HOLLYWOOD

Participant Packet 2015

The Hollywood Fringe Festival returns in 2015 to turn a

spotlight on performing artists in the media capital of the world.
Best Upstart Theatre Festival
--LA Weekly, Best Of Issue

HOLLYWOOD
Welcome 2015 Fringe Participants!

www.hollywoodfringe.org

You are now a part of the sixth year of our little festival in Hollywood.
We are so proud to work with such a talented and diverse pool of
artists and producers. Use this time to have fun, build your craft and
challenge yourself with new experiences. Were always here for you;
we believe in your unique voice and want to assist in this bold endeavor youve begun.
At Fringe community is king. We are a big tent of artists, entrepreneurs and dreamers. Fundamentally, it is your choice to partake (or
abstain) from participating in this jolly band of minstrels. Our suggestion: dive-in headfirst and dont look back. The people you meet
at Fringe can become lifelong friends and collaborators as you will
always share memories of this special time.
So how does a smart fringe producer stand apart in this hefty
confederation of shows? Thats where this packet comes into play. Listed herein are tips, tricks and discounts to
lighten the intellectual and financial load of your road ahead. Integrate these into your marketing plan and you
may just stage that breakout Fringe hit.
We know theres a lot of information to wade through during Fringe; hopefully the words below distill that cacophony to a dull roar.
Just dont forget to have the time of your life - its only June 2015 once.
Fringe On!
Ben Hill, Festival Director
The Hollywood Fringe Festival

Important Dates:
April 15th: Guide Ad Deadline

June 4th-9th: Previews

April 15th: Guide Text Lockdown

June 10th: Opening Night Party

May 1st: Tickets Go On Sale

June 11th-28th: 2015 Hollywood Fringe Festival

May 27th: Fringe Benefit

June 28th: Award Ceremony & Closing Night Party

HOLLYWOOD
Preparing for a Successful Festival

www.hollywoodfringe.org

TOWN HALLS & WORKSHOPS

Weve already conducted two Town Halls and two Workshops for the 2015 Festival. If you didnt attend, we
recommend that you watch them, especially if this is your first HFF.
Workshop III: Finishing the Process & Festival Expectations, will be held on April 18th (click above to reserve
free seats). A final Town Hall all about ticketing will be held on May 9th and the final workshop (May 16th) will
focus on preparing for tech at Fringe.

PREVIEWS
Think hard about how you want to use this time! Whether you plan to use previews to get an early review or
simply as a way to provide a soft opening for your production, we recommend you book at least one slot during
this week (pick your slot carefully- the prime time slots can be very competitive). Remember, the Fringe doesnt
sell tickets to performances on June 10th-- thats the day of the Opening Night Party!

DISCOUNT TICKETS
Discounts are a great way to get butts in seats-- and participant discounts in particular help entice other festival
peeps to come see your show. Your projects administrator can add discount codes through your project dashboard on the Fringe website. Codes are applied per performance, so if you want to use the same code for all
your performances, you will need to apply it to all of them. Your patrons can enter their codes when purchasing
tickets online.
For example: if youre marketing to your college, you can create a special discount code just for them to use on
the Fringe website and mobile apps (IOWA, for example). This is also an excellent way of tracking how patrons
hear about your show. Keep in mind that shorter discount codes are always easier to remember thereby more
effective.

PARTICIPANT DISCOUNTS
In addition to other discount codes you may work into your
ticketing scheme, you can set special pricing for participants in your project admin section. One of the keys to
success at the Fringe is luring the right people to see your
shows, especially the members of the community that see
a lot of shows and talk about them. More often than not,
this group consists of a lot of participants. One highly publicized night of cheap tickets for participants can lead to a
successful Fringe run.

THE SMALL STUFF

Even the smallest detail can make a difference in your
marketing efforts. You can mark these details on the fringe
site by navigating to edit project under the admin tab of
your project on the Fringe website and checking the appropriate box (you must be logged in as a project admin). If
your show is geared toward families and contains no adult
themes or language, you can mark your project as familyfriendly. You can also specify that your show is a solo
show, a world premier or whether it has nudity or flashing
lights.

HOLLYWOOD
www.hollywoodfringe.org

All About Flyers

Distributing postcards, posters, and/or other creative marketing products is a great way to market your show.
Here are some rules (and tips!) regarding your printed goods.

You MUST...
Print the fringe logo on your materials. You will need the logo on your flyer if you want
placement on a table in a fringe-run venue. You can download the logo at hollywoodfringe.
org/branding. (If you forget to do this, you can print stickers of the Fringe logo and place
them on the flyers).

You MUST NOT...

Leave your promotional materials anywhere without permission, especially in public places.
The city can issue a fine.

