Unit 7 Business Strategy Assignment
Unit 7 Business Strategy Assignment
Unit 7 Business Strategy Assignment
Qualification
Student name
Assessor name
Sajjad Hussain
Date issued
Completion date
Submitted on
Assignment title
Assignment no
Validity
31 January 2013
Hand-in Policy
You must complete this assignment on time. If you experience difficulties, you must inform your tutor
accordingly.
Late Work Policy
Consideration will be given to students who have valid reasons for late submission (eg, illness).
Plagiarism
In cases of plagiarism, college regulations will be applied. You must declare that this assessment is your own
work by signing the following statement:
Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully
acknowledged.
Student signature:
Date:
Assessment Criteria
Learning
Outcome
LO1
LO2
Learning
outcome
Understand
the process
of
strategic
planning
Be able to
formulate a
new
Strategy
Assessme
nt Criteria
LO4
Understand
approaches
to
strategy
evaluation
and selection
Understand
how to
implement a
chosen
strategy
Task Evidence
no. (Page no)
1.1
1.2
1.3
2.1
2.2
2.3
LO3
3.1
3.2
4.1
4.2
4.3
2
3
4
4
4
In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT
and DISTINCTION grades
Grade Descriptor
M1 Identify and apply strategies to find
appropriate solutions
Indicative characteristic/s
Effective judgements have been made.
An effective approach to study and research
has been applied.
Contextualisation
To achieve M1, you will explain strategic contexts and
terminology and by comparing different strategic planning
techniques review the issue involved in strategic planning
in a company such as Haleeb Foods .
(Task 1)
To achieve M2, you will have used suitable techniques to
explore the nature of organisational business strategy in
comparison with Enro Foods (Olpers) and Nestle (Milkpak)
and the details will have been used in form of presentation
and the briefing paper for the senior managers of Haleeb
Foods. (Task 1)
accurately. (Task 4)
D2 Take responsibility for managing and
organising activities
Assignment brief
Unit Name number and
title
Qualification
Start date
Deadline/hand-in
Assessor
Sajjad Hussain
Assignment title
Scenario
You work as a Market Analyst for Haleeb Foods Pvt. Ltd. Your main job responsibility is to observe,
monitor, and analyse the trends in the market and the competitors. You have been asked to help and
propose to improve the business strategy for Haleeb foods keeping in view the success of Olpers and
Milkpak in the business market. As Haleeb foods is in the verge of closing down.
Conduct a key staff interviews with the organisation and then collect the data of Oplers and Milk pak
You should be able to identify the key strategic mistakes made by Haleeb and the key successful steps
taken by Oplers and Milk Pak.
Action is required to brief the non-executive directors and the senior managers to help them
understand the nature of the Strategic problems at Haleeb. And would be able to identify the process
of strategic planning, and be able to formulate a new strategy, select the approach of strategic
evaluation and select the most appropriate strategy to make Haleeb Foods a success once again.
All businesses demand a great deal of planning and strategic formulation at every step of the business.
Therefore it is very important to understand the strategic planning process, its environmental factors
affecting the strategy and select one best possible strategy and how to implement a chosen strategy.
The two organisations about which there is such information are the Engro Foods (Olpers) and Nestle
(Milkpak) being part of the dairy industry in Pakistan.
Information about these two organisations is widely available and other businesses exemplify the
contribution of business strategy, organisational portfolio, mission, vision and strategic management
process.
Evidence
checklist
Task 1
Task 2
Task 3
Task 4
Evidence
presented
Submission guidelines
You must:
Complete all tasks
Present your work in one business report-style document which should include a table of contents,
references list, foot or end notes if any and appendices if any.
Complete, sign and submit the usual statement of authenticity.
Submit your work in a single word processed document of 4000-5000 approx .words. This word limit is
only for guidance and is not applied on grading.
Produce clear specific reasoning and arguments in support of your answers.
Make appropriate reference to the relevant concepts, techniques and theories.
Appropriately cite all information success (in the text and bibliography) as per references guidelines
given to you before.