The 1893 Faire of Masks

the Spectacle of the Worlds Columbian Exposition

Katarina Bonnevier

his is about architecture that exhibits itself. Since

the early days of architectural theory we have
been discussing the dichotomy of structure and
ornament. This discussion is closely related to the historical conict between truth and appearance, where
Friedrich Nietzsche advised us to stop courageously at
the surface.1 Jennifer Bloomer has furthered the discussion by pointing out how structure has masculine
connotations and ornament feminine.2 The object for
my investigation is The Worlds Columbian Exposition,
an impressive world exhibition presented in Chicago
in 1893, where The Womans Building is my main entry. The staged characteristics of this architecture connects it to theater. Theatrical theory, such as Nikolaj
Evreinovs idea of Teatralnost, is therefore brought
into play to understand what it means when buildings
are exhibits of themselves. Theater also makes it possible
to think about power plays and gender constructions
in architecture. The interpretation of architecture from
a feminist perspective is of course fundamental to this
text. Through theatrical devices such as scenes, masks,
costumes and stages some power structures will be
made to appear. How color is confused with meaning.

Katarina Bonnevier: The 1893 Faire of Masks

Table of Contents

That building normalizes certain bodies. When place

transforms into event.
Scene
Theater is a world of appearances. The story is told through the stage settings, the costumes, the masks
and the body languages of the actors parallel to the
spoken word. It is the surface of theater that evokes
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itself the possibility of change. Can we nd an accord

between the everyday and the festival through the
theatrical? The theatrical might be able to turn the
daily into a festivity without denying its daily features.
Even as the entrance occasionally serves as an extravagant reception it remains an entrance. It is also signicant from an architectural point of view that theater is
able to transform place into event and thus destabilize
a static understanding of architecture.
Costume
The Worlds Fair in London, 1851, triggered an important idea in Sempers thinking. Contemplating the
plaited walls of a hut from Trinidad he discovered the
primary importance of cladding, Bekleidung 6. He arthe narratives in the audience. Certain theatrical devices, such as masks, and theatrical ways of thinking can
bring out the surface of architecture. The importance
of masks and masquerading to architecture was pointed out by architect Gottfried Semper in the 1850s. He
wrote that the dressing and the mask are as old as human civilization and argued that the denial of reality is
fundamental for every artistic creation.3 Architecture is
the festivity made permanent according to Semper.
The festival apparatus, the improvised scaolding with
all the special splendor and frills that indicate more
precisely the occasion for the festivity and enhance
the glorication of the day covered with decorations,
draped with carpets, dressed with boughs and owers,
adorned with festoons and garlands, uttering banners
and trophies this is the motive of the permanent monument...4

Human civilization is arranged around the festival and

the everyday. Semper made a distinction between
them but, at the same time, he questioned the separation of the practical and the pleasurable as he connected the glorication of the day with the permanent.
The Russian director from the beginning of last century Nikolaj Evreinov developed a theory of Teatralnost the Theatrical.5 He believed that everybody had
a theatrical ability to act or play. This ability provides
us with ways to understand the world and carries with

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Nordisk Arkitekturforskning 2003: 1

gued that the beginning of building coincides with the

beginning of textiles. The argument of origin is clearly
inscribed in a 19th C. debate. What is important here is
not the question of the origin but that Semper reversed the hierarchical order where cladding is secondary to structure. He argued that structure is there
within the wall but the importance of the wall is the
visible spatial enclosure. His idea of space connects
to the texture of the enclosing wall. To put it in other
words, it is the dress that decides the architecture not
just the clothes hanger.
Cross-dressing is fundamental to the esthetics
of theater. The drag king becomes more masculine
than any male, and thus questions the bipolarity of