You SHOULD...
Use creativity or your materials may not stand out from the crowd!
Make sure the main text is legible, even from a few feet away.
Include the main info: What, Where, When and How Much are the most important details.
Dont leave this out, but also dont include so much text that it overwhelms your materials.
Spell check, spell check, spell check! Dont cry when you see your postcards!
Offer your postcards engagingly to people you dont know, but make conversation first.
Place your postcards in other Fringe venues & Hot Spots. Make sure to talk with the venue
manager first. Let them know you are part of the Hollywood Fringe, and theyll let you know
where you can display your materials if they have space.

You SHOULD NOT...

Move or cover up other peoples postcards with your own. The Fringe staff wont hesitate
to remove your flyers if you do this. If youre having trouble finding room for your materials,
consult with the venues manager.
Litter!
Hand out postcards to an audience walking out of a show unless you have permission.
Print more flyers than you need - be mindful of the environment.

HOLLYWOOD
Press Relations 101

www.hollywoodfringe.org

Part 1: Your Press Release

If you havent already, make a press release and send it to a targeted list of Los Angeles media outlets that focus
on your artform (do your research!). We also strongly recommend posting your press release on the Hollywood
Fringe site (by going to the Press tab in the project admin section).
Not sure where to start? We have a great list of media outlets that would be good to contact in our handy Press
Awareness article. Theres also some good advice about how to post your press release on the site, among
other things.

Keys to a good press release:

A catchy title and first sentence

A clear message in as few words as possible

A pitch enticing enough to make someone want to see your show (What is unique about
your production?)
The Details: Time, Date, Location, Ticketing Info, and a part of the Hollywood Fringe
Festival!

Part 2: Beyond the Press Release

You dont have to hire a professional publicist to get press to come to your show, some people find that it helps.
Its really all about finding the right journalists and approaching them in the right way.
You might be tempted to blast your email to everyone who covers the arts in any way. This is not the recommended approach. Really take some time to find out who covers your type of production. This takes a little extra
time but we assure you, its worth knowing the right people.
Engaging the press is a more complicated process than simply sending off your press release. First, dont send
the same email (or worse, the same copy of your press release copied into the body of the email) over and
over again. Try to strike up a conversation: Send an email introducing yourself, pitch your show in a personal
and friendly way, and most importantly, offer comps. Follow ups are great but dont be a spammer. Nothing is a
bigger turnoff for journalists and audience alike!

Part 3: Press Requests

Representatives from the press who have registered with the Fringe also have the option of requesting free
press passes to your show. If you receive an email that a member of the press is interested in a ticket make sure
to reserve a comp for him/her immediately on your project page and notify them that you have done so. This is
one of the reasons why staying on top of your email account during Fringe is EXTREMELY important. Keep an
eye out for emails from HFF staff- the press will sometimes go through us with requests for photos, interviews
and other fun opportunities. So please, remember to check the email you used to set up an HFF account!

HOLLYWOOD
Fringe Promotional Opportunities

www.hollywoodfringe.org

FRINGE ADS
You can purchase ads in the Fringe Guide and on the Hollywood Fringe site with special participant rates (up to
50% off the normal rate). This is an incredibly effective and inexpensive way to draw a wider audience to your
show. Visit www.hollywoodfringe.org/market to check out your options. All guide ads must be reserved by April
15th. There are no deadlines for online ads.

AUCTION FOR PREMIUM AD PLACEMENT

Weve made it a tradition to auction off the premium ad placements in the Guide: the back cover, the inner front
cover & the two centerfold ads. To participate in the auction you must purchase an ad by April 15th. Well
subtract the cost of your original ad buy from your bid if you win. Keep an eye out for an announcement in our
weekly newsletter about how to participate.

FRINGE LA WEEKLY PROMOTIONAL EMAIL

The Fringe is sending an eblast to 65,000 LA Weekly subscribers. For $100, you can purchase a space for
your art and information about your show. We will announce how these spots can be purchased in the coming
weeks. Space is limited so make sure to reserve your ad as soon as possible once the offer is announced.

FRINGE TV INTERVIEWS
FringeTV is back and we want to interview you! To give you an idea of what we mean, check out this vid all
about last years Participant Interviews. This year interviews will be hosted May 28th & 29th from 1-5pm
and May 30th from 4-6pm (and an additional makeup session for those who cant attend on these dates).
If youre interested in scheduling an interview, contact Stacy Jones Hill, our Communications Director, at
[email protected]. Slots are scheduled on a first-come-first-served basis.

Dont Forget the #hff15 hashtag on Twitter!

HOLLYWOOD
Get Involved with the Fringe Community

www.hollywoodfringe.org

SOCIAL MEDIA
Social media is one of the best ways to get noticed by other Fringers who are often your best audience source.
You might also get the attention of a few bloggers or other members of the press. Please note that extra effort
here should not take the form of spamming potential followers and friends. Well-thought out content that tells
a story or propels a conversation spread out over time is always a much more charming way to captivate your
audience than copy-pasting the same message to 100 people. Groups that put effort into this will reap the
rewards: more reviews, stories, and sold out houses.
Twitter is a great place to start: Be sure to follow @hollywoodfringe and use the official Fringe 2015 hashtag
(#hff15) for all your Fringe news.

