"A Business Plan For Starting Twist Chocolate Company": A Project Report On

NCRDs
Sterling Institute of Management Studies
A PROJECT REPORT ON
A Business Plan For starting

Twist Chocolate Company
Submitted to:Prof. Mayur Malviya
Prepared by:Saili A. Patil- 55
Business Information
Name of Company: Twist Chocolate

Market Target: Tourism Place (At present Alibaug )
Factory Outlet: Near the factory
Location of production: At Alibaug
Vision
Our vision is to be the leading manufacturer of chocolates all over India.
Mission
The chocolate which we bring in market the consumer should like it and increase our sale.
Target Market
Upper class
Middle class
Lower middle class
All age groups
About Chocolate Industry
The chocolate market is estimated around 33,000 tonnes valued at approximately Rs. 8
billion. Bars of moulded chocolates like amul, milk chocolate, dairy milk, truffle, nestle
premium, and nestle milky bar comprise the largest segment, accounting for 37% of the total
market in terms of volume. To push sales chocolate companies have been targeting mainly adult
audiences. Chocolates are being presented as snack food for the new target audiences. The
chocolate segment is characterized by high volumes, huge expenses on advertising, low margins,
and price sensitivity.
Indian Chocolate Industrys Margin range between 10 and 20%, depending on the price point at
which the product is placed. The input costs in India are under check owing to the 24% decline in
the prices of sugar.
Competitors
1)Cadbury
2) Nestle
3) Amul
4) ITC
5) Parle
Core Competencies
The core competencies on which our company will compete are:
Taste
This is new type of chocolate which give refreshing taste to the consumer.
Quality
Good quality chocolate will only have cocoa butter in it. The more cocoa butter in the
chocolate, the better the chocolate.
Fresh fruits will be used.
Target Audience
The details of the target audience are as follows
Age:- 3-50
Gender:The distribution of gender if done as follows

Female- 65 %
Male- 35 %
Our Products
Our company will be dealing in the manufacturing of 4 products.
They are:
Nuts Chocolate
Strawberry Chocolate
Mango Chocolate
Date Chocolate
Product
From customers point of view, chocolate is the product which shows their impulse buying
behavior. Customers are looking for new taste chocolates.
Niche
Our niche market would be the children and young generation as chocolate is mostly liked by
children and youngsters.
Marketing strategy for niche market

Attractive packing: Our Company will focus on packaging to attract children.
Good quality and healthy chocolates are the factors on which marketing will be done.
Promotion
Local news paper
Hoardings on Mumbai Goa highway road.
Distribution channels
Our products would be distributed only at factory outlet which will be near factory.
Location of the Plant:1. Our manufacturing unit will be located in Alibaug.

2. Labour is easily available since there are many such labour contractor available in
Alibaug.
3. We will get skilled and unskilled labour as per our need.
4. Technical people are also available easily to monitor the quality and consistency of our
product as Mumbai is near.
Legal formalities:
DIN (Director Identification Number) which is printed, signed, and sent to Ministry of
Corporate Affairs.
TAN (Tax Account Number) for income taxes from Income Tax Departments Assessing
Office.
Registered Enroll with Establishment Act (State/Municipal), Shops, and Office of
Inspector.
Certificate from ministry of food processing industries and also doing as business
certificate required for our chocolate industry.
Personnel
The machine is fully automatic so need of personnel is less. We need skilled worker for
packaging and storage of our product. There would be a need of professional for checking and
maintaining the quality of product.
Inventory
The basic raw material required for making chocolate is Sugar, Full Cream Milk Powder, Cocoa
Butter, Cocoa Mass, Vegetable Fat, Emulsifiers, Fresh Fruits and Flavors.
Revenue Model
CAPITAL (Rs.1.5Cr)
Land
Rs. 30,00,000
Construction
Rs. 10, 00,000
Machines
Rs. 30,00,000
Legal
Rs.
Raw Material
Rs. 1,00,000
Employees
Rs. 5,00,000
Packing
Rs. 2,00,000
Insurance
Rs. 25,00,000
Extra amt for risk
Rs. 40,00,000
50,000

"A Business Plan For Starting Twist Chocolate Company": A Project Report On

Uploaded by

Copyright:

Available Formats

"A Business Plan For Starting Twist Chocolate Company": A Project Report On

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

"A Business Plan For Starting Twist Chocolate Company": A Project Report On

Uploaded by

Copyright:

Available Formats

NCRDs

Sterling Institute of Management Studies

A Business Plan For starting

Prepared by:Saili A. Patil- 55

Name of Company: Twist Chocolate

About Chocolate Industry

The core competencies on which our company will compete are:

Gender:The distribution of gender if done as follows

Marketing strategy for niche market

Location of the Plant:1. Our manufacturing unit will be located in Alibaug.

Rs. 10, 00,000

Extra amt for risk

You might also like