Katarina Bonnevier: The 1893 Faire of Masks

the body by gender bending. Judith Butler means,

in Gender Trouble: feminism and the subversion of
identity from 19907, that gender is not just a social
construct, but even a performance, a show we put on,
something we wear, a costume or a disguise as far
from essence as can be. There are no ahistorical preconditions. All the group identities of the world are performative. Which doesnt mean that they are voluntary. Theater can easily think in multiple identities. It
has little problem with an identity as something strategic, something temporary. Theater is masquerade.
To change dress is a possibility. You dont have to invent your own mask just switch. The masquerade
is to borrow Ferdinand de Saussures term a system
of dierences, a sociality. Society is embedded in the
relations between the masks before people enter the
masks. The term scene evokes the reciprocal relation
between setting and activity, within performance. As
in the scene of the crime, referring to the place as well
as the action which took place there. In a play there are
often several scenes, and they can be shifted. Gender
dualism can collapse. Cross-dressing can be another
way to challenge the static notion of architecture. The
stage can, just like the scene, be shifted.
Mask
Imitating the norm is a subversive action; the original
loses power to an imitation. The movement is an
outside-in movement similar to that which Jacques

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Lecoq, theater professor and another instigator of the

modern revival of the theatrical, 8 taught me to use
when creating a character. You dont have to study the
psychology of a swan to play a swan. You have to study
the body language of the bird, the look in its eyes, the
color of its feather dress, the rhythm of its movements,
and then replay it. Mimicry is creative. It is a theatrical method for invention. If you can mask yourself as
a swan, you can play a swan. The mask is the sur-face
of acting. One critical characteristic of the mask is that
it hides and reveals at the same time. A mask blends
with the actors features and reveals the body. The
actor can tell if the mask is played correctly by the response of the audience. There is a change in the relation between self and the other as the spectators are
an absolutely necessary mirror. The material surface of
the mask transforms the distance between the actor
and the audience. The distance operates as a surface.
This play is not behind but within the mask. The actor
follows. It is a generative model infested with life, both
alluring and violent. The woman is not behind but within the mask. There is no inner truth to be found by unveiling her. The disguise enables us to act. For Semper

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masking was a sign of advanced culture. He wrote that

in times of high artistic development the artist masked
the material of the mask.9
Stage
The stage in this investigation is comprised of architecture that exhibits itself. The stage is The Worlds Columbian Exposition, a grand exhibition performed in
Chicago during 6 months in the year of 1893. The extensive fairgrounds were consciously divided in two
parts; the representative Park and the gaudy Midway
Plaisance. At the intersection of these two elds was
the Womans Building. It was a didactic layout that positioned and constructed women, inferior races and
the regime of the world.10
The Womans Building plays a leading role here. The
Ladies Lovely Child, as this fairground attraction was
nicknamed, was the rst American edice of national
importance in modern times to be designed and managed by women. It displayed the accomplishments of
women. The Womans Building had a great impact. So
great that some intellectuals in the 1890s argued that
the battle for equal rights had been won. As we know

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All architecture has a cast of characters; the human

being plays a part in the architecture. What characters
genders, sexualities, ethnicities, races, religions and
classes were present and how were they constructed within the particular architecture of the Worlds
Columbian Exposition? As already pointed out, the
fairgrounds of the exposition were consciously divided in two parts the Park and the Midway Plaisance
with an obvious hierarchy. The Park, which stretched
south/north along Lake Michigan, was picturesquely
fashioned with lagoons and fountains by landscape
architect Frederick Law Olmsted. It contained all the ofcial buildings of the civilized countries, like the Swedish, as well as modern industries and the ne arts. The
exposition was popularly named the White City since
the Greek style was requested for the buildings in the
park. It was what Gottfried Semper, the great detective
of the polychrome, would have called the architecture
of withered bones.13 The style white classicism infuriated architect Louis Sullivan, the soul mate of Semper.
When Sullivan designed for the exposition he refu-

today it was not that easy. It would, however, be a

mistake to overlook these Ladies, who are disguised
within patterns of conformity and ridiculed by patriarchal history writing. They acted within the play but
they managed to alter it simultaneously.
Already in 1949 Simone de Beauvoir explained that
nothing in human society is natural and that woman
is a product generated by civilization.11 Imitation can
be a strategy to criticize the norm. Beauvoir also pointed out that man doubles as both the positive pole
and the neutral pole. There is no more powerful position than being just a human being, the point of reference and nothing else: the neutral mask. The singular
viewpoint, such as it comes through in the plan of the
Worlds Columbian Exposition, is the privilege of the
dominant. When the perspective is changed the world
shatters and there is no turning back as discoveries will
be made which forever change our initial perspectives.