TWITTER CHATS
You can also join us for a series of Twitter Chats that may help you recruit audiences and meet other Fringers
online before the festival begins. This can be a great way to network and get a jump on word-of-mouth marketing. Just use the #hff15 hashtag to take part in the conversation at these times:
April 20th, 1:00-2:00pm PST
May 4th, 7:00-8:00pm PST
May 18th, 1:00-2:00pm PST
June 1st, 7:00-8:00pm PST

OFFICE HOURS
Join Hollywood Fringe staff and participants every Wednesday at 6pm for the return of Office Hours! Office
Hours are casual meet-ups at different bars around Hollywood that offer you a weekly chance to network and
drink with other Fringers! Use #drinkingaboutfringe on Twitter or Instagram for updates on locations, specials,
and more. Check out the schedule for updates.

NETWORK
It is very important to network with others outside your production. Even if you have the greatest show on earth,
you need to network. Some of the most successful shows during Fringe are put up by participants who see a lot
of other shows, hang out at Fringe Central or other gathering places constantly and who arent afraid to strike up
conversations with strangers. We suggest you do the same!

HOLLYWOOD
Media Discounts and Opportunities

www.hollywoodfringe.org

Backstage: offers a variety of free and cost-effective tools to help you find talent while

creating buzz for your projects. And now you can run notices seeking cast and/or crew for
your Fringe projects across Backstages online media network for 50% off. To get started,
visit www.Backstage.com/FindTalent and create a free Casting/Employer account. Click
Post a Job to fill in your project details. When prompted for a promotion code, enter the
secret Fringe Fest discount code HFF2015 in the pop-up window.

LA Weekly: is offering discounted advertising to Fringe Participants! You can get 50k

digital impressions (desktop, mobile and tablet) targeted to the arts and theater pages on
laweekly.com. For more info, contact Chris Blake at [email protected].

Footlights: is the leading producer of programs to Los Angeles theatre companies.

This year, they are offering discounted advertising (up to 50% off) and programs for your
shows. See the attachment at the end of this packet for more info and contact fringe@
gofootlights.com for more info.
Bitter Lemons: is the citys top source for compiled theatre reviews and commentary.

They are offering discounted ad rates and social media support for participants. Please see
their attached one-sheet for more details on ad cost and contact information.

Discover Hollywood: will take 25% off the 1X rate for ads or listings for Fringe
Participants. Please see their attached one-sheet for more details on ad cost and contact
information.
The Alliance of Los Angeles Playwrights (ALAP): is a support and service

organization for playwrights in SoCal. Check out our website, as well as the Playwrights
Mixer were hosting. Andif youre a Fringe participant, join ALAP and get $10 off your first
years membership! See the attached one-sheet for more information on how to get involved with ALAP.

HOLLYWOOD
Other Promotional Opportunities

www.hollywoodfringe.org

The LA Female Playwrights Initiative:(lafpi.com) is interested in

partnering with shows written by female playwrights to arrange Ad Exchange

and additional promotion. If youre interested in this opportunity please contact
[email protected] visit their How To page for Women on the Fringe &
connect with them on facebook.com/LAFPI and @theLAFPI.

GLAAD: In its support of the LA theatre community, GLAADs theatre web-

site promotes all productions with LGBT content, including those where gay
issues are not central to the theme or story. If you dont see your production posted at theater.glaad.org, please
e-mail Jim Talbot at [email protected]. If youre available in the next few weeks, GLAAD can do a video interview with you that will be posted on their site early in May, to be sure to be seen ahead of the opening of the
Fringe Festival.

Cindy Marie Jenkins: Last year, Cindy Marie (Storyteller/Outreach Nerd) produced and hosted The Lemon Lounge; this year she and other Correspondents will host a similar curated podcast to connect audiences
to Fringe shows. Contact [email protected] to be considered for coverage (put HFF15 in Subject
Line). Their Correspondents may attend your show and determine whether it fits into their coverage schedule,
which includes pre-recorded segments, social media coverage/reviews as well as live talk-show style podcasts.

HOLLYWOOD
Additional Services

www.hollywoodfringe.org

Flyer Distribution: For $100, our distribution service will drop up to 1000
of your flyers (or $1 per poster) at key locations around the city. This relieves you of
one of the most time-consuming aspects of marketing your show. Contact Larry Blum
at [email protected] or 323-376-3616.
Arnold the Printer: is offering discounts on his normal pricing for Fringe participants. Postcards require a 3-4 (4x6) or 4-5 (5x7) day turnaround.

