This document discusses personal branding and provides strategies for developing a strong personal brand. It begins with an overview of personal branding and definitions. It then profiles 7 famous people who exemplify strong personal brands. The rest of the document provides exercises and tips for discovering, defining, communicating and maintaining a personal brand, including developing brand statements, attributes, elements and strategies for online presence and networking. The overall message is that everyone already has a personal brand and it is important to define and control it intentionally.
This document discusses personal branding and provides strategies for developing a strong personal brand. It begins with an overview of personal branding and definitions. It then profiles 7 famous people who exemplify strong personal brands. The rest of the document provides exercises and tips for discovering, defining, communicating and maintaining a personal brand, including developing brand statements, attributes, elements and strategies for online presence and networking. The overall message is that everyone already has a personal brand and it is important to define and control it intentionally.
This document discusses personal branding and provides strategies for developing a strong personal brand. It begins with an overview of personal branding and definitions. It then profiles 7 famous people who exemplify strong personal brands. The rest of the document provides exercises and tips for discovering, defining, communicating and maintaining a personal brand, including developing brand statements, attributes, elements and strategies for online presence and networking. The overall message is that everyone already has a personal brand and it is important to define and control it intentionally.
This document discusses personal branding and provides strategies for developing a strong personal brand. It begins with an overview of personal branding and definitions. It then profiles 7 famous people who exemplify strong personal brands. The rest of the document provides exercises and tips for discovering, defining, communicating and maintaining a personal brand, including developing brand statements, attributes, elements and strategies for online presence and networking. The overall message is that everyone already has a personal brand and it is important to define and control it intentionally.
Personal branding means using who you are to get what you want from life. William Arruda
1.
2. 3. 4. 5. 6. 7.
The Greatest Basketball Player of All Time
Real Estate Mogul King of Start-ups The Genius at Self-Reinvention and SelfPromotion The Everyman of the Big Screen A Catalyst for Transformation in Peoples Lives Computing Genius and Philanthropist
1. 2. 3.
4. 5. 6. 7.
Michael Jordan The Greatest Basketball Player of
All Time Donald Trump Real Estate Mogul Richard Branson King of Start-ups Madonna The Genius at Self-Reinvention and Self-Promotion Tom Hanks The Everyman of the Big Screen Oprah Winfrey A Catalyst for Transformation in Peoples Lives Bill Gates Computing Genius and Philanthropist
"People will forget what you said, people will forget what you did, but people will never forget how you made them feel. - Maya Angelou
Brand Name
Slogan
Logo
Design
Personal Brand Awareness
Reputation
Perception
Trust
You
are already a brand
Strong personal brand identity can advance your career and personal goals Branding is not just about self promotion, it is about differentiation Personal Brand
What do I Do? Who do I do it For? How am I Unique? Why do I do it? = YOU: The Brand
Discover
Create
Communicate
Maintain
"Whatever you consistently attach to the words 'I am,' you will become." - Zig Ziglar
I am a passionate, creative and inspirational musician
who brings excitement, focus and leadership to openminded, engaged and curious audiences (or students) in order to create a memorable experience they will want to share with their communities. Sitting at the intersection of technology and business, I use my passion for communication to help IT professionals in Fortune 100 companies express themselves in ways that are understood by business people. I inspire and activate high-achieving salespeople in healthcare organizations through my focus on motivation, positivity, empathy and competition.
My Name is: _____________________________
I am a (an): ______________________________
Specializing in:____________________________
What you do:_____________________________
Why youre the best:_______________________
Your call to action:_________________________
"If you can, be first. If you can't be first, create a new category in which you can be first." Al Ries & Jack Trout, The 22 Immutable Laws of Marketing
Modify your personal brand
statement into a tweet Visit http://arbunize.com/resume/ 44-pages/109-twitter-contest Sign in to enter your tweet or follow instructions to create twitter account Contest Sept 13 Sept 20 The awards are in two categories o Most Innovative o Most Re-tweeted
Winner gets a free Tshirt.*
"A brand's strength is built upon its determination to promote its own distinctive values and mission." Professor Jean-Noel Kapferer, (Re)Inventing the Brand (2001)
Resume
& CV
Portfolio Business Email
Signature
Personal Social Blogs
Card
Website
Network Sites
Keep
your brand current Purchase www.yourname.com Speaking engagements Network, network, network
YOU
are a brand Define and control
your personal brand or others will do it for you Its not about how many people know you, but how they know you Acknowledgements: Shivam Dhawan, Consultant at Arbunize
Full Download Russian function words Meanings and use Conjunctions interjections parenthetical words particles prepositions 1st Edition Marina Rojavin PDF DOCX
Full Download Russian function words Meanings and use Conjunctions interjections parenthetical words particles prepositions 1st Edition Marina Rojavin PDF DOCX