Katarina Bonnevier: The 1893 Faire of Masks

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sed to follow the code and his Transportation Building

stood out dressed as it was in shades of orange and red
with a golden gate. Later on Sullivans buildings were
mostly recalled by architecture historians for their
structural inventions and his queer ornaments were
almost erased as they were considered insignicant.14
The project Abodes of Theory and Flesh: Tabbles of
Bower15 directed by architect Jennifer Bloomer comprises a review of the Chicago scene of the latter 19th
Century, or as Bloomer calls it Louis Sullivans revenge.
She considers the ornaments as allegorical details and
reveals how they are neither purely ornate nor purely
structural. Bloomers aim is not to reverse the hierarchy and make the ornament more important than the
structure but to contest their separation. Ornaments
can be understood similar to how costumes, gloves and
other accessories serve as a mask for the actor, masking
the body into character. They transform body and behavior. Masks play a role in the detail of buildings. Louis
Sullivan designed an elaborate entrance ornament for
the department store which today houses Carson,
Pirie, Scott in Chicago.16 It masks and thus reveals the
corner of the building at State and Grand. To adorn is
to make visible.
The other main part of the Worlds Columbian Exposition was the Midway Plaisance, a strip of amusement
and exotica, with natives put on display in matching
settings for the education of the white man. It went o
west, perpendicular to the Park. Within the logic of the
layout of the exposition the westernmost display was
that of the Native Americans. The Midway was a coat
of many colors; the Lapland Village, with about 70 inhabitants sent for from the Kola Peninsula in the Russian part of Sapmi,17 was right across the street from
Sitting Bulls Camp thus placed on the same stage in
the ideology of development. But people challenged
their given place in this worldview. When Annie Oakley18 didnt perform in Bualo Bills Wild West Show
she could be seen as Sitting Bulls adopted daughter,
Little Sure Shot, in the camp at the midway. This popular cowgirl and other performers of the Wild West
Show played their parts in the construction of the adventurous past of the frontier.
The architecture of white classicism gave a fresh
face to the New World: the dirt of the early settlers
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was left behind if not without a touch of nostalgia. The

clear divisions between the park and the midway, between frontier times and modernity, taught the masses
the rule of the world. It manifested the United States
as a world power. But even within this clear cut division there are other patterns to be found. In the book
White Richard Dyer writes about the mix-up of meanings between the hue white, the skin-color white
and the symbolic meaning of white. The white stands
for the pure and clean. Things are white before they
get dirty. It is argued that anything can be projected
onto a white surface, it is neutral. The contrary is true
for theater. The black surface allows the technician to
paint and instantly switch colors by the use of light.
The white skin is not of the hue white but is still called
white, which connects white people with purity and
cleanliness. When it comes to architecture the most
notable example is of course the White House. The
white building is a building of clarity and power, but
also a symbol of the domination of the white man; it
is not pure and innocent.19 This blends with the ideology of white classicism, which refers to the democratic origin of western civilization. Maybe this mix-up of
meanings is one reason why the polychrome notion
of Greek architecture has not prevailed? Several
buildings of the White City were in fact of other colors,
but the nickname and the overall design-code paints
it pure white.
There was a competition, which was open exclusively to women, for the design of the Womans Building.