250 4x6/5x7 postcards for $79/$119 (and 5 free 11x17 posters)

500 4x6/5x7 postcards for $89/$149 (and 8 free 11x17 posters)

1000 4x6/5x7 postcards for $99/$179 (and 10 free 11x17 posters)

2500 4x6/5x7 postcards for $149/$249 (and 15 free 11x17 posters)

5000 4x6/5x7 postcards for $169/$329 (and 20 free 11x17posters)

Combo deal with any postcard order Includes: (1 24x36 poster and 100 11x17
posters for $100.00 additional) saving of $26.99. All of the above rates do not
include tax. Contact: [email protected] or 818-487-9600. You must
mention that its for your Fringe Festival show.

Digital Theatre Technologies: is proud to support the Hollywood Fringe Festival with special reduced rental rates for all Fringe participants. They offer complete
video projection system, live audio gear and much more at very affordable prices. In
addition to their reduced rates a portion of the proceeds from each rental will be donated the Fringe! www.digitaltheatretechnologies.com

HOLLYWOOD
During the Festival: June 11-28, 2015

www.hollywoodfringe.org

The Guide
Well be printing many thousands of beautiful, information-rich Fringe Guides for distribution throughout Los Angeles. This is where the guide description you created will appear, so make sure to check all your info and make
any needed changes by April 15. The guides are scheduled to drop in mid May.

Hot Spots
Theyre back! Multiple businesses in Hollywood have opted to give Fringe participants a discount on the different goods and services they provide when you show your Fringe Button. You can check out the Fringe website
for more information on the program at hollywoodfringe.org/hotspots (this page will continue to be updated as
new businesses are added). Take a peek at the great deals being offered to you around town!

Buttons
The Hollywood Fringe button program returns! Our square buttons help
Fringers identify each other, and help save you money on the Fringe.
Buttons are regularly priced at $5 with a special price of $3 for participants. Your button entitles you to $1 off every show at the Fringe,
incredibly low-priced drinks at the Fringe Central bar, and discounts at
HOLLYWOOD
local businesses who are members of our Hot Spot program. One button is included with every registration (you can buy additional buttons
at www.hollywoodfringe.org/cart or when purchasing tickets on the site). In addition, your Button purchase will
be attached to your account on our website so you can still get your ticket discounts when you purchase online.

Volunteer

Well need masses of volunteers this year, and if you have any additional time to spare, wed love to have your
help! Historically, some of our best volunteers have been participants (and some of our best staff members
were once volunteers!). Volunteers usually get a few perks, too, including free tickets a lot of the time. For more
information on volunteer opportunities and to sign up, go to www.hollywoodfringe.org/volunteer and/or contact
our Volunteer Coordinator Stina Pederson at [email protected].

Fringe Central
This year, Fringe Central will be located at The Dragonfly, the location of last years Opening Night Party. Fringe
Central is designed as a meeting place for Fringe-goers and participants alike. We want folks to have a place
to chill, network, and grab an inexpensive drink at Bryans Bar. Its also the place you can stop by during the
festival if youd like to talk to a Fringe Staff member and the home of the Fringe Central Box Office. Stop by and
get to know your fellow Fringers!
Fringe Central will be open 5 PM to Midnight Mondays-Thursdays, from 5PM to 2 AM Fridays, from 2 PM to 2
AM Saturdays, and from 2 PM to Midnight on Sundays starting June 12th. This venue is 18+ only.

HOLLYWOOD
During the Festival

www.hollywoodfringe.org

Fringe Events
Hollywood Fringe will be hosting a number of events throughout the festival, including:
The Opening Night Party on June 10th @ Fringe Central
Fringe Runway on June 17th @ Fringe Central
Fringe Prom on June 24th @ Fringe Central
Fringe Rocks! on June 26th @ Fringe Central
The Fringe Award Ceremony on June 28th @ A Location TBD
The Closing Night Party on June 28th @ Fringe Central
All of these events are free and they are great opportunities to meet new people and expand your audience!

Awards
Fringe will host an Awards Ceremony (location tbd) on June 28th at 6:30pm. The awards ceremony is a
combination of sponsored awards from outside organizations and community awards based on votes from
active members of the Fringe world. The community awards are based on the category you register your show
under (Dance & Physical Theater, Comedy, etc.). Interested in sponsoring an award? Check out this article and
submit your award idea by May 1.

Contacting the Fringe Team

If you need to contact the Hollywood Fringe during the festival, the best bet is to email
[email protected]. You can also often find staff members at Fringe Central (we love chatting with
participants) but serious issues should always go through Support.

The Future
The Fringe business plan is designed to ensure that any success we attain this year can be rolled over to the
future, allowing us to begin planning for an even bigger and more innovative festival in 2016. However, we do
need to raise money each year to cover production costs. If youd like to see the Fringe continue, we encourage
you to attend the Fringe Benefit on May 27th (at 7pm at KING KING, 6555 Hollywood Blvd.) All proceeds will
help pay for the festival and its a great networking opportunity!
We hope that your experience during the Hollywood Fringe Festival is a memorable one and that you will share
your experience with others. As always, we strive to champion the underexposed artist and to bring our performing arts community closer together.
Its never too early to create a project for next year: www.hollywoodfringe.org/add_project
Photos by: Star Foreman (LA Weekly), Rich Clark, FringeTV

The Alliance of Los Angeles Playwrights (ALAP) is a support and service organization dedicated
to protecting the rights and addressing the professional needs of the Los Angeles playwriting
community. Founded in 1993, ALAP now counts members in a number of states, from students and
beginning writers to established professionals.
If youre a playwright, you should be a member of ALAP and if youre a participant in the 2015
Hollywood Fringe, join now and get $10 off your first years membership!
Among the events and programs ALAP sponsors are ALAP @ The Fringe, several short plays
chosen by a panel of judges and produced at the Hollywood Fringe Festival; the Gay and Lesbian
Play Reading Festival, supported by the City of West Hollywood as part of Gay Pride Month
festivities; a major annual daylong event Dramapalooza, Dramageddon, and Dramamonopeia
have been some of the tongue-in-cheek titles which may include programs such as the Producer/
Director/Dramatist Exchange, Monologue and Scene Slams, the Playwrights Playpen, and varied
workshops and professional panels; the In Our Own Voices series, in which member playwrights
read from and share their work with other writers and theatre professionals; symposiums and panel
discussions; and networking and social events such as the Annual Meeting and 12th Nite Party, the
Spring Cocktail Party, and the Summer Picnic.
ALAP also hosts an almost-monthly gathering we call the ALAP Salo(o)n, generally held in a
members home, which combines a brief business meeting with an hour or so of informal socializing
over snacks and champagne.
The New Works Lab, in which a local theatre company (we rotate among some of the best groups
in the area) does a non-public table reading and moderated discussion of a script, helps members
develop their plays in a safe environment, while at the same time introducing them to groups with an
interest in new writing.
ALAPs website includes Meet Our Members, where members post their credits and a photo; a
Script Catalogue, where members list their plays available for production to theatres and producers
around the world; Sample Contracts which can serve as templates for production contracts and
agreements for readings; the ALAP Store, offering DVDs of dozens of craft and business discussions
over the years; and links to the current NewsFlash and a listing of upcoming events.
The Members Only area of the site includes the Members-Only Email List, which alerts members
to discounted or free tickets, as well as submission opportunities from theatres and festivals; the
ALAP Resource Guide to LA Theatre, which lists more than 300 SoCal theatres, producers,
and playwrights groups; and Actor, Director, and Support Worker Databases, in which actors,
directors, and others interested in working on new plays register their resumes.
Dues are $45 ($20 for full-time students with valid ID), or $300 for Lifetime Membership. To join, visit
http://laplaywrights.org/ and click Join ALAP! Be sure to let us know youre a Fringer!

:_iYel[h

HOLLYWOOD
discoverhollywood.com

TM

M
MA G A Z I N E

Advertising

Media Kit
2015

Visual Arts Theatre Music Film Places of Interest Calendar of Events

:_iYel[h

HOLLYWOOD

TM

MAGAZINE

Rates & Specifications

Full
Page
&
Covers

2-Page Spread

2/3
Page

1/2
Page
Vert

1/2 Page
Horiz.
1/3
Page Sq

Ad size

Width x Height

1x

2x

3x

4x

Full Page (bleed)

Full Page (live area)

8.625 x 11.125
7.375 x 9.75

$5060

$4755

$4475

$4200

2-Page Spread Bleed

17 x 11.125

$10,120

$9510

$8950

$8400

2/3 Page Vertical

4.875 x 9.75

$3365

$3155

$2975

$2795

1/2 Page Horizontal

1/2 Page jr. (Vertical)

7.675 x 4.75
4.875 x 7.25

$2645

$2485

$2340

$2195

1/3 Page Column

1/3 Page Square

2.375 x 9.75
4.875 x 4.75

$1,895

$1785

$1675

$1575

1/4 Page

3.5 x 4.75

$1380

$1300

$1220

$1145

1/6 Page Vertical

1/6 Page Horizontal

2.375 x 4.75
4.875 x 2.37

$985

$925

$865

$815

1/6 V

1/4
Page

1/3 Page V

Premium Positions

1/6 H

Inside Front/Inside Back/Page 3

Back Cover
Listings (free with display ad)
Bleed Charge 10%

Note: All display ads are full color

$9960

$9080

$8535

$8020

$11,385

$10,700

$10,060

$9460

$345

$325

$305

$285

Website (pricing upon request)

specifications
Bleed/live AreA: The Trim Size of the magazine is 8.375 x 10.875. Full Page bleed size is the magazine trim dimensions plus 1/8
beyond trim on all sides. All type and live area should be kept to 1/2 inside the trim dimensions.

MAteriAls: Digital files to be supplied in high resolution (300 dpi minimum) jPeG or TIFF or as PDF Press Quality with fonts
embedded. All colors must be CMYK, not spot or Pantone color. Advertiser to provide a full size match proof should color matching
be desired. every effort is made to match colors as closely as possible. Ads may be submitted via email or FTP (please call for username
and password), or via CD. Ad design and production services are also available.

terms
Advertising deAdlines As published. If an ad is scheduled
for a given issue and the material is not received by the issue
advertising deadline or the ad is sent in an improper/unusable
format, the most recently run ad will be repeated, and the customer will be charged for the space.
Position Special positions are guaranteed when available, on
a no-cancellation basis at a premium. General positioning is at
the discretion of the publisher.

Cover photo by
Anthony Nelson

PAYMents First insertion is to be paid in advance (by ad deadline of that issue). Subsequent ads are billed upon publication
and due net 30. Accounts past due will lose all discounts and
commissions and will be re-billed at the frequency rate actually
earned. Commission of 15% to recognized advertising agencies.

CHAnges Neither advertiser nor its agency may cancel or

change orders for advertising after the space reservation deadline. If multi-rate contracts are not fulfilled, the client will be
re-billed at the appropriate rate. Publisher reserves the right to
reject or cancel any advertising for any reason at any time.

AdditionAl terMs Advertiser assumes all liability for ad

content and agrees to indemnify and hold Publisher harmless
against any claim, liability, losses and expenses including attorneys
fees resulting from the publication of any ad submitted by advertiser.
No conditions, printed or otherwise appearing on the advertisers
instructions, which conflict with the publishers policies or terms, will
be binding on the publisher. Publisher reserves the right to hold
advertiser and/or its agency jointly and severally liable for monies due.
Rev. Nov 2014

:_iYel[h

HOLLYWOOD

TM

MAGAZINE

MARKET
Demographics
Sex

Male

49%

Female

51%

Age

25-64

77%

Income

$50-100K

48%

$100K +

23%

Education

College

Published over
29 years,
Discover Hollywood
is the only
magazine that
spotlights the
real Hollywood.

77%

discover Hollywood provides visitors and residents information to access

and explore the unique culture and lore of Hollywood, California. It is the
only magazine of its kind that focuses on what there is to see and do and
to discover the real Hollywood.
discover Hollywood is your opportunity to reach upscale residents and
visitors in the greater Los Angeles area. Because of unique magazine format, reader impressions are estimated at approximately 375,000 per
issue. Reader retain it as a guide for information about Hollywood both
for their use and for visitors. Its calendar is updated weekly on
www.discoverhollywood.com. This audience represents a market of over
13 billion spendable dollars, and have an annual median household income
of over $125,000. Its both ecient and cost-eective advertising!
:_iYel[h

SPRING 2010

The Ford Amphitheatre Program edition, published in May, reaches 50,000 HOLLYWOOD

auent readers. It is distributed to the audience attending the famous

LA County-owned and operated outdoor venue. The Ford will be closed in
2015 for a $20-million renovation project.
ContACt: Oscar Arslanian 323-465-0533 x303
[email protected]
Arslanian & Associates, Inc.
www.discoverhollywood.com
6671 Sunset Blvd. #1502
Hollywood, CA 90028

Whitley Heights
The Style & Elegance of the
Roaring 20s Lives On

:_iYel[h

0
FALL 201

OOD
HOLLYW

Visual Arts Theatre Music Film Places

of Interest Calendar of Events

Dreyfus
Julia Louis-star
gets her

nts

Eve
endar of

Cal
Interest
Places of

:_iYel[h

HOLLYWOOD

TM

MAGAZINE

CIRCULATI
O
N
Distribution
Mailed Directly to homes in Los Feliz,
Hancock Park, Hollywood Hills,
West Hollywood and Hollywood
Chamber of Commerce and Hollywood
Arts Council Members..................35,000
Hotels, theatres, galleries, music and
comedy clubs, restaurants and
L.A. Inc. Visitors Centers...............40,000

Total Press Run

75,000

Ford Amphitheatre Program issue

has a 50,000 press run, and is distributed
exclusively to patrons of the Ford Amphitheatre.

PUBLISHING SCHEDULE
issue
Spring 2015
Summer 2015
Fall 2015
Winter 2015

space deadline
February 13
May 22
August 21
November 20

Ad Materials deadline
February 20
May 29
August 28
November 27

Published
March 9
june 8
September 8
December 7

Special Issues
spring (March, April, May):
summer (June, July, August):
Fall (sept, oct, nov):
Winter (dec, Jan, Feb):

Beauty, Spas, Wellness

entertainment, Special events
Lifestyle, education
Shopping, Gift Buyers Guide
Rev. Nov 2014

I L L U M I N AT I N G T H E T H E AT R E

COMMUNITY

ADVERTISING

#hff12

Untitled-2 1

3/16/12 6:42 PM

FootLights is offering Fringe Festival Participants an opportunity to advertise

your Fringe production in FootLights programs distributed throughout Greater Los
Angeles for the Months of May and June.
For as little as $40 per month you can reach 45,000 + theatre goers.

Expand the range of potential audiences

by letting them know about your show.

SPACE IS LIMITED - PURCHASE YOURS NOW!

1.2 x 1.2

BUILD
BIGGE A
R AD
--BUY
M
THAN ORE
ON E ! !

2.45 x .51

AD Specs:
300dpi
CMYK

AD deadlines are the 15th of the month prior.

MAY AD CYCLE:
Deadline for Submission is April 15th
Deadline for Artwork is April 19th

JUNE AD CYCLE:
Deadline for Submission is May 15th
Deadline for Artwork is May 18th
REGULAR ADS SIZES AVAILABLE: For more
information Call us At 818.762.0484 x4

I L L U M I N AT I N G T H E T H E AT R E

ADVERTISING
#hff12
ORDER
FORM

COMMUNITY

Untitled-2 1

Production Title:___________________________________
Company: ________________________________________
Venue: ___________________________________________
Ad Size:

Square

Horizontal

Quantity: __________________
Months:

May

June

Both

(please circle)

____________
number of boxes

x $40 = $____________

Name: ________________________________
Phone: ________________________________
email: _________________________________

Signature: ______________________________
This form and a completed credit card form should be faxed to 818-436-5995
or emailed to :

[email protected]

PLEASE email your art work to: [email protected]

3/16/12 6:42 PM

I L L U M I N AT I N G T H E T H E AT R E

COMMUNITY

#hff12

PROGRAMS

ILLUMINATING THE THEATRE

Untitled-2 1

COMMUNITY
3/16/12 6:42 PM

FootLights Publishing is pleased to work with The 2014

Hollywood Fringe Festival by offering programs at special
Fringe rates.
In order to offer programs to more productions, we have put
together new options for Festival Participants.

Eleven Days
Dozens of Hollywood Venues
Hundreds of Shows
Where will the Fringe take you?

NEW for 2014, A festival program,

A shared Fringe Festival cover with
up to 8 pages of black and white content.
e100
250 copies for ...... $17
350 copies for ...... $25
500 copies for ...... $30

or
STANDARD 8 -500 programs with YOUR COLOR cover
Up to 8 pages of black and white content
Festival participants ...... $5

#hff12

ILLUMINATING THE THEATRE

COMMUNITY

THE BEST OF
THE SECOND CITY

323-464-8542
SECONDCITY.COM/HOLLYWOOD

THE SECOND CITY STUDIO THEATER

6560 HOLLYWOOD BLVD
LOS ANGELES, CA 90028

or
STANDARD 16 -1000 programs with YOUR COLOR cover
Up to sixteen pages of black and white
a $50 discount for Festival participants ...... $450
For SPECIAL FRINGE PROGRAMS fill out the special form and fax
4 or email back to us at [email protected]
For Standard 8 & 16 page programs, Please fill out online form:
http://gofootlights.com/programs/868-2/
Programs must be ordered by June 1, Payment is due with order

445 N Moss St
Burbank, CA 91502
818.762.0484 - Office
818.436.5995 - Fax

For Accounting Use Only:

AUTH. NO _______________________________________
REF NO.

_______________________________________

Production Title
Production Company
CREDIT/DEBIT AUTHORIZATION, CLIENT INFORMATION
Name
Billing Address
City

State

Telephone

Zip

Cell

Fax

Cardholder Name
Card Type (Please Check)

q MasterCard

q Visa

q American Express

Credit Card Number

Expiration Date

q Charge Amount(per Invoice)

Ad Size: q Full Page q 1/2 Page q 1/4 Page. q Programs

Quantity

I hereby authorize the above debit on my card

Please keep card number on file to be used for future purchases q

q Keep on File

Nowinourfifthyearasanofficialsponsorofthe
HollywoodFringeFestivalandstilloffering
THEbestFringeBenefitsaround!

BitterLemons.com
[email protected](323)2533887

AmericanTheatreMagazinecallsusindispensable,the
OCWeeklycalledus"thebest
websitedevotedtoSouthernCaliforniatheater,"the
LAWeeklydeemedus"invaluable,
everprovocative,fearless,funnyandunabashedlyvainglorious,"the
HollywoodFringe
Festivaltoutedusas"atheatricallightningrod,"whileLAStageTimes
proclaimedusLA's
"onlinetheatricalgadfly"andfinally,avantgardeNorthHollywoodbasedtheatercompany,
ZombieJoe'sUndergroundTheatreGroup,
simplyhadthistosayaboutus:"BitterLemons
isn'tjustcool,it'snecessary".

Weagree.

FromVenturaCountytoOrangeCounty,fromtheEastsidetotheWestside,thereachand
influenceof
BitterLemonsisfarandwideandouraudience,hipperandyounger
thanthe
usualover50theatersubscriber,hasneverstoppedgrowing.

EnteringoureighthyearofexistenceandourfifthasaHollywoodFringesponsor,
Bitter
LemonsremainsthemostpopularandfastestgrowingtheatersiteinLosAngeles,offeringa
uniqueblendofservice,irreverentopinion,counterintuitivecommentaryandthemosttrusted
resourceinLosAngelesTheater:
TheLemonMeter
:anaggregatereviewsystemthatcreates
acriticalconsensusscoreforrunningproductions.

Wehavebuiltaspecialrelationshipwiththe
HollywoodFringeFestivalAudience
overthe
lastfiveyears,onethatcontinuestogrowandevolve.

Wesponsoroneofthemostcovetedawards,the
BLOAT
(BitterLemonsOutrageousAwardfor
Theater)andwealsoofferthe
FringeMeter,auniqueblendofourLemonMeterandthe
Fringe

UserReviewSystem,givingtheFringeaudienceadailysnapshotofeachproductions
criticalconsensusasitevolvesthroughthefestivalrun.

InMayandJuneourmonthlyaudiencerangesbetween50,000and70,000
.

Weexpecttosurpassthosenumbersin2015.

Goahead,visitSoCal.BitterLemons.com,askaroundaboutus,doyourownresearch,youll
discoverthatthepeoplethatread
BitterLemonsareexclusivelyLosAngelestheatermakers,
LosAngelestheaterloversandmostimportantly,LOSANGELESTHEATERGOERS.These

arethepeoplethatSEEtheater,theonesthatPAYtoseetheater.

Wecallthemthe
LemonHeadNation.

ThesearethepeopleyouwantinterestedinyourFringeProduction.

Andwereheretohelpmakethathappen.

Thisyearweareofferingevendeeperdiscountsonourregular45Dayand30DayPackages.
The30DayPackagediscountrequiresyougettingusyourAdinformation
beforeMay31st,
2015,the45DayPackageofcoursewillneedtobeinbeforethatbutallowsforaniceleadin
foryourFringerun.Andforthe60Dayadplacement,youshouldgetyouradinassoonasyou
can.

Hereareourpricesforadssizedat200x300pixels(200widex300high)

60DayFringePackage(twomonths)$250

45DayFringePackage(sixweeks)$170(15%discountoffregularrates)

30DayFringePackage(onemonth)$130(13%discountoffregularrates)

14DayFringePackage(twoweeks)$90

7DayFringePackage(oneweek)$50

OrderofadsonourFringepagewillbeinorderthattheadswerebought,meaningthat
firstadswillbeontop.

Orderofadsonourpageswithasidebararerandomized,soyouwillgetonthetopfold.

Nowhereswhatyougetforthoseprices:
Adspacew/linktoyoursiteoneverypagew/sidebar(rotatingbannerAd)
AdspaceonourFringepagewithlinktoyourproductionpage
FacebookandTwittermentions
Minimumof30,000impressions(45,000for45DayPackage)
Emailblastmentions
InclusioninourWeeklyNewsletter
Andofcoursecontinuedgoodkarmafor7years.:)

Comparethesenumberstoanyestablishedprintpublicationortheaterwebsiteinthecity,beit
theLATimes,LAWeekly,Variety,TheHollywoodReporter,itdoesntmatter,theirpriceswill
rangeanywherefrom$250to$1000forasimilartimeframe,smallerAdsandalessdedicated
audience.

Theysimplydonotcomeclosetothevalueweofferhereat
BitterLemons.

SohereswhatweneedfromyoutogetthisFringeballbouncing:

VisitSoCal.BitterLemons.com/store
SelectoneoftheDiscountedFringeShowAdoptions
EnteryourCreditCardinfoandyouwillbedirectedtoapagetocreateyourad
Uponreceiptofthepayment,wewillpostyourAd

Itsthateasy.

WedratheryourAdwasproductionreadywhenyousendit,butweunderstandifyoumight
needsomehelpresizingortouchingitupandwecancertainlyassistfora
smallproduction
feeof$50.

Andonefinalsurprise:thisyearweareofferingtheFringecommunityanopportunitytogeta
topqualityreviewfromoneofourtopqualitycritics.

Wecallthemthe
BitterLemonsReviewBrigade(BLRB).

Normallythesereviewscost$150apop,fortheFringeweareslashingtheprice50%and
offeringthesereviewsfor$75.ThisispartofourBitterLemonsImperative(BLI)launch
createdtotryandraisethestandardofcriticismwhilegivingthetopcriticsintownan
opportunitytogetpaidforwhattheydobest.

YoucangetmoreinformationontheBLI
here
.

BitterLemonsisnotjustsomefacelessmediaoutlet,werealsotheaterfansandtheater
makers,weunderstandwhatgoesintoputtingupatheaterproduction.Giveusashoutandlet
ushelpyougetyourFringeonin2015.

Relentlesslyyours,

ColinMitchell,Editor
EnciBox,Publisher
PhilDevin,OperationsManager