordance to IRDA (Protection of Policyholders Interest) Regulations, 2002.

15

Unit Price
On each business day and for each investment fund, we determine the unit price by
dividing the net asset value (NAV) of the investment fund at the valuation time by the
number of units in existence for the investment fund in question. We publish the unit
price of all investment funds on our website www.birlasunlife.com as well as in the
newspapers.
The NAV is determined based on whether we are purchasing (appropriation price) or
selling (expropriation price) assets in order to meet the daily transactions of unit
allocation or redemption associated with the investment fund. When appropriation
(expropriation) price is applied, the NAV of the investment fund is the market value of
investments held by the fund; plus (less) the expenses incurred in purchasing (selling)
assets; plus the value of current assets; plus any accrued income net of fund
management charges; less the value of any current liabilities or provisions. This NAV
divided by the number of units existing on the valuation date, before units are allocated
(redeemed), gives the amount of money we put in to (take out of) the investment fund
per unit allocated (redeemed).
Suicide
We will refund higher of the fund value or premiums paid to date in the event the life
insured dies by suicide, whether medically sane or insane, within one year after the
issue or revival date, whichever is later.
Section 41 of the Insurance Act, 1938
No person shall allow or offer to allow, either directly or indirectly, as an inducement to
any person to take or renew or continue an insurance in respect of any kind of risk
relating to lives or property in India, any rebate of the whole or part of the commission
payable or any rebate of the premium shown on the policy, nor shall any person taking
out or renewing or continuing a policy accept any rebate, except such rebate as may
be allowed in accordance with the published prospectuses or tables of the insurer.
Section 45 of the Insurance Act, 1938
No policy of life insurance effected after the coming into force of this Act shall, after the
expiry of two years from the date on which it was effected be called in question by an
insurer on the ground that statement made in the proposal or in any report of a medical
officer, or referee, or friend of the life insured, or in any other document leading to the
issue of the policy, was inaccurate or false, unless the insurer shows that such
statement was on a material matter or suppressed facts which it was material to
disclose and that it was fraudulently made by the policyholder and that the
policyholder knew at the time of making it that the statement was false or that it
suppressed facts which it was material to disclose.
Provided that nothing in this section shall prevent the insurer from calling for proof of
age at any time if he is entitled to do so, and no policy shall be deemed to be called in
question merely because the terms of the policy are adjusted on subsequent proof
that the age of the life insured was incorrectly stated in the application.

16

17

BIRLA SUN LIFE INSURANCE A COMING TOGETHER OF VALUES

About Birla Sun Life Insurance
Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya
Birla Group, a well known Indian conglomerate and Sun Life Financial Inc, one of the
leading international financial services organization from Canada. With an experience
of over a decade, BSLI has contributed significantly to the growth and development of
the Indian life insurance industry and currently is one of the leading life insurance
companies in the country. Enjoying trust of its over 2 Million customers, BSLI is known
for innovations. BSLI offers a complete range of offerings comprising of protection
solutions, children's future solutions, wealth with protection , health and wellness as
well as retirement solutions and has an extensive distribution reach over 500 cities
through its network of over 600 branches, close to 1,70,000 empanelled advisors
and over 700 partnerships with Corporate Agents and Banks. This is well supported
by the sound financials that the Company has. The AUM of Birla Sun Life Insurance
is close to Rs. 16,000 crs and it has a robust capital base of over Rs. 2450 crs as on
March 31, 2010.
For more information, please visit www.birlasunlife.com

About Aditya Birla Financial Services Group (ABFSG)

The Aditya Birla Financial Services Group (ABFSG) has a significant presence across
various verticals, including life insurance, insurance broking, mutual funds, private
equity, security based lending, factoring, insurance advisory services, retail broking
and distribution of third party products.
The seven companies representing Aditya Birla Financial Services Group are Birla Sun
Life Insurance Company Ltd., Birla Sun Life Asset Management Company Ltd., Aditya
Birla Capital Advisors Ltd., Aditya Birla Money Ltd., Aditya Birla Money Mart Ltd,
Aditya Birla Finance Ltd. and Birla Insurance Advisory & Broking Services Ltd.
The ABFSG is committed to being a leader and role model in a broad based and
integrated financial services business. Its 7 lines of businesses, with over 4.5 million
customers manages assets worth USD 18 billion approximately and prides itself for
having a talent pool of over 15,000 committed employees. ABFSG has its wings
spread across more than 500 cities in India through 1600 branches and over 200,000
channel partners. This allows ABFSG to offer its customers virtually anything other
than a savings or current account. With over a billion dollar revenue, ABFSG is a
significant non bank player and one of the few players who have a top 5 position in
both life insurance and mutual funds.

individuals and corporate customers. Chartered in 1865, Sun Life Financial and its
partners today have operations in key markets worldwide, including Canada, the
United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan,
Indonesia, India, China and Bermuda. As of March 31, 2009, the Sun Life Financial
group of companies had total assets under management of $375 billion.
For more information, please visit www.sunlife.com

RISK FACTORS AND DISCLAIMERS

This policy is underwritten by Birla Sun Life Insurance Company Limited (BSLI). This is
a non-participating unit linked savings plan. Birla Sun Life Insurance - BSLI Dream
Endowment Plan - Income Advantage, Assure, Protector, Builder, Enhancer, Creator,
Magnifier, Maximiser, Multiplier and Super 20 - are only the names of the Company,
Policy and Investment Funds respectively and do not in any way indicate the quality of
the policy, investment funds or their future prospects or returns. The charges are
guaranteed throughout the term of the policy unless specifically mentioned and
subject to IRDA approval. The value of the investment fund reflects the value of the
underlying investments. These investments are subject to market risks and change in
fundamentals such as tax rates etc affecting the investment portfolio. The premium
paid in unit linked life insurance policies are subject to investment risk associated with
capital markets and the unit price of the units may go up or down based on the
performance of investment fund and factors influencing the capital market and the
policyholder is responsible for his/her decisions. There is no guarantee or assurance
of returns above the guaranteed returns from the investment funds. BSLI reserves the
right to recover levies such as the service tax levied by the authorities on insurance
transactions. If there be any additional levies, they too will be recovered from you. This
brochure contains the salient features of the plan. For further details please refer to the
policy contract. Tax benefits are subject to changes in the tax laws. Insurance is the
subject matter of the solicitation. For more details and clarification call your BSLI
Insurance Advisor or visit our website and see how we can help in making your dreams
come true.

ABFSG is a part of Aditya Birla Nuvo Litd (ABNL), a USD 3 billion conglomerate having
leadership position across its manufacturing as well as services sector businesses.
ABNL is a part of the Aditya Birla Group, a USD 29 billion Indian business house
operating in 25 countries across the globe.

About Sun Life Financial Inc.

Sun Life Financial is a leading international financial services organization providing a
diverse range of protection and wealth accumulation products and services to

18

19