Nordisk Arkitekturforskning 2003: 1

The Womans Building was to be placed at the site

where the obscure Midway Plaisance encountered
the Park. Architect Sophia Hayden, 21 years old at the
time, won the competition with a proposal in the requested white Italian renaissance. At rst review
the Womans Building remains anonymous, we only
see a white classicistic building. To interpret it we need
to remember the mix-up of meanings combined with
the critical ability of the mask. The building was described in Harpers Bazaar of July 1893:
It has the characteristics of strength but yet lacks
aggressiveness. There is nothing bold or uneven about
it, and yet it has a charm and attractiveness that belong
only to women.

When working on the realization Hayden was shown

o as a role model for all female professionals. But
when she got exhausted from the pressure of work and
fame, she became the proof that women didnt have the
strength to be architects.
With the building Hayden managed to solve the
conict of the site, it overcame the separation of the
midway and the park. The building also subverted the
sanctioned position of women. It operated as a two-faced mask that enjoyed the park but also bound it to
the midway. The building had four stage-like entrances, one in each cardinal point, which opened up to a
rotunda. The four faades of the rectangular building
played the theatrical mirror game. The long faades of
the Park-side and the Midway Plaisance-side mirrored
each other, just like the short north and south facing
faades. Visitors passed from one part of the Fair to the
other through the rotunda. The building can be seen
as a play that allows for movement within a bounded
space. A surface transgressing the dichotomy of the
fairground layout. The norm is challenged by the ornate disguise.21
Curtain
In site specic theater the scene is put into a setting and
comes out of a setting. It is also a reciprocal relation where
the stage is both pre-existing within the site and creates the site. What traces does it leave? The architecture

Katarina Bonnevier: The 1893 Faire of Masks

of The Worlds Columbian Exposition was ephemeral.

After half a year, and 27 million visitors, it was demolished. The ornaments lasted. They were collected as
stolen objects and now adorn other walls. In some cases the entire fair building was dismantled and reassembled. The Building of the Kingdom of Sweden and
Norway now houses a visitors center in Norway, Wisconsin. The site of The Womans Building is a lush perennial
park, designed by landscape architect May Mac Adam.
The Liberal Arts Building is the only one remaining on
the former fairgrounds in Jackson Park, but its plaster
dressing was changed to a permanent marble costume.23
The mass spectacle, or mass action, The storming of
the Winter Palace of 1920 with 8000 actors was direc-

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ted by Evreinov to educate the masses about the historical event of 1917. There was no clear distinction, but a
sliding scale between performer and spectator, reality
and theater. Evreinov wanted to show the storming
better than reality, to embody the collective memory
in a theatrical way. Place, in this instance The Palace
Square, was transformed into event by a combination
of action, actors and architecture. Some historical
aspects of the Palace Square were made visible by this
act of decoration. This theatricalization of the everyday
city is a way of understanding Teatralnost in relation to
architecture.
The spectacle of The Worlds Columbian Exposition
is also place transformed into event. It was staged with
scenes and actors where not only the performers in
the displays but also the visitors were parts of the setting. They were not merely spectators but also constructed as for example a mass through the worlds
fair. Place as event can be understood analogous with
the connection of queer theory between embodiment
and performance. The scene is both the nightclub
and the crowd. As seen in The Worlds Columbian Exposition bodies were positioned through architecture. Architecture is not only made by people, it also
typecasts people. However, we must also remember
the strategy of the Womans Building. The staging of
architecture can act against everything that keeps the
world and the people in place.
Notes
The 1893 Faire of Masks started out as a Master thesis project
at Iowa State University in 2001, and would not have been
possible without the rm support and critical wit of Jennifer Bloomer. Besides models, masks, costumes, scenes
and props, the thesis project also includes a dramatic text (A
Pidgin Play) and performance. The gures in the text are by
the author if nothing else is stated.
1. Nietzsche, Friedrich. Preface to the second edition of The
Gay Science (Die frhliche Wissenschaft, 1886).
2. Se for instance Bloomer, Jennifer, Architecture and the
Text: The (S)crypts of Joyce and Piranesi , New Haven and
London: Yale University Press, 1993. or Bloomer, Jennifer,
Abodes of Theory and Flesh: Tabbles of Bower, Assemblage, No. 17 (April, 1992).
3. Semper, Gottfried. The four elements of architecture and
other writings. Trans. Harry Francis Mallgrave. Cambridge: Cambridge University Press, 1989, p.257.

74

4. Semper, op.cit., p.255256.

5. Evereinov, Nikolai, Det allra viktigaste (1925) The most
important transl. Staan Skott, 2002, is currently playing at the Stadsteatern, Unga Klara, Stockholm. Directed
by Suzanne Osten with additional text by Nils Gredeby.
6. Semper, op.cit. ch.60 and Mallgraves introduction, p 28.
7. Butler, Judith, Gender Trouble: feminism and the subversion of identity. New York and London: Routledge, 1990.
8. For further reading: Lecoq, Jacques. With Carasso, JeanGabriel and Lallias, Jean-Claude. Le Corps Potique. Un
enseignement de la cration thtrale. Paris, Actes Sud,
1997.
9. Semper, op.cit., p.257.
10. Several sources have played great importance for information on The Worlds Columbian Exposition where the
most important have been Truman, Ben C. ed. History of
the Worlds Fair. Chicago, Illinois: Mammoth Publishing,
1893, and Weimann, Jeanne Madeline, The Fair Women.
Chicago; Academy Chicago, 1981. The archive of maps
and images at the Chicago Historical Society is also of
great importance.
11. Beauvoir, Simone de. The Second Sex. Trans. Parshley,
H.M. (original title Le Deuxime Sexe. Paris: Gallimard.
1949). Conclusion.
12. Truman, Ben C. ed. History of The Worlds Fair. Chicago Illinois: Mammoth Publishing, 1893.
13. Semper was involved in the important discussion about
the polychrome of Greek architecture. He even went to
Partenon to detect evidence of this and right under
the entablature, protected from the weather, Semper
found the pigment he was looking for (It was salmon red).
Semper, op.cit., Mallgraves introduction, p 1214.
14. For an interpretation of the queerness of Louis
Sullivans ornamentation see Bloomer, Jennifer, DOr,
Sexuality and Space. Colomina, Beatriz. ed. Princeton:
Princeton Architectural Press, 1992.
15. A collaborative project staged in 198990 which homed
in on the interdependency of theory and practice. Bloomer, Jennifer Abodes of Theory and Flesh: Tabbles of Bower, Assemblage, No. 17 (April, 1992).
16. Originally called the Schlesinger and Meyer departmentstore, 1898.
17. Sapmi is the land of the Same people. It occupies
northern parts of Norway, Sweden, Finland and the Kola
Peninsula in North West Russia. The colonial name for the
Same people was Laps or Laplanders.
18. Her childhood name was probably Phoebe Ann Moses, a
name she dropped when she developed her cowgirl personae Annie Oakley. The lm and the musical Annie get
your gun is based on her story.
19. For more elaborate thinking about whiteness see Dyer,
Richard. White. London, New York: Routledge, 1997.

Nordisk Arkitekturforskning 2003: 1

20. Truman, ibid.

21. An uncanny story of the female fascination of surfaces
is The Yellow Wallpaper by Charlotte Perkins Gilman. Gilman writes about a depressed woman with to much artistic ambition. She is conned, by her caring husband, to
a room with a jaundiced wallpaper. The woman becomes
obsessed with the pattern of the wallpaper, and discovers there are women creeping behind the front design.
The pattern moves because they shake it from within.
In her frustration, she realizes that she is the woman
creeping in the wallpaper. She tears the paper of the wall
to crawl more freely.
22. Cover of Harpers Bazaar. Vol 26, nr 28, New York, July 15,
1893.
23. It houses the Museum of Science and Industry, where
among other curiosities one can see a sliced up woman,
vertical slices, and a man, horizontal slices, in transparent
formaldehyde frames, dating from 1943.

Katarina Bonnevier, architect, PhDstudent

xact, School of Architecture, KTH
[email protected]

Katarina Bonnevier: The 1893 Faire of Masks